Inova Payroll
Inova Payroll is a Nashville-based cloud HCM platform serving 5,500+ U.S. small and mid-sized businesses with unified payroll, HR, time, benefits, recruiting, and compliance across vertical-specific ERP integrations. UKG announced its acquisition in December 2025, expected to close in early 2026.
- Company typePrivate
- Founded2016
- HeadquartersNashville, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Inova Payroll does
Inova Payroll is a Nashville-headquartered provider of a unified, cloud-based Human Capital Management (HCM) platform that combines payroll, HR, time and labor management, benefits administration, recruiting, onboarding, employee engagement, and learning management on a single database with one employee record. The company serves 5,500+ small and mid-sized U.S. businesses covering 250,000+ employees, with deep vertical specialization in hospitality, landscaping and field services, manufacturing, healthcare and dental, long-term care, charter schools and education, nonprofit, retail, and financial services. Its competitive position rests on certified integrations with vertical-specific ERPs (ServiceTitan, Aspire, M3, Acumatica, Sage Intacct, QuickBooks, Xero), 600+ benefit carrier connections, embedded AI analytics (AIMEE), and ancillary services including HR Assist (outsourced HR with certified HRXperts), Inova Benefits brokerage, and the InovaPlus Partners ecosystem covering 401(k), background checks, earned wage access, paycards, workers' comp, and WOTC.
The business is a custom-priced subscription model sold through direct field sales, inside sales, and an extensive 100+ referral and reseller partner network, with a service-heavy footprint spanning 11 offices across nine states. Inova has executed six acquisitions since 2013 (most notably the 2022 merger with Integrated Payroll Services and LinkHCM that established top-three US payroll scale) and multiple strategic partnerships across 2025-2026 with Pivotl, Atlantic Employee Screening, Steelhead Technologies, and Titan Wizards. In December 2025, UKG announced its acquisition of Inova Payroll, expected to close in early 2026, providing strategic exit and integration into a larger HCM platform while Inova continues to operate under co-branding with continued partnership activity.
Inova Payroll firmographics
Firmographics- Name
- Inova Payroll
- Legal name
- Inova Payroll
- Website
- https://inovapayroll.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Inova Payroll is a Nashville-based cloud HCM platform serving 5,500+ U.S. small and mid-sized businesses with unified payroll, HR, time, benefits, recruiting, and compliance across vertical-specific ERP integrations. UKG announced its acquisition in December 2025, expected to close in early 2026.
- Ownership category
- akta.pro rank
Inova Payroll industry classification
Industry- Product category
- Payroll and Human Capital Management Software
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Human Resources Consulting Services (541612)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
- akta.pro secondary industries
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Payroll, Time & Attendance (BPACAPAB), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF), Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD)
Keywords
Where Inova Payroll is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Inova Payroll business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- HCM Platform Subscription: Subscription-based pricing for the all-in-one unified HCM platform including payroll, HR, time and attendance, benefits, recruiting, onboarding, employee engagement, and learning management. Pricing is customized based on business size and needs, with companies from 1 to 1,000+ employees supported.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom Pricing Based on Business Size |
| Subscription | Monthly | HR Assist Gold Level |
| Subscription | Monthly | HR Assist Platinum Level |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Inova Payroll product offering
Product offeringCore offering
Inova Payroll sells a unified, cloud-based Human Capital Management (HCM) platform that combines payroll processing, HR, time and attendance, benefits administration, recruiting, onboarding, employee engagement, and learning management on a single database with one employee record. It supplements the software with outsourced HR services (HR Assist with certified HRXperts at Gold and Platinum tiers), a full-service benefits brokerage (Inova Benefits), and ancillary HR services such as 401(k), background checks, paycards, earned wage access, workers' comp, and WOTC through the InovaPlus Partners program.
Differentiator
Problem solved
Functional benefit
Brands
- HR Assist: Outsourced HR services with certified HRXperts providing HR administration, benefits, compliance, and employee relations support in Gold and Platinum service levels.
- Inova Benefits
- InovaPlus Partners
- Inova HCM
Products and services
- Inova HCM Platform Cloud-based, single-database Human Capital Management platform sold to U.S. small and mid-sized businesses (1 to 1,000+ employees) that unifies payroll, HR, time and labor, benefits administration, recruiting, onboarding, employee engagement, and learning management on one employee record to eliminate duplicate data entry and provide real-time people analytics.
- Inova Payroll End-to-end payroll processing and tax filing product for U.S. businesses with a flexible pay rules engine, multi-state and multi-EIN support, AI-powered payroll alerts, real-time calculations, direct deposit, pay cards, and earned-wage access integration.
- HR Assist Outsourced HR service delivered by certified HRXperts for SMB and mid-market customers, available at Gold Level (communications, HR administration, compensation, benefits, employee relations, new hire employment, policies, regulatory compliance) and Platinum Level (adds training and development plus performance management and enhanced support).
- Inova Benefits Brokerage Full-service employee benefits brokerage for businesses starting at 25 employees, collaborating with all major medical insurance carriers and TPAs to provide group medical, dental, vision, life insurance, disability, supplemental insurance, COBRA, HSA/FSA/DFSA/HRA, ICHRAs, and ERISA Wrap.
- InovaPlus Partners Suite of ancillary HR services for SMB and mid-market customers bundling 401(k) retirement powered by ERISA Consultants, background checks powered by Global HR Research, compliance posters, automated employment and income verification via empinfo, earned wage access, Visa paycards, workers' comp pay-as-you-go insurance, WOTC tax credit processing, and an HR-on-Demand portal with SHRM-certified HR professionals.
- Inova Mobile App Mobile application available on the Apple App Store and Google Play Store that enables employees and managers to view schedules, timecards, accrual balances, pay statements, request time off, manage HR data, and complete benefits enrollment from any device.
Quantifiable outcome
- 50% reduction in payroll processing time reported by manufacturing customers
- +2 more outcomes
Companies that use Inova Payroll
Customer profileNamed customers40 records
Segments10 records
Ideal customer profiles5 records
Inova Payroll technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability6 records
Feature15 records
Inova Payroll partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- Titan WizardscoreStrategic partnership announced April 8, 2026 combining Inova's payroll and HR platform with Titan Wizards' ServiceTitan consulting expertise. The partnership targets home service contractors including HVAC, plumbing, electrical, and roofing companies, helping them improve labor accuracy, streamline workflows, and strengthen day-to-day operations. Both companies provide coordinated workforce and operational management solutions serving clients nationwide.
- Steelhead TechnologiescoreStrategic partnership to deliver an integrated payroll and ERP solution for job shops and manufacturers. The combined offering connects Steelhead's manufacturing management platform with Inova's payroll and HR solutions, enabling shops to tie payroll costs directly to jobs and parts for precise margin reporting. The partnership includes joint go-to-market initiatives focused on helping manufacturers modernize operations and improve cash flow.
- Atlantic Employee Screening (AES)coreStrategic partnership integrating AES's background screening services including background checks, drug testing, and employment verifications directly into Inova's payroll and HCM platform. The integration enables mutual clients to streamline hiring, onboarding, and payroll processes while improving compliance and reducing administrative burden. Both companies characterize the partnership as a unified solution designed to support SMB growth, reduce risk, and enhance operational efficiency.
- UKGcoreUKG announced its acquisition of Inova Payroll in December 2025, with the deal expected to close in early 2026. The acquisition aims to combine UKG's technology and scale with Inova's service expertise to better serve the SMB market and improve employee experiences. UKG seeks to expand its outsourced HR support and benefits brokerage offerings for small and mid-sized businesses through this acquisition.
- PivotlcorePartnership announced December 2025 to provide integrated payroll, HR, accounting, and financial management solutions for home service businesses. The collaboration combines Inova's payroll and HR platform with Pivotl's industry expertise to streamline operations and improve financial management for trades-focused companies in HVAC, plumbing, roofing, and electrical services across the United States.
- ServiceTitanflagshipCertified Partner integration delivering unified payroll, HR, and benefits solutions for field service companies. The integration eliminates double data entry by syncing employee and job data and streamlining processes like certified payroll. 325+ active ServiceTitan and Aspire clients. 7+ year partnership history with over 325 deployments. Supports home services businesses nationwide including HVAC, plumbing, electrical, and roofing contractors.
- AspireflagshipPreferred payroll and HR partner for Aspire clients in the landscaping and green industry. 275+ active Aspire clients. 7+ years supporting Aspire clients nationwide. Integration eliminates duplicate data entry, keeps employee and job details in sync, and significantly cuts administrative work for landscaping and field services businesses.
- M3coreIntegration with M3 Accounting Core and M3 Labor Management tailored for hotels and hotel management companies. Saves hours of data entry across properties. Automates employee master data sync, eliminates manual journal entry, and supports garnishment wizard with pay rules engine for shift differentials. M3 is the #1 provider of hotel accounting software across North America with over 1,000 management groups using the platform.
- AcumaticaflagshipCertified Acumatica Marketplace Partner integration providing comprehensive payroll and financial software integration. Time tracking, project and job costing, cost center and employee synchronization, and automated General Ledger postings. Partners benefit from offering complete solutions, driving sales growth, enhancing advisory efficiency, and supporting cloud transformation for clients.
- Sage IntacctflagshipCertified Marketplace Partner and Sage Technology Partner integration bringing payroll and financial data together for greater efficiency and accuracy. Automated general ledger posting, employee and cost center syncing, and real-time reporting. Particularly strong for nonprofits, healthcare, SaaS, professional services, and hospitality. Partners gain ability to position themselves as one-stop shops and win more deals.
- Charter ImpactcorePreferred payroll provider partnership with Charter Impact, a financial and operational management firm supporting charter schools and nonprofit organizations. Partnership delivers integrated payroll solutions built for charter schools and nonprofit organizations, combining Inova's platform with Charter Impact's back-office expertise to help organizations reduce risk, improve reporting, and create connected systems that scale.
- InovaPlus PartnerscoreNetwork of ancillary HR service partners including: Inova 401(k) powered by ERISA Consultants, Background Checks powered by Global HR Research, Compliance Posters, Automated Employment & Income Verification via empinfo, Earned Wage Access partner, Visa Paycards, Workers' Comp Insurance, WOTC processing, and HR-on-Demand Portal with SHRM-certified HR professionals.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Inova Payroll competitors and assessment
Company assessmentEmerging players
- Rippling: Rippling is a fast-scaling unified workforce management platform combining HR, IT, payroll, and spend management. While more tech-led and global, it increasingly competes with Inova for mid-market U.S. customers seeking an all-in-one platform.
Direct peers
- TriNet: TriNet is a PEO providing HR, payroll, benefits, and risk solutions primarily to small and mid-sized businesses. It is comparable to Inova in its bundled HR/payroll/benefits value proposition and SMB-mid market focus.
- Paychex: Paychex is one of the largest U.S. SMB-focused payroll and HCM providers, serving small and mid-sized businesses with payroll, HR, benefits, and retirement services. It is a direct competitor to Inova in the same SMB payroll market and is frequently cited in Inova's customer testimonials as the incumbent Inova displaces.
- Paycor: Paycor provides payroll, HR, talent management, and workforce management software to small and mid-sized businesses. It competes directly with Inova in the same SMB HCM category, with overlapping feature sets including time tracking, benefits, and analytics.
- Gusto: Gusto is a fast-growing, modern cloud-native payroll, HR, and benefits platform built primarily for very small businesses and SMBs. It competes head-to-head with Inova for new logos in the small employer segment with a strong digital UX and aggressive pricing.
- Justworks: Justworks is a PEO-style HR, payroll, benefits, and compliance platform targeted at SMBs. It overlaps with Inova's HR Assist and benefits brokerage offerings, particularly for companies seeking outsourced employment administration.
- Paylocity: Paylocity provides a unified cloud HCM platform for SMB and mid-market employers with payroll, HR, talent, workforce management, and benefits modules. Its modular HCM architecture and pricing model closely mirror Inova HCM's positioning.
- OnPay: OnPay is a cloud payroll, HR, and benefits platform focused on small businesses. It competes with Inova at the small employer end of the market with simple subscription pricing and broad payroll/HR/benefits functionality.
- ADP: ADP's RUN Powered by ADP and Workforce Now offerings target the same SMB and mid-market payroll/HCM segments as Inova. Multiple Inova customers explicitly cite switching from ADP, making ADP the most significant incumbent competitor in Inova's core market.
Broad incumbents
- Workday: Workday is a broad enterprise HCM, payroll, and financial management incumbent. It does not focus on Inova's SMB niche but represents the upper-bound incumbent and a potential competitive threat as its products move down-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Inova Payroll social profiles
Digital presenceInova Payroll compliance and trust
Trust signalCompliance1 record
Inova Payroll financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inova Payroll leadership team
Management profileNumber of profiles
Profiles4 records
Inova Payroll subsidiaries and ownership
Company hierarchySubsidiaries2 records
Inova Payroll funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inova Payroll M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inova Payroll
What does Inova Payroll do?
Inova Payroll sells a unified, cloud-based Human Capital Management (HCM) platform that combines payroll processing, HR, time and attendance, benefits administration, recruiting, onboarding, employee engagement, and learning management on a single database with one employee record. It supplements the software with outsourced HR services (HR Assist with certified HRXperts at Gold and Platinum tiers), a full-service benefits brokerage (Inova Benefits), and ancillary HR services such as 401(k), background checks, paycards, earned wage access, workers' comp, and WOTC through the InovaPlus Partners program.
Is Inova Payroll a public or private company?
Inova Payroll is a private company. It is classified as private equity controlled and is currently operating.
When was Inova Payroll founded?
Inova Payroll was founded in 2016. It employs 251 to 500 people.
Where is Inova Payroll based?
Inova Payroll is headquartered in Nashville, United States, in the North America region.
How does Inova Payroll make money?
One revenue line is on record: HCM Platform Subscription.
Who are Inova Payroll's main competitors?
Rippling is listed as an emerging player. Direct peers are TriNet, Paychex, Paycor, Gusto, Justworks, Paylocity, OnPay and ADP. Workday is listed as a broad incumbent.
Does Inova Payroll have an API?
Yes. Inova HCM Integrator offers flexible, modern, and powerful API tool options. The integration enables automated data synchronization between Inova's HCM system and external platforms including accounting/ERP systems, benefit carriers, and other business management software. After each payroll run, general ledger entries are automatically synced. The platform supports deep GL integrations with Sage Intacct, Acumatica, and QuickBooks Online for accurate job costing. Benefit enrollment data and changes are transmitted via EDI and API feeds throughout the year. Developer documentation is at inovapayroll.com/partners/integrations-directory.
What industry is Inova Payroll in?
Inova Payroll's product category is Payroll and Human Capital Management Software. Its primary akta.pro industry code is HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms, with a secondary code of BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 541214 and its SIC code is 7372.