Artmed Editora SA

Name

Artmed Editora SA

Legal name

ARTMED PANAMERICANA EDITORA LTDA.

Website

https://artmed.com.br

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Healthcare Education Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Software Publishers (513210)

SIC

Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780), Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industries

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC), Medicine & Allied Health (Clinical) (EDAGABAG), Health Sciences & Nursing (EDAGABAF)

Keywords

• Healthcare continuing education
• Medical publishing
• Professional certification programs
• Health science textbooks
• Specialty medical updates

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Subscription-based continuing education programs (SECAD): Artmed's primary revenue driver is annual subscription fees for its SECAD continuing education programs. Each program is organized in annual cycles with 4 printed volumes delivered quarterly, plus digital portal access. Subscriptions are annual and auto-renewed unless cancelled. The subscriber base spans multiple health specialties (42 programs across psychology, medicine, nursing, physiotherapy, nutrition, and veterinary medicine).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Artmed Editora SA is a health education company that delivers continuing education programs (SECAD), specialty books, postgraduate courses (Pós Artmed), international certifications (Artmed Academy), and professional events (Artmed Experience) to healthcare professionals across Brazil. The core offering is the SECAD subscription program, which provides 42 specialty programs with quarterly printed volumes, digital portal access, and certification hours recognized by Brazilian scientific societies for specialty title exams and professional development.

Product overview

Artmed Editora SA operates as the largest Health Education Ecosystem in Brazil, built around a multi-product portfolio centered on continuous professional education for healthcare practitioners. The core offering consists of SECAD, a flagship professional update program delivering quarterly printed volumes and digital platform access across 42 specialty programs with scientific society endorsements and up to 190 hours of certification per annual cycle. Complementing SECAD are Pós Artmed (postgraduate courses), Artmed Academy (international certificate platform), and Artmed360 (digital platform), along with the traditional Artmed Editora publishing arm responsible for reference textbooks. The company also organizes Artmed Experience, an annual psychotherapy event, and offers specialized mobile applications including Artmed +PSI for psychiatry. Individual specialty programs like PROMEVET (veterinary), PROPSICO (clinical psychology), PROAPSI (psychological assessment), and multiple PROFISIO (physiotherapy) programs represent the module-level offerings within the SECAD ecosystem. Since 1973, the company has grown to publish over 4,000 books, impact 1,000 educational institutions, and serve 3.5 million students through the +A Educação parent company.

Differentiator

Problem solved

Functional benefit

Products and services

• Artmed Editora The core publishing brand responsible for reference publications for dozens of health specialties. Part of the +A Educação ecosystem, the largest educational platform in Brazil.
• SECAD Professional update programs certified by major Brazilian scientific societies, delivered through quarterly printed volumes and digital platform access. Offers 42 programs across multiple health specialties with certification of up to 190 hours per annual cycle.
• Pós Artmed Postgraduate courses developed by the largest references in health, offering specialized education programs for healthcare professionals.
• Artmed Academy Exclusive platform for international certificates in the health area, providing global recognition for professional development.
• Artmed360 Digital education platform providing access to courses and content for health professionals.
• Artmed +PSI Mobile application for psychiatry professionals providing clinical decision support.
• Access Artmed Digital access platform for medical content and resources.
• PROMEVET - Programa de Atualização em Medicina Veterinária Veterinary update program endorsed by ANCLIVEPA Brasil, offering 180 hours of certification over 4 annual cycles with 240 published articles covering clinical updates in small animal medicine.
• PROAPSI - Programa de Atualização em Avaliação Psicológica Psychological assessment update program with IBAP endorsement, offering 160 hours of certification over 10 cycles covering assessment instruments, documentation, and clinical interpretation.
• PROFISIO TRAUMATO-ORTOPÉDICA Traumatological and orthopedic physiotherapy update program with SONAFE endorsement, offering 190 hours of certification over 9 cycles with 220 published articles.
• PROFISIO ESPORTIVA - Programa de Atualização em Fisioterapia Esportiva Sports physiotherapy update program with SONAFE endorsement covering biomechanical evaluation, injury prevention, return-to-play guidelines, and elite sports physiotherapy.
• PROPSICO - Programa de Atualização em Psicologia Clínica e da Saúde Clinical and health psychology program with SBP endorsement, spanning 14 cycles covering biopsychosocial approaches, health interventions, and therapeutic ethics.

Quantifiable outcome

• Up to 190 hours of certification per annual cycle, accepted for specialty title exams and public service competitions in Brazil.
• +4 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Sociedade Brasileira de Cardiologia (SBC)coreStrategic or Co-development PartnerSBC is a prestigious Brazilian cardiology society dedicated to cardiovascular health promotion. As an Artmed/SECAD partner, SBC provides scientific endorsement (chancela) for cardiology continuing education programs, contributing to content credibility and member referral to SECAD subscriptions.
• Sociedade Brasileira de Anestesiologia (SBA)coreStrategic or Co-development PartnerSBA is a leading Brazilian anesthesiology society focused on safety and innovation in anesthesia. SBA partners with Artmed to endorse anesthesia continuing education programs within SECAD.
• Sociedade Brasileira de Ortopedia e Traumatologia (SBOT)coreStrategic or Co-development PartnerSBOT is the national leader in orthopedics and traumatology, promoting excellence in medical practice and research. SBOT endorses SECAD orthopedic update programs.
• Hospital do Coração (HCOR)coreStrategic or Co-development PartnerHCOR is a center of excellence in cardiac care in Brazil, recognized for clinical expertise and technological innovation. HCOR partners with Artmed for educational content and referrals.
• Hospital Sírio-LibanêscoreStrategic or Co-development PartnerHospital Sírio-Libanês is one of the most important healthcare centers in Latin America. It partners with Artmed for continued education and research collaboration in health.
• Santa Casa de Misericórdia de Porto AlegrecoreStrategic or Co-development PartnerA historic and reference healthcare institution in Brazil, known for medical excellence and commitment to innovation and education. Santa Casa partners with Artmed as a pillar in the medical community.
• Associação Brasileira de Psiquiatria (ABP)coreStrategic or Co-development PartnerABP is a leading entity in mental health in Brazil, dedicated to promoting excellent psychiatric practices. ABP endorses the PROPSIQ (Psychiatry Update Program) and other SECAD mental health programs.
• Sociedade Brasileira de Pediatria (SBP)coreStrategic or Co-development PartnerSBP is a reference entity in child health in Brazil. SBP partners with Artmed/SECAD for pediatric continuing medical education, research, and innovative practices.
• Associação de Medicina Intensiva Brasileira (AMIB)coreStrategic or Co-development PartnerAMIB is a leading institution in intensive care in Brazil, dedicated to advancing knowledge in critical care. AMIB endorses SECAD intensive care nursing and medical programs.
• Sociedade Brasileira de Endoscopia Digestiva (SOBED)coreStrategic or Co-development PartnerSOBED is a prominent entity in digestive endoscopy in Brazil, focused on promoting excellence and innovation. SOBED partners with Artmed for endoscopic continuing education content.
• Federação Brasileira de Terapias Cognitivas (FBTC)coreStrategic or Co-development PartnerFBTC is the Brazilian federation of cognitive therapies. FBTC endorses the PROCOGNITIVA (Cognitive-Behavioral Therapy Update Program) and other psychology programs on the SECAD platform.
• Instituto Brasileiro de Avaliação Psicológica (IBAP)coreStrategic or Co-development PartnerIBAP is the Brazilian institute of psychological assessment. IBAP endorses the PROAPSI (Psychological Assessment Update Program) on the SECAD platform.
• Sociedade Nacional de Fisioterapia Esportiva (SONAFE)coreStrategic or Co-development PartnerSONAFE is the national society for sports physiotherapy. SONAFE endorses the PROFISIO ESPORTIVA (Sports Physiotherapy Update Program) on SECAD.
• ANCLIVEPA BrasilcoreStrategic or Co-development PartnerANCLIVEPA Brasil is Brazil's leading veterinary association. ANCLIVEPA formally endorses the PROMEVET (Veterinary Medicine Update Program) delivered via SECAD, which is developed with ANCLIVEPA's endorsement.
• Clina CareminorGTM or Marketing PartnerClina Care is a network of shared consultation rooms. SECAD subscribers receive 30% discount on Clina Care rental services as part of the SECAD Partner Club benefits.
• DietboxminorGTM or Marketing PartnerDietbox is a practice management app for nutritionists. SECAD subscribers receive 20% discount on Dietbox subscriptions as part of the SECAD Partner Club.
• VetGuideminorGTM or Marketing PartnerVetGuide is the #1 app for veterinary clinical decision support, including emergency protocols offline. SECAD veterinary subscribers receive 30% discount.
• PsicoDocminorGTM or Marketing PartnerPsicoDoc is a practice management app for psychologists. SECAD psychology subscribers receive 30% discount on PsicoDoc subscriptions.
• Hcor AcademyminorGTM or Marketing PartnerHcor Academy offers intensive and graduate courses for multi-professional and medical audiences with up to 20% discounts for SECAD subscribers.
• VoaminorGTM or Marketing PartnerVoa is a clinical AI assistant that processes consultations instantly. SECAD subscribers receive 50% discount for 3 months on Voa's monthly plan.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Elsevier Health Sciences: Global medical publisher and clinical decision tool provider (ClinicalKey, ScienceDirect). Broadly incumbent in the same health professional education market, with a wider portfolio but weaker direct presence in Brazilian specialty society endorsements.
• Wolters Kluwer Health: Global provider of medical reference, clinical decision (UpToDate), and professional education solutions. Comparable in serving licensed healthcare professionals, but operates globally rather than with Brazilian society-led content.
• Springer Healthcare: Part of Springer Nature, providing medical education, congress content, and CME globally. Overlaps with Artmed's continuing education and society-partnered content model, but lacks Brazil-specific depth.

Regional players

• Faculdade Unimed: Brazilian institution offering graduate and continuing education focused on the Unimed cooperative health system. Adjacent peer with a narrower institutional channel but similar postgraduate-health content model.

Direct peers

• Sanar: Brazilian health professional education company offering courses, residency prep, and clinical decision tools for doctors, nurses, and other healthcare workers. Comparable target customer (Brazilian healthcare professionals) and content subscription model.
• Medcel: Brazilian digital medical education platform focused on residency exam preparation and medical specialty courses. Directly competes with Artmed SECAD's physician-targeted update programs and shares the CME/CE specialty course model.
• Afya: Brazil's largest medical education group (listed on B3) operating across undergraduate medicine, residency prep, and continuing medical education. Directly comparable to Artmed in serving Brazilian healthcare professionals with subscription and certification products.
• Grupo GEN (Guanabara Koogan): Major Brazilian health, legal, and technical publisher including the Guanabara Koogan and Santos imprints. Closest direct peer to Artmed Editora in the Brazilian medical textbook market and increasingly in continuing education.
• Manole: Brazilian medical and health sciences publisher and education provider, historically focused on textbooks and increasingly on digital courses. Directly comparable publishing-plus-education model in the Brazilian health vertical.

Emerging players

• Coursera: Global online learning platform with a growing catalog of healthcare and nursing specializations from top universities. Emerging competitor for individual healthcare professional CME/CE spend, particularly among younger cohorts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDSIRFVBV45IbnurDDtue0g
• LinkedInlinkedin.com/company/artmed-editora-sa
• Instagraminstagram.com/secadoficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artmed Editora SA