Apexers
Apexers B.V. is a Dutch AI software company that builds AI receptionists, e-commerce content generators, and business automation platforms primarily for small and mid-sized businesses in the Netherlands.
- Company typePrivate
- Founded2021
- HeadquartersAlphen aan den Rijn, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Apexers does
Apexers B.V. is a Dutch software company founded in 2021 and headquartered in Alphen aan den Rijn, Netherlands, that builds AI-powered business applications and custom enterprise software for the Dutch SMB market. The company's portfolio centers on three proprietary AI products: Sophie, an AI telefoniste that handles inbound calls 24/7 in Dutch, English, German, and French with Google Calendar and CRM integration (priced at €199/month); PowerWiz, an AI e-commerce plugin that generates SEO-optimized product descriptions from product images using OpenAI Vision and Google SEO data, deployed across WooCommerce, Shopify, Magento, PrestaShop, and Lightspeed (priced at €99/month); and Munova, an AI business suite combining workflow automation, predictive CRM, and real-time dashboards with 2,000+ daily active users.
Underlying technology is built on Oracle APEX, PL/SQL, SQL, and JavaScript/Node.js, with custom applications supporting 2,500+ users in production. Beyond packaged AI products, Apexers runs a custom application development service and a co-creation partnership model where it absorbs upfront development costs in exchange for revenue share with partners such as CPS (Yollen education tool) and De LeerZaak (Yeppez pedagogical system).
The business model is predominantly subscription-based recurring revenue from SaaS AI products, supplemented by custom development retainers and revenue-share arrangements from co-created products. Go-to-market is sales-led with direct phone outreach (0172-748618), a website contact channel, free intake consultations, and a 2-week time-to-first-working-version promise. Apexers serves customers across healthcare, business services, retail/e-commerce, construction, education, and government/non-profit verticals in the Netherlands, with reported scale of 100+ customers, 50+ AI projects completed, and 95% stated customer satisfaction.
Apexers firmographics
Firmographics- Name
- Apexers
- Legal name
- Apexers B.V.
- Website
- https://apexers.nl
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Apexers B.V. is a Dutch AI software company that builds AI receptionists, e-commerce content generators, and business automation platforms primarily for small and mid-sized businesses in the Netherlands.
- Ownership category
- akta.pro rank
Apexers industry classification
Industry- Product category
- AI Business Automation Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO), Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Apexers is headquartered
LocationHeadquarters
- HQ city
- Alphen aan den Rijn
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Apexers business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- AI Solutions Subscription: Monthly subscription-based AI solutions including AI telefoniste (Sophie) at €199/month and PowerWiz e-commerce AI at €99/month. Revenue generated through recurring subscriptions with AI credits included.
- Custom Application Development: Custom web applications offered via monthly subscription model. Development costs largely covered by Apexers, with clients paying through ongoing subscriptions. Includes co-creation and lean startup models where development costs are borne by Apexers.
- Co-creation Partnership: Partnership model where Apexers invests in development costs, hosting, and helpdesk. Revenue shared with partners based on success. No upfront costs for partners, with revenue generated from successful product deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AI Telefoniste Sophie - 24/7 automated receptionist service |
| Subscription | Monthly | PowerWiz AI E-commerce - Automated product description generation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Apexers product offering
Product offeringCore offering
Apexers builds and sells AI-powered business software for Dutch businesses, including the Sophie AI telephone receptionist, the PowerWiz e-commerce product description generator, and the Munova AI business platform (workflow automation, CRM, analytics). In parallel, the company provides custom Oracle APEX-based business application development and co-creation partnerships where it co-invests in development costs and shares revenue with partners on successful products.
Product overview
Apexers offers a portfolio of AI-powered business solutions alongside custom software development services. The core AI product suite includes Sophie (AI receptionist/telefoniste), PowerWiz (e-commerce content generation), and Munova (AI business platform with CRM and analytics). These are complemented by modular AI tools for chatbot, email automation, invoice processing, personal assistance, and data analytics. Apexers also practices co-creation partnerships, having developed educational tools including LesobservatieApp, Yeppez, and Yollen. Custom application development using Oracle APEX, PL/SQL, and JavaScript completes the offering for businesses requiring tailored software solutions.
Differentiator
Problem solved
Functional benefit
Brands
- PowerWiz: AI-powered WooCommerce plugin that automatically generates SEO-optimized product descriptions using AI Vision analysis and Google SEO integration
- Munova
- Sophie
Products and services
- Sophie — AI Telefoniste
Quantifiable outcome
- 80% time savings on product descriptions with PowerWiz AI
- +5 more outcomes
Companies that use Apexers
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Apexers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability12 records
Feature3 records
Apexers partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- OpenAIcoreIntegration with OpenAI's Vision API for PowerWiz AI product description generation. Analyzes product images to extract relevant product information for automated content creation.
- Google (Calendar, SEO)coreIntegration with Google Calendar for Sophie's automatic appointment scheduling and Google SEO tools for PowerWiz keyword optimization.
- WooCommerce, Shopify, Magento, PrestaShop, LightspeedcoreMulti-platform support for PowerWiz AI e-commerce solution, allowing customers on various e-commerce platforms to use the automated product description service.
- CPScoreCo-development of Yollen online education tool. CPS provided methodology and content expertise, Apexers provided design and development skills. Together serving 25+ schools.
- De LeerZaakminorCo-development of Yeppez HGW cycle system for education sector. Pedagogical support system that digitizes and streamlines practical matters within education.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Apexers competitors and assessment
Company assessmentOthers
- Nicepage: Website builder platform whose technology is publicly credited as the tool used to build the Apexers website; relevant as an enabler/ecosystem participant rather than a competitor.
Broad incumbents
- HubSpot: Major CRM, marketing automation, and AI workflow platform — overlapping with Munova's intelligent CRM and AI-driven workflow automation for SMBs, but serving a much broader market.
- Jasper: Established AI marketing and content generation platform used by enterprises globally; competes with Apexers' PowerWiz and broader content workflows, but as a broad incumbents rather than an e-commerce-specialist.
- ActiveCampaign: CRM and marketing automation platform with AI capabilities for SMB sales and support workflows; directly comparable to Munova's CRM-plus-automation bundle for small Dutch businesses.
Direct peers
- Describely: AI product description generation platform purpose-built for e-commerce catalogs, directly comparable to PowerWiz's bulk generation of SEO-optimized titles, descriptions, tags, and alt-text across multi-platform storefronts.
- Hypotenuse AI: AI content platform with strong e-commerce product description and bulk catalog workflows, comparable to PowerWiz's image-to-SEO-description automation pipeline.
- Routed: Dutch provider of AI voice agents and telephony automation for SMBs, directly comparable to Apexers' Sophie AI Telefoniste offering, including appointment scheduling and CRM integration for the Dutch market.
- Plinc: Netherlands-based AI telephone and conversational agent vendor targeting Dutch SMEs with 24/7 call handling and integration into business workflows — overlapping directly with Sophie's value proposition.
Emerging players
- Make: Visual workflow automation platform increasingly embedding AI nodes for SMB process automation — competing with Apexers' AI workflow automation and email/invoice automation add-on modules.
Regional players
- Belfabriek: Dutch telephony and virtual receptionist service provider — regional incumbent in the same call-handling space as Sophie AI Telefoniste, primarily serving the Netherlands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Apexers social profiles
Digital presenceApexers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apexers leadership team
Management profileNumber of profiles
Profiles3 records
Apexers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apexers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apexers
What does Apexers do?
Apexers builds and sells AI-powered business software for Dutch businesses, including the Sophie AI telephone receptionist, the PowerWiz e-commerce product description generator, and the Munova AI business platform (workflow automation, CRM, analytics). In parallel, the company provides custom Oracle APEX-based business application development and co-creation partnerships where it co-invests in development costs and shares revenue with partners on successful products.
Is Apexers a public or private company?
Apexers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apexers founded?
Apexers was founded in 2021. It employs 1 to 10 people.
Where is Apexers based?
Apexers is headquartered in Alphen aan den Rijn, Netherlands, in the Europe region.
How does Apexers make money?
Three revenue lines are on record. AI Solutions Subscription is the primary driver. The others are custom Application Development and co-creation Partnership.
Who are Apexers's main competitors?
Nicepage is listed as an others. Broad incumbents are HubSpot, Jasper and ActiveCampaign. Direct peers are Describely, Hypotenuse AI, Routed and Plinc. Make is listed as an emerging player. Belfabriek is listed as a regional player.
Does Apexers have an API?
No public API is recorded for Apexers.
What industry is Apexers in?
Apexers's product category is AI Business Automation Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of EDABACAO, AI & Automation in Customer Service (Chatbots, Agent Assist). Its NAICS code is 513210 and its SIC code is 7372.