Aspen Roofing
Aspen Roofing is a family-owned Utah roofing contractor founded in 2001, serving residential and commercial customers across six counties from offices in Salt Lake City and Park City, with in-house custom metal fabrication through its Retro Custom Metals sub-brand.
- Company typePrivate
- Founded2001
- HeadquartersSalt Lake City, UT, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aspen Roofing does
Aspen Roofing is a family-owned roofing contractor founded in 2001 and headquartered in Salt Lake City, Utah, with a secondary office in Park City. The firm installs residential and commercial roofing systems across six Utah counties within an approximate 50-mile service radius, and reports more than 5,000 completed projects over its 25+ year operating history. Firmographic data places headcount at approximately 16, while company materials reference 30+ certified technicians across multiple specialty systems (asphalt shingle, standing seam metal, synthetic membrane, and flat-roof installations).
The company's service offering has expanded beyond traditional re-roofing and repair into specialty product lines including live (vegetative) roofing, solar, and radius/curved metal roofing. Under the Retro Custom Metals sub-brand, Aspen Roofing operates an on-site CNC machine for aluminum composite material (ACM) fabrication — one of only three such machines in Utah — providing in-house custom metal panels, trim, and curved work that most peers subcontract externally. Manufacturer certifications include Malarkey Emerald Premium (held by only five contractors in the region), CertainTeed Master Shingle Applicator, and credentials with IB Roof Systems and Sheffield Metals, qualifying the firm for premium transferable warranty programs.
Aspen Roofing operates a project-based revenue model, charging per completed roofing job with ticket sizes ranging from minor repairs to full luxury mountain-home replacements. Customer financing is offered through partnerships with GreenSky and CMG, expanding the addressable buyer pool beyond cash-paying customers. Revenue is generated across residential replacement, repair, commercial installation, and custom metal fabrication, with the Park City location positioned to capture higher-value luxury work in the mountain-home segment.
Aspen Roofing firmographics
Firmographics- Name
- Aspen Roofing
- Legal name
- Aspen Roofing
- Website
- https://aspen-roofing.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aspen Roofing is a family-owned Utah roofing contractor founded in 2001, serving residential and commercial customers across six counties from offices in Salt Lake City and Park City, with in-house custom metal fabrication through its Retro Custom Metals sub-brand.
- Ownership category
- akta.pro rank
Aspen Roofing industry classification
Industry- Product category
- Roofing Contracting Services
- NAICS
- Roofing Contractors (23816)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Roof Installation & Replacement (HSAPAKAA)
- akta.pro secondary industries
- Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Roof Drainage Components Repair (Gutters/Downspouts/Scuppers as Roof-Related) (HSAGAKAL), Skylight Repair & Resealing (Roof-Integrated) (HSAGAKAK), Skylight Replacement (HSAPAJAD)
Keywords
Where Aspen Roofing is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City, UT
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Aspen Roofing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Roofing Services: One-time project-based revenue from roof repairs, installations, replacements, and inspections for residential and commercial properties. Services include flat roofing, metal roofing, shingle roofing, solar roofing, and custom metal fabrication.
- Exterior Services: Revenue from siding, gutters, soffit, fascia, accessories, and custom metal work. Includes maintenance and repairs with twice-yearly maintenance recommendations.
- Custom Metal Fabrication: Custom-fabricated architectural metal solutions through Retro Custom Metals partnership including chimney hoods, interior accents, awnings, and custom pieces.
- Project Dumpster Rentals: Partnership with Brady Brothers Containers for roll-off dumpster solutions for roofing tear-offs, renovations, and construction debris.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free estimates provided with no obligation |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels10 records
Aspen Roofing product offering
Product offeringCore offering
Aspen Roofing is a family-owned Utah roofing and exterior services contractor that installs, repairs, and replaces residential and commercial roofs across multiple systems (flat, metal, shingle, solar, live, radius, skylights) and complements roofing with custom metal fabrication, siding, gutters, soffit, fascia, underlayments, ventilation, and accessories. The company operates from Salt Lake City and Park City and dispatches certified technicians across a 50-mile service radius.
Product overview
Aspen Roofing is a family-owned roofing and exterior services company serving Utah since 2001, offering a comprehensive portfolio of construction and installation services. The core offering centers on complete roofing systems (flat, metal, and shingle roofing) with specialty capabilities including solar roofing, live roofing, deck roof systems, skylights, and radius roofing. The company extends its services through distinct product lines: custom metal fabrication through its Retro Custom Metals division (featuring in-house CNC fabrication and on-site roll forming), gutters/soffit/fascia installation, siding services (ACM panels, metal, corrugated, vinyl, zinc, board & batten), and roof accessories for winter protection. Supporting services include underlayments, ventilation systems, maintenance and repairs, and project dumpster rentals via Brady Brothers Containers partnership. The company also offers financing options through GreenSky. Services span residential and commercial projects with specialized expertise in Park City luxury mountain homes.
Differentiator
Problem solved
Functional benefit
Products and services
- Flat Roofing Low-slope roofing solutions using PVC, TPO, and EPDM membrane systems for residential and commercial properties, delivered through a preferred partnership with IB Roof Systems.
- Metal Roofing
- Shingle Roofing
- Solar Roofing
- Live Roofing
- Deck Roof Systems
- Skylights
- Radius Roofing
- Custom Metal Fabrication (Retro Custom Metals)
- Gutters, Soffit & Fascia
- Siding Services
- Roof Accessories
- Maintenance & Repairs
- Luxury Mountain Home Roofing
- Project Dumpster Rentals
- Roofing Financing
Quantifiable outcome
- 35+ years roofing experience with 5000+ projects completed
- +2 more outcomes
Companies that use Aspen Roofing
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Aspen Roofing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Aspen Roofing partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Retro Custom MetalscoreAspen Roofing partners with Retro Custom Metals to provide custom-fabricated architectural metal solutions. This partnership provides precision-fabricated metal components for roofing, architectural, and exterior applications including chimney caps, custom wall panels, flashings, and curved metal fabrication. Retro Custom Metals offers on-site roll forming capabilities for improved efficiency, reduced waste, and greater quality control.
- Brady Brothers Containers (BBC)minorAspen Roofing partners with Brady Brothers Containers to provide reliable dumpster solutions for roofing tear-offs, renovations, construction debris, and large-scale cleanup projects. Services keep job sites organized, efficient, and easier to manage. Available in Salt Lake County, Summit County, Davis County, and Utah County.
- GreenskyminorAspen Roofing offers financing options through Greensky, allowing homeowners to finance their roofing and exterior projects. Financing page linked from main website for prequalification.
- MalarkeycorePreferred partnership with Malarkey for roofing materials. Aspen Roofing is an Emerald Premium Contractor through Malarkey - 1 of only 5 in the region. Offers Malarkey Secure Start Plus and Malarkey Arctic Seal underlayment products.
- CertainTeedcorePreferred partnership with CertainTeed for roofing systems known for strong durability, advanced weather protection, and high-end architectural shingle designs. Company holds Master Shingle Applicator certification and installs CertainTeed DiamondDeck and Vycor Ice & Water Shield products.
- Coated Metals Group (CMG)corePreferred partnership with CMG for metal roofing materials and colors.
- Sheffield MetalscorePreferred partnership with Sheffield Metals for metal roofing products. Installs Sheffield Metals Titanium FR High Temp underlayment for demanding applications beneath metal roofing systems.
- IB Roof SystemscoreAspen Roofing partners with IB Roof Systems, a trusted PVC manufacturer for over 45 years, providing durable, low-slope roofing solutions with superior performance, extensive color options, and industry-leading warranties backed by expert technical support.
- AlucobondminorApproved installer for Alucobond ACM panels - one of only three contractors in Utah equipped with CNC machine for full-scale ACM fabrication.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Aspen Roofing competitors and assessment
Company assessmentDirect peers
- Klaus Roofing Systems: Regional network of roofing contractors offering installation, repair, and exterior services with an emphasis on certifications and quality standards. Compares to Aspen on customer service positioning and certified-installer model.
- Deer Park Roofing: Regional roofing and exterior services contractor with comparable service mix (roofing, siding, gutters, repairs) and direct-sales GTM. Similar project-based, family-operator business model in a defined geographic territory.
- Baker Roofing Company: Regional full-service roofing contractor operating across the U.S. Southeast with residential, commercial, and repair offerings. Comparable mid-size specialty contractor profile with manufacturer certifications and direct sales motion.
- Bone Dry Roofing: Multi-state residential and commercial roofing contractor with a similar mix of installation, repair, and exterior services. Comparable size, regional multi-location model, and customer base make it a direct analogue to Aspen Roofing.
Others
- CertainTeed (Saint-Gobain): Major roofing materials manufacturer and Aspen's preferred shingle partner. Relevant as an ecosystem participant — CertainTeed's Master Shingle Applicator program underpins Aspen's certified installer positioning.
- Malarkey Roofing Products: Asphalt shingle manufacturer whose Emerald Premium Contractor tier Aspen holds. A supplier/ecosystem peer whose programs are central to Aspen's premium positioning and warranty offerings.
- DaVinci Roofscapes: Manufacturer of composite slate and shake roofing products used by Aspen in luxury installations. Represents an adjacent supplier relationship rather than a direct competitor, but is part of the luxury roofing materials ecosystem.
Broad incumbents
- Tecta America: Large national commercial roofing platform with extensive commercial installation and repair capabilities. Significant overlap in core roofing services but with a broader portfolio and national footprint versus Aspen's regional residential focus.
- Greenwood Industries: Large commercial and residential roofing contractor with national presence. Comparable in service breadth but operates at significantly larger scale and more commercial-weighted mix.
- Roofing Corporation of America: PE-backed consolidator acquiring regional roofing contractors across the U.S. Represents both a potential acquirer/competitive threat and a strategic exit path for Aspen given its strong regional brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Aspen Roofing social profiles
Digital presenceAspen Roofing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aspen Roofing leadership team
Management profileNumber of profiles
Profiles1 record
Aspen Roofing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aspen Roofing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aspen Roofing
What does Aspen Roofing do?
Aspen Roofing is a family-owned Utah roofing and exterior services contractor that installs, repairs, and replaces residential and commercial roofs across multiple systems (flat, metal, shingle, solar, live, radius, skylights) and complements roofing with custom metal fabrication, siding, gutters, soffit, fascia, underlayments, ventilation, and accessories. The company operates from Salt Lake City and Park City and dispatches certified technicians across a 50-mile service radius.
Is Aspen Roofing a public or private company?
Aspen Roofing is a private company. It is classified as family owned and is currently operating.
When was Aspen Roofing founded?
Aspen Roofing was founded in 2001. It employs 11 to 50 people.
Where is Aspen Roofing based?
Aspen Roofing is headquartered in Salt Lake City, UT, United States, in the North America region.
How does Aspen Roofing make money?
Four revenue lines are on record. Roofing Services are the primary driver. The others are exterior Services, custom Metal Fabrication and project Dumpster Rentals.
Who are Aspen Roofing's main competitors?
Direct peers on record are Klaus Roofing Systems, Deer Park Roofing, Baker Roofing Company and Bone Dry Roofing. Others are CertainTeed (Saint-Gobain), Malarkey Roofing Products and DaVinci Roofscapes. Broad incumbents are Tecta America, Greenwood Industries and Roofing Corporation of America.
Does Aspen Roofing have an API?
No public API is recorded for Aspen Roofing.
What industry is Aspen Roofing in?
Aspen Roofing's product category is Roofing Contracting Services. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement, with a secondary code of HSAGAKAB, Shingle Roof Repair & Replacement (Asphalt/Composite). Its NAICS code is 23816 and its SIC code is 7340.