ALMN

What ALMN does

ALMN is a Dutch vehicle leasing company headquartered in Tiel, Gelderland, that provides private and business leasing solutions to individuals, SMEs, and corporate fleet customers in the Netherlands. The product portfolio spans Private Lease (all-inclusive monthly subscriptions for individuals with maintenance, insurance, road tax, breakdown assistance, and replacement transport bundled in), and a full suite of business lease products including Full Operational Lease, Netto Operational Lease, Financial Lease, Sale & Lease Back, and Shortlease, complemented by used/occasion lease for cost-sensitive buyers. ALMN operates within the Volkswagen Group brand universe — Volkswagen, Audi, Škoda, SEAT, and Cupra — reflecting its historical lineage as the captive lessor of De Waal Autogroep in Tiel.

The company's core technology stack centers on an online real-time fleet management reporting portal, a proprietary berijdersapp (driver mobile app) for damage reporting, maintenance, fines, and mileage entry, a self-serve FleetCalculator, and MultiTankcard integration for unified fuel, charging, parking, and car-wash billing. Business customers access dashboards for vehicle, contract, mileage, and VAT reporting; private customers complete digital acceptance and configuration. The platform is functional rather than differentiated, with no disclosed AI/ML capability and no public APIs. ALMN is ISO 9001 certified, MVO Prestatieladder Level 3 certified, CO2 Prestatieladder certified, and Keurmerk Private Lease certified, and is a member of the VNA (Vereniging van Nederlandse Autoleasemaatschappijen).

Commercially, ALMN runs a sales-led go-to-market with inside lease advisors reachable by phone and email, supplemented by a self-serve digital layer for online quotes and acceptance, plus field account managers for larger fleet accounts. The revenue model is recurring monthly subscription across both private and business lease, supplemented by mobility-solution add-ons (mobility budget, pool management via Shuttel, lease-a-bike, fleet electrification advisory). The company had grown to more than 6,000 active contracts by 2022, ranks in the top 25 of Dutch leasing companies, and was historically part of the De Waal Autogroep family business controlled by the De Bruin family. On 3 January 2025, Volkswagen Pon Financial Services took over the ALMN lease portfolio and De Waal Autogroep was transferred to Michel den Engelsen, ending family ownership and embedding ALMN inside the VW Group's Dutch captive-leasing structure.

Name

ALMN

Legal name

ALMN

Website

https://almn.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

ALMN is a Tiel-based Dutch vehicle lessor offering private and business leasing, fleet management, and mobility solutions across the VW, Audi, Škoda, SEAT, and Cupra brand portfolio, serving individuals, SMEs, and corporate fleets; in January 2025 its portfolio was acquired by Volkswagen Pon Financial Services.

Ownership category

akta.pro rank

Product category

Vehicle Leasing Services

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)

akta.pro primary industry

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

akta.pro secondary industries

Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA), Premium & Luxury Vehicle Leasing (TLABAAAF), Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

Keywords

• Private vehicle leasing
• Business fleet leasing
• Operational lease services
• Fleet management solutions
• Corporate car leasing

Headquarters

HQ city

Tiel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Private Lease: Monthly subscription-based leasing for individuals covering vehicle use, maintenance, insurance, road tax, breakdown assistance, and replacement transport. Customers pay per actual kilometer driven with settlement at year-end or contract end.
2. Business Lease (Operational & Financial): Operational lease (ALMN remains owner, customer pays for use and is fully managed) and Financial lease (ALMN finances the vehicle, customer pays in installments and becomes owner at end). Both available for new and used/occasion vehicles.
3. Fleet Management Services: Additional revenue from administration services including insurance management, maintenance, road tax administration, replacement transport, and contract adjustments for business customers.
4. Mobility Solutions: Supplementary mobility products including mobility budget, pool management (Shuttel), lease-a-bike, and charging infrastructure services for fleet electrification.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ALMN provides private and business vehicle leasing services across the Netherlands, offering operational lease, financial lease, sale & lease back, shortlease, and full fleet management (Wagenparkbeheer). Customers receive a single fixed monthly payment that bundles financing, maintenance, tire replacement, insurance, road tax, and replacement transport, supported by online management reporting and a driver mobile app.

Product overview

ALMN is a Dutch car leasing company offering both private and business leasing solutions. The product portfolio centers on Private Lease (for individuals) and Business Lease (including Full Operational Lease, Netto Operational Lease, Financial Lease, Sale & Lease Back, and Shortlease), supplemented by comprehensive fleet management services (Wagenparkbeheer) including online management reporting, a FleetCalculator, and fleet electrification consulting. The company also provides mobility solutions such as Mobiliteitsbudget, Poolbeheer, Shuttel, and Lease a Bike. Customers access services through the Berijdersapp (driver mobile app) and Mijn VWPFS app, while fuel and charging is managed through MultiTankcard integration. The vehicle brands offered include Škoda, SEAT, Volkswagen, Audi, and Cupra through various sub-brand private lease programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Lease Keurmerk Private Lease-certified vehicle leasing subscription for Dutch private consumers, offering a fixed all-inclusive monthly payment covering financing, maintenance, tires, insurance, road tax and replacement transport.

Quantifiable outcome

• Excess km refund: 4.5 eurocents per km for Kamiq example (under-usage refund)
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• De Waal AutogroepcoreStrategic or Co-development PartnerParent family business of ALMN from the late 1960s until January 2025. Founder Henk de Bruin started leasing activities at De Waal in the late 1960s. The companies shared a building until 2008 and continue to share management systems (ISO/MVO audits, marketing, ICT functions). The brand portfolio (Volkswagen, Audi, Škoda, SEAT, Cupra) reflects the parent group's franchise holdings.
• MultiTankcardcoreTechnology or IntegrationMultiTankcard provides fuel cards and charge cards for ALMN's fleet and lease customers. With 30 years of experience and 500,000 active cards in the Netherlands, MultiTankcard handles all mobility transactions including fuel, charging, parking, and car washes. Transactions are invoiced through ALMN, providing customers with a single invoice with correct VAT. ALMN also uses the MultiTankcard Next app for drivers.
• VNA (Vereniging van Nederlandse Autoleasemaatschappijen)minorStrategic or Co-development PartnerALMN is a member of the VNA, the Dutch car leasing association. VNA members together manage over 1 million passenger and commercial vehicles including over 205,000 private lease vehicles. The association advocates for leasers' interests and collaborates with BOVAG and ANWB.
• MacadamcoreImplementation/ SI/ Consulting PartnerMacadam is ALMN's vehicle intake partner, specialized in collecting and inspecting lease vehicles at end of contract. Drivers self-schedule pickup appointments online. Macadam provides a digital inspection report (innamerapport) that both parties sign, with damage assessments charged to the customer.
• The Feedback CompanyminorGTM or Marketing PartnerAnnual customer satisfaction surveys conducted in partnership with Feedback Company, the market leader in customer satisfaction optimization. Per published review, €5 is donated to a charity chosen annually. Reviews are published on the website with customer permission.
• De Waal AutoverhuurminorStrategic or Co-development PartnerALMN's sister company within the De Waal group. Jointly produces the annual MVO (CSR) plan and undergoes external audits together. Both companies share the combined management system for quality and CSR (ISO 9001, MVO Prestatieladder, CO2 Prestatieladder).
• Green Boarding NetworkminorGTM or Marketing PartnerInnovative LED boarding sponsor that purifies air and generates solar energy. Minimum 50% of net advertising revenues are invested in further greening of amateur sports clubs. ALMN participates as a sponsor to support local sports club sustainability (T.S.V. Theole).
• ShuttelminorChannel Partner/ Reseller/ DistributorMobility sharing platform offered as part of ALMN's mobility solutions portfolio. Enables flexible multi-modal mobility for fleet customers, complementing traditional car lease.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Broekhuis Lease: Dutch regional automotive group offering private and business leasing across multiple brands. Comparable dealer-affiliated leasing model with regional presence.
• Stern Lease: Leasing arm of the Stern automotive group, offering private and business lease along with fleet management. Comparable in scale and multi-brand positioning to ALMN in the Dutch market.
• Multilease: Dutch multi-brand leasing company providing operational lease, financial lease, and fleet management to SMEs and corporate customers. Direct competitor in the business lease segment with similar product breadth.
• Van Mossel Leasing: Mid-sized Dutch leasing company operating within the Van Mossel automotive group, offering private lease, business lease, and fleet management across multiple brands. Comparable mid-market scale and product breadth to ALMN.
• DirectLease: Dutch online private lease specialist offering all-inclusive monthly subscriptions on new and used vehicles. Closest direct competitor to ALMN's consumer private lease proposition in the Dutch mid-market.
• Wensink Lease: Leasing business within the Wensink automotive dealer group, providing private lease and zakelijke lease across multiple OEM brands. Comparable dealer-affiliated leasing model and mid-market positioning to ALMN.

Broad incumbents

• Athlon: Dutch-headquartered fleet management and vehicle leasing company (part of Mercedes-Benz Mobility). Major European incumbent operating in the same fleet management and operational lease categories as ALMN.
• Ayvens (formerly LeasePlan): One of the world's largest fleet management and vehicle leasing companies, headquartered in the Netherlands. Dominant incumbent that dwarfs ALMN's scale and operates with broad multi-brand capability.
• ALD Automotive: Global fleet management and leasing company (part of Société Générale), with significant Dutch market presence. Major pan-European competitor across corporate fleet segments.

Others

• Volkswagen Pon Financial Services: ALMN's parent company following the January 2025 portfolio acquisition. The VW-affiliated captive finance platform providing the operational backbone, financing, and brand portfolio for ALMN's lease book.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/almn-nl

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALMN