Access Finance Inc.

What Access Finance Inc. does

Access Finance AD is a non-banking financial institution founded in 2013 in Sofia, Bulgaria, supervised by the Bulgarian National Bank, and part of the Management Financial Group (MFG) holding company. The company designs and operates a multi-brand, multi-market portfolio of unsecured credit cards targeting subprime and near-prime consumers — individuals with little or no traditional credit history — across five markets: Bulgaria (Biala Karta, Biala Karta GOLD, A1 co-brand), Romania and Spain (AXI Card), and the United States and Mexico (Juzt Credit Card). At the core of the product is a proprietary technology stack combining machine-learning credit scoring on alternative data (bank account, telecom, utility, rent, social, voice, and text signals), dynamic behavioral scoring, automated KYC via Onfido, and a custom-trained LLM-based chatbot for 24/7 customer service and automated credit-limit increases. Cards are issued on the Mastercard network and accepted globally through Apple Pay and Google Pay; in the U.S. the product is bank-partner-issued via The Bank of Missouri with Taktile powering real-time risk decisioning.

Access Finance generates revenue primarily through interest on revolving credit card balances, plus interchange and transaction fees, late-payment fees, and cross-sell of insurance, warranty, and alternative financing via the MFG ecosystem. Distribution is fully digital and self-serve: five branded websites, mobile apps, and 130+ call-center agents in Bulgaria. The go-to-market motion is product-led and direct-to-consumer, marketing ease of access, no security deposit, instant automated approval (under 5 minutes in Mexico), and credit-building for underserved populations. Customers report balances to credit bureaus, enabling a credit-building pathway.

Across its markets the company reports 220,000+ customers, 259,000+ cards/credits issued, EUR 312M in cumulative disbursed cash, EUR 44M in FY2024 revenue, and EUR 14M in EBITA — with Bulgaria the anchor market (EUR 29.3M revenue, EUR 13.5M EBITA), Romania profitable and growing (EUR 11.1M revenue, EUR 2.15M EBITA), Spain loss-making in build-out (EUR -1.8M EBITA), and the U.S. and Mexico at pre-revenue launch stage. The company operates without disclosed external funding rounds, with leadership including CFA charterholders and INSEAD MBAs and a credit-risk and data-science directorate led by a HarvardX-trained data scientist.

Name

Access Finance Inc.

Legal name

Access Finance AD

Website

https://accessfinance.eu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Access Finance is a Bulgaria-headquartered non-bank lender operating unsecured credit cards for subprime and near-prime consumers across five markets (Bulgaria, Romania, Spain, U.S., Mexico), using ML-based alternative-data underwriting and a custom AI chatbot to deliver digital-first, no-deposit credit products.

Ownership category

akta.pro rank

Product category

Consumer Credit Cards & Lending

NAICS

Credit Card Issuing (52221), Credit Card Issuing (522210), Activities Related to Credit Intermediation (5223), Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141), Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC)

akta.pro secondary industries

Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK), Alternative / Non-Traditional Credit Data Providers (FSAKAKAB), Credit Score Monitoring & Credit Building (FSAGADAE)

Keywords

• Consumer credit cards
• Subprime lending
• Alternative credit scoring
• Unsecured personal loans
• Digital banking

Headquarters

HQ city

San Francisco, California

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Credit Card Interest and Fees: Access Finance earns interest income on revolving credit card balances and fees (annual fees, ATM withdrawal fees outside EU, late payment fees, etc.) across its Biala Karta, AXI Card, and Juzt credit card products. Revenue is primarily interest-driven, recurring as customers carry balances.
2. Cash Loan Origination: Cash loans are provided with own funds under applicable credit regulations. Revenue is generated through interest charged on the principal amount, with products like Biala Karta offering credit limits up to BGN 3,000 (standard) and BGN 5,000 (Gold tier).
3. Payment Processing: Revenue from payment transactions executed with credit card products, including interchange fees from Mastercard transactions and convenience fees for ATM withdrawals.
4. Cross-Sell and Upsell: Revenue generated through offering additional financial products (insurance, warranty transactions, alternative financing) to existing customers via the MFG group ecosystem and joint controller agreements.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Access Finance Inc. provides unsecured credit cards and cash loans targeted at subprime and near-prime consumers across multiple markets (Bulgaria, Romania, Spain, USA, Mexico). The company leverages proprietary machine learning credit scoring with alternative data to approve borrowers with little or no traditional credit history, distributing products via owned websites and mobile applications under brands including Biala Karta, AXI Card, and Juzt.

Product overview

Access Finance AD operates a multi-product, multi-market credit card and consumer lending portfolio. The company offers unsecured credit cards targeting subprime and near-prime consumers — individuals with little or no credit history — across five markets. The product portfolio consists of four distinct branded credit card lines: Biala Karta (and its premium variant Biala Karta GOLD) and the co-branded A1 card serving the Bulgarian market; AXI Card serving Romania and Spain; and Juzt serving the U.S. and Mexico markets. The products share a common digital-first, mobile-accessible architecture with Apple Pay and Google Pay integration, but differ in branding, credit limits (BGN 3,000-5,000 in Bulgaria; $400+ in the U.S.), and market-specific features. The company's broader lending activities include cash loans provided under the Bulgarian National Bank regulatory framework.

Differentiator

Problem solved

Functional benefit

Brands

• Biala Karta: Credit card product by Access Finance AD serving Bulgarian market with credit limits up to BGN 3,000, targeting sub/near-prime consumers.
• Biala Karta GOLD
• A1 Credit Card
• AXI Card
• Juzt Credit Card

Products and services

• Biala Karta A digital unsecured credit card for Bulgarian subprime and near-prime consumers, offering credit limits up to BGN 3,000 with no annual fee, no ATM withdrawal fees within Bulgaria and the EU, Mastercard acceptance, and Apple Pay/Google Pay compatibility.
• Biala Karta GOLD

Quantifiable outcome

• Over 220,000 customers served across 5 markets
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability11 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• MastercardcoreTechnology or IntegrationMastercard provides the global payment network for all Access Finance credit cards (Biala Karta, AXI Card, Juzt). Cards are Mastercard-branded and accepted globally. Compatible with Apple Pay and Google Pay digital wallets.
• Easy Payment Services LtdcoreTechnology or IntegrationEasy Payment Services Ltd (EPS) is a credit card issuer and principal member of Mastercard. It processes payments and issues credit cards for Access Finance products. EPS is part of the MFG group and is co-founded by CEO Tsvetan Krastev.
• TaktilecoreTechnology or IntegrationTaktile provides a next-generation risk decision engine that powers automated creditworthiness assessment for the US Juzt Credit Card product. The technology enables real-time credit decisions at scale.
• OnfidocoreTechnology or IntegrationOnfido provides identity verification services used during customer onboarding and KYC processes for credit applications across Access Finance markets.
• i2cmajorTechnology or Integrationi2c provides payment processing and technology infrastructure for credit card issuing and processing services across Access Finance markets.
• InfobipmajorTechnology or IntegrationInfobip provides communications platform services (CPaaS) including SMS and digital communication capabilities used for customer outreach, notifications, and chatbot functionality.
• IC PaymentsmajorTechnology or IntegrationIC Payments provides payment processing services and technology solutions supporting Access Finance's card business operations.
• ProvenirmajorTechnology or IntegrationProvenir provides data and risk decisioning technology used for creditworthiness assessment and fraud prevention across Access Finance products.
• The Bank of MissouricoreTechnology or IntegrationThe Bank of Missouri is the issuing bank for the US Juzt Credit Card, providing the banking charter and FDIC-insured card issuance infrastructure under a bank partnership model.
• MGI Delta LLCmajorOthersMGI Delta LLC serves as Access Finance's independent auditor, providing financial statement audit services.
• Management Financial Group (MFG)coreStrategic or Co-development PartnerMFG is the parent holding company uniting leading non-bank financial service providers in Central and Eastern Europe. Access Finance AD is part of MFG, sharing infrastructure, data, and strategic direction with sister companies including Easy Asset Management AD, Fintrade Finance AD, Viva Credit OOD, and Financial Bulgaria EOOD. Joint data sharing agreements enable cross-company creditworthiness checks.

Scale indicators13 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Self: US credit-building fintech offering credit-builder loans and credit cards targeted at consumers with poor or no credit. Comparable in product positioning (credit-building for subprime consumers) and use of AI-driven underwriting for thin-file applicants.
• TomoCredit: US digital credit card company targeting consumers with thin or no credit files, including immigrants. Similar to Juzt Credit Card in focusing on US consumers who lack traditional credit history and offering a digital-first onboarding experience.
• Mission Lane: US fintech issuing credit cards to consumers with poor or no credit history. Directly comparable in product (unsecured credit cards for credit-building), target customer (subprime/near-prime), and use of alternative data underwriting.
• Indigo Credit Card: US subprime credit card brand focused on consumers with credit challenges, including those rebuilding after bankruptcy. Comparable to Access Finance in serving deep subprime and credit-rebuilding segments with Mastercard-branded cards.
• Credit One Bank: US-based subprime credit card specialist serving consumers with limited or damaged credit. Closely comparable to Access Finance in targeting near-prime/subprime borrowers with unsecured credit cards and similar fee-and-interest revenue model.
• OpenSky by Capital One: Capital One's secured credit card product for building or rebuilding credit. Directly comparable in targeting consumers with limited credit history, though OpenSky requires a security deposit while Juzt does not.
• Petal: US credit card issuer using alternative data (cash flow, income) rather than FICO scores to approve applicants with limited credit history. Directly comparable alternative-data underwriting approach to Access Finance's ML/alternative-data stack.

Regional players

• Klarna: European fintech offering consumer credit and BNPL products, with expansion into the US. Comparable in serving underbanked/middle-income consumers across multiple European and US markets with digital credit products, though primarily BNPL rather than revolving credit cards.

Emerging players

• MoneyLion: US fintech offering credit-builder products, personal loans, and credit cards to non-prime consumers. Comparable in serving subprime/near-prime segments with digital-first delivery and acquired Petal to deepen card offerings.

Broad incumbents

• OneMain Financial: US established subprime consumer lender offering personal loans and credit cards. Comparable in serving non-prime borrowers but with a much larger branch-based distribution model, contrasting with Access Finance's digital-first GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AccessFinanceEU
• Facebookfacebook.com/Access-Finance-106686598461636
• LinkedInlinkedin.com/company/access-finance-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Access Finance Inc.