What Agribusiness Australia does

Agribusiness Australia (legally Agribusiness Association of Australia Limited) is a private membership-based industry association founded in 1988 in Canberra and currently headquartered at Level 9, 80 Grenfell Street, Adelaide, South Australia, while governed by the laws of Victoria. The organization operates as the national collective voice for the pre- and post-farm gate Australian agribusiness value chain, rebranded from the Agribusiness Association of Australia in 2016 when it also appointed its first full-time CEO. It runs a six-tier membership program — Diamond, Gold, Silver, Bronze, Individual, and Student — providing corporate and individual members with networking, advocacy, industry intelligence, and policy engagement. Its product surface centres on the annual Agribusiness CEO Summit (35-40+ leaders convened, hosted by KPMG in 2025 and Melbourne), regional State Council events across NSW/ACT, Queensland, South Australia, Victoria, and Western Australia, the executive-level 'Harvesting Insight, Building Resilience' food security program partnered with AgriFutures Australia, a weekly news and resources portal, a member directory, and named event sponsorship products priced at $1,500-$4,400.

The association does not operate proprietary technology; its digital backbone is the IMIS association management system used for membership administration, event registration, and content delivery. Revenue is generated through annual membership subscriptions (pricing is not publicly disclosed for corporate tiers), event ticket sales at $50 for members, $100 for non-members, and $15 for students, plus discrete sponsorship products (Scholarship Sponsorship $1,500; Annual Leaders Lunch Sponsorship $4,000-$4,400; event-specific sponsorships such as Rabobank's NSW Budget Breakfast at $2,200), and professional services including the Agribusiness Australia Project. The go-to-market is hybrid: Directors personally contact prospective Diamond, Gold, and Silver corporate members via relationship-led field sales, while Bronze, Individual, and Student members self-serve through website registration. Marketing relies on LinkedIn, weekly email newsletters, events, and content marketing.

The organization is led by Chair and President Dave McKeon (also Head of Thomas Elder Sustainable Agriculture and former CEO of Grain Growers Ltd) and Deputy Chair Patrick McClelland (Managing Partner at Porter Novelli Australia), supported by a board of eight additional directors drawn from Nutrien Ag Solutions, Kelly Tillage, Bayer, Curtin University, AgFood Fund/PAC Partners, Select Harvests, and agtech/digital agriculture advisory roles. Operations are run by a 17-person team led by General Manager Lucy Purcell. The association has stated a vision to grow the Australian agribusiness sector to $300 billion by 2030 and serves as the convening body for sector advocacy submissions to the Department of Agriculture, Fisheries and Forestry.

Name

Agribusiness Australia

Legal name

Agribusiness Association of Australia Limited

Website

https://agribusiness.asn.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Agribusiness Australia is a private membership-based industry association connecting Australia's pre- and post-farm gate agribusiness value chain through tiered corporate and individual memberships, an annual CEO Summit, regional events, advocacy, and a food security program with AgriFutures Australia.

Ownership category

akta.pro rank

Product category

Industry Association / Agribusiness Advocacy

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Agriculture & Food Security Development (BPAGABAB)

akta.pro secondary industry

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)

Keywords

• Industry association
• Agribusiness advocacy
• Membership services
• Executive networking
• Industry events

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual membership subscriptions at multiple tiers (Diamond, Gold, Silver, Bronze, Individual, Student) provide recurring revenue. Membership subscriptions are for a term of twelve months from the date of application and are non-transferrable and non-refundable.
2. Event Tickets and Registration: Revenue generated from ticket sales for events and conferences including the Annual Leaders Lunch, CEO Summit, and regional events. Event tickets priced at Members $50, Non-members $100, Students $15.
3. Sponsorships: Corporate sponsorship revenue from events such as the Annual Leaders Lunch Sponsorship ($4,000), 2025 LL Sponsorship ($4,400), Rabobank Sponsorship ($2,200), and scholarship sponsorships ($1,500).
4. Professional Services: Revenue from member services and programs including the Agribusiness Australia Project.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Agribusiness Australia is a membership-based industry association that connects, promotes, and adds value to the Australian agribusiness sector. It sells tiered annual memberships (Diamond, Gold, Silver, Bronze, Individual, Student) and delivers a portfolio of paid and sponsored events including the annual CEO Summit, regional events, webinars, and networking functions. The organization also operates the "Harvesting Insight, Building Resilience" food security program in partnership with AgriFutures Australia and publishes an industry News & Resources portal.

Product overview

Agribusiness Australia is a membership-based industry association connecting, promoting, and adding value to the Australian agribusiness sector. The organization offers a multi-tiered membership program (Diamond, Gold, Silver, Bronze, Individual, and Student levels) providing networking, advocacy, and industry engagement. Its core offerings include the annual CEO Summit, regional events, the Harvesting Insight, Building Resilience food security program, and a news/resources portal featuring corporate member insights. The organization also sells sponsorship products including Scholarship Sponsorship ($1,500), Annual Leaders Lunch Sponsorship ($4,000-$4,400), and event-specific sponsorships like the Rabobank Sponsorship ($2,200). The platform is built on the iMIS association management system.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• More than 35 agribusiness leaders participated in the 2025 CEO Summit
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• AgriFutures AustraliacoreStrategic or Co-development Partner · 1 January 2025AgriFutures Australia partners with Agribusiness Australia on the 'Harvesting Insight, Building Resilience' food security program. The program convenes executive-level roundtables focused on critical vulnerabilities in Australia's food system, with findings submitted to the Department of Agriculture, Fisheries and Forestry.
• NAB (National Australia Bank)coreGTM or Marketing PartnerNAB is the proud sponsor of the Annual Leaders Lunch event. NAB Agribusiness is also a Bronze corporate member of Agribusiness Australia.
• KPMGcoreGTM or Marketing PartnerKPMG hosted the 2024 Agribusiness CEO Summit, bringing together more than 40 agribusiness leaders for discussions about key priorities in Sydney.
• ElderscoreChannel Partner/ Reseller/ DistributorDiamond corporate member of Agribusiness Australia. Elders provides industry insights, commodity market analysis, and resources for Agribusiness Australia members.
• Nutrien Ag SolutionscoreChannel Partner/ Reseller/ DistributorDiamond corporate member of Agribusiness Australia. Nutrien Ag Solutions is a global agribusiness working with farmers across the supply chain in more than 14 countries.
• BentleyscoreChannel Partner/ Reseller/ DistributorGold corporate member providing accounting, advisory, and tax insights. Bentleys contributes Federal Budget analysis and South Australian Budget updates for Agribusiness Australia members.
• Prime SupercoreChannel Partner/ Reseller/ DistributorSilver corporate member and sponsor of the CEO Summit. Prime Super is a superannuation fund serving agricultural sector workers.
• BDO AustraliacoreChannel Partner/ Reseller/ DistributorCorporate member supporting the CEO Summit. BDO provides agribusiness-focused professional services.
• Porter Novelli AustraliacoreChannel Partner/ Reseller/ DistributorCorporate member supporting the CEO Summit. Porter Novelli Australia provides public relations connecting corporations, governments and communities across the country.
• SW Accountants & AdvisorsminorGTM or Marketing PartnerSW Accountants & Advisors hosts the VIC Event on Fuel Security in an Uncertain World at their Collins Street, Melbourne office.
• Clayton UtzminorGTM or Marketing PartnerClayton Utz hosts the QLD Event on AI in Agriculture at their Brisbane office and is a Bronze corporate member.
• Achmea Farm InsuranceminorGTM or Marketing PartnerAchmea Farm Insurance hosts the NSW Event on The Advantage in Volatility and is a Bronze corporate member.
• Grant ThorntonminorGTM or Marketing PartnerGrant Thornton conducted a roadshow series event in Melbourne with over 80 attendees.
• RabobankminorGTM or Marketing PartnerRabobank sponsors the NSW Budget Breakfast event and is a Bronze corporate member.
• Australian Community Media (ACM)minorStrategic or Co-development PartnerACM Agri and National Farmers' Federation present the Australian Agriculture Awards, celebrating excellence in Australian agriculture.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• AgForce Queensland: Queensland's peak agricultural advocacy body representing producers. Comparable membership/advocacy association; regional overlap with AA's Queensland State Council creates both partnership and competition dynamics.
• NSW Farmers: State-based agricultural advocacy association for NSW. Comparable industry/membership association model, but operates at state level; competes for regional corporate member support alongside AA's State Council structure.

Direct peers

• CropLife Australia: Peak industry body for the plant science sector in Australia, representing crop protection and ag biotech companies. Comparable as a sector-specific agribusiness membership association engaged in policy advocacy and industry representation.
• Cattle Council of Australia: Peak national body representing beef cattle producers in Australia. Comparable industry association with membership, advocacy, and policy engagement; competes for share of voice across the agribusiness landscape.
• National Farmers' Federation: Australia's peak national body representing farmers and agricultural advocacy. Directly comparable to Agribusiness Australia as a national agribusiness industry/advocacy association, though NFF skews toward producer/farm-level representation while AA focuses on the broader pre- and post-farm-gate value chain.
• AgriFutures Australia: Research and development corporation for Australian agriculture. Direct partner of AA on the Harvesting Insight food security program; comparable as an agribusiness-focused industry body that convenes research, policy, and sector development programs.
• AUSVEG: National peak body for the Australian vegetable and potato industry. Comparable membership/advocacy association serving agribusiness stakeholders with similar event programming and policy engagement model.
• Food and Beverage Australia: Peak representative body for Australia's food and beverage manufacturing sector. Comparable membership-based industry association with advocacy, events, and policy engagement across the agribusiness value chain.
• GrainGrowers: Australian grain industry advocacy body representing grain producers. Comparable as a sector-focused agribusiness membership organization; competes for advocacy mandate and corporate member mindshare, particularly relevant given AA's Chair Dave McKeon is former CEO of GrainGrowers.

Broad incumbents

• Meat & Livestock Australia: Research and marketing body for Australia's red meat industry. Comparable as a large, established agribusiness industry organization with research, marketing, and member service functions; broader in scope but related in mandate.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agribusiness-association-of-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agribusiness Australia