AgriWater

What AgriWater does

AgriWater is a privately held South African agricultural technology company founded in 2002 by Riaan Kirsten, operating from George, South Africa under the legal entity AgriWater Treatment Specialists (PTY) Ltd (formerly known as Puricare). The company designs, manufactures, and sells RainBox water treatment hardware that applies a proprietary RainBox Advanced Oxidation Process (R-AOP) to agricultural irrigation water. The R-AOP technology generates transient reactive oxygen species—including hydroxyl radicals—through controlled reactions involving oxygen and hydrogen peroxide in pressurised flowing water, modifying the physical and chemical characteristics of treated water before it reaches crops.

The RainBox unit is an IoT-enabled device paired with a companion mobile application available on iOS and Android, allowing farmers to monitor and manage their irrigation systems remotely. AgriWater's technology targets problems including soil oxygen stress at the root zone, mineral scaling in irrigation infrastructure, nutrient lock-out, and inefficient water infiltration. With over 3,000 units installed across five continents (USA, Canada, Zambia, South Africa, and Australia) and a cumulative 126.5 billion m³ of water treated, the company serves commercial farmers and specialty crop producers in orchards, broad-acre crops, and export vegetables.

The business operates a hybrid go-to-market model combining direct enterprise sales through the company website and a dedicated Engineering Desk with a global agent network providing on-site consultation, installation, and ongoing support. Revenue derives from RainBox hardware unit sales (Ex Works, one-year warranty), reactivation fees of USD 15,000 per blacklisted unit, and professional services including technical consulting and installation support. Pricing is quote-based and customised to site specifications including irrigation pump pressure, flow rate, and water profile. AgriWater is bootstrapped and founder-owned, with no disclosed institutional investment, funding rounds, or M&A activity identified in the available data.

Name

AgriWater

Legal name

AgriWater Treatment Specialists (PTY) Ltd

Website

https://agriwater.earth

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

AgriWater is a South African agricultural technology company that designs and sells RainBox hardware—a proprietary Advanced Oxidation Process system that treats irrigation water with reactive oxygen species—and serves commercial farmers across five continents through direct sales and a global agent network.

Ownership category

akta.pro rank

Product category

Agricultural Water Treatment Equipment

NAICS

Water Supply and Irrigation Systems (22131), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Farm Machinery & Equipment (3523), Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)

akta.pro secondary industries

Monitoring, Metering & Flow Measurement (Meters, Pressure/Flow Gauges, Telemetry) (AFAAACAK), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

Keywords

• Agricultural water treatment
• Irrigation water treatment
• Advanced oxidation process
• Soil regeneration systems
• Irrigation efficiency hardware

Headquarters

HQ city

George

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. RainBox IoT Hardware Units: Sale of RainBox water treatment units - IoT-enabled hardware devices with embedded software and cloud connectivity. One-year warranty from date of purchase, Ex Works basis.
2. Reactivation Fees: Fees charged for reactivating blacklisted units after breach is cured and outstanding amounts paid. Currently USD 15,000 per Unit.
3. Professional Services: Agent access and installation services, technical support, and consulting for optimal system deployment and maintenance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

AgriWater designs, manufactures, and sells the RainBox™ IoT water treatment unit, a device that uses a proprietary RainBox Advanced Oxidation Process (R-AOP) to generate reactive oxygen species in pressurized irrigation water. The unit is targeted at commercial farmers and agricultural operations to address soil aeration, mineral scaling, and nutrient mobility, and is sold alongside a companion mobile application for remote monitoring and data analysis.

Product overview

AgriWater offers a unified product portfolio centered on the RainBox™ water treatment system, which applies the RainBox Advanced Oxidation Process (R-AOP) for agricultural irrigation. The product line includes the core RainBox™ hardware unit and a companion mobile application available on iOS and Android platforms. The R-AOP technology generates reactive oxygen species in pressurized water to modify irrigation water characteristics, supporting soil aeration, reduced mineral scaling, and improved crop performance. The company provides engineering support and technical review services through their Engineering Desk, with over 3,000 units installed globally across five continents.

Differentiator

Problem solved

Functional benefit

Brands

• RainBox: Advanced water treatment technology applying RainBox Advanced Oxidation Process (R-AOP) to agricultural irrigation water for soil regeneration and improved crop performance.

Products and services

• RainBox™ IoT Hardware Unit An IoT-enabled water treatment device that applies the proprietary RainBox Advanced Oxidation Process (R-AOP) to pressurized irrigation water, generating reactive oxygen species to address soil aeration, mineral scaling, and nutrient mobility. Designed for commercial farmers and agricultural operations experiencing soil oxygen stress and irrigation inefficiency.
• RainBox Mobile Application Cross-platform mobile application (iOS and Android) that connects to deployed RainBox units for remote monitoring, control, data ingest, and analytics. Used by commercial farmers and agricultural operators to track unit performance and irrigation outcomes.

Quantifiable outcome

• Irrigation time reduced from 6-8 hours to 4 hours (50% improvement)
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Facebook, Instagram, LinkedIn, YouTubeminorGTM or Marketing PartnerSocial media platform integrations allowing content sharing and social sign-in functionality. Governed by each platform's own privacy policy.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CropX: Israel-based precision agriculture company offering IoT-enabled soil sensors, irrigation analytics, and farm-management software. Directly comparable to AgriWater's RainBox in combining in-field hardware, telemetry, and decision support for irrigation optimisation, though CropX emphasises soil sensing rather than chemical water treatment.
• WiseConn: California-based precision irrigation company offering IoT field devices and cloud software for drip and sprinkler system automation and monitoring. Directly comparable to RainBox as an IoT-first irrigation optimisation platform targeting commercial growers.

Broad incumbents

• Lindsay Corporation: US-listed manufacturer of irrigation infrastructure ( Zimmatic centre pivots) and FieldNET telematics for remote irrigation management. Comparable as a broad incumbent serving the same commercial farmers with irrigation hardware and IoT control — competing for the same irrigation budget allocation.
• Netafim: Global leader in drip and micro-irrigation systems, now part of Orbia, serving agricultural customers in more than 110 countries. Comparable to AgriWater as a large incumbent in agricultural water delivery whose installed base overlaps with RainBox's target farmers and channel partners.
• Jain Irrigation Systems: India-headquartered irrigation equipment and agricultural inputs company with global reach across micro-irrigation, drip systems, and agri-tech. Comparable as a broad incumbent in agricultural water management with an overlapping customer base in emerging markets where AgriWater also operates.
• Valmont Industries: Global manufacturer of Valley centre-pivot irrigation equipment and technology solutions for agriculture. Comparable as a broad incumbent with deep dealer networks and irrigation technology offerings that overlap with RainBox's customer base.
• Toro Ag / The Toro Company: US-listed manufacturer of agricultural irrigation equipment (drip, sprinklers, pumping systems) and micro-irrigation solutions with global dealer networks. Comparable as a broad incumbent whose irrigation product line addresses the same pain points (blockages, efficiency, scaling) that RainBox targets.

Emerging players

• Pessl Instruments (METOS): Austria-headquartered manufacturer of agricultural weather stations, soil moisture sensors, and IoT field devices sold under the METOS brand globally. Comparable as an emerging player offering IoT hardware and software for irrigation and crop decision support with overlapping customer segments.
• Sentek Technologies: Australia-based manufacturer of soil moisture and salinity sensors used to schedule and manage irrigation. Comparable as an emerging player in agricultural water/soil telemetry that complements or substitutes parts of the RainBox value proposition.
• N-Drip: Israel-based micro-irrigation technology company offering gravity-powered drip systems that claim significant water savings versus flood irrigation. Comparable as an emerging player in water-efficient irrigation technology competing for similar farmer ROI conversations, though its mechanism is physical rather than chemical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AgriWater
• LinkedInlinkedin.com/company/agriwater

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgriWater