Frontdoor
Frontdoor is the leading US home warranty provider, selling subscription-based home service plans through American Home Shield and affiliated brands to approximately 2.1 million homeowner members via a network of 15,000 contractor firms.
- Company typePublic
- Founded2018
- HeadquartersMemphis, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Frontdoor does
Frontdoor, Inc. (NASDAQ: FTDR) is the largest US provider of subscription-based home service plans, operating primarily through its American Home Shield brand with approximately 2.1 million members across its portfolio (AHS, 2-10 Home Buyers Warranty, HSA, Landmark, OneGuard). Founded in 1971 as American Home Shield and spun off from ServiceMaster Global Holdings in October 2018 as an independent public company headquartered in Memphis, Tennessee, Frontdoor sells annual home warranty contracts covering up to 23 essential home systems and appliances through direct-to-consumer, real estate channel, and Frontdoor Pro on-demand service channels.
The company's technology platform combines a contractor network of approximately 15,000 firms and 60,000 technicians with the Frontdoor app (launched April 2023), video chat consultations for pre-claim diagnosis (2024), and the Streem augmented reality visual assistance platform (acquired 2019) for remote expert guidance. Machine learning is applied to service diagnostics and claims workflow automation, while the digital layer supports both member acquisition and self-service triage.
Frontdoor's revenue model is anchored in recurring annual subscription fees, with a growing non-warranty services line (HVAC upgrades and on-demand repairs) that grew 23% year-over-year in 2025 and represented 9% of total sales. Full-year 2025 revenue reached $2.09 billion (+14% YoY) with a record 55% gross profit margin and 26% adjusted EBITDA margin; FY2026 guidance is $2.155–$2.195 billion. The company is generating strong free cash flow and returning capital to shareholders ($280 million repurchased in 2025 and $60 million in Q1 2026, roughly 7% of shares outstanding).
Frontdoor firmographics
Firmographics- Name
- Frontdoor
- Legal name
- Frontdoor, Inc.
- Website
- https://frontdoorhome.com
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Frontdoor is the leading US home warranty provider, selling subscription-based home service plans through American Home Shield and affiliated brands to approximately 2.1 million homeowner members via a network of 15,000 contractor firms.
- Ownership category
- akta.pro rank
Frontdoor industry classification
Industry- Product category
- Home Warranty Services
- akta.pro primary industry
- Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)
- akta.pro secondary industry
- Appliance Service Plans, Extended Warranties & Maintenance Retail (CRACACAK)
Keywords
Where Frontdoor is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Frontdoor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Home Warranty Subscriptions: Subscription-based home repair and maintenance coverage providing budget protection for homeowners against unexpected breakdowns of home systems and appliances. Core revenue driver with approximately 2.1 million members.
- Non-Warranty Services: On-demand services including HVAC upgrades, growing 23% YoY and representing 9% of total sales. Services delivered through network of ~17,000 contractors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ShieldGold and ShieldPlatinum plans include video chat feature at no extra cost |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Frontdoor product offering
Product offeringCore offering
Frontdoor is the largest U.S. home warranty provider, selling subscription-based home service plans that cover unexpected breakdowns of up to 23 essential home systems and appliances through brands such as American Home Shield and 2-10 Home Buyers Warranty. The company supplements warranty subscriptions with on-demand, non-warranty services (e.g., HVAC upgrades) delivered via the Frontdoor app, the Frontdoor Pro channel, and a network of approximately 15,000 pre-qualified contractor firms and 60,000 technicians.
Product overview
Frontdoor operates as a home services company with a platform-plus-modules architecture. The core offerings consist of American Home Shield (the flagship home warranty brand covering 23 home systems and appliances with ~2 million members) and the Frontdoor app (a digital membership platform launched April 2023 offering video chat consultations with Experts, DIY tips, and discounts). Supporting brands include 2-10 Home Buyers Warranty (acquired brand integrated onto a single platform), Frontdoor Pro (on-demand services), HSA, Landmark, OneGuard, and Streem (AR-powered visual assistance). The company leverages a network of approximately 15,000 contractor firms and 60,000 professional service technicians. Video chat and augmented reality capabilities are key differentiators enabling remote diagnosis before claims filing.
Differentiator
Problem solved
Functional benefit
Products and services
- American Home Shield Flagship home warranty brand covering up to 23 essential home systems and appliances for budget protection against unexpected breakdowns; serves approximately 2 million members with 50+ years of experience in home service plans.
- Frontdoor App Digital home services membership app offering video consultations with pre-qualified Experts, DIY tips, and discounts to help homeowners diagnose and resolve repair and maintenance issues.
- 2-10 Home Buyers Warranty Home warranty brand focused on new homebuyers, providing home warranty coverage during real estate transactions; integrated onto Frontdoor's operating platform.
- Frontdoor Pro On-demand home services offering (including HVAC upgrades) for homeowners seeking repair and maintenance services outside of warranty coverage; serves as the self-serve/on-demand channel.
- HSA (Home Services of America) Home warranty brand providing home service plan coverage as part of the Frontdoor portfolio of home service brands.
- Landmark Home warranty brand providing home service plan coverage as part of the Frontdoor portfolio of home service brands.
- OneGuard Home warranty brand providing home service plan coverage as part of the Frontdoor family of brands.
- Streem Augmented reality (AR)-powered visual assistance platform enabling remote expert guidance through video, image, and audio for home service diagnostics; acquired by Frontdoor in 2019.
Quantifiable outcome
- $3.4 billion paid in claims for customers over five years
- +1 more outcomes
Companies that use Frontdoor
Customer profileSegments3 records
Ideal customer profiles2 records
Frontdoor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Frontdoor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SkySlopecoreTechnology partnership expanded from 4 states to 43 states to streamline home warranty application processes for real estate professionals. Automates workflows, eliminates duplicate forms, and centralizes processes for approximately 175,000 brokers and agents. Partnership has been successful for six years.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Frontdoor competitors and assessment
Company assessmentBroad incumbents
- Assurant: Large publicly traded insurer with a Global Home Solutions business that includes extended service contracts and connected-home protection. Operates more broadly than Frontdoor but directly overlaps in residential warranty/service contracts.
Emerging players
- Hippo Insurance: Tech-enabled homeowners insurance company expanding into home protection and maintenance services. Overlaps with Frontdoor on the homeowner budget-protection value proposition and on-demand services vision, though via insurance rather than warranty.
Direct peers
- Choice Home Warranty: One of the largest U.S. home warranty providers selling comparable residential service contracts for home systems and appliances. Direct head-to-head competitor with Frontdoor's American Home Shield brand in the DTC and real estate channels.
- Old Republic Home Protection: Home warranty subsidiary of Old Republic International selling residential service contracts through both DTC and real estate channels. Comparable underwriting, contractor dispatch model, and product scope to Frontdoor.
- Liberty Home Guard: U.S. home warranty provider selling comparable plans for home systems and appliances, including through real estate channel partners. Direct competitor in the same product category and customer segment.
- First American Home Warranty: Major U.S. home warranty provider and a subsidiary of First American Financial, selling plans covering home systems and appliances. Directly comparable business model, customer base, and channel mix (real estate-heavy).
- America's Preferred Home Warranty: Established home warranty provider with similar plan structures, real estate channel focus, and contractor-network service model. Closely comparable mid-sized competitor to Frontdoor.
- Cinch Home Services: National home warranty provider offering appliance and systems coverage with a similar contractor-network-driven service model. Closely comparable in scope, channel mix, and target homeowner customer to Frontdoor.
- ServicePlus Home Warranty: National home warranty provider offering appliance and home systems coverage with a real estate channel emphasis. Direct competitor on plan structure, pricing, and target customer.
Others
- Angi: Home services marketplace connecting homeowners with contractors for repairs and maintenance. Adjacent to Frontdoor's on-demand Frontdoor Pro offering and contractor network; competes for the same homeowner wallet but does not sell warranty products.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Frontdoor social profiles
Digital presenceFrontdoor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frontdoor leadership team
Management profileNumber of profiles
Profiles7 records
Frontdoor subsidiaries and ownership
Company hierarchySubsidiaries6 records
Frontdoor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frontdoor M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frontdoor
What does Frontdoor do?
Frontdoor is the largest U.S. home warranty provider, selling subscription-based home service plans that cover unexpected breakdowns of up to 23 essential home systems and appliances through brands such as American Home Shield and 2-10 Home Buyers Warranty. The company supplements warranty subscriptions with on-demand, non-warranty services (e.g., HVAC upgrades) delivered via the Frontdoor app, the Frontdoor Pro channel, and a network of approximately 15,000 pre-qualified contractor firms and 60,000 technicians.
Is Frontdoor a public or private company?
Frontdoor is a public company. It is classified as public and is currently operating.
When was Frontdoor founded?
Frontdoor was founded in 2018. It employs 1,001 to 5,000 people.
Where is Frontdoor based?
Frontdoor is headquartered in Memphis, United States, in the North America region.
How does Frontdoor make money?
Two revenue lines are on record. Home Warranty Subscriptions are the primary driver. The others are non-Warranty Services.
Who are Frontdoor's main competitors?
Assurant is listed as a broad incumbent. Hippo Insurance is listed as an emerging player. Direct peers are Choice Home Warranty, Old Republic Home Protection, Liberty Home Guard, First American Home Warranty, America's Preferred Home Warranty, Cinch Home Services and ServicePlus Home Warranty. Angi is listed as an others.
Does Frontdoor have an API?
No public API is recorded for Frontdoor.
What industry is Frontdoor in?
Frontdoor's product category is Home Warranty Services. Its primary akta.pro industry code is FSAJALAG, Home Warranty / Residential Service Contracts (Systems & Appliances), with a secondary code of CRACACAK, Appliance Service Plans, Extended Warranties & Maintenance Retail.