Lincah
Lincah is an Indonesian logistics aggregator enabling online sellers and MSMEs to compare rates, book pickups, and ship COD and non-COD packages through nine integrated courier partners, earning transaction-based fees on shipping and COD processing.
- Company typePrivate
- Founded2023
- HeadquartersBandung, Indonesia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Lincah does
Lincah (legally PT Lincah Cipta Harapan) is an Indonesia-based logistics aggregator headquartered in Bandung that operates a self-serve web dashboard and mobile apps enabling online sellers, UMKM, and small businesses to compare shipping rates, request free pickup, ship COD or non-COD parcels, and track deliveries in a single interface. The platform integrates nine Indonesian couriers — JNE, SAPX, Ninja Xpress, Lion Parcel, Paxel, SiCepat, ID Express, J&T Express, and AnterAja — plus Ninja CrossBorder for international shipments, and layers in WhatsApp and Telegram notifications, embeddable checkout forms, and a COD Score fraud-prevention module that scores buyer phone numbers A–E based on historical delivery outcomes.
The core technology is a rate-comparison and booking aggregation layer sitting on top of carrier APIs; the proprietary feature set includes multi-expedition comparison, free pickup orchestration, COD and non-COD routing, real-time tracking, WhatsApp notification delivery, and the AI-assisted COD Score module. In November 2025, Lincah acquired Orderfaz, converting itself from a standalone courier aggregator into a broader Southeast Asian social-commerce infrastructure platform supporting more than 23,000 merchants and 8.3 million buyers.
Lincah monetizes on a transaction basis: it earns through shipping markups on discounted expedition rates, a 3% plus PPN fee on COD withdrawals (e.g., Rp33,300 on a Rp1,000,000 withdrawal), and an Rp1,000 admin fee on additional daily payouts. Customer segments span online sellers, UMKM and local brands, individual shippers, and dropshippers, with a horizontal segmentation approach and a product-led, self-serve go-to-motion underwritten by content marketing, the Cek Ombak webinar/event series, and Meta and Aspire channel partnerships. Lincah is privately held, founded in 2023, and operates as a member of the Ordonesia group.
Lincah firmographics
Firmographics- Name
- Lincah
- Legal name
- PT Lincah Cipta Harapan
- Website
- https://lincah.id
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lincah is an Indonesian logistics aggregator enabling online sellers and MSMEs to compare rates, book pickups, and ship COD and non-COD packages through nine integrated courier partners, earning transaction-based fees on shipping and COD processing.
- Ownership category
- akta.pro rank
Lincah industry classification
Industry- Product category
- Logistics Aggregation Platform
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)
- akta.pro secondary industry
- Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG)
Keywords
Where Lincah is headquartered
LocationHeadquarters
- HQ city
- Bandung
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Lincah business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Shipping Cost Markup: Lincah generates revenue by offering discounted shipping rates through its expedition partners. Users pay shipping costs which may include markups or service fees compared to direct expedition rates.
- COD Processing Fee: Fee of 3% + PPN (11% from the 3% fee) applied to COD withdrawal amounts. For example, Rp 1,000,000 withdrawal incurs Rp 33,300 total fee (Rp 30,000 service + Rp 3,300 PPN).
- Multiple Withdrawal Fee: Admin fee of Rp 1,000 per withdrawal applied when users withdraw more than once per day.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | COD Fee: 3% + PPN (11%) per transaction |
| Unit Pricing | Pay-as-you-go | JNE Flat Rate starting from Rp 6,000 |
| Usage-based | Pay-as-you-go | SAPX Cashback up to 45% COD / 40% Non-COD |
| Usage-based | Pay-as-you-go | Ninja Xpress Cashback up to 50% COD / 40% Non-COD |
| Unit Pricing | Pay-as-you-go | AnterAja Flat Rate starting from Rp 5,500 |
| Unit Pricing | Pay-as-you-go | ID Express Flat Rate Rp7,500 |
| Unit Pricing | Pay-as-you-go | Minimum COD withdrawal: Rp 10,000 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Lincah product offering
Product offeringCore offering
Lincah is a logistics aggregator platform that enables online sellers, MSMEs (UMKM), and businesses in Indonesia to compare shipping rates across multiple expedition partners, request package pickups, and ship COD and non-COD orders from a single dashboard. The platform also provides fraud detection (COD Score), embedded checkout forms for e-commerce sites, and international shipping through Ninja CrossBorder. Revenue is generated through shipping cost markups, COD processing fees, and withdrawal administrative charges.
Product overview
Lincah operates as a logistics aggregation platform offering Indonesian e-commerce sellers a unified interface to compare rates, book shipments, and manage deliveries across multiple courier partners. The core platform integrates with major Indonesian carriers (JNE, SAPX, Ninja Xpress, Lion Parcel, Paxel, SiCepat, ID Express, J&T Express, AnterAja) providing rate comparison and booking functionality. The product portfolio includes the core Lincah Platform as the central offering, the Ninja CrossBorder sub-product for international shipping, the COD Score add-on module for AI-powered fraud detection on cash-on-delivery orders, and the acquired Orderfaz brand (November 2025) which expands the platform's capabilities and market reach.
Differentiator
Problem solved
Functional benefit
Products and services
- Lincah.id Logistics Aggregation Platform Core SaaS-style logistics aggregation platform enabling Indonesian online sellers, UMKM, and individuals to compare expedition rates, request free package pickups, and track COD and non-COD shipments from a single dashboard and mobile app.
- Ninja CrossBorder International cross-border shipping service integrated into the Lincah platform, allowing Indonesian sellers and shippers to send packages abroad through the same dashboard.
- Lincah Checkout Form Embeddable checkout form for e-commerce sites that lets online sellers display product information and place orders through Lincah, with integrated rate aggregation.
Quantifiable outcome
- Cashback up to 60% on shipping costs through SAPX partnership
- +3 more outcomes
Companies that use Lincah
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Lincah technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature8 records
Lincah partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- OrderfazcoreLincah acquired Orderfaz to enhance its social commerce infrastructure in Southeast Asia. The acquisition integrates Orderfaz's technology, platform, and customer base into Lincah's ecosystem. Post-acquisition supports over 23,000 merchants and 8.3 million buyers, strengthening Lincah's position in the social commerce sector projected to exceed $100 billion by 2028.
- Meta (Facebook)minorOfficial Meta partner providing advertising solutions and Meta Conversion API integration support for sellers on Lincah platform.
- AspireminorOfficial Aspire partner providing business financial tools and services integration.
- Ninja Xpress / Ninja CrossBordercorePartnership for domestic and international shipping services. Ninja CrossBorder enables Lincah users to ship to 45+ global destinations including Malaysia and Singapore with COD support. Handles customs documentation assistance and end-to-end tracking.
- JNE ExpresscoreIntegration with JNE Express providing domestic shipping services with flat rate starting from Rp6,000 for Jabodetabek area.
- SAPX (SAP Express)corePartnership with SAP Express offering up to 45% cashback on COD and 40% on Non-COD shipments.
- Lion ParcelcorePartnership with Lion Parcel providing shipping services especially for Eastern Indonesia and inter-island routes with competitive rates.
- SiCepat ExpresscorePartnership with SiCepat offering competitive shipping rates and free return-to-seller service for COD shipments.
- ID ExpresscorePartnership with ID Express offering flat rate shipping starting from Rp7,500 for Java-Java routes.
- J&T ExpresscorePartnership with J&T Express providing domestic shipping services with competitive rates.
- AnterAjacorePartnership with AnterAja offering flat rate shipping starting from Rp5,500 for Jabodetabek area.
- PaxelcorePartnership with Paxel providing Non-COD shipping services.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Lincah competitors and assessment
Company assessmentBroad incumbents
- J&T Express: Major Indonesian and SEA carrier that is both a Lincah integration partner and a potential disintermediator via its own seller-facing platforms and pricing tiers. Comparable as a scale carrier touching the same SMB shipping flows.
- Ninja Xpress: One of Lincah's core carrier partners and a major Indonesian/SEA last-mile carrier. As a carrier, it is both a partner and a structural competitor — Ninja could push sellers to its direct channels and disintermediate aggregator value.
Emerging players
- Deliveree: Indonesia and Southeast Asia on-demand logistics platform offering aggregated trucking and last-mile capacity; overlaps with Lincah in SMB shipping UX but focuses more on B2B trucking than SMB parcel aggregator flows.
- Jubelio: Indonesian e-commerce enabler that includes shipping integrations and aggregator-style fulfillment for sellers on marketplaces — overlaps Lincah's seller-tools positioning even if shipping is one module among many.
Direct peers
- Shipper (Shipper.id): Indonesian shipping aggregator that consolidates multiple courier partners into a single dashboard for online sellers and MSMEs. Closest direct competitor to Lincah in terms of business model, target customer (Indonesian e-commerce SMBs), and core offering (multi-carrier rate shopping + COD).
- KlikLogistik: Indonesian shipping aggregation and logistics comparison platform that lets sellers manage multi-courier deliveries in one place. Operates in the same aggregator category and Indonesian SMB shipping market as Lincah.
- Riteload: Indonesian logistics tech platform offering rate comparison and shipment management across multiple carriers, used by online sellers and businesses — closely overlaps with Lincah's core multi-carrier aggregation product for Indonesian SMB shippers.
- Wong Indonesia: Indonesian platform that aggregates domestic courier services for online sellers, including COD, rate comparison, and pickup. Targets the same Indonesian e-commerce SMB segment as Lincah with comparable multi-carrier aggregation.
Regional players
- Shiprocket: India-based shipping aggregator serving SMB e-commerce sellers across multiple carriers with COD support and rate shopping — directly comparable business model to Lincah, but operating in India rather than Indonesia/SEA.
Others
- Logisfleet: Regional Southeast Asia logistics technology and freight platform adjacent to Lincah's aggregator thesis — useful as a comparable for the broader regional logistics SaaS / aggregator investment category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lincah social profiles
Digital presenceLincah financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lincah leadership team
Management profileNumber of profiles
Profiles3 records
Lincah subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lincah funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lincah M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lincah
What does Lincah do?
Lincah is a logistics aggregator platform that enables online sellers, MSMEs (UMKM), and businesses in Indonesia to compare shipping rates across multiple expedition partners, request package pickups, and ship COD and non-COD orders from a single dashboard. The platform also provides fraud detection (COD Score), embedded checkout forms for e-commerce sites, and international shipping through Ninja CrossBorder. Revenue is generated through shipping cost markups, COD processing fees, and withdrawal administrative charges.
Is Lincah a public or private company?
Lincah is a private company. It is classified as corporate owned and is currently operating.
When was Lincah founded?
Lincah was founded in 2023. It employs 101 to 250 people.
Where is Lincah based?
Lincah is headquartered in Bandung, Indonesia, in the Asia region.
How does Lincah make money?
Three revenue lines are on record. Shipping Cost Markup is the primary driver. The others are COD Processing Fee and multiple Withdrawal Fee.
Who are Lincah's main competitors?
Broad incumbents on record are J&T Express and Ninja Xpress. Emerging players are Deliveree and Jubelio. Direct peers are Shipper (Shipper.id), KlikLogistik, Riteload and Wong Indonesia. Shiprocket is listed as a regional player. Logisfleet is listed as an others.
Does Lincah have an API?
No public API is recorded for Lincah.
What industry is Lincah in?
Lincah's product category is Logistics Aggregation Platform. Its primary akta.pro industry code is CRAFAMAF, Parcel Shipping, Labeling & Rate Shopping Platforms, with a secondary code of TLAEAJAG, Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms. Its NAICS code is 488510 and its SIC code is 4731.