Alltime Nutrition Pvt. Ltd.

What Alltime Nutrition Pvt. Ltd. does

Alltime Nutrition Pvt. Ltd. is an Indian direct-to-consumer e-commerce retailer founded in 2018, headquartered in Shalimar Bagh, New Delhi. The company imports and distributes premium international sports nutrition and health supplements through two primary sub-brands: International Protein (an Australian brand, for which Alltime holds the exclusive brand license covering SAARC nations and Malaysia) and BRITPRO London (a UK-manufactured brand the company owns and distributes). It also distributes additional UK brands including PhD Nutrition, Protein World, and SIS. The product catalog spans 39 SKUs across whey proteins, mass gainers, pre-workouts, amino acids, creatine variants, fat burners, vitamins, minerals, and specialty supplements, priced between approximately Rs. 769 and Rs. 12,799.

The business operates exclusively through a Shopify-hosted DTC storefront at alltimenutrition.in with no third-party marketplace or retail distribution. The revenue model is purely transactional one-time purchases with no subscription or recurring layer, supplemented by free shipping above Rs. 1,000 and standard card payment processing. Marketing is conducted via the company's own website (organic search), email newsletter, and on-site product reviews. The company emphasizes product authenticity as a key differentiator, offering an authenticity verification feature on the website to address counterfeit concerns in the Indian supplement market.

The company serves two primary customer segments: fitness enthusiasts and athletes seeking performance supplements, and health-conscious consumers seeking vitamins and general wellness products. It claims nationwide Indian reach and holds licensing rights across SAARC nations and Malaysia, though current operations appear India-focused. The organization is micro-scale with 6 employees, no external funding disclosed, and founder-led ownership, operating as a privately held Indian private limited company.

Name

Alltime Nutrition Pvt. Ltd.

Legal name

Alltime Nutrition Pvt. Ltd.

Website

https://alltimenutrition.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Alltime Nutrition is an Indian DTC e-commerce retailer founded in 2018 that imports and distributes premium international sports nutrition and wellness supplements, operating as the exclusive licensee of International Protein (Australia) for SAARC nations and Malaysia and distributing its own BRITPRO London brand.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529), Health and Personal Care Retailers (456)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF), Health/Protein Snack Bars Manufacturing (AFAKAIAN)

Keywords

• Sports nutrition supplements
• Whey protein products
• Premium supplement retail
• Imported health supplements
• Fitness supplement e-commerce

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company generates revenue through direct-to-consumer online sales of health and fitness supplements. Customers purchase products through their Shopify e-commerce platform at alltimenutrition.in. The revenue model is purely transactional with one-time purchases, though repeat customers are expected. No subscription or recurring revenue streams were identified in the source material.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Alltime Nutrition is a direct-to-consumer e-commerce retailer that imports and distributes premium international sports nutrition and health supplements in India, operating its own Shopify storefront at alltimenutrition.in. The company sells under two sub-brands: International Protein (Australia), for which it holds official exclusive brand licensing rights for SAARC nations and Malaysia, and BRITPRO London (United Kingdom), a UK-manufactured line. The 39-SKU catalog spans whey proteins, mass gainers, pre-workouts, amino acids, creatine, fat burners, vitamins, minerals, joint support, and specialty supplements.

Product overview

Alltime Nutrition is an Indian e-commerce retailer (founded 2018) distributing premium international health and sports nutrition supplements through two sub-brands: International Protein (Australian brand - official licensee for SAARC nations and Malaysia) and BRITPRO London (UK-based brand). The portfolio includes whey proteins (Superior Whey Protein, Grow A Whey, Prime Whey, Amino Charged WPI), mass gainers (Heavy Weight, Anabolic Mass), pre-workouts (War Hammer, BANG BANG, Black Ops War Hammer), amino acids (Complete Aminos, BCAA 2:1:1, EAA+BCAA), creatine products (Monohydrate, HCL, Creatine+Hydration), fat burners (Ripped to Shredz, CLA), L-Carnitine (Liquid 3200, L-Tartrate), vitamins/supplements (Multi-Vitamin, Vitamin D3+K2, Omega 3, Joint Support, Testosterone Booster), minerals (Magnesium Bisglycinate, Zinc Magnesium Aspartate/ZMA), and specialty supplements (Ashwagandha KSM-66, Marine Collagen, Liver Detox, Glutamine). The company emphasizes authenticity guarantee and sources products meeting highest global standards from UK and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• BRITPRO London: Premium British health supplement brand focused on 100% transparency with zero false label claims. All products manufactured in the United Kingdom.

Products and services

• International Protein Superior Whey Protein 5lbs Premium whey protein powder (5lb) from the International Protein (Australia) sub-brand, aspartame-free and naturally high in branched-chain amino acids with no fillers or stabilisers, designed for bodybuilders and athletes performing high-intensity exercise.
• International Protein Heavy Weight Mass Gainer High-calorie mass-gaining supplement from the International Protein (Australia) sub-brand with a super-concentrated, energy-rich, high-protein formulation made from grass-fed protein, designed for hard gainers with fast metabolism.
• BRITPRO London Glutamine 250G High-purity L-glutamine amino acid powder (250g) from the BRITPRO London (UK) sub-brand, designed to support muscle recovery, immune resilience, and digestive health.
• BRITPRO London Multi-Vitamin & Multi-Mineral 90 Tablets Daily multivitamin and multimineral supplement (90 tablets) from the BRITPRO London (UK) sub-brand providing foundational nutrition with essential vitamins and minerals to support immunity, energy production, and overall wellness.
• BRITPRO London Zinc Magnesium Vitamin B6 ZMA dietary supplement from the BRITPRO London (UK) sub-brand combining zinc, magnesium, and vitamin B6 to support recovery, sleep quality, neuromuscular function, and hormone balance.
• BRITPRO London EAA + BCAA Essential Aminos 400GM Essential amino acids supplement (400g) from the BRITPRO London (UK) sub-brand, blending EAAs with BCAAs in a 2:1:1 ratio to fuel muscles, improve hydration, and speed recovery around workouts.
• BRITPRO London Creatine + Arginine 250G Fast-absorbing micronized creatine (250g) combined with arginine from the BRITPRO London (UK) sub-brand, formulated for rapid absorption to build strength and endurance.
• BRITPRO London L-Arginine 800mg x 120 Tablets High-potency L-arginine hydrochloride supplement (800mg x 120 tablets) from the BRITPRO London (UK) sub-brand supporting blood flow, cardiovascular health, muscle performance, and recovery.
• International Protein Vitamin D3 + K2 Daily wellness supplement from the International Protein (Australia) sub-brand combining vitamin D3 and K2 for bone health and overall wellness.
• International Protein Magnesium Bisglycinate 2000mg Premium highly bioavailable magnesium bisglycinate supplement (2000mg) from the International Protein (Australia) sub-brand, formulated for muscle and nerve function support.
• International Protein KSM 66 Ashwagandha Premium herbal supplement from the International Protein (Australia) sub-brand formulated with clinically studied KSM-66 Ashwagandha for stress management and vitality.
• International Protein Creatine Monohydrate (Unflavoured Micronized) Pure 100% high-grade micronised creatine monohydrate supplement (unflavoured) from the International Protein (Australia) sub-brand, formulated to boost strength, power, and recovery.
• International Protein Creatine HCL Advanced Formula Advanced creatine hydrochloride (HCL) formula from the International Protein (Australia) sub-brand, designed for enhanced strength and superior absorption.
• International Protein Black Ops War Hammer Pre-Workout 360g High-stim pre-workout supplement (360g) from the International Protein (Australia) sub-brand, featuring Citrulline Malate, Beta-Alanine, Tyrosine, and high caffeine for high-performance training.
• International Protein Complete Aminos 300g Advanced amino acid supplement (300g) from the International Protein (Australia) sub-brand combining Essential Amino Acids (EAAs) and Branched-Chain Amino Acids (BCAAs) in a scientifically balanced formula for muscle growth and recovery.
• International Protein Ripped to Shredz 180g Dynamic fat-burning and performance-support formula (180g) from the International Protein (Australia) sub-brand combining thermogenic ingredients, natural energy boosters, and metabolism enhancers for cutting phases.
• International Protein L-Carnitine Liquid 3200 Fast-absorbing high-strength liquid formula from the International Protein (Australia) sub-brand delivering 3200mg of pure L-Carnitine per serving to support fat metabolism and clean workout energy.
• International Protein Marine Collagen High-quality collagen supplement from the International Protein (Australia) sub-brand, sourced from marine origin for skin, joint, and connective tissue support.
• International Protein Liver Detox Antioxidant Complex Antioxidant complex supplement from the International Protein (Australia) sub-brand designed to support liver function and detoxification.
• International Protein Complete Joint Support Tablets Daily joint-care formula (tablets) from the International Protein (Australia) sub-brand combining glucosamine, chondroitin, MSM, and collagen to nourish cartilage and support comfortable movement.
• International Protein Testosterone Booster 90 Tablets High-performance support formula (90 tablets) from the International Protein (Australia) sub-brand with herbal extracts and minerals to help active men maintain optimal testosterone levels naturally.
• International Protein Multi-Vitamin 60 Tablets Complete daily wellness formula (60 tablets) from the International Protein (Australia) sub-brand with essential vitamins, minerals, antioxidants, and metabolic nutrients to support peak physical and mental performance.
• International Protein Daily Omega 3 Softgel x 60 Daily omega-3 fatty acid supplement in softgel form (x 60) from the International Protein (Australia) sub-brand, for cardiovascular health and overall wellness.
• International Protein BCAA 2:1:1 180G High-quality branched-chain amino acid supplement (180g) from the International Protein (Australia) sub-brand with an optimal 2:1:1 ratio of leucine, isoleucine, and valine for muscle recovery.
• International Protein Citrulline Malate Pure performance fuel supplement from the International Protein (Australia) sub-brand delivering a powerful dose of citrulline malate for enhanced blood flow and pumps.
• International Protein Anabolic Mass Gainer High-calorie mass-gaining supplement from the International Protein (Australia) sub-brand formulated to support muscle growth and weight gain goals.
• International Protein Grow A Whey Protein 5 Lbs Premium whey protein blend (5 lbs) from the International Protein (Australia) sub-brand designed to support muscle growth with a high absorption formula.
• International Protein Amino Charged WPI 5 LBS Whey protein isolate (5 lbs) from the International Protein (Australia) sub-brand with amino acid enhancement, offering the highest protein content (90% by dry weight basis) with lowest fat.
• International Protein War Hammer 480g Pre-Workout High-performance pre-workout supplement (480g) from the International Protein (Australia) sub-brand designed to boost energy, focus, and training intensity.
• International Protein Creatine + Hydration 3000mg Dual-action workout supplement from the International Protein (Australia) sub-brand combining creatine with hydration support for enhanced strength and performance.
• International Protein Prime Whey 2lbs High protein whey blend complex (2 lbs) from the International Protein (Australia) sub-brand for muscle growth with high absorption formula.
• International Protein Prime Whey 4lbs High protein whey blend complex (4 lbs) from the International Protein (Australia) sub-brand for muscle growth and support with high absorption and enhanced bioavailability.
• BRITPRO London BANG BANG Pre-Workout High-stimulus pre-training supplement from the BRITPRO London (UK) sub-brand, formulated for maximum energy and workout intensity.
• CLA Fat Loss CLA (Conjugated Linoleic Acid) Fat Loss supplement from the company's product catalog, designed to support fat loss goals while maintaining lean muscle mass.
• International Protein L-Carnitine L-Tartrate Tablets L-carnitine L-tartrate supplement in tablet form from the International Protein (Australia) sub-brand for fat metabolism and energy support.
• International Protein L-Arginine 1000mg x 90 Tablets L-arginine amino acid supplement (1000mg x 90 tablets) from the International Protein (Australia) sub-brand for blood flow support and nitric oxide production.
• International Protein Zinc Magnesium Aspartate High-performing ZMA formula from the International Protein (Australia) sub-brand engineered for enhanced absorption of zinc and magnesium.
• BRITPRO London BRIT Whey 2KG Premium whey protein supplement (2KG) from the BRITPRO London (UK) sub-brand, manufactured in the United Kingdom with zero false label claims.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• International ProteincoreOEM/ Whitelabel/ Licensing PartnerAll Time Nutrition is the official and exclusive brand licensee of International Protein, Australia for SAARC nations and Malaysia. This licensing agreement grants them exclusive rights to import and sell International Protein products in these regions, ensuring 100% genuine products with authenticity verification.
• BRITPRO LondoncoreChannel Partner/ Reseller/ DistributorBRITPRO is a UK-based brand focused on 100% transparency with ZERO FALSE LABEL CLAIMS. All products are manufactured in the United Kingdom. All Time Nutrition distributes BRITPRO London products in India, offering premium British-quality supplements.
• PhD NutritionminorChannel Partner/ Reseller/ DistributorUK-based supplement brand that All Time Nutrition partnered with, bringing their products to Indian consumers as part of their portfolio of international health supplement brands.
• Protein WorldminorChannel Partner/ Reseller/ DistributorUK-based supplement brand partnered with All Time Nutrition to distribute their products in India, expanding the company's portfolio of premium international supplement options.
• SIS (Sci-Mx / Optimum Nutrition)minorChannel Partner/ Reseller/ DistributorSIS (Sports Supplement/Science in Sport) brand partnered with All Time Nutrition for distribution in India. The company undertook extensive research when introducing these brands to ensure they offer the best in health nutrition products.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MuscleBlaze: Flagship D2C sports nutrition brand of Bright Lifecare, one of the most recognised Indian sports supplement brands. Overlaps with ATN's core audience of gym-goers and bodybuilders and competes for the same premium-supplement wallet share.
• HealthKart: India's largest online health and sports nutrition D2C retailer, distributing multiple international supplement brands and its own in-house labels. Directly comparable to ATN as a multi-brand Indian D2C supplement platform.
• Bold Care: Indian D2C men's health and wellness brand selling supplements, performance, and personal care via its own storefront. Comparable audience extension (mass premium supplements) and Indian D2C playbook to ATN.
• GNC India: Global supplement retailer with a significant Indian franchise + e-commerce footprint selling sports nutrition, vitamins, and wellness products. Comparable category mix and Indian consumer target to ATN.
• Wellbeing Nutrition: Indian D2C nutrition brand offering vitamins, supplements, and specialty formats. Overlaps with ATN on wellness supplements, daily nutrition, and premium positioning, with the same Shopify-style direct channel approach.
• Oziva: Indian D2C plant-based nutrition and wellness brand spanning sports nutrition, vitamins, and women's wellness. Comparable D2C-native model and 'premium clean label' positioning to ATN.
• TrueBasics: Indian D2C nutrition brand selling premium vitamins, omega-3, and sports/wellness supplements online. Comparable category, premium positioning, and direct e-commerce model to ATN.
• Carbamide Forte: India-based D2C sports nutrition brand selling whey, creatine, pre-workouts, and multivitamins directly to Indian consumers. Closely overlaps ATN's catalog, audience, and D2C-only distribution approach.
• MyProtein India: UK-based global D2C sports nutrition brand with a major India storefront and app. Closely comparable model — international brand owner selling directly to Indian consumers via localised site — competing head-on with ATN's International Protein and BRITPRO portfolios.
• Optimum Nutrition (India distribution): Globally dominant sports nutrition brand distributed in India via multiple retailers. Competes directly for the premium whey/amino/creatine buyer ATN serves with International Protein and BRITPRO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alltime-nutrition-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alltime Nutrition Pvt. Ltd.