Altinget.se

What Altinget.se does

Altinget.se is a Sweden-based subscription media company that delivers independent political and policy journalism across 11 specialized niche verticals — Arbetsmarknad, Bo och Bygg, Civilsamhälle, EU, Försvar och Beredskap, Infrastruktur, Miljö och Energi, Omsorg, Rikspolitik, Utbildning, and Vård och Hälsa. The platform is built on a conventional web publishing stack and bundles a set of integrated tools: Beslutskedjan, a decision-chain tracker that follows Swedish legislative proposals through the political process; Valkompassen, an interactive voter-compass tool; Altingetpodden, a podcast series; a job board for public affairs roles; and Altinget Arena, a networking-meetings and courses product. The company is the Swedish operating entity (Altinget AB) within the Alrow Media group, which also owns Altinget operations in Denmark and Norway and the Mandag Morgen think tank.

The business operates a B2B-centric go-to-market model that combines direct enterprise sales for corporate subscriptions with self-serve online ordering for smaller accounts. Subscription pricing is tiered by user count on an annual billing basis, ranging from 6,395 SEK for a single user to 69,595 SEK for up to 100 users (prices exclude VAT and are adjusted annually by Sweden's consumer price index). Beyond subscriptions, Altinget monetizes through banner advertising, sponsored/native content (including politically sponsored articles), and paid networking meetings and professional courses. The customer base spans politicians and government officials, public affairs consultants, NGOs and civil society organizations, corporate decision-makers monitoring regulatory risk, and journalists. Altinget AB is privately held, operates offices in Stockholm, Copenhagen, Oslo, and Brussels, and reports no public revenue or funding figures.

Name

Altinget.se

Legal name

Altinget AB

Website

https://altinget.se

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Altinget.se is a subscription-based Swedish political media platform covering 11 specialized policy niches for politicians, public affairs professionals, NGOs, and corporate decision-makers, operating as part of the Alrow Media Nordic group.

Ownership category

akta.pro rank

Product category

Policy Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Web Search Portals and All Other Information Services (51929)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Policy media subscriptions
• Political journalism
• Public affairs intelligence
• Legislative tracking tools
• Niche news portals

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue (Nischmedia/Prenumeration): Core revenue stream from annual subscriptions to specialized policy niche content. Pricing is tiered by user count (1-100 users) with annual billing. Includes both corporate/business subscriptions and consumer subscriptions.
2. Advertising (Bannerannonser): Banner advertising displayed on the homepage and relevant niche policy areas, targeting decision-makers and opinion leaders in Swedish politics.
3. Sponsored Content (Sponsrat innehåll): Native advertising content displayed on homepage and niche areas, including politically sponsored content. Served alongside job listings.
4. Network Meetings and Courses (Nätverksmöten och kurser): Revenue from networking events and professional courses. Network membership includes access to five consecutive networking meetings. Courses can consist of one or multiple sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Altinget.se is a subscription-based niche political media platform covering Swedish and EU politics across 11 specialized policy areas (Arbetsmarknad, Bo och Bygg, Civilsamhälle, EU, Försvar och Beredskap, Infrastruktur, Miljö och Energi, Omsorg, Rikspolitik, Utbildning, Vård och Hälsa). The core product is paid access to one or more subject-specific niche portals providing independent, politically neutral news, analysis, debate, and policy intelligence for decision-makers.

Product overview

Altinget.se is a platform-plus-modules architecture offering a core subscription-based niche political media product spanning 11 subject-specific policy portals (niches). These niche subscriptions form the core offering and are supplemented by add-on modules: Beslutskedjan (decision-tracking tool), Valkompassen (voter compass for elections), Altingetpodden (podcast series), Platsannonser (job listings), Bannerannonser (banner advertising), Sponsrat innehåll/Native (sponsored content), Nätverk och Kurser (networking meetings and courses), and Dagligt nyhetsbrev (daily newsletter). The platform is part of the Alrow Media group covering Sweden, Denmark, and Norway.

Differentiator

Problem solved

Functional benefit

Brands

• Beslutskedjan: Decision chain tool for tracking legislation progress
• Altinget Arena
• Altingetpodden

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Alrow MediacoreOthersAlrow Media is the parent company/group that owns Altinget operations across Sweden, Denmark, and Norway, as well as Mandag Morgen in Denmark. The group consists of Altinget in Sweden, Denmark, and Norway, and the think tank Mandag Morgen.
• Altinget ApScoreOthersDanish operating entity for Altinget operations in Denmark. Part of Alrow Media group. Located at Ny Kongensgade 10, 1472 København K.
• Altinget NorgecoreOthersNorwegian operating entity for Altinget operations in Norway. Located at Akersgata 32, 0180 Oslo.
• Mandag Morgen ApSminorOthersThink tank affiliated with the Alrow Media group, operating alongside Altinget operations in Denmark.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Politico Europe: European policy and political news platform with subscription model and decision-maker audience. Directly comparable in targeting political professionals and offering specialized policy verticals, although at a pan-European rather than Nordic scale.
• EUobserver: Independent news site covering EU affairs with subscription-supported journalism targeting policy professionals. Comparable to Altinget's EU niche vertical and audience of public affairs professionals.
• Mandag Morgen: Danish think tank and policy media under the same Alrow Media group as Altinget. Directly comparable B2B policy intelligence model targeting decision-makers, operating as a sister brand within the same Nordic media group.

Regional players

• Politiken: Major Danish subscription newspaper with strong political journalism. Comparable in subscription model and political focus, but serves Denmark rather than the Swedish market where Altinget.se operates.
• Aftenposten: Norwegian subscription newspaper with political and policy coverage. Comparable subscription model and Nordic political focus, but operates primarily in Norway rather than Sweden.

Emerging players

• Brussels Playbook (POLITICO): Daily political briefing newsletter targeting EU decision-makers. Comparable in serving policy professionals with daily intelligence and vertical specialization, though delivered as a newsletter rather than a niche portal.
• Public Service Europe: EU policy magazine covering public sector affairs across Europe. Comparable in targeting public affairs and policy decision-makers with quality journalism, though focused on EU-wide rather than Nordic issues.
• Eurotopics: European press review platform aggregating political coverage across countries. Comparable in targeting policy professionals with curated political content, though focused on aggregation rather than original journalism.

Broad incumbents

• Svenska Dagbladet (SvD): Major Swedish newspaper with subscription paywall and political coverage. Comparable B2B subscription model for corporate readers, but operates as a broad general-interest outlet rather than niche policy verticals.
• Dagens Nyheter (DN): Leading Swedish daily newspaper with digital subscription offering more general political coverage. Comparable in having a B2B subscription model and Swedish policy audience, but competes primarily as a broad incumbent rather than a niche specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/altinget-se

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altinget.se