Sanno

What Sanno does

Sanno (legal entity SANNO Ltd.) is a UK-registered, founder-led SaaS company founded in 2020 by Ariadna Masó that operates an integrated platform for personalized healthcare practitioners and health companies across Europe. The product is organized around two modules sharing a common data backbone: a Practice Management suite for solo practitioners and multi-practitioner functional medicine clinics (patient CRM, AI-assisted questionnaires, AI Meal Planner PROSCALE, 360° health tracking, supplement prescription, encrypted chat, and a branded patient app), and a Research Platform for health companies running observational studies (structured data capture, digital consent, wearable integration, pseudonymised exports in CSV/JSON). Underlying technology is a cloud-based SaaS architecture hosted in the European Union, built for GDPR compliance with Cyber Essentials certification, integrating 20+ wearable and health data sources (Oura, Garmin, Whoop, Apple Health, Fitbit, Dexcom, Withings, Abbott LibreView, etc.) and supporting 13 patient-facing languages.

The business model is primarily subscription-based. Practice management is sold via a self-service PLG motion on a three-tier structure (Basic €35.30/month, Scale €60.10/month, Pro €90.90/month) with annual plans offering approximately 35% savings, plus a free entry tier with one patient and no credit card. The Research Platform is enterprise field-sales driven with custom pricing based on study duration, endpoints, participant volume, and licences under multi-year contracts. A secondary revenue stream is being developed through Shopify-integrated supplement prescription commerce. Distribution combines direct website sales, the Amrita EU/UK channel partnership, and event-based enterprise sales. The company has 1-10 employees, serves 1,000+ practitioners (with one page citing 500+), and is reported to save practitioners 6 hours per week on average. No external funding rounds have been disclosed.

Name

Sanno

Legal name

SANNO Ltd.

Website

https://sanno.health

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sanno (SANNO Ltd.) is a UK-based SaaS company founded in 2020 that provides an integrated practice management and observational research platform for functional medicine practitioners, clinics, and health companies across Europe. It combines patient CRM, AI-driven questionnaires, AI meal planning, wearable integration, and GDPR-compliant data handling in one system.

Ownership category

akta.pro rank

Product category

Healthcare Practice Management Software

NAICS

Computer Facilities Management Services (541513)

SIC

Services-Health Services (8000), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Patient Intake, Digital Registration & eForms (HLACAEAF)

akta.pro secondary industries

Real-World Data (RWD) Platforms & Clinical Data Curation (HLACAIAJ), Remote Therapeutic Monitoring (RTM) & Digital Rehabilitation Platforms (HLALABAK)

Keywords

• Practice management software
• Clinical research platform
• Health data tracking
• Patient management software
• Observational study platform

Headquarters

HQ city

Stratford-upon-avon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Practice Management Subscriptions: Three-tier subscription model (Basic, Scale, Pro) for practitioners and clinics. Monthly and annual billing options. Annual plans offer approximately 35% savings. Revenue from recurring subscription fees with tiered pricing based on patient capacity, questionnaire limits, and feature access.
2. Research Platform Subscriptions: Custom pricing for observational studies based on study duration, data endpoints, participant volume, and licences. Priced around study requirements, not fixed seat count. Fixed-term study packages and ongoing subscriptions available for organizations running multiple studies.
3. Supplement Protocol Integration: Supplement prescription and dispensary integration with global shipping. Shopify integration to track supplement conversion rates, enabling practitioners to sell supplements through the platform with potential transaction-based revenue.
4. API Integrations (Pro Tier): API access available on Scale plans for teams integrating with their own analytics stack. Pro tier includes API integrations on request, suggesting potential additional revenue from enterprise API access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sanno operates a unified, GDPR-compliant SaaS platform for personalized healthcare that combines practice management tools for functional medicine practitioners and clinics (patient CRM, AI questionnaire processing, AI meal planning, supplement protocols, calendar integrations) with a research platform for health companies to run observational studies (automated data collection, wearable integration, pseudo-anonymised data handling, structured dataset export). The platform integrates with 20+ wearables and is available in 13 languages across Europe.

Product overview

SANNO is a unified all-in-one SaaS platform for personalised healthcare, comprising two primary modules: Practice Management for functional medicine practitioners to streamline clinic operations, and a Research Platform for health companies to run observational studies. The platform integrates patient management, AI-powered meal planning, supplement protocols, health tracking from 20+ wearables, automated questionnaires, secure messaging, and GDPR-compliant data handling. Key products include the AI Meal Planner PROSCALE, Branded Patient App, 360° Health Tracking, Patient CRM, Clinical Library, and Supplement Prescription tools.

Differentiator

Problem solved

Functional benefit

Products and services

• SANNO Health Platform All-in-one SaaS platform for personalised healthcare combining practice management for clinics and observational research tools for health companies. Integrates patient management, health tracking, AI meal planning, supplement protocols, secure messaging, and GDPR-compliant data handling.
• Practice Management
• Research Platform

Quantifiable outcome

• 6 hours saved per week on average
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• ZenementcoreStrategic or Co-development PartnerZenement is a Barcelona-based supplement brand collaborating with Sanno on the SANNO Clinical Series event in Barcelona. The event focuses on sleep, stress, and hormonal health protocols with scientific evidence, targeting dietitians, nutritionists, and integrative health practitioners.
• Amrita EU / Amrita UKcoreChannel Partner/ Reseller/ DistributorActive partnership program where practitioners using Amrita EU and Amrita UK to source supplements receive exclusive discounts on Scale and Pro SANNO subscriptions. Sanno provides a live demo at Amrita Nutrition Day events. CEO Ariadna Masó participates in person to demonstrate platform integration.

Scale indicators11 records

Recent moves6 records

Direct peers

• Carepatron: All-in-one practice management for health and wellness professionals. Overlapping target market (nutritionists, therapists) and self-serve PLG motion.
• Healthie: Practice management, EHR, and telehealth platform for nutritionists, dietitians, and wellness practitioners. Closest direct peer given overlapping customer base and SaaS subscription model.
• Jane App: Practice management software for allied health and wellness practitioners (naturopathy, nutrition, chiropractic). Comparable in clinic workflow and patient-facing app features.
• Hint Health: Direct primary care practice management and membership billing platform. Comparable in serving independent practitioners with subscription software, though US-centric.
• Practice Better: All-in-one practice management platform for nutritionists, health coaches, and wellness practitioners. Direct competitor with overlapping pricing tiers, EHR/CRM, and client engagement features.

Broad incumbents

• SimplePractice: Established US practice management platform for private health and wellness practices. Larger, more mature competitor with broader feature set; representative of the type of US-based incumbent Sanno competes against in Europe.
• Evidation Health: Real-world evidence and digital health research platform. Comparable in collecting wearable/patient-reported outcomes for health companies and research studies—directly competes with Sanno's Research Platform.

Emerging players

• Fullscript: Supplement dispensing and protocol management platform for practitioners. Comparable in supplement prescription/dispensary integration functionality and practitioner customer base.
• Akute Health: Functional and integrative medicine EHR/practice management platform. Direct overlap in functional medicine niche with similar target practitioners.

Others

• Lumeon: Care pathway orchestration platform for health systems. Adjacent in healthcare workflow automation and patient engagement; relevant as broader digital health competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sannohealth
• Xx.com/sanno_health

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanno