What Instituto Arvoredo does

Instituto Arvoredo is a Brazilian non-profit civil society organization founded in 2016 and headquartered in Brasília, DF. It restores degraded areas of the Cerrado biome through native-tree planting, recovery of impacted hectares, environmental education, and cultural-engagement projects. As of the input, the organization runs with a small team of 5 employees and reports cumulative impact of 397,283 trees planted, 306 hectares in recovery, and 1,642 institutions benefited.

Its core activities are organized around an explicit program stack: direct tree planting, degraded-area recovery, environmental education curricula, impact reports for corporate partners, the Cerrado Vivo cultural project, the Expo Cerrado Vivo digital platform, the Reciclotech electronic-waste circular-economy initiative, and the Fazendinha Social community-engagement program. Operationally, it combines on-the-ground reforestation projects with content, education, and ESG-reporting deliverables that can be branded and distributed to supporters.

The revenue model is donation- and sponsorship-driven rather than transactional: it serves two segments — corporate ESG partners, who fund planting programs and receive impact reports, and individual donors/volunteers who participate through campaigns like Fazendinha Social. Named partners include União Química via the 'Raízes da União' program (1 million native seedlings), Cobra Informática (2,460 seedlings), Grupo MM (300 Cerrado seedlings), and Limonada Pink (textile-sector awareness). No financial figures are disclosed and operations remain concentrated in the Federal District and surrounding Cerrado region.

Name

Instituto Arvoredo

Legal name

Instituto Arvoredo

Website

https://arvoredo.org.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Instituto Arvoredo is a Brasília-based non-profit founded in 2016 that restores degraded areas of the Cerrado biome through tree planting, environmental education, and ESG partnerships, serving corporate sponsors and individual donors with a small 5-person team.

Ownership category

akta.pro rank

Product category

Environmental Restoration Services

NAICS

Support Activities for Forestry (1153), Forest Nurseries and Gathering of Forest Products (113210)

SIC

Forestry (800)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE), Afforestation, Reforestation & Revegetation (ARR) (EUABABAA), Monitoring, Survival Surveys & Carbon/MRV Services (Remote Sensing, Field Audits) (AFAMACAO), Forest Operations Planning & Compliance (Permitting, HCV/HCS, ESG) (IMAMAJAI)

Keywords

• Environmental restoration services
• Reforestation and afforestation
• Environmental education programs
• ESG partnership solutions
• Cerrado biome conservation

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Philanthropic Support: Individual donations and voluntary contributions supporting environmental restoration projects, tree planting initiatives, and environmental education programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Instituto Arvoredo is a non-profit socio-environmental organization that delivers tree planting, degraded area recovery, environmental education, and impact reporting services focused on the Cerrado biome in Brazil. It connects corporations, institutions, and individuals to ESG-aligned reforestation projects with technical planning, species selection, execution, and documented outcomes including certificates and technical reports.

Product overview

Instituto Arvoredo is a non-profit socio-environmental organization that connects companies, institutions, and society to real environmental projects. The organization operates as a service provider offering a portfolio of interconnected environmental solutions: core tree planting and degraded area recovery services, supplemented by environmental education programs and impact documentation. The main initiatives include tree planting campaigns, environmental education, water protection, and circular economy projects like Reciclotech. They also run cultural projects such as Cerrado Vivo (a cultural promotion initiative) with its digital component Expo Cerrado Vivo. All activities are supported by technical planning and documented with records, certificates, and technical reports to strengthen corporate ESG agendas.

Differentiator

Problem solved

Functional benefit

Products and services

• Plantio de Árvores (Tree Planting)

Quantifiable outcome

• 397,283 trees planted
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Limonada PinkminorGTM or Marketing PartnerTextile company in the production chain that recognizes the environmental impact of raw materials like cotton and synthetic fabrics. Partnership focused on raising awareness about sustainable practices in textile production and supporting tree planting initiatives.
• União QuímicacoreStrategic or Co-development PartnerBrazilian pharmaceutical company with 100% national capital, operating the 'Raízes da União' (Roots of Union) program aimed at planting 1 million native seedlings of Atlantic Forest and Cerrado biomes in states where the company has manufacturing facilities (São Paulo, Minas Gerais, and Federal District). Includes environmental education component for public school students.
• Grupo MMminorGTM or Marketing PartnerEvent management company that obtained 'Company with Environmental Responsibility' certification from Instituto Arvoredo. Committed to planting 300 native Cerrado tree seedlings for carbon neutralization, climate change combat, water quality improvement, erosion reduction, and soil fertility enhancement.
• Cobra InformáticacoreStrategic or Co-development PartnerIT company operating since 1992 with reverse logistics policy. Has reintroduced over 2 million equipment units to consumption market and served over 4,000 companies with proper technological disposal. Invests recycling resources in tree planting with Instituto Arvoredo, having planted over 2,000 trees in the Cerrado. Certified as 'Company with Environmental Responsibility'.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SOS Mata Atlântica: Long-established Brazilian socio-environmental NGO focused on reforestation and protection of the Atlantic Forest. Directly comparable to Instituto Arvoredo as a non-profit delivering tree planting, restoration, and corporate partnership programs in Brazil, though focused on a different biome.
• IPAM (Instituto de Pesquisa Ambiental da Amazônia): Brazilian environmental research and conservation institute focused on the Amazon biome. Comparable as a Brazil-based environmental non-profit combining science, restoration, and policy engagement, though Amazon-focused rather than Cerrado.
• Instituto Socioambiental (ISA): Brazilian socio-environmental NGO working on biodiversity, territorial rights, and environmental policy. Closely comparable in mission scope (socio-environmental non-profit delivering measurable environmental impact in Brazil) and corporate/institutional partnership model.
• One Tree Planted: International non-profit focused on global reforestation through corporate partnerships and individual donations. Comparable in core tree-planting, corporate-partnership, and documented-impact offering, though operating at much larger scale and across many geographies.
• Fundação Grupo Boticário: Brazilian foundation dedicated to native vegetation protection and ecological restoration, including the Muvuca technique. Highly comparable as a Brazilian non-profit delivering reforestation, restoration, and corporate-funded environmental programs.
• Plant for the Planet: International youth-led reforestation initiative running corporate and donor-funded tree planting globally. Comparable as a non-profit reforestation organization with corporate ESG partnerships and educational programs, though global in scope.

Broad incumbents

• The Nature Conservancy Brasil: Brazilian operations of a leading global conservation organization running large-scale restoration and corporate sustainability programs. Comparable in ESG-partnership positioning but operates at much greater scale and across broader geographies.
• WWF-Brasil: Brazilian arm of a major international conservation NGO operating across multiple biomes and environmental themes. Comparable in mission and corporate-partnership approach, but with substantially larger scale, broader portfolio, and global brand.
• Conservation International Brasil: Brazilian arm of a global conservation organization delivering restoration and corporate nature-based solutions. Comparable in corporate-partnership-driven restoration model but with international scale and broader thematic scope.
• Greenpeace Brasil: Brazilian arm of a global environmental organization engaging corporations and the public on environmental issues. Comparable as a Brazil-based environmental NGO with corporate engagement, though operating primarily through advocacy rather than on-the-ground planting services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/InstitutoArvoredo
• Facebookfacebook.com/institutoarvoredo
• LinkedInlinkedin.com/company/instituto-arvoredo
• Instagraminstagram.com/institutoarvoredo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Arvoredo