Aquarella
Aquarella is a family-run bathroom design, supply, and installation business based in Pontefract, West Yorkshire, serving residential homeowners across the region with a specialty in disabled access bathrooms and wet rooms, plus a secondary trade supply channel.
- Company typePrivate
- Founded2009
- HeadquartersPontefract, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Aquarella does
Aquarella is a family-run bathroom design, supply, and installation company based in Pontefract, West Yorkshire, established in 2009. It operates a single showroom at Barbican Warehouse, Walkergate, Pontefract (WF8 1QL) and serves residential homeowners across West Yorkshire including Castleford, Featherstone, Normanton, Leeds, Wakefield, Knottingley, and Hemsworth. The company's core offering combines product supply (baths, brassware, toilets, basins, tiles, and waterproof wall panels from manufacturers such as Geberit, RAK Ceramics, Mira, Tavistock, Carron, and Eastbrook) with a full in-house installation service covering plumbing, electrical work, carpentry, tiling, and plastering. Free in-home consultations and site visits are used to produce quotes.
Aquarella positions itself as a specialist in disabled access bathrooms and wet rooms, including accessible showers, mobility fittings, shower seats, and toilet barriers, targeting customers with limited mobility, elderly homeowners, and disabled individuals in addition to general residential renovation buyers. A secondary trade supply channel offers supply-only purchases to installer and trade customers. An ex-display clearance channel monetizes older showroom inventory at meaningful discounts (e.g., a Zaneti basin unit at £190 versus a £629 listed price, and a City Meta WC at £130 versus £399). The business carries no proprietary technology and operates without public revenue disclosure. Pricing is fully quote-based and tailored per project after a free home visit; there is no subscription, recurring, or contracted revenue component.
Aquarella firmographics
Firmographics- Name
- Aquarella
- Legal name
- Aquarella
- Website
- https://aquarellabathrooms.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Aquarella is a family-run bathroom design, supply, and installation business based in Pontefract, West Yorkshire, serving residential homeowners across the region with a specialty in disabled access bathrooms and wet rooms, plus a secondary trade supply channel.
- Ownership category
- akta.pro rank
Aquarella industry classification
Industry- Product category
- Bathroom Installation Services
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Bathroom Accessibility & Safety Upgrades (Grab Bars, Curbless Showers, Widened Doors) (HSAPABAJ)
- akta.pro secondary industries
- Bathroom Renovation for Accessibility (Walk-In Tubs, Roll-In Showers) (HSABAJAN), Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
Keywords
Where Aquarella is headquartered
LocationHeadquarters
- HQ city
- Pontefract
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Aquarella business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bathroom Installation Services: Full-service bathroom fitting including plumbing, electrical work, tiling, joinery, plastering, and complete renovations. Revenue generated from labor costs and product margins.
- Product Sales: Sales of bathroom furniture, fittings, tiles, and accessories through the showroom to both retail customers and trade customers.
- Ex Display Stock Sales: Sale of ex-display bathroom furniture and fittings at discounted prices (e.g., Zaneti basin unit originally £629 now £190, City Meta WC originally £399 now £130).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Bathroom Installation - Quote Based |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Aquarella product offering
Product offeringCore offering
Aquarella designs, supplies, and installs bathrooms for residential customers in West Yorkshire, covering plumbing, electrical, carpentry, plastering, tiling, and underfloor heating. The company specialises in disabled access bathrooms and wet rooms, also offering en suites, cloakrooms, and general bathroom refurbishments via its Pontefract showroom and in-house fitters.
Product overview
Aquarella is a family-run bathroom fitting company offering a comprehensive range of bathroom products and installation services. The core offering combines product supply (baths, brassware, toilets, basins, tiles) with professional installation services including plumbing, electrical work, carpentry, plastering, and tiling. The company specializes in accessible solutions including disabled access bathrooms, wet rooms, and mobility adaptations. They operate a showroom in Pontefract displaying their product range, and also sell ex-display bathroom furniture at discounted prices.
Differentiator
Problem solved
Functional benefit
Products and services
- Bathroom Installation Services Full bathroom installation service covering plumbing, electrical work, carpentry, plastering, tiling, and underfloor heating, delivered by an in-house team of experienced fitters for residential customers in West Yorkshire.
- Disabled Access Bathrooms Specialist accessible bathroom solutions including accessible showers, mobility bathroom fittings, shower seats, shower railings, and toilet barriers, designed for individuals with limited mobility.
- Wet Rooms Wet room installation services using either tiled or anti-slip vinyl wetroom floors for accessible bathing spaces.
- En Suites En suite bathroom design and installation using compact fittings and fixtures to maximise space in smaller rooms.
- Cloakrooms Downstairs toilet and cloakroom installation, including feasibility surveys for properties without existing downstairs facilities.
- Trade Supply Supply-only purchase option for trade customers, providing bathroom products without installation services.
- Baths, Brassware, Toilets and Basins Showroom supply of bathroom fixtures including free-standing and built-in bathtubs, taps and brassware, plus various toilet and basin configurations for installations.
- Ex Display Bathroom Furniture Sale of ex-display bathroom furniture and fittings at discounted prices (e.g., Zaneti basin unit originally £629 reduced to £190; City Meta WC originally £399 reduced to £130).
Companies that use Aquarella
Customer profileSegments3 records
Ideal customer profiles3 records
Aquarella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aquarella partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor.
- Eastbrook TrademinorListed as a partner on the Aquarella Bathrooms website. Eastbrook Trade is a bathroom trade supplier.
- Frontline BathroomsminorListed as a partner on the Aquarella Bathrooms website. Frontline Bathrooms is a bathroom supplier.
- GeberitminorListed as a partner on the Aquarella Bathrooms website. Geberit is a leading manufacturer of bathroom fixtures and plumbing systems.
- Q4 BathroomsminorListed as a partner on the Aquarella Bathrooms website. Q4 Bathrooms is a bathroom supplier.
- RAK CeramicsminorListed as a partner on the Aquarella Bathrooms website. RAK Ceramics is a major ceramics and bathroom fixtures manufacturer.
- R LeeminorListed as a partner on the Aquarella Bathrooms website. R Lee is a bathroom supplier.
- ScudominorListed as a partner on the Aquarella Bathrooms website. Scudo is a bathroom fixtures supplier.
- Synergy Bathroom SolutionsminorListed as a partner on the Aquarella Bathrooms website. Synergy Bathroom Solutions is a bathroom supplier.
- Tavistock BathroomsminorListed as a partner on the Aquarella Bathrooms website. Tavistock Bathrooms is a bathroom furniture and fixtures supplier.
- AquadartminorListed as a partner on the Aquarella Bathrooms website. Aquadart is a bathroom fixtures supplier.
- Bathrooms to LoveminorListed as a partner on the Aquarella Bathrooms website. Bathrooms to Love is a bathroom furniture supplier.
- Carron BathroomsminorListed as a partner on the Aquarella Bathrooms website. Carron Bathrooms is a bathroom fixtures manufacturer.
- City DistributionminorListed as a partner on the Aquarella Bathrooms website. City Distribution is a bathroom products distributor.
- Calypso BathroomsminorListed as a partner on the Aquarella Bathrooms website. Calypso Bathrooms is a bathroom supplier.
- Mira ShowersminorListed as a partner on the Aquarella Bathrooms website. Mira Showers is a shower manufacturer.
- Ideal BathroomsminorListed as a partner on the Aquarella Bathrooms website. Ideal Bathrooms is a bathroom supplier.
Scale indicators2 records
Recent moves2 records
Expansion highlights4 records
Aquarella competitors and assessment
Company assessmentOthers
- City Plumbing: UK plumbing and bathroom trade supplier serving installers and trade customers. Comparable to Aquarella's trade-supply arm and an alternative supply channel for the same end customers.
- Mira Showers: Listed Aquarella supplier; UK shower manufacturer offering trade and consumer channels. Similar upstream relationship dynamic and a potential co-marketing or specification partner.
- Geberit UK: Listed Aquarella supplier; leading manufacturer of concealed cisterns and bathroom plumbing systems. Represents the upstream supplier ecosystem Aquarella depends on and could partner more deeply with for specification-led projects.
- Travis Perkins: UK builders' merchant supplying plumbing, bathrooms, and related materials to trade and DIY customers. Adjacent ecosystem player that competes for trade-supply wallet share.
Broad incumbents
- B&Q: UK's largest home improvement retailer with bathroom ranges and partnered installation services. Competes on product availability, brand breadth, and price rather than bespoke local service.
- Victoria Plum: Long-established UK online and catalogue bathroom retailer with a broad SKU range. Competes with Aquarella for product supply but does not focus on local full-installation services in West Yorkshire.
- Wickes: National UK home improvement retailer that supplies bathroom products and offers a bathroom design and installation service, overlapping with Aquarella's core proposition at much greater scale and marketing reach.
- BigBathroomShop: UK online bathroom retailer carrying many of the same brands Aquarella stocks (RAK, Tavistock, etc.). Competes primarily on product price and delivery rather than full installation.
Direct peers
- Bathrooms.com: UK bathroom retailer offering design, supply, and optional installation services across a broad product range. Comparable go-to-market combining retail showroom with installation, similar to Aquarella but national.
- Easy Bathrooms: UK multi-showroom bathroom retailer that also offers supply-and-installation services to homeowners. Directly comparable to Aquarella's combined showroom + full-installation model, though at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Aquarella social profiles
Digital presenceAquarella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aquarella leadership team
Management profileNumber of profiles
Profiles4 records
Aquarella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aquarella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aquarella
What does Aquarella do?
Aquarella designs, supplies, and installs bathrooms for residential customers in West Yorkshire, covering plumbing, electrical, carpentry, plastering, tiling, and underfloor heating. The company specialises in disabled access bathrooms and wet rooms, also offering en suites, cloakrooms, and general bathroom refurbishments via its Pontefract showroom and in-house fitters.
Is Aquarella a public or private company?
Aquarella is a private company. It is classified as family owned and is currently operating.
When was Aquarella founded?
Aquarella was founded in 2009. It employs 101 to 250 people.
Where is Aquarella based?
Aquarella is headquartered in Pontefract, United Kingdom, in the Europe region.
How does Aquarella make money?
Three revenue lines are on record. Bathroom Installation Services are the primary driver. The others are product Sales and ex Display Stock Sales.
Who are Aquarella's main competitors?
Others on record are City Plumbing, Mira Showers, Geberit UK and Travis Perkins. Broad incumbents are B&Q, Victoria Plum, Wickes and BigBathroomShop. Direct peers are Bathrooms.com and Easy Bathrooms.
Does Aquarella have an API?
No public API is recorded for Aquarella.
What industry is Aquarella in?
Aquarella's product category is Bathroom Installation Services. Its primary akta.pro industry code is HSAPABAJ, Bathroom Accessibility & Safety Upgrades (Grab Bars, Curbless Showers, Widened Doors), with a secondary code of HSABAJAN, Bathroom Renovation for Accessibility (Walk-In Tubs, Roll-In Showers). Its SIC code is 3430.