roommaster

What roommaster does

roommaster is a cloud-based, all-in-one hospitality management platform serving independent hotels, hotel groups, resorts, motels, B&Bs, hostels, and parks across more than 100 countries. The platform unifies a property management system (PMS), commission-free booking engine, channel manager with 300+ OTA/GDS connections, AI-driven revenue intelligence, an AI voice concierge, a guest mobile app with digital keys, integrated payments, and a reporting suite with 270+ built-in reports. Underlying technology uses open APIs, modular architecture, and sister-portfolio AI services for voice (Sadie), revenue optimization (ampliphi), and distribution (Seekda), with stated 99.95% uptime and PCI/SOC 3 compliance.

The company operates a SaaS subscription model with custom monthly pricing based on property size and feature requirements, sold via direct enterprise and inside sales motions, with a customer referral program ($100 gift card per referred demo). Distribution is supported by regional offices in the US (Clearwater, Florida), Canada (Saint-Laurent), the UK (London), and Australia (Thebarton), plus a 100+ integration marketplace and field-marketing at industry events such as HITEC.

roommaster was founded in 1994 as InnQuest Software by hotel managers and technologists, was acquired by Valsoft Corporation in 2016 to operate as a portfolio company, and was rebranded to roommaster in early 2025 to unify its brand identity with the modernized cloud and AI-enabled platform.

Name

roommaster

Legal name

roommaster Software

Website

https://roommaster.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

roommaster is a cloud-based, all-in-one hospitality management platform offering PMS, booking engine, channel manager, AI revenue intelligence, voice AI concierge, guest app, and payments for independent hotels, groups, resorts, motels, B&Bs, hostels, and parks across 100+ countries.

Ownership category

akta.pro rank

Product category

Hospitality Property Management Software

NAICS

Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Management Systems (PMS) (THALACAA)

akta.pro secondary industry

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

Keywords

• Hotel management software
• Property management system
• Hospitality SaaS
• Revenue management software
• Booking engine software

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Subscription/Software Licensing: roommaster operates primarily as a SaaS subscription model where hotels pay recurring fees to access the unified hospitality platform including PMS, booking engine, channel manager, and integrated tools. Pricing is customized based on property size and feature requirements. The platform offers flexible plan options for properties of all sizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

roommaster provides a cloud-based, all-in-one hospitality management platform for independent hotels and lodging properties. Its core offering is a unified Property Management System (PMS) integrated with a commission-free booking engine, real-time channel manager, AI-powered revenue management, voice AI concierge, guest mobile app, and integrated payment processing.

Product overview

roommaster is a unified hospitality platform built by hoteliers for hoteliers, consolidating Property Management System (PMS), Booking Engine, Channel Manager, Revenue Intelligence, AI Concierge, Guest App, and Payments into a single integrated solution. The platform is offered as a unified platform-plus-modules architecture where Hotel PMS serves as the core product, with all other capabilities (Booking Engine, Channel Manager, Revenue Intelligence, AI Concierge, Guest App, Payments, Website Builder, Housekeeping, Reservations, and Reporting) available as integrated modules. The platform serves independent hotels, hotel groups, resorts, motels, B&Bs, hostels, and parks across 100+ countries, with cloud-based access available anywhere and 24/7 support. roommaster was formerly known as InnQuest Software (founded 1994) and rebranded to roommaster in early 2025; it is a portfolio company of Valsoft Corporation.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel PMS (Property Management System) All-in-one cloud-based property management system for complete hotel operations including reservations, front desk, housekeeping, billing, and reporting. Built for independent hotels.
• Booking Engine Commission-free direct booking engine enabling hotels to accept reservations directly on their website with seamless integration and mobile-first design.
• Channel Manager Real-time inventory and rate synchronization across 300+ OTAs and GDS platforms, preventing overbookings and maintaining rate parity.
• Revenue Intelligence (Revenue Management) AI-powered pricing intelligence that monitors demand, market conditions, and competitor rates to adjust rates in real-time, delivering up to 35% RevPAR increases.
• AI Concierge AI-powered voice agent that answers guest calls 24/7, handles bookings, quotes live inventory and rates, and converts phone inquiries into confirmed reservations with multilingual support.
• Hotel Guest App Mobile app for guests enabling mobile check-in, digital room keys, real-time messaging, service requests, and upsell capabilities with integration to Dormakaba, Assa Abloy, Anati, and Miwa locks.
• roommaster Payments Hotel-specific payment gateway with end-to-end credit/debit card processing, automated reconciliations, PCI-compliant security, multi-currency support, and in-house chargeback support.
• Hotel Website Builder Website creation tool enabling hotels to build SEO-optimized websites with seamless booking engine integration and template-based design.
• Hotel Reporting Software Advanced reporting with 270+ built-in hospitality-specific reports covering revenue, occupancy, guest behavior, and operational performance, including custom report builder.
• Guest Communication & Engagement Automated personalized messaging throughout the guest journey including pre-arrival, in-stay, and post-departure communications, plus real-time messaging hub.
• Hotel Metasearch Boosts visibility on search engines and hotel metasearch aggregators to drive direct bookings and reduce OTA commission dependency.

Quantifiable outcome

• Up to 35% RevPAR increase with AI-powered pricing and commission-free direct bookings
• +10 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• Sadie TechnologycoreTechnology or IntegrationSadie Technology powers roommaster Concierge, the AI voice agent that handles guest calls 24/7, answers inquiries, quotes availability and rates, and completes bookings. Both roommaster and Sadie are part of Valsoft Corporation's portfolio.
• ampliphicoreTechnology or Integrationampliphi Technology powers roommaster's AI-driven revenue management and pricing intelligence. It monitors demand patterns, competitor rates, local events, and booking velocity to automatically adjust rates in real-time. Both roommaster and ampliphi are part of Valsoft Corporation's portfolio.
• SeekdacoreTechnology or IntegrationSeekda Technology powers roommaster's Channel Manager (300+ OTA connections) and Booking Engine (commission-free direct bookings). Both roommaster and Seekda are part of Valsoft Corporation's portfolio.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Little Hotelier: Little Hotelier specializes in PMS, booking engine, and channel manager solutions for small independent hotels, B&Bs, and hostels — exactly roommaster's SMB customer segments. It is a focused direct peer with overlapping customer profiles and product scope.
• eZee Absolute: eZee Absolute is a cloud-based hotel PMS with booking engine, channel manager, and restaurant POS for independent hotels, resorts, and hostels. It is a direct competitor in the global independent-hotel and small-property market with comparable product scope and pricing model.
• Stayntouch: Stayntouch provides a cloud-native PMS focused on hotels and resorts of all sizes, including independent and boutique properties. It overlaps directly with roommaster's PMS core product and competes for the same front-desk and operations modernization buyers.
• Cloudbeds: Cloudbeds offers a unified hospitality platform combining PMS, booking engine, and channel manager for independent hotels, hostels, and groups. It directly competes with roommaster's core offering for the same SMB-to-mid-market lodging segment with similar pricing and feature parity.
• RMS Cloud: RMS Cloud offers a unified cloud PMS with booking engine, channel manager, and guest management for independent hotels, motels, resorts, and caravan parks. It directly overlaps with roommaster's customer segments and unified-platform value proposition, particularly in Australia and the UK.
• Mews: Mews is a cloud-native hospitality management platform serving hotels, hostels, and serviced apartments. It is one of roommaster's most direct competitors in the modern PMS space, targeting similar independent and boutique properties with an integrated booking engine, payments, and guest experience tools.
• Hotelogix: Hotelogix is a cloud-based hotel PMS with booking engine and channel manager capabilities serving independent hotels and small chains globally. It competes head-to-head with roommaster in the independent-hotel and small-group segment across multiple geographies.

Broad incumbents

• Oracle OPERA Cloud (Oracle Hospitality): Oracle OPERA is the long-standing enterprise PMS standard for large hotel chains and resort groups. While roommaster focuses on independents, OPERA sets the functional benchmark and frequently comes up in replacement/upgrade evaluations against which roommaster's simplicity and TCO are positioned.

Emerging players

• SiteMinder: SiteMinder is a hotel commerce platform combining a channel manager, booking engine, and PMS for independent hotels globally. While strongest in distribution (overlapping roommaster's Channel Manager), it increasingly competes with roommaster's end-to-end unified platform offering.

Regional players

• Guestline: Guestline provides cloud PMS and booking engine solutions primarily across the UK and European hospitality market, serving independent hotels, groups, and serviced apartments. It is a comparable regional peer competing for similar European independent-hotel customers with overlapping product depth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roommasterpms
• Facebookfacebook.com/roommastersoftware

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about roommaster