Aloha Natural Pet Supply
- Company typePrivate
- Founded-
- HeadquartersRidgefield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Aloha Natural Pet Supply firmographics
Firmographics- Name
- Aloha Natural Pet Supply
- Legal name
- Aloha Natural Pet Supply
- Website
- https://alohanaturalpetsupply.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Aloha Natural Pet Supply industry classification
Industry- Product category
- Pet Supply Distribution
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Pet Food & Treats Distribution (CRAOAKAA)
- akta.pro secondary industries
- Pet Supplies & Consumables Distribution (Litter, Pads, Waste, Grooming) (CRAOAKAB), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC), General Pet Supplies Retail (Multi-category) (CRALAHAA), Pet Supplies Inventory-led Online Retailers (CRAFADAH)
Keywords
Where Aloha Natural Pet Supply is headquartered
LocationHeadquarters
- HQ city
- Ridgefield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aloha Natural Pet Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Wholesale pet product distribution: Revenue generated through wholesale distribution of natural pet food and supplies to retail stores. The company serves as an intermediary distributor, offering retailer accounts with pricing and marketing support for brands including raw pet food, natural treats, supplements, and pet care products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade Professional/Retailer Account Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Aloha Natural Pet Supply product offering
Product offeringCore offering
Aloha Natural Pet Supply is a wholesale distributor and retailer of natural, raw, organic, and specialty pet food and supplies, serving independent pet retail stores through trade professional accounts on a BigCommerce e-commerce platform. The company carries a portfolio of more than 60 pet brands spanning raw and freeze-dried foods, natural treats, supplements, toys, and pet care accessories, and provides retailer support resources such as scan sheets, marketing collateral, display materials, and training resources to its B2B accounts. It also fulfills direct-to-consumer orders through the same storefront with login-gated wholesale pricing.
Product overview
Aloha Natural Pet Supply is a natural pet supply retailer and distributor operating as a BigCommerce-powered e-commerce platform. The company offers a portfolio of over 70 pet supply brands spanning pet food, treats, toys, supplements, and accessories for dogs and cats. Key product categories include raw and freeze-dried foods (Northwest Naturals, OC Raw, Smallbatch, Answers Pet Food), natural treats (Paws Gourmet Bakery, Evanger's, The Honest Kitchen), toys (ZippyPaws, PetSafe), and wellness products. The company provides retailer support services including marketing materials, training resources, and educational tools for their brand partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Pet Food and Supply Wholesale Distribution Core wholesale distribution service delivering curated natural, raw, organic, and specialty pet food, treats, supplements, toys, and care products from 60+ brands to independent pet retailers through Trade Professional/retailer accounts.
- Retailer Support Services Branded retailer support offering marketing materials, product scan sheets, display boxes, brochures, training resources, videos, and education tools provided to retailer partners across multiple brands.
- Answers Pet Food Retailer Resource Center Dedicated retailer resource center for Answers Pet Food providing promo requests, sample requests, program information, order forms, and MSRP documentation to retail partners.
- Northwest Naturals Retailer Support Retailer support offering for Northwest Naturals providing login-protected downloads of freezer window clings, display boxes, brochures, and marketing materials.
- Paws Gourmet Bakery Custom Cookie Tray Order Form Custom cookie tray ordering service for Paws Gourmet Bakery products, allowing retailers to place bespoke cookie tray orders for events with inspiration images.
- Paws Gourmet Scan Sheets 2024/2025 Downloadable UPC/scan sheets for Paws Gourmet Bakery products organized by seasonal collection (Year Round Classics, Summer 2024, Fall 2024, Holiday 2024, Valentine's Day-St. Paddy's-Easter 2025).
- MicrocynAH Retailer Support Retailer support offering for MicrocynAH pet wound care and hygiene products, including PhD training materials, brochures, and table display cases.
- Raw Dynamic Retailer Support Retailer support offering for Raw Dynamic including event request forms, virtual training requests, education and marketing tools, and printable sales graphics.
- Aime Kitchen Retailer Support Retailer support offering for Aime Kitchen oral health products including product overview PDFs, comparison materials, YouTube training videos, and shelf talkers/brochures.
- Solutions Retailer Resources Retailer resources for Solutions Pet Products including product guide PDFs, supplement info cards, and retailer support login access for raw feeding support resources.
Companies that use Aloha Natural Pet Supply
Customer profileSegments2 records
Ideal customer profiles2 records
Aloha Natural Pet Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aloha Natural Pet Supply partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Paws Gourmet BakerycoreAloha Natural Pet Supply serves as a distributor for Paws Gourmet Bakery products. The partnership includes retailer support resources such as custom cookie tray order forms, scan sheets for various seasonal product lines (Year Round Classics, Summer 2024, Fall 2024, Holiday 2024, Valentine's Day-St Paddys-Easter 2025), and marketing materials for retail support.
- Northwest NaturalscoreNorthwest Naturals retailer support partnership providing login-protected resources, freezer window clings, display boxes, brochures, and marketing materials through Aloha Natural Pet Supply distribution. Includes branded retailer support center access.
- Answers Pet FoodcoreAnswers Pet Food retailer resource center partnership providing access to promo requests, sample requests, program information, forms, and MSRP documentation. Serves as the primary resource center for Answers brand retail support.
- MicrocynAHminorMicrocynAH product distribution partnership including PhD training materials, brochures, and table display cases available through Aloha for retailer support.
- Raw DynamicminorRaw Dynamic retailer support partnership providing event request forms, virtual training requests, education and marketing tools, and printable sales graphics. Direct contact provided for Raw Dynamic needs.
- Aime KitchenminorAime Kitchen oral health product distribution with retailer support including product overview PDFs, comparison materials, YouTube training videos, and shelf talkers/brochures.
- Solutions Pet ProductsminorSolutions Pet Products retailer resources including product guide PDFs, supplement info cards, and retailer support login access for raw feeding support resources.
- The Honest KitchencoreDistribution partnership for The Honest Kitchen natural pet food brand, one of the featured brands on the platform alongside ZippyPaws, Northwest Naturals, OC Raw, Smallbatch, and Evanger's.
- PetSafecorePetSafe brand product distribution as part of the platform's portfolio of over 60 pet product brands including pet gates, feeders, toys, and pet care products.
Recent moves6 records
Expansion highlights4 records
Aloha Natural Pet Supply competitors and assessment
Company assessmentDirect peers
- Mud Bay: Pacific Northwest-based natural pet retailer and wholesaler with deep roots in raw, natural, and holistic pet nutrition; serves the same regional customer base as Aloha with a similarly curated natural-brand assortment.
- PetPeople: Midwest-based independent pet retailer emphasizing natural, organic, and holistic nutrition with knowledgeable staff and curated assortment — directly comparable specialty positioning and customer profile.
- Hollywood Feed: Multi-state natural pet retailer emphasizing premium, holistic, and raw pet food brands with strong retailer support materials; competes for the same independent, natural-leaning customer base Aloha serves.
- Pet Food Experts: One of the largest independent pet food and product distributors in the U.S., supplying independent retailers with a broad multi-brand assortment — directly comparable to Aloha's wholesale distribution model, but at materially greater scale and geographic reach.
- Pet Food Express: California-based independent pet retailer with a curated natural, raw, and holistic assortment and strong retailer/community engagement; a clear functional peer in specialty natural pet distribution.
- Healthy Spot: California-based natural pet retailer and brand distributor focused on holistic nutrition, wellness, and curated premium brands; comparable specialty assortment and customer education model to Aloha.
- Mr. Bones: New York-based independent natural pet retailer and boutique brand, focused on holistic, raw, and premium pet products with curated assortment and customer education — comparable specialty positioning to Aloha.
Broad incumbents
- Pet Supplies Plus: Large U.S. franchise pet retail chain offering broad pet assortment including natural brands; competes indirectly for the same end consumer and may source from overlapping brand partners as Aloha.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Aloha Natural Pet Supply social profiles
Digital presenceAloha Natural Pet Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aloha Natural Pet Supply leadership team
Management profileNumber of profiles
Aloha Natural Pet Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aloha Natural Pet Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aloha Natural Pet Supply
What does Aloha Natural Pet Supply do?
Aloha Natural Pet Supply is a wholesale distributor and retailer of natural, raw, organic, and specialty pet food and supplies, serving independent pet retail stores through trade professional accounts on a BigCommerce e-commerce platform. The company carries a portfolio of more than 60 pet brands spanning raw and freeze-dried foods, natural treats, supplements, toys, and pet care accessories, and provides retailer support resources such as scan sheets, marketing collateral, display materials, and training resources to its B2B accounts. It also fulfills direct-to-consumer orders through the same storefront with login-gated wholesale pricing.
Is Aloha Natural Pet Supply a public or private company?
Aloha Natural Pet Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aloha Natural Pet Supply founded?
Aloha Natural Pet Supply was founded in -1. It employs 11 to 50 people.
Where is Aloha Natural Pet Supply based?
Aloha Natural Pet Supply is headquartered in Ridgefield, United States, in the North America region.
How does Aloha Natural Pet Supply make money?
One revenue line is on record: wholesale pet product distribution.
Who are Aloha Natural Pet Supply's main competitors?
Direct peers on record are Mud Bay, PetPeople, Hollywood Feed, Pet Food Experts, Pet Food Express, Healthy Spot and Mr. Bones. Pet Supplies Plus is listed as a broad incumbent.
Does Aloha Natural Pet Supply have an API?
No public API is recorded for Aloha Natural Pet Supply.
What industry is Aloha Natural Pet Supply in?
Aloha Natural Pet Supply's product category is Pet Supply Distribution. Its primary akta.pro industry code is CRAOAKAA, Pet Food & Treats Distribution, with a secondary code of CRAOAKAB, Pet Supplies & Consumables Distribution (Litter, Pads, Waste, Grooming). Its NAICS code is 459910 and its SIC code is 5190.