Anandco Sporting Corporation

What Anandco Sporting Corporation does

Anandco Sporting Corporation (ASC), founded in 1972 and headquartered in Jalandhar, Punjab, India, manufactures and distributes combat sports, performance footwear, and gym/training equipment. The company operates its proprietary RXN sub-brand — spanning boxing gloves, head guards, focus pads, speed balls, MMA equipment, cricket/taekwondo/tennis shoes, and coaching gear — built around patented construction platforms including Neo Gel shock protection, Gel Fusion energy management, Quad Core padding, Hi-Flow Core weight distribution, Sportline 3D moisture management, and Atmosphere airflow. ASC also holds distribution rights in India for 15+ international brands such as Taishan (gymnastics), Sting (combat sports), Suples (functional training), Dollamur (martial arts mats), Eurofencing/Allstar/Absolute Fencing/Favero/Foeldeak (fencing), Green Hill, Powercab, Q-Rope, and Regupol, providing a multi-sport one-stop range. The COMPETITION head guard carries official AIBA (International Boxing Association) approval and endorsement, enabling supply into AIBA-sanctioned events.

The business operates through three GTM channels: direct-to-consumer via anandcosports.com and rxnsports.in, a distributor network for regional and international markets, and direct institutional supply to Olympic arenas and national training centers. Pricing is unit-based in Indian Rupees, ranging from approximately INR 150 for accessories to INR 3,500+ for premium competition products, with many custom and competition items quoted on request. The company serves a broad base of athletes, clubs, schools, federations, and government training centers across boxing, MMA, wrestling, judo, taekwondo, wushu, karate, fencing, gymnastics, cricket, weightlifting, and general fitness. ASC is privately held, founder-operated, and has not raised institutional capital; the company employs 21 people and has operated continuously for nearly five decades.

Name

Anandco Sporting Corporation

Legal name

Anandco Sporting Corporation

Website

https://anandcosports.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Anandco Sporting Corporation is an Indian combat-sports, performance footwear, and gym equipment manufacturer founded in 1972, operating the RXN brand alongside 15+ international brand distributorships and serving Olympic arenas, national training centers, and individual athletes globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Jalandhar

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Combat Sports Equipment Sales: Manufacture and sale of boxing gloves, head guards, punching bags, focus pads, and other boxing/martial arts equipment
2. Performance Footwear Sales: Sale of performance shoes including cricket shoes, taekwondo shoes, lawn tennis shoes, and combat sports footwear
3. Gym and Training Equipment: Sale of weightlifting gears, gymnastics equipment, fitness accessories, and training apparatus
4. Branded and Distributed Sports Gear: Sale of own RXN brand products as well as distributed international brands including fencing, wrestling, gymnastics, and martial arts equipment

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Anandco Sporting Corporation manufactures and sells combat sports equipment under its proprietary RXN brand—including boxing gloves, head guards, focus pads, speed balls, punching bags, MMA, wrestling, judo, taekwondo, wushu, karate, fencing, and gymnastics gear—alongside performance footwear (cricket, taekwondo, lawn tennis shoes) and gym/training equipment. The company also distributes 15+ international brands such as Taishan, Sting, Suples, Dollamur, Absolute Fencing, Allstar, Favero, and Eurofencing to consumers, training centers, and Olympic/national sports bodies globally.

Product overview

Anandco Sporting Corporation (ASC) is a manufacturer and exporter of combat sports gear, performance footwear, and gym & training equipment established in 1972 in India. The company's product portfolio is organized around its proprietary RXN sub-brand, which encompasses boxing gloves (EVOLUTION, VIPER X, PRO FIGHT, COMPETITION), head guards, focus pads, speed balls, punching bags, and coaching equipment, alongside distributed international brands including Taishan (gymnastics), Sting (punch bags/martial arts), and Suples (functional training). ASC also produces sport-specific footwear including cricket shoes, taekwondo shoes, and tennis shoes under the RXN brand, along with equipment for wrestling, judo, fencing, karate, MMA, and fitness training.

Differentiator

Problem solved

Functional benefit

Brands

• RXN: Combat sports gear, performance footwear, and gym & training equipment brand under Anandco Sporting Corporation.

Products and services

• Boxing Gloves Extensive range of RXN boxing gloves including Viper, Evolution, Orion, Armaplus, Aurora, Armalite, Ar-ma, World Champ, Pro Trainer, Pro Fight, and Competition models, available in multiple weights (8oz, 10oz, 12oz, 14oz, 16oz) and colors for training and competition.
• Head Guards Head protection equipment for boxing and combat sports including ARMAPLUS, VIPER X, VIPER X SHIELD, EVOLUTION, COMPETITION (AIBA-approved), CONTEST TRAINING, and face protectors.
• Focus Pads Training focus pads including VIPER X, ARMAPLUS, CLASSIC ONE, BEGINNER FOCUS PAD, RAZOR, TRAINER FOCUS MITTS, AERO FOCUS MITTS, BOOSTER MITTS, and MICRO FOCUS MITTS for boxing coaching.
• Speed Balls Speed training balls including floor-to-ceiling balls, standing speed balls, double speed balls, and reflex balls for boxing reflex and hand-speed training.
• STING Punch Bags Purpose-built punch bags distributed under the Sting brand, filled in-house to meet strict quality standards, suitable for home, commercial, or competition training.
• Coaching Gears Training equipment including air round pads, jab sticks, fan pads, muay thai pads, abdominal guards, coach pads, hand wraps, mouth guards, and various shields for boxing coaching.
• Wrestling Equipment Complete range of wrestling gear and training equipment including mats, head gear, singlets, and competition apparatus.
• Judo Equipment Professional judo training and competition equipment.
• Taekwondo Equipment Complete taekwondo gear including dobok, protective equipment, and training accessories.
• Wushu Equipment Wushu training and competition equipment.
• Karate Equipment Karate training and competition equipment.
• MMA Equipment Mixed martial arts training gear and protective equipment.
• Fencing Equipment Complete fencing gear including weapons, protective equipment, and training apparatus from distributed brands Absolute Fencing, Allstar, Favero, Foeldeak, and Eurofencing.
• Gymnastics Equipment Gymnastics apparatus including floor exercise mats, springboards, vaulting tables, and supplemental mats distributed under the Taishan brand.
• Weightlifting Gears Professional weightlifting equipment and accessories.
• Fitness Equipment General fitness and gym training equipment including functional training gear.
• Performance Shoes Athletic footwear including RXN cricket shoes (Test Match, Twenty-20, Gold Medal variants), RXN taekwondo shoes, and RXN lawn tennis shoes with sport-specific outsoles and construction.
• Inflatable Balls Various inflatable sports balls including the RXN Match Rugby Ball.
• Evolution Gloves Premium competition-grade RXN boxing gloves with Quad Core Gel Fusion padding, Sportline 3D heat and moisture management liner, available in 8oz, 10oz, and 16oz weights with lace-up design.
• Viper X Shield Head Guard Premium RXN head guard with leather hide outer layer, Neo Gel shock protection, Gel Fusion strike energy management, and Japanese Amara inner lining, with high-profile padding on brow, cheek, and temple.
• Armaplus Head Guard RXN head guard with SLV3 outer skin for durability, anatomically designed full face cover with high-profile protective padding on brow, cheek, temple, and chin.
• Pro Fight Gloves High-grade natural leather RXN boxing gloves with multi-layer padding for shock absorption and satin nylon water-repellent lining, available in Red, Blue, and Black.
• Competition AIBA-Approved Head Guard AIBA-approved competition RXN head guard with precision design according to AIBA guidelines, Neo Gel for reduced fatigue, and Japanese Amara inner lining, officially endorsed by AIBA for international competition.
• Viper X Focus Pad Ultra-light RXN speed mitt for precision work with premium leather outer layer, Micro Quad Core system, and Neo Gel for reduced fatigue and increased protection.
• Armaplus Focus Pad High-performance RXN focus pad with T3 outer skin, Atmosphere airflow system, ultra-light Quad Core mould, SAS layer for shock absorption, and finger shield for body work.
• RXN Cricket Shoes for Men RXN performance cricket footwear with PVC upper, Phylon with rubber outsole, lace-up closure, available in Test Match, Twenty-20, and Gold Medal variants.
• RXN Taekwondo Shoes High-performance RXN martial arts shoes with rubber soles, lightweight breathable design, suitable for Taekwondo, Boxing, Kung Fu, and Tai Chi.
• RXN Lawn Tennis Shoes RXN tennis footwear with high-grade synthetic leather upper, mesh lining, EVA mid sole, rubber outsoles, and TPU component for shank support.
• Q-Rope Resistance Trainer Functional fitness device with adjustable resistance range of 5-60kg, suitable for upper body exercises, rehabilitative use, and physiotherapy.
• RXN Match Rugby Ball Professional RXN-branded rugby ball for match play.

Quantifiable outcome

• Equipment tested and trusted at Olympic level competitions
• +2 more outcomes

Named customers2 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

16 partnerships are on record, tiered core, minor and flagship.

• Absolute FencingcoreChannel Partner/ Reseller/ DistributorAbsolute Fencing is a brand distributed by Anandco Sporting Corporation in India. Products include fencing equipment, scoring systems, and protective gear.
• AllstarcoreChannel Partner/ Reseller/ DistributorAllstar is an international fencing brand distributed through Anandco Sporting Corporation, offering fencing gloves and equipment.
• CET CryoSpasminorChannel Partner/ Reseller/ DistributorCET CryoSpas is a recovery equipment brand distributed by Anandco, providing sports recovery solutions.
• DollamurcoreChannel Partner/ Reseller/ DistributorDollamur is a martial arts matting brand distributed by Anandco Sporting Corporation, offering high-quality training mats for various martial arts.
• FaverocoreChannel Partner/ Reseller/ DistributorFavero is an electronics and scoring equipment brand for fencing distributed by Anandco Sporting Corporation in India.
• FoeldeakcoreChannel Partner/ Reseller/ DistributorFoeldeak is a fencing equipment manufacturer whose products are distributed by Anandco Sporting Corporation, including scoring and training equipment.
• Green HillminorChannel Partner/ Reseller/ DistributorGreen Hill is a martial arts equipment brand distributed by Anandco, specializing in training gear.
• StingcoreChannel Partner/ Reseller/ DistributorSting is an international combat sports equipment brand including punch bags and sparring gloves distributed by Anandco Sporting Corporation. Has downloadable product catalog available.
• SuplescoreChannel Partner/ Reseller/ DistributorSuples is a fitness training equipment brand (Bulgarian bags, training dummies, climbing ropes) distributed by Anandco Sporting Corporation. Has downloadable brand catalog available.
• TaishancoreChannel Partner/ Reseller/ DistributorTaishan is a gymnastics equipment brand including springboards, vaulting tables, and floor exercise mats distributed by Anandco Sporting Corporation. Has downloadable brand catalog available.
• PowercabminorChannel Partner/ Reseller/ DistributorPowercab is a brand distributed by Anandco Sporting Corporation, specializing in speed ball platforms and training equipment.
• Q-RopeminorChannel Partner/ Reseller/ DistributorQ-Rope is a fitness resistance rope brand distributed by Anandco, offering functional training equipment with adjustable resistance.
• RegupolminorChannel Partner/ Reseller/ DistributorRegupol is a flooring and matting brand distributed by Anandco Sporting Corporation for gym and sports surfaces.
• AIBA (International Boxing Association)flagshipStrategic or Co-development PartnerAIBA (International Boxing Association) official approval and endorsement for competition boxing equipment. The COMPETITION head guard is officially approved and endorsed by AIBA, meeting their strict guidelines for international competition.
• FBTminorChannel Partner/ Reseller/ DistributorFBT is an Italian fitness equipment brand distributed by Anandco Sporting Corporation in India.
• EurofencingcoreChannel Partner/ Reseller/ DistributorEurofencing is an international fencing equipment brand (FIE-approved jackets, protective gear) distributed by Anandco Sporting Corporation, including high-tech Dyneema fencing jackets.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Venum: Global MMA, boxing, and fitness equipment brand offering gloves, shin guards, apparel, and training gear. Directly comparable to Anandco's MMA, boxing, and training equipment range with similar premium positioning and global distribution.
• Fairtex: Thai-based manufacturer of Muay Thai, MMA, and combat sports equipment including gloves, shin guards, and training gear. Directly comparable to Anandco's combat sports and martial arts product portfolio, particularly in striking and protective equipment.
• Title Boxing: Major US-based boxing equipment manufacturer and retailer with extensive catalog of gloves, heavy bags, focus mitts, and protective gear. Directly comparable to Anandco's RXN boxing and coaching gear product line, serving similar boxing and martial arts customers.
• Hayabusa Fightwear: Premium combat sports brand specializing in boxing, MMA, kickboxing gloves and protective equipment with proprietary T3 and XT technologies. Highly comparable to Anandco's technology-led RXN lineup focused on shock absorption and competition-grade protection.
• Cleto Reyes: Mexican manufacturer of handcrafted premium boxing gloves widely used in professional competition. Directly comparable to Anandco's competition-grade RXN boxing gloves and head guards, especially for elite and professional fighter segments.
• Everlast Worldwide: Iconic global boxing and combat sports equipment brand offering gloves, headgear, apparel and training gear across retail and wholesale channels. Directly comparable to Anandco's RXN boxing line in product category, target customer (athletes and gyms), and distribution model.
• Twins Special: Thai manufacturer specializing in Muay Thai and combat sports equipment including gloves, pads, and protective gear. Directly comparable to Anandco's RXN coaching gears and martial arts equipment lines targeting similar striking-sport practitioners.

Broad incumbents

• adidas Combat Sports: Global sportswear giant with a dedicated boxing and combat sports line including gloves, shoes, and apparel. Comparable to Anandco's RXN performance footwear and boxing equipment as a broader incumbent competing for premium positioning and athlete endorsements.
• Century Martial Arts: Large US martial arts equipment distributor and manufacturer with broad catalog across karate, taekwondo, judo, and MMA. Comparable to Anandco's distributed brand portfolio (Dollamur, Green Hill, Taishan) and broad multi-discipline combat sports range.

Emerging players

• Sting International: Australian combat sports equipment brand offering punch bags, gloves, and sparring gear, currently distributed by Anandco in India. Partial peer overlap with RXN's boxing equipment line; in international markets the brands compete, while in India the relationship is distributor-driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RXNSportsGears/shorts
• Facebookfacebook.com/rxnsports
• Instagraminstagram.com/rxnsports/?hl=en
• LinkedInlinkedin.com/company/anandco-sporting-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anandco Sporting Corporation