Appliance Factory Parts

What Appliance Factory Parts does

Appliance Factory Parts is a privately held e-commerce retailer founded in 2000 and headquartered at 5050 Colorado Blvd, Denver, Colorado. The company sells replacement parts for 36 categories of household appliances, with core verticals in gas grills and BBQs (281 brands, 29,000+ models), humidifiers (127 brands, 3,400+ models), and air conditioners (117 brands, 22,000+ models). Its catalog aggregates over 2 million SKUs, including genuine OEM parts for brands such as Weber, Char-Broil, Masterbuilt, Brinkmann, Nexgrill, Haier, LG, Carrier, GE, Friedrich, Aprilaire, and Honeywell, with a stated specialty in hard-to-find and discontinued model parts.

The platform is built around a structured brand-and-model search workflow marketed as a "3-click" process, supported by diagrams and photos for over 24,880 models. The technology stack is a conventional e-commerce storefront (with separate cart subdomain) and no disclosed mobile app, API, or AI features. Go-to-market is direct-to-consumer: customers browse by brand and model, order online, and receive flat-rate shipping to the US, Canada, and over 100 countries; a Denver warehouse also supports local pickup. Customer support is bilingual (English/Spanish) and offered by phone, live chat, and email.

The business model is one-time transactional sales of individual replacement parts at fixed per-item prices. There are no subscription tiers, no disclosed pricing models, and no enterprise or B2B channel. Revenue is inherently long-tail and fragmented across millions of small-ticket SKUs and individual homeowner/DIY consumers. The company is Google Trusted Store-certified (4.7 stars, 1,200+ reviews) and PCI compliant via Trust Guard, but no revenue, headcount, funding, ownership, or management-team details are disclosed in the available data.

Name

Appliance Factory Parts

Legal name

Appliance Factory Parts

Website

https://appliancefactoryparts.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Appliance Factory Parts is a Denver-based e-commerce retailer founded in 2000 that sells over 2 million replacement parts across 36 appliance categories, serving individual homeowners and DIY consumers in the US, Canada, and 100+ countries.

Ownership category

akta.pro rank

Product category

Appliance Replacement Parts Retail

NAICS

Hardware Retailers (44414)

akta.pro primary industry

Appliance Parts, Accessories & Installation Kits Retail (CRACACAJ)

akta.pro secondary industry

Appliance Parts Replacement (Belts, Hoses, Switches, Heating Elements) (HSAGANAM)

Keywords

• Appliance replacement parts
• Gas grill parts
• Humidifier parts
• Air conditioner parts
• OEM appliance parts

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Appliance Replacement Parts Sales: One-time transaction sales of replacement parts for 36 different appliance types including gas grills, humidifiers, air conditioners, vacuum cleaners, microwaves, and more. Revenue generated through individual product purchases at listed prices.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Appliance Factory Parts operates a direct-to-consumer e-commerce storefront selling over 2 million genuine OEM replacement parts across 36 appliance types. Core categories include gas grill parts (281 brands, 29,312+ models), humidifier parts (127 brands, 3,407+ models), and air conditioner parts (117 brands, 22,297+ models), with an additional 33 categories covering blenders, microwaves, vacuum cleaners, and more. Customers find parts via a 3-click brand-and-model search supported by diagrams and photos.

Product overview

Appliance Factory Parts is an e-commerce platform offering over 2 million genuine replacement parts across 36 appliance types. The core product lines include Gas Grill Parts (281 brands, 29,312+ models), Humidifier Parts (127 brands, 3,407+ models), Air Conditioner Parts (117 brands, 22,297+ models), and Additional Appliance Parts covering blenders, coffee makers, microwaves, vacuum cleaners, and more. The company specializes in hard-to-find and discontinued model parts, offering a 3-click brand-and-model search process with diagrams and photos. Product lines include Char-Broil Grill Parts (3,720 models) and Masterbuilt Grill and Smoker Parts (595 models). The platform provides 24/7 customer support in English and Spanish, ships to US, Canada, and 100+ countries, and operates a Denver, Colorado warehouse open for customer pickups.

Differentiator

Problem solved

Functional benefit

Products and services

• Gas Grill Parts Replacement parts for gas grills and BBQs including burners, cooking grids, igniters, heat plates, temperature gauges, and other components. Parts are available for 281 brands including Masterbuilt, Brinkmann, Weber, Char-Broil, and Nexgrill, covering more than 29,312 models. Target users are grill owners seeking replacement components.
• Humidifier Parts Replacement parts for humidifiers including filters, motors, pads, and valves. Parts are available for 127 brands including Aprilaire, Essick, Honeywell, and Holmes, covering over 3,407 models. Target users are homeowners maintaining or repairing humidifiers.
• Air Conditioner Parts Replacement parts for portable, window, and central air conditioners including compressors, controls, filters, and panels. Parts are available for 117 brands including Haier, LG, Carrier, GE, and Friedrich, covering over 22,297 models. Target users are homeowners maintaining or repairing air conditioning units.
• Additional Appliance Parts Replacement parts across 33 additional appliance types beyond grills, humidifiers, and air conditioners, including blenders, bread machines, coffee makers, cookers, deep fryers, dehumidifiers, disposals, food processors, microwaves, mixers, pressure cookers, range hoods, small appliances, toaster ovens, trash compactors, vacuum cleaners, water coolers, ceiling fans, and HVAC components. Offers over 2 million replacement parts total. Target users are homeowners seeking parts for a wide range of household appliances.
• Char-Broil Grill Parts Genuine Char-Broil replacement parts including burners, grates, igniters, knobs, covers, cooking grids, and other components. Covers 3,720 Char-Broil grill models including gas, infrared, and electric grills. Target users are Char-Broil grill owners.
• Masterbuilt Grill and Smoker Parts Genuine Masterbuilt replacement parts for smokers and grills including heating elements, burners, control panels, wood chip trays, door seals, cooking racks, and temperature gauges. Covers 595 Masterbuilt models. Target users are Masterbuilt grill and smoker owners.

Quantifiable outcome

• Customer reviews consistently highlight fast shipping, accurate fit, and easy ordering process
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators10 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Encompass Parts: Distributor of genuine replacement parts for appliances with a comparable multi-brand parts catalog and both consumer and servicer customer segments, overlapping with AFP's grill, AC, and humidifier categories.
• PartSelect: Leading online retailer of appliance replacement parts with a comparable brand-and-model parts search model, similar DIY consumer target, and analogous OEM parts catalog spanning refrigerators, dishwashers, and other major appliances.
• AppliancePartsPros.com: Direct competitor in the online appliance replacement parts space, offering parts search by brand and model across multiple major and small appliance categories with similar customer service model.
• Repair Clinic: Major appliance parts e-commerce retailer with a similar DIY focus, model-based parts diagrams, troubleshooting content, and repair-help video library — directly comparable business model and customer base to Appliance Factory Parts.
• Coast Parts: Online appliance parts retailer serving DIY consumers and repair technicians with a comparable catalog and brand/model navigation structure similar to Appliance Factory Parts.

Broad incumbents

• Amazon: Largest general e-commerce marketplace that increasingly stocks OEM appliance parts with Prime shipping and AI fitment tools, representing both a major indirect competitor and a potential distribution channel for AFP's catalog.
• Sears PartsDirect: Legacy appliance parts retailer leveraging Sears' historic parts catalog and major appliance service heritage, offering an overlapping brand-and-model parts search experience at greater scale.

Regional players

• eSpares: UK-based appliance and spare parts e-commerce specialist with a comparable long-tail catalog and DIY consumer focus, but operating primarily in the European market rather than competing directly in North America.
• Reliable Parts: Long-established North American appliance parts distributor serving both consumers and the service trade with multi-brand parts coverage, overlapping significantly with AFP's product categories.

Emerging players

• Mr. Appliance (Neighborly): National appliance repair franchise network under Neighborly that sources replacement parts for service jobs, representing both a potential B2B customer and an emerging channel capturing repair demand that might otherwise flow to parts retailers like AFP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/appliance-factory-parts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appliance Factory Parts