ALOOH Latam

What ALOOH Latam does

ALOOH Latam (Asociación Latinoamericana de Out of Home) is a nonprofit industry association founded in 2018 and headquartered in Buenos Aires, Argentina. It is the only recognized pan-Latin American associative entity for the Out of Home (OOH) advertising industry, serving media owners, national OOH associations and chambers, and technology and service providers across 21 Latin American countries. The association is governed by a board of member-company representatives and operates with a small core staff of 13 employees. Its revenue is generated through annual membership dues, ticketed flagship events (FORO ALOOH LATAM), regional OOH Day gatherings, webinars, and event sponsorships. ALOOH holds formal representation in global OOH organizations including FEPE, WOOHO, OAAA, and DPAA.

ALOOH's product portfolio is service-led rather than software-led. It does not develop proprietary technology products. Core offerings include the flagship FORO ALOOH LATAM (an annual multi-day industry forum that has run in Bogotá, Buenos Aires, São Paulo, Mexico City, and Antigua Guatemala since 2018, with 400+ in-person attendees and 3,200+ virtual attendees at peak), the PREMIO ALOOH regional awards program (the only official OOH competition in Latin America, launched in 2022 and in its third edition by 2025), OOH Day regional events, and ALOOH TV, a digital content channel launched in 2024 distributed via YouTube and Spotify. Members access exclusive content, networking, standards advocacy, and global integration through the association. There is no public pricing for membership; prospective members are directed to contact the association directly.

The business model is a classic trade-association subscription model with event-driven revenue augmentation. Members receive representation, advocacy, networking, content, and global access. The 2025 cooperation agreement with WOOHO elevated the proposition by granting all ALOOH members active WOOHO membership. The organization's reach is regional rather than national, with rotating host cities designed to embed presence across Latin America. As a nonprofit, ALOOH does not disclose revenue, has no venture or private equity backing, and is not actively pursuing exit events.

Name

ALOOH Latam

Legal name

Alooh - Asociación Latinoamericana de Out of Home

Website

https://alooh.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ALOOH Latam is the sole pan-Latin American industry association for Out of Home (OOH) advertising, serving 50+ media owners, national associations, and technology providers across 21 countries through annual membership fees, the FORO ALOOH LATAM forum, PREMIOS ALOOH awards, and ALOOH TV digital content.

Ownership category

akta.pro rank

Product category

Industry Trade Association (Out-of-Home Advertising)

NAICS

Business Associations (813910), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAFAAAI

Out-of-Home (OOH), DOOH & Ambient Advertising

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFABAE

Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH)

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

Keywords

• Out of home advertising
• Industry association services
• Advertising trade body
• Media owner representation
• Ooh event management

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Fees: ALOOH operates primarily as a membership-based association. Companies and associations in the OOH industry pay annual membership fees to belong to the organization. The membership provides access to exclusive content, networking events, the annual Foro ALOOH, ALOOH TV, and participation in the regional OOH industry.
2. Event Revenue: The association generates revenue through ticket sales for its flagship events including the annual FORO ALOOH LATAM, regional OOH Days, and webinars. Events offer paid attendance with exclusive benefits for members.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ALOOH Latam is a nonprofit industry trade association that represents and serves Out of Home (OOH) advertising companies across Latin America. It offers paid membership providing access to industry representation, networking events, regional and global forums (FORO ALOOH LATAM), a regional awards program (PREMIOS ALOOH), a digital content channel (ALOOH TV), and advocacy through global affiliations with FEPE and WOOHO.

Product overview

ALOOH Latam (Asociación Latinoamericana de Out of Home) is an industry association that serves as the only associative entity for Out of Home advertising in Latin America. Rather than offering a unified software product, ALOOH provides a portfolio of industry-focused services including: FORO ALOOH LATAM (annual industry forum), ALOOH TV (digital media channel), PREMIOS ALOOH (regional awards program), and OOH Day (regional events). The association acts as a connector and advocate for OOH media owners, associations, and providers across 20+ Latin American countries, rather than selling a commercial product.

Differentiator

Problem solved

Functional benefit

Products and services

• FORO ALOOH LATAM The most important meeting of the Out of Home (OOH) advertising industry in Latin America. Each edition features conferences, panels, networking, sponsor exhibitions, and knowledge exchange on the future of OOH. For OOH media owners, associations, technology vendors, and advertisers across Latin America.
• ALOOH TV ALOOH's digital content channel connecting consumers with trends, innovations, and opportunities redefining the Out of Home industry worldwide. Distributed via YouTube and Spotify. For OOH industry professionals and broader audiences interested in OOH trends.
• PREMIOS ALOOH The only official regional awards program recognizing the best campaigns, projects, and success cases in the Out of Home industry in Latin America. Awards are given annually to agencies, advertisers, producers, and OOH companies for innovation, creative quality, technological integration, and communication effectiveness.
• OOH Day Regional Events Regional in-person events organized by ALOOH across multiple Latin American countries that gather OOH industry leaders, marketing professionals, and advertisers for knowledge exchange, networking, and business development at the country level.
• ALOOH Latam Membership Annual membership program for OOH media owners, national industry associations, and technology providers operating in Latin America. Members receive representation and defense of industry interests, access to FORO ALOOH LATAM and OOH Day events, ALOOH TV exclusive content, eligibility for PREMIOS ALOOH, and active membership in the World Out of Home Organization (WOOHO) under the 2025 cooperation agreement.

Quantifiable outcome

• 9+ regional FORO events conducted since 2018, engaging 50+ countries and 400+ participants per in-person event
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• World Out of Home Organization (WOOHO)flagshipStrategic or Co-development Partner · 1 January 2025In 2025, ALOOH announced a cooperation agreement with WOOHO (World Out of Home Organization), under which all ALOOH members became considered active members of the international organization. This status grants members preferential conditions to participate in WOOHO's Annual Congress (held June 4-6, 2025 in Mexico City) and access to international benefits.
• FEPE (Federación Internacional de Publicidad Exterior)coreStrategic or Co-development PartnerFEPE is the International Federation of Outdoor Advertising. ALOOH was presented at the FEPE Congress in Sorrento, Italy in June 2018. ALOOH has maintained an ongoing relationship with FEPE, including the 2019 Digital Museum partnership across nearly 500 DOOH screens in 13 countries.
• DPAA (Digital Place Based Advertising Association)coreStrategic or Co-development PartnerDPAA is a global OOH marketing and measurement association. ALOOH is listed as a strategic partner in DPAA's global network of collaboration.
• OAAA (Outdoor Advertising Association of America)coreStrategic or Co-development PartnerOAAA is the primary US-based OOH industry association. ALOOH maintains representation and cooperation with OAAA as part of its global network.
• DaktronicscoreGTM or Marketing PartnerDaktronics is one of the world's largest providers of electronic LED displays. It is a sponsor member of ALOOH, participating in events and providing technology demonstrations. Featured as sponsor at Foro Alooh Latam 2020, 2021, and 2022.
• BroadsigncoreGTM or Marketing PartnerBroadsign is a leading global provider of digital signage solutions and content management software. It is a sponsor member of ALOOH and has participated in multiple ALOOH events.
• AdsMovil OOHcoreGTM or Marketing PartnerAdsMovil OOH is a pioneer and leader in mobile marketing with over 10 years of experience in Latin America, presence across the region, US, and Europe. It is a sponsor member of ALOOH.
• AbsenminorGTM or Marketing PartnerAbsen is China's most important LED display solutions provider. It is a sponsor member of ALOOH, contributing technology expertise and sponsorship to events.
• Latinad-PublinetminorGTM or Marketing PartnerLatinad is the first Latin American platform for digital outdoor advertising campaigns, enabling fully online purchasing of public advertising spaces. It is a sponsor member of ALOOH.
• DoohmainminorGTM or Marketing PartnerDoohmain is an online platform that develops innovation processes for the entire OOH industry, created in Argentina. It is a sponsor member of ALOOH.
• ScopesiminorGTM or Marketing PartnerScopesi is an advertising audit and research company founded in 1986 in Buenos Aires, Argentina, providing audience measurement and research services to the advertising market. It is a sponsor member of ALOOH.
• TDT GlobalminorGTM or Marketing PartnerTDT Global is a technology partner and sponsor member of ALOOH.
• Outdoor Advertising Convention (OAC)coreStrategic or Co-development PartnerOAC is part of ALOOH's global collaboration network, representing the outdoor advertising convention industry internationally.
• Digital Signage Federation (DSF)minorStrategic or Co-development PartnerDigital Signage Federation is part of ALOOH's strategic global network of collaboration.
• Digital Signage Latinoamérica (DSLatam)minorStrategic or Co-development PartnerDSLatam is a Latin American digital signage association and part of ALOOH's strategic alliance network.
• UnilumincoreGTM or Marketing PartnerUnilumin is an official sponsor of ALOOH, meeting regularly with member companies. Featured as main sponsor at Foro Alooh Live 2020.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Cámara de Publicidad Exterior (ASPPE, Peru): Peruvian OOH industry chamber led by Grupo Vallas Peru's director, who also serves as ALOOH VP. Comparable as a national OOH trade body whose president sits on ALOOH's board.
• ASOMEDIOS (Asociación Nacional de Medios de Comunicación, Colombia): Colombian media association and ALOOH founding member. Comparable as a national OOH/media trade body whose president (Tulio Ángel Arbeláez) now leads ALOOH, illustrating the national-to-regional trade-body relationship.
• Central de Outdoor (Brazil): Major Brazilian national OOH industry association and ALOOH founding member. Comparable as a country-level OOH trade body that aggregates Brazilian media owners, while ALOOH provides the pan-LATAM layer above it.
• Cámara Argentina de Publicidad en Vía Pública: Argentine OOH industry chamber and ALOOH founding member. Comparable as a national trade body for OOH media owners that operates at a country level alongside ALOOH's regional role.

Direct peers

• World Out of Home Organization (WOOHO): Global umbrella body for the OOH advertising industry. ALOOH's most direct peer: a trade association aggregating OOH media owners, agencies, and tech providers worldwide, with which ALOOH has a formal cooperation agreement granting members WOOHO status.
• Outdoor Advertising Association of America (OAAA): The primary US-based OOH trade association, representing media owners, agencies, and tech providers. ALOOH's most direct regional analogue and a named strategic partner, serving the same membership-based trade-body function for the world's largest OOH market.
• FEPE (Federación Internacional de Publicidad Exterior): International federation of outdoor advertising associations. ALOOH launched at FEPE's Sorrento Congress in 2018 and continues to partner with FEPE on global initiatives, making it a peer trade body operating at a similar industry-association layer.
• DPAA (Digital Place Based Advertising Association): Global trade body focused on digital place-based (DOOH) advertising. ALOOH lists DPAA as a strategic partner; both serve as conveners for media owners, agencies, and tech providers in the digital OOH ecosystem.

Broad incumbents

• Outsmart (UK OOH trade body): UK trade body for out-of-home advertising, representing media owners, agencies, and tech providers. Comparable as an established country-level OOH industry association, useful as a benchmark for what a mature ALOOH-style organization looks like at scale.
• Digital Signage Federation (DSF): Industry association for the digital signage ecosystem, with overlapping membership in digital displays and DOOH technology. ALOOH lists DSF as a strategic partner and both organizations convene overlapping audiences around digital out-of-home.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@aloohtv
• Facebookfacebook.com/aloohlatam
• LinkedInlinkedin.com/company/alooh-org
• Instagraminstagram.com/aloohlatam

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALOOH Latam