Ada Sistemas

What Ada Sistemas does

Ada Sistemas (legal name ADA Sistemas LTDA) is a Brazil-based SaaS provider that develops and sells ERP and sales force automation software exclusively for B2B distributors and companies managing external sales teams. The company was created in 2005 as a spin-off of Grupo Alternativa Informática (founded 1989), after the parent group acquired rights to an ERP it had originally built for Distribuidora Minassal and converted it into a subscription product. It is headquartered in Poços de Caldas, Minas Gerais, and operates with a very small team of five employees.

The product suite is built around two core offerings: ADA ERP (a cloud-based ERP for B2B distributors with annual revenue above R$1.2 million, priced from R$899/month) and ADA Força de Vendas (a mobile sales force app with offline capability, priced from R$250/month). These are extended by a set of native modules — WMS, BI, B2B e-commerce, delivery routing, CRM, financial management, and commercial management — all synchronized within a single cloud platform accessible via web, tablet, and smartphone. The technology stack emphasizes ease of use, rapid implementation, and humanized WhatsApp-based support (with a stated 2-minute average response time) rather than API extensibility or third-party integrations.

Commercially, Ada targets a narrow vertical: B2B distributors across agribusiness, consumer goods, pet products, and adjacent segments. Its go-to-market is essentially a sales-led direct motion — contact forms, specialist consultation, and publicly disclosed pricing on the website — supported by organic social presence on LinkedIn, Facebook, and Instagram. The company is private, has no disclosed funding rounds, no M&A activity, and is wholly owned by Grupo Alternativa Informática. Revenue is not disclosed, and the headcount of 5 suggests a micro-SaaS operation rather than a scaled software business.

Name

Ada Sistemas

Legal name

ADA Sistemas LTDA

Website

https://adasistemas.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Ada Sistemas is a Brazilian SaaS provider of cloud-based ERP and sales force automation software built exclusively for B2B distributors and companies with external sales teams, offering modular solutions including WMS, BI, CRM, and B2B e-commerce.

Ownership category

akta.pro rank

Product category

Distribution ERP Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

iPaaS & Workflow Automation (BPAMAOAB)

Keywords

• Distribution ERP software
• Sales force automation
• Warehouse management software
• B2B e-commerce platform
• Delivery route optimization

Headquarters

HQ city

Poços de Caldas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ADA ERP Subscription: Monthly SaaS subscription for the ERP system targeting B2B distributors. Includes all core modules: Financial, Inventory/WMS, BI, Routing, CRM, Purchase and Sales Management, and more. Pricing starts at R$899/month.
2. ADA Força de Vendas Subscription: Monthly SaaS subscription for the Sales Force mobile application for external vendors. Includes offline order generation, check-in, inventory integration, and real-time tracking. Pricing starts at R$250/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ADA Sistemas develops and sells cloud-based SaaS ERP and Sales Force automation software specifically designed for B2B distributors and companies managing external sales teams in Brazil. The two core products are ADA ERP (integrating finance, inventory/WMS, BI, routing, CRM, B2B e-commerce, and purchase/sales management) and ADA Força de Vendas (a mobile application for external vendors with offline order generation, check-in, and real-time manager tracking). The platform is delivered via monthly SaaS subscription and accessed through web browser and native Android/iOS mobile applications.

Product overview

Ada Sistemas offers a modular SaaS toolkit centered on two core products: ADA ERP for B2B distributors with annual revenue above R$ 1.2 million, and ADA Força de Vendas for external sales force management. These integrate with multiple native modules including ADA WMS (warehouse management), ADA BI (business intelligence), ADA E-commerce B2B (online storefront), ADA Roteirização de Entregas (delivery routing), ADA CRM (customer relationship), ADA Financeiro (financial management), and ADA Comercial (commercial operations). All modules are synchronized within a single platform providing cloud access, offline mobile capabilities, and integrated analytics.

Differentiator

Problem solved

Functional benefit

Brands

• ADA ERP: Complete ERP system for distributors including finance, inventory, WMS, BI, routing, CRM, and purchase/sales management.
• ADA Roteirização
• ADA CRM
• ADA Força de Vendas
• ADA BI
• ADA WMS
• ADA E-commerce B2B

Products and services

• ADA ERP Complete cloud-based ERP system for B2B distributors with annual revenue above R$ 1,200,000, integrating finance, inventory/WMS, business intelligence, intelligent delivery routing, CRM, purchase and sales management, and integrated B2B e-commerce in a single platform accessible via web browser or mobile devices.
• ADA Força de Vendas Mobile SaaS application for external sales representatives with offline order generation, real-time check-in verification, goal management, inventory control, and route suggestions, synchronized with ADA ERP. Available for Android and iOS and priced from R$250/month.

Quantifiable outcome

• Record implementation time in Brazil due to system simplicity and dedicated implementation team
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature9 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Linx: Brazilian software provider for retail, distribution, and food service, owned by Stone. Overlaps with ADA's WMS, ERP, and e-commerce capabilities for distributors, but at much larger scale and serving multiple verticals.
• Sankhya: Brazilian ERP platform with distribution, manufacturing, and services modules. Competes with ADA for mid-market distributors and offers a broader functional footprint though less specialized in distribution.
• SAP Business One: Global ERP used by mid-market distributors in Brazil, often via local partners. Represents the upper-end incumbents that compete with ADA for larger B2B distributors with more complex needs.
• TOTVS: Brazil's largest ERP and business software vendor, with broad modules for distribution, financials, and sales. Direct overlap with ADA in the distributor vertical, but TOTVS serves many segments and is a much larger, publicly listed incumbent.

Emerging players

• Bling: Brazilian SaaS ERP for small businesses, owned by Olist. Targets SMBs with inventory, sales, and fiscal modules; overlaps with ADA's lower-tier ICP and competes on SaaS simplicity and pricing.
• Omie: Brazilian cloud ERP targeting SMBs and service businesses with financials, sales, and inventory. Competes with ADA in the lower-end of the distributor market and on SaaS-based UX, though less specialized in distribution.
• Polly Sales (Polly Software): Brazilian sales force automation (SFA) and order management app for distributors and external sales teams. Directly competes with ADA Força de Vendas on offline mobile ordering and field tracking.
• Conta Azul: Brazilian cloud ERP for SMBs and small distributors, focused on financials, sales, and inventory. Operates in the same SaaS, WhatsApp-friendly segment as ADA but with broader SMB appeal and less distribution-specific depth.

Direct peers

• Neogrid: Brazilian vendor of supply chain and distribution management software (EDI, SFA, retail execution). Closely overlaps with ADA's sales force, delivery routing, and distributor-focused modules, with a stronger logistics data layer.
• Consinco: Brazilian ERP vendor highly specialized in food, beverage, and distribution verticals. Closest direct competitor to ADA in the distributor segment with comparable vertical depth and similar mid-market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adasistema
• LinkedInlinkedin.com/company/ada-sistemas
• Instagraminstagram.com/adasistemas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ada Sistemas