AGRIBERTOCCHI srl
Agribertocchi is a family-owned Italian agricultural machinery dealer (founded 1968, 49 employees) distributing John Deere and complementary brands through six branches across Northern Italy, offering equipment sales, after-sales service, precision agriculture packages, financing, and rental via its AgriRent subsidiary.
- Company typePrivate
- Founded-
- HeadquartersOrzivecchi, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AGRIBERTOCCHI srl does
Agribertocchi srl is a family-owned Italian agricultural machinery dealer and service provider founded in 1968 and headquartered in Orzivecchi, Brescia. The company distributes new and used agricultural equipment—primarily medium-to-high power tractors, harvesting machines, telescopic handlers, and attachments—through six physical branches across Northern Italy covering the provinces of Brescia, Bologna, Piacenza, Mantua, Reggio Emilia, and Ravenna. Its core distribution partnership with John Deere has spanned over 20 years, complemented by territory-assigned dealer arrangements with Kramer, Ploeger, Veenhuis, Kuhn, Alpego, Ermo, and Mazzotti.
The business model combines one-time equipment sales with recurring and service-based revenue streams: after-sales support and maintenance, precision agriculture solutions marketed as '5 Pacchetti Tecnologici' integrating sensors, GPS, drones, and data analytics, customized equipment financing through John Deere Credit, and a rental fleet operated through the wholly-owned subsidiary AgriRent in Coniolo (BS). Pricing is quote-based with used-equipment listings ranging from €1 to €58,000, and the company employs 49 staff including dedicated territory-based commercial consultants, a harvesting machinery specialist, and an equipment and crop care manager.
In 2025 the Bertocchi family ownership restructured its leadership team, appointing Alessandro Pagliarani as General Director in February and Luca Simoni as Commercial and Marketing Director in October to support continued growth and innovation. The company's stated differentiators are its long-standing John Deere franchise, multi-brand portfolio, six-branch regional presence, and full-lifecycle service ecosystem spanning sales, financing, precision agriculture, and rental for professional farmers and agricultural enterprises in Northern Italy.
AGRIBERTOCCHI srl firmographics
Firmographics- Name
- AGRIBERTOCCHI srl
- Legal name
- Agribertocchi srl
- Website
- https://agribertocchi.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agribertocchi is a family-owned Italian agricultural machinery dealer (founded 1968, 49 employees) distributing John Deere and complementary brands through six branches across Northern Italy, offering equipment sales, after-sales service, precision agriculture packages, financing, and rental via its AgriRent subsidiary.
- Ownership category
- akta.pro rank
AGRIBERTOCCHI srl industry classification
Industry- Product category
- Agricultural Machinery Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Farm Supply Retail (Independent Dealers) (AFABAJAA)
- akta.pro secondary industry
- Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)
Keywords
Where AGRIBERTOCCHI srl is headquartered
LocationHeadquarters
- HQ city
- Orzivecchi
- HQ country
- Italy
- HQ region
- Europe
Offices6 records
Markets served
AGRIBERTOCCHI srl business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Agricultural Equipment Sales: Sales of new and used agricultural machinery including tractors, harvesting machines, telescopic handlers, and attachments. Products span various brands with John Deere as the primary brand.
- Equipment Rental (AgriRent): Rental services for tractors, harvesting machines, and telescopic handlers through the AgriRent subsidiary. Fleet includes satellite-equipped tractors of various power levels.
- Financing Services: Partnership with John Deere Credit and other financial institutions to offer customized payment systems and financing solutions for equipment purchases.
- After-Sales Services: Post-vendita services including maintenance, repairs, and technical support for agricultural machinery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New agricultural equipment - brand portfolio |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
AGRIBERTOCCHI srl product offering
Product offeringCore offering
Agribertocchi is a multi-brand agricultural machinery dealer selling new and used tractors, harvesting machines, telescopic handlers, and attachments, with John Deere as the primary partner. It complements equipment sales with after-sales service, precision agriculture technology packages, equipment rental through the Agrirent subsidiary, and financing facilitation via John Deere Credit.
Product overview
Agribertocchi is an agricultural machinery dealer and service provider operating primarily as a reseller of major international brands including John Deere (as primary partner), Kramer, Ploeger, Veenhuis, Kuhn, Alpego, Ermo, and Mazzotti. The company offers a portfolio of used and new agricultural equipment including tractors, harvesting machines, telescopic handlers, and attachments. Service offerings include after-sales support, precision agriculture solutions (5 technological packages utilizing sensors, GPS, drones, and data analysis), equipment rental through Agrirent, and financing options via John Deere Credit partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- New Agricultural Machinery Sales Sale of new agricultural machinery including tractors, harvesting machines, telescopic handlers, and attachments from multiple brands, with John Deere as the primary partner. Targeted at professional farmers and agricultural enterprises in Northern Italy.
- Used Agricultural Machinery Sales Sale of used (pre-owned) agricultural machinery across tractors, harvesting machines, telescopic handlers, and attachments, with prices ranging from €1 to €58,000. Targeted at cost-conscious professional farmers and small agricultural operations.
- After-Sales Service (Post Vendita) Post-sale maintenance, repair, and technical support services for agricultural machinery sold by Agribertocchi, delivered through its 6 branch locations and qualified technicians.
- Precision Agriculture Technology Packages (5 Pacchetti Tecnologici) Five precision agriculture technology packages integrating sensors, GPS, drones, and data analysis to optimize crop management, reduce input costs, and improve sustainability for professional farming operations.
- AgriRent Equipment Rental Service Customized rental solutions for agricultural equipment including satellite-equipped tractors of various power levels, harvesting machines, and telescopic handlers, operated through the wholly-owned AgriRent subsidiary.
- Equipment Financing Services Facilitation of financing for agricultural equipment purchases through John Deere Credit partnership, offering customized payment systems, monthly promotions, and personalized credit planning to support capital equipment investments.
Companies that use AGRIBERTOCCHI srl
Customer profileSegments1 record
Ideal customer profiles1 record
AGRIBERTOCCHI srl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AGRIBERTOCCHI srl partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- John DeerecorePrimary brand partnership spanning over 20 years. Agribertocchi serves as a key dealer for John Deere tractors, agricultural machinery, and professional lawn/garden equipment. The partnership includes exclusive training events hosted at Agribertocchi facilities for European dealer network specialists.
- KramerminorGerman brand known for wheeled loaders and telescopic handlers with four-wheel steering. Complements the product portfolio in specific territories.
- PloegerminorBrand included to complete the product offering in the operational area. Specialized in certain agricultural equipment categories.
- VeenhuisminorBrand completing the product range in the operational territory.
- KuhnminorLeading group in forage harvesting, livestock, tillage, seeding, and crop protection equipment. Active in specific assigned zones.
- AlpegominorItalian agricultural equipment brand represented in certain assigned zones.
- ErmominorAgricultural equipment brand included in product portfolio for specific territories.
- MazzottiminorAgricultural machinery brand represented in certain assigned zones.
- AgrirentcoreIndependent company within the group providing customized rental solutions for agricultural equipment. AgriRent manages a fleet of tractors with satellite systems, harvesting machines, and telescopic handlers. Located in Coniolo (BS).
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
AGRIBERTOCCHI srl competitors and assessment
Company assessmentBroad incumbents
- CLAAS: German-based global manufacturer focused on harvesting machinery, tractors, and forage equipment. CLAAS competes head-to-head with John Deere harvesters (which Agribertocchi sells) and operates through its own Italian dealer network.
- AGCO Corporation: Global agricultural equipment manufacturer (Massey Ferguson, Fendt, Valtra) and a direct competitor to John Deere in the medium-to-high power segment that Agribertocchi sells. AGCO also operates manufacturer-owned dealer networks in Italy that compete with independent dealers like Agribertocchi.
- John Deere: Agribertocchi's primary OEM partner and the world's largest agricultural equipment manufacturer. As the anchor brand of Agribertocchi's portfolio, John Deere is the central counterparty in the business model and dictates dealer economics, territory, and product roadmap.
- CNH Industrial: Owner of New Holland Agriculture and Case IH, competing with John Deere in tractors and harvesters sold through independent dealer networks in Italy. New Holland tractors and equipment appear on Agribertocchi's own used-listing pages, confirming head-to-head product overlap.
Direct peers
- Maschio Gaspardo: Italian manufacturer of tillage, seeding, crop protection, and hay equipment. Maschio Gaspardo equipment is even listed on Agribertocchi's used inventory (e.g., the 'IRRORATRICE MASCHIO GASPARDO CAMPO 32'), confirming direct product overlap in the categories Agribertocchi sells.
- Krone: German manufacturer of forage harvesting and commercial vehicle equipment. Krone products appear on Agribertocchi's used inventory ('FALCIATRICE KRONE EASYCUT 320'), confirming Krone is a comparable supplier across the same agricultural-machinery dealer channel.
- SDF Group: Italian-based manufacturer of Same, Deutz-Fahr, Lamborghini, and Hürlimann tractors. SDF competes directly with John Deere in the medium-to-high power segment and is itself Italian, making it the most locally comparable OEM competitor to Agribertocchi's primary brand.
- Argo Tractors: Italian tractor manufacturer of Landini, McCormick, and Valpadana brands. Argo Tractors sells through a similar independent dealer network in Italy, in direct competition with John Deere dealers like Agribertocchi in the medium-power tractor segment.
Regional players
- Antonio Carraro: Italian manufacturer of specialized compact tractors for vineyards, orchards, and steep terrain. Antonio Carraro operates through a comparable Italian dealer network and competes with the smaller-end of Agribertocchi's tractor portfolio in Northern Italy.
- Carraro Group: Italian-based manufacturer of tractors, specialized agricultural equipment, and components. Carraro is a regional Italian competitor in the specialty/compact tractor space, adjacent to the categories Agribertocchi sells through its dealer network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AGRIBERTOCCHI srl social profiles
Digital presenceAGRIBERTOCCHI srl financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGRIBERTOCCHI srl leadership team
Management profileNumber of profiles
Profiles10 records
AGRIBERTOCCHI srl subsidiaries and ownership
Company hierarchySubsidiaries1 record
AGRIBERTOCCHI srl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGRIBERTOCCHI srl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGRIBERTOCCHI srl
What does AGRIBERTOCCHI srl do?
Agribertocchi is a multi-brand agricultural machinery dealer selling new and used tractors, harvesting machines, telescopic handlers, and attachments, with John Deere as the primary partner. It complements equipment sales with after-sales service, precision agriculture technology packages, equipment rental through the Agrirent subsidiary, and financing facilitation via John Deere Credit.
Is AGRIBERTOCCHI srl a public or private company?
AGRIBERTOCCHI srl is a private company. It is classified as family owned and is currently operating.
When was AGRIBERTOCCHI srl founded?
AGRIBERTOCCHI srl was founded in -1. It employs 11 to 50 people.
Where is AGRIBERTOCCHI srl based?
AGRIBERTOCCHI srl is headquartered in Orzivecchi, Italy, in the Europe region.
How does AGRIBERTOCCHI srl make money?
Four revenue lines are on record. Agricultural Equipment Sales are the primary driver. The others are equipment Rental (AgriRent), financing Services and after-Sales Services.
Who are AGRIBERTOCCHI srl's main competitors?
Broad incumbents on record are CLAAS, AGCO Corporation, John Deere and CNH Industrial. Direct peers are Maschio Gaspardo, Krone, SDF Group and Argo Tractors. Regional players are Antonio Carraro and Carraro Group.
Does AGRIBERTOCCHI srl have an API?
No public API is recorded for AGRIBERTOCCHI srl.
What industry is AGRIBERTOCCHI srl in?
AGRIBERTOCCHI srl's product category is Agricultural Machinery Dealership. Its primary akta.pro industry code is AFABAJAA, Farm Supply Retail (Independent Dealers), with a secondary code of AFABAJAM, Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair). Its NAICS code is 42382 and its SIC code is 3523.