ABRE Associação Brasileira de Embalagem

What ABRE Associação Brasileira de Embalagem does

ABRE – Associação Brasileira de Embalagem is a private nonprofit industry association headquartered in São Paulo, Brazil, serving as the recognized representative body of the Brazilian packaging ecosystem. It functions as an innovation hub connecting the full packaging value chain — raw material suppliers, machine and equipment manufacturers, packaging converters, design agencies, consumer goods brands, retailers, recyclers, academic institutions, and trade associations — through membership, events, training, research, and regulatory advisory services. ABRE operates as Brazil's official representative in the World Packaging Organisation (WPO), giving members access to packaging entities across 58 countries.

The association's product and service portfolio includes flagship events (Congresso Brasileiro de Embalagem, Prêmio ABRE da Embalagem Brasileira, Fórum ABRE de Sustentabilidade, ABRE Innovation Day), training courses (Fundamentos e Desenvolvimento de Embalagem, PPWR na Prática, sustainability courses), research outputs (annual Macroeconomic Study with FGV IBRE since 1997, Investment Reports, interactive Power BI dashboards), innovation platforms (Galeria ABRE de Inovação), regulatory advisory (INMETRO, ANVISA, MAPA, labeling), and a proprietary Lupinha QR-code traceability platform connecting consumers across the supply chain. Six specialized working committees cover Health & Pharmaceuticals, Household Cleaning, Pet Food, Food & Beverages, Cosmetics & Personal Care, and Sustainability. Distribution channels span direct membership sales, an online learning platform (RP Gestor), event-based engagement, and the WPO international network.

ABRE's revenue model is diversified across three streams: recurring membership fees from companies across the packaging value chain, paid professional training courses (with member vs. non-member pricing tiers at R$845–R$1,200), and event-based revenue from congresses, awards, and forums. The association maintains more than 100 partner relationships including core strategic alliances with WPO, ABNT, SEBRAE, SENAI SP, Ellen MacArthur Foundation, GS1 Brasil, and the Save Food Initiative. ABRE is governed by a Conselho Diretivo (Board of Directors), operates with approximately 35 employees, and does not have disclosed investors, parent entities, or publicly traded securities.

Name

ABRE Associação Brasileira de Embalagem

Legal name

ABRE - Associação Brasileira de Embalagem

Website

https://abre.org.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ABRE – Associação Brasileira de Embalagem is a São Paulo–based nonprofit trade association and innovation hub serving Brazil's full packaging value chain through membership, events, training, macroeconomic research, regulatory advisory, and the proprietary Lupinha QR-code platform.

Ownership category

akta.pro rank

Product category

Packaging Industry Association Services

NAICS

Business Associations (813910)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

akta.pro secondary industries

Sustainability Testing, Certification & Compliance (LCA, Recyclability/Compostability Testing, FSC/PEFC) (IMALAMAK), Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE), Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF)

Keywords

• Packaging industry association
• Industry events congresses
• Professional training courses
• Macroeconomic industry research
• Regulatory affairs advisory

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: ABRE generates revenue through annual membership fees from associated companies across the packaging ecosystem, including suppliers, manufacturers, designers, consumer goods companies, retailers, and recyclers.
2. Training Courses and Education: ABRE offers paid training courses on packaging fundamentals, development, and regulatory compliance (PPWR for European market). Course revenue comes from both members and non-members at different price points.
3. Events and Conferences: Revenue from organizing and hosting industry events including the Brazilian Packaging Congress, ABRE Packaging Award, and various forums and innovation days.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

ABRE is a Brazilian nonprofit trade association serving the packaging industry ecosystem. It delivers membership services, industry events (Congresso Brasileiro de Embalagem, Prêmio ABRE, Fórum ABRE de Sustentabilidade, ABRE Innovation Day), professional training courses, macroeconomic research with FGV IBRE, regulatory affairs advisory, the Lupinha QR code traceability platform, and an Innovation Gallery. The association represents Brazil in the World Packaging Organisation and provides content, connections, and business development opportunities to companies across the entire packaging value chain.

Product overview

ABRE is a Brazilian packaging industry association organized as a membership-based innovation hub. The organization connects packaging sector stakeholders through events (Congresso Brasileiro de Embalagem, Prêmio ABRE, Fórum ABRE, ABRE Innovation Day), research (annual Macroeconomic Study with interactive dashboards, Investment Reports), education (training courses on packaging development, regulatory compliance like PPWR), innovation platforms (Galeria de Inovação), and technology solutions (Lupinha QR code platform). The association also provides regulatory affairs guidance and maintains international connections through WPO membership spanning 58 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Congresso Brasileiro de Embalagem (Brazilian Packaging Congress) Major annual congress for the Brazilian packaging industry featuring industry leaders, trends, and innovations. Sold as a standalone event registration to packaging sector professionals and companies.
• Prêmio ABRE da Embalagem Brasileira (ABRE Brazilian Packaging Award) Award program recognizing excellence and innovation in Brazilian packaging. Companies submit entries and participate in the annual awards ceremony scheduled for 24/09. Sold as an entry-based program to packaging manufacturers and brands.
• Fórum ABRE de Sustentabilidade (ABRE Sustainability Forum) Sustainability forum addressing environmental issues and circular economy in packaging. Sold as a standalone forum registration to industry professionals.
• ABRE Innovation Day Innovation-focused event bringing together technology developers and industry professionals, with a Food Service edition featuring packaging solutions. Scheduled for 29/07/2026. Sold as a standalone event registration.
• Fundamentos e Desenvolvimento de Embalagem (Packaging Fundamentals and Development Course) 9-hour training course covering packaging fundamentals, materials, development projects, and design. Sold as a paid course with member rate (R$ 845.00) and non-member rate (R$ 1,200.00), delivered via the RP Gestor online learning platform in hybrid online-live and in-person formats. Targeted at packaging professionals and SMB employees.
• PPWR na Prática (PPWR in Practice Course) 6-hour course covering EU Packaging and Packaging Waste Regulation (PPWR) requirements and compliance strategies for the European market. Priced at R$ 800.00. Scheduled for 29/07/2026. Targeted at packaging professionals needing EU regulatory compliance training.
• Estudo Macroeconômico da ABRE (ABRE Macroeconomic Study) Annual macroeconomic study of the Brazilian packaging industry conducted in partnership with FGV IBRE (Getulio Vargas Foundation) since 1997, with interactive Power BI data dashboards. Sold as a research/analytics deliverable providing industry data and trends to members and subscribers.
• Relatório de Investimentos (Investment Report) Investment report compiled from DEPEC-Bradesco data on announced investments in the packaging sector, delivered through an interactive Power BI dashboard. Sold as a standalone research deliverable to members.
• Lupinha QR Code Platform Unique QR code system connecting consumers with products throughout the supply chain for traceability and consumer engagement. Sold as a technology platform service to packaging sector companies.
• Guias ABRE de Desenvolvimento de Embalagem (ABRE Packaging Development Guides) Technical guides covering packaging development for food, cosmetics, and other sectors. Sold as educational resources to packaging professionals and companies.
• Galeria ABRE de Inovação (ABRE Innovation Gallery) Platform showcasing innovative solutions, trends, and technologies in the Brazilian packaging industry. Sold as a visibility and innovation showcase service to packaging companies.
• Serviço de Assuntos Regulatórios (Regulatory Affairs Advisory Service) Regulatory affairs advisory service covering packaging legislation, INMETRO, ANVISA, MAPA requirements, and labeling regulations. Provided as a member-exclusive advisory service to packaging companies needing regulatory compliance guidance.
• Associação / Membership Service Annual membership providing network expansion, visibility, regulatory representation, innovation access, and exclusive event benefits for packaging sector companies. Sold on a recurring annual basis across the entire packaging value chain including suppliers, manufacturers, converters, design agencies, brands, retailers, recyclers, and academic institutions.

Quantifiable outcome

• Access to 58 countries through WPO representation
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• WPO - World Packaging OrganisationcoreStrategic or Co-development PartnerABRE serves as the official Brazilian representative in the World Packaging Organisation, accessing packaging entities in 58 countries worldwide. This enables international market intelligence, participation in global initiatives like WorldStar Awards, and representation of Brazilian industry interests internationally.
• Pack TalkminorOthersPackaging industry media partner providing industry news and communication.
• 3D CRIARminorOthersDesign services company in the packaging ecosystem.
• ABA - Associação Brasileira de AnunciantesminorOthersBrazilian Advertisers Association partnership for industry connections.
• ABAL - Associação Brasileira do AlumíniominorOthersAluminum industry association partner in the packaging ecosystem.
• ABIPET - Associação Brasileira da Indústria do PETminorOthersPET packaging industry association partner.
• ABIPLAST - Instituto Brasileiro do PlásticominorOthersPlastic industry institute partner for packaging sector connections.
• ABNT - Associação Brasileira de Normas TécnicascoreStrategic or Co-development PartnerTechnical standards partnership for packaging industry norms and regulations.
• SEBRAEcoreStrategic or Co-development PartnerBrazilian Support Service for Micro and Small Enterprises providing support for SME development in packaging sector.
• SENAI SPcoreStrategic or Co-development PartnerNational Service for Industrial Training partnership for technical education and workforce development in packaging.
• Ellen MacArthur FoundationcoreStrategic or Co-development PartnerCircular economy partnership promoting sustainable packaging practices and initiatives.
• Instituto MauáminorOthersTechnical institute partnership for education and research in packaging.
• IBÁ - Indústria Brasileira de ÁrvoresminorOthersTree industry association partner (cellulose and paper sector).
• Euromonitor InternationalminorOthersMarket research partnership providing global industry data and trends.
• GS1 BrasilcoreTechnology or IntegrationStandards organization partnership for product identification and supply chain efficiency in packaging.
• InterpackminorOthersInternational packaging trade fair partnership for global industry connections.
• Fispal TecnologiaminorOthersFood and packaging technology trade fair partnership.
• Save Food InitiativecoreStrategic or Co-development PartnerGlobal initiative partnership to reduce food loss and waste through packaging solutions.
• Instituto Argentino del EnvaseminorOthersArgentine packaging association partnership for regional industry connections.
• Instituto Argentino del EnvaseminorOthersArgentine packaging association partnership for South American regional connections.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Packaging Federation: UK packaging manufacturers' trade association offering advocacy, training, and industry representation; comparable in structure, mission, and membership-based services to ABRE.
• AMERIPEN: US-based packaging value chain trade association serving brands, converters, and suppliers; directly comparable as a packaging industry association with advocacy, sustainability, and member services.
• Flexible Packaging Association: US trade association representing the flexible packaging industry with advocacy, sustainability, and member services; comparable as a packaging-segment industry association serving converters and suppliers.
• ABAL - Associação Brasileira do Alumínio: Brazilian aluminum industry association and ABRE partner, representing aluminum producers and converters with overlapping packaging-related membership and sustainability programs.
• ABIPET - Associação Brasileira da Indústria do PET: Brazilian PET industry association and ABRE partner, focusing on PET packaging manufacturers and recyclers with comparable representation, regulatory affairs, and circular economy programming.
• PAC Packaging Consortium: Canadian packaging industry association providing member events, training, and networking; directly comparable as a packaging association serving a national ecosystem.
• ABIPLAST - Instituto Brasileiro do Plástico: Brazilian plastics industry institute and active ABRE partner, representing plastics manufacturers and converters with overlapping packaging membership, advocacy, and education services.
• IoPP - Institute of Packaging Professionals: US-based individual-membership packaging professionals association offering education, certification, and networking; comparable in professional development, training, and industry engagement focus.

Regional players

• Instituto Argentino del Envase: Argentine packaging institute and ABRE partner offering comparable packaging industry representation, events, and training in the Southern Cone region.

Broad incumbents

• WPO - World Packaging Organisation: Global packaging federation of which ABRE is the Brazilian member; comparable as an industry association umbrella offering international awards (WorldStar), networking, and advocacy across packaging entities worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCojQcq8Wby4syo4955h0tdg
• Facebookfacebook.com/abreembalagembrasil
• LinkedInlinkedin.com/company/abreembalagembrasil
• Instagraminstagram.com/abreembalagembrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABRE Associação Brasileira de Embalagem