Asana Yoga

What Asana Yoga does

YNG Studios, operating under the Asana Yoga brand, runs a dual-location yoga studio in San Clemente, California, delivering heated and non-heated group classes across ten signature formats. The business was established in 2018 when founders Deborah and Todd Miller purchased the studio, with a rebranding to the current identity completed in 2020. The company serves San Clemente-area residents and visitors through its Downtown and North Beach locations, scheduling more than 60 classes per week led by 21 or more certified instructors.

The core product is group yoga instruction — including heated vinyasa, power flow, restorative, yin, and prenatal formats — with class sizes typically capped between 20 and 26 participants. Adjacent offerings include meditation workshops, multi-week yoga teacher training programs, destination retreats, and studio rental for private events. Pricing is tiered: $32 for a single drop-in, $69 for a two-week introductory pass, monthly unlimited memberships priced at $125-$150, class packs, and family memberships.

Revenue is generated primarily through recurring membership fees supplemented by drop-in, class pack, workshop, and event-rental income. Operationally, the firm is small-scale (firmographic headcount of 1-10), runs on the MindBody SaaS platform for scheduling, booking, and payments, and has no proprietary technology stack or disclosed digital product. There is no evidence of outside funding, with the business remaining privately held by its founding couple.

Name

Asana Yoga

Legal name

YNG Studios

Website

https://asanafit.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

YNG Studios operates two yoga studios in San Clemente, California, offering 60+ weekly heated and non-heated group classes across 10 formats for local residents and visitors, monetized via memberships, drop-ins, class packs, and workshops.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Hot Yoga & Heated Pilates (HSADACAC), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Yoga studio services
• Hot yoga classes
• Yoga memberships
• Wellness fitness classes
• Private yoga sessions

Headquarters

HQ city

Petaluma, California

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Unlimited Membership - All Studios: Monthly autopay subscription at $150 per month with 3-month minimum commitment and 12-month contract auto-renewal. Provides access to all heated and non-heated studio classes at both Downtown and North Beach locations.
2. Unlimited Membership - North Beach Only: Monthly autopay subscription at $125 per month providing access to non-heated studio only at the North Beach location.
3. Class Packs: Prepaid class packages including 5, 10, and 20 class packs with per-class pricing ranging from $19-$25. Packages expire one year from purchase date and are non-transferable.
4. Term Memberships: Prepaid unlimited yoga access for fixed terms: 1 month ($185), 3 months ($495), 6 months ($960), and 1 year ($1,650 for all studios, $1,400 North Beach only). No autopay obligations on these terms.
5. Drop-In Classes: Single class drop-in rate at $32 per class for individual sessions.
6. New Student Intro Offer: 2 weeks unlimited yoga for $69, available to local residents, activating on date of purchase.
7. Visitor Pass: One week unlimited yoga pass for $79, targeting out-of-town visitors to San Clemente.
8. Family Membership: Primary member at $150 plus $100 per additional family member (38% savings), with maximum 4 additional members. Unlimited hot and non-heated 60+ classes.
9. Private Sessions: Personal training and private yoga sessions available upon request with customized scheduling and pricing.
10. Gift Cards: Gift certificates available in any amount, redeemable online or in studio.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Asana Yoga (operating as YNG Studios) operates two physical yoga studios in San Clemente, California, offering heated and non-heated yoga classes across ten signature formats (SHRED'YNG, FLOW'YNG, POWER'YNG, YN + YNG, FUSION 26, YNG HOT 26+2, SLOW FLOW'YNG, GENTLE FLOW, YIN, RESTORE'YNG). The studio sells unlimited monthly memberships, prepaid term memberships, class packs, drop-in classes, private sessions, workshops (Reiki Journey, Soundbaths, Song Circles, Kundalini Vibrations), studio rental, and gift cards to local residents and visitors.

Product overview

YNG Studios operates as a dual-location yoga studio offering heated and non-heated yoga classes. The core product portfolio consists of ten signature class formats: SHRED'YNG (hot power/cardio yoga), FLOW'YNG 1 & 2 (vinyasa flow at two difficulty levels), POWER'YNG (core-focused functional movement), YN + YNG (yang+yin combination), FUSION 26 (classic series modernized), YNG HOT 26 +2 (Bikram-inspired), SLOW FLOW'YNG (foundational pace), GENTLE FLOW (candlelit evening practice), YIN (passive deep stretch), and RESTORE'YNG (supported restoration with optional Reiki). These classes are delivered at two studio locations (Downtown and North Beach) in San Clemente, California. Memberships and class packs provide access, while workshops, studio rental, private sessions, and gift cards serve as supplementary offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• SHRED'YNG A signature hot yoga class combining Power Vinyasa, cardio bursts, and weight resistance training designed to sculpt, ignite, and transform the body with high-energy playlists and creative sequencing.
• FLOW'YNG 1 & 2 Signature Vinyasa yoga experience with two levels (Foundational and Advanced) linking breath to movement through intelligently sequenced flows, available in heated and non-heated formats.
• POWER'YNG Blend of breathwork, core activation, and functional movement with structured alignment and intelligent transitions that builds stamina, flexibility, and mental resilience.
• Unlimited Yoga Membership (All Studios) Monthly autopay subscription at $150 per month providing unlimited access to all heated and non-heated classes at both Downtown and North Beach studio locations with 3-month minimum commitment and 12-month auto-renewal.
• Unlimited Yoga Membership (North Beach Exclusive) Monthly autopay subscription at $125 per month providing unlimited access to non-heated classes at the North Beach studio location only.
• Class Packs (5, 10, 20 classes) Prepaid class packs offering per-class savings compared to drop-in rates, with 5-class ($125), 10-class ($215), and 20-class ($380) options at $19-$25 per class; expire one year from purchase.
• Private Sessions / Personal Training One-on-one personalized yoga instruction with gifted instructors to refine practice and achieve personal goals; individual and group sessions available upon request.
• Workshop Series (Reiki Journey, Soundbaths, Song Circles, Kundalini Vibrations) Specialized workshops including Reiki Journey (energy healing), Soundbaths (sound meditation), Song Circles (community singing), and Kundalini Vibrations offered periodically to complement regular class offerings.
• Studio Rental Private studio space rental for workshops, events, and individual use, allowing external hosts to reserve the space for special events or intimate gatherings.
• Gift Cards Gift certificates available in any amount, redeemable online or in studio for classes, memberships, or services.

Quantifiable outcome

• Some students burn 500-1000 calories per hot yoga session

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• MindBodycoreTechnology or IntegrationYNG Studios uses MindBody's booking and payment platform for class scheduling, reservation management, and payment processing. Available through their website and mobile app on iOS and Android stores.
• Credit card processing companycoreTechnology or IntegrationThird-party payment processor compliant with PCI DSS standards to collect and process credit card information. YNG Studios does not store or maintain credit card information directly.

Scale indicators3 records

Recent moves1 record

Broad incumbents

• YogaWorks: Multi-format yoga studio chain offering beginner through advanced classes across vinyasa, heated, and restorative modalities. Comparable multi-format studio model and unlimited membership pricing tier, though at substantially larger scale.
• Peloton: Connected fitness platform offering yoga, strength, and meditation content via app and hardware. Not a direct physical competitor, but represents the at-home substitution risk that pressures boutique studio retention and pricing.
• CorePower Yoga: Largest U.S. hot yoga chain with hundreds of studios nationwide. Directly comparable heated yoga format (C1/C2/C3 series similar to YNG's FUSION 26 / YNG HOT 26+2) and subscription membership model, but at vastly greater scale and with a proprietary digital platform.

Emerging players

• StretchLab: Assisted-stretching franchise brand. Tangential rather than direct competitor, but competes for the same wellness-oriented consumer wallet share in Southern California and represents the broader boutique wellness category encroaching on yoga studios.
• Alo Yoga (Alo Moves): Premium yoga and athleisure brand whose Alo Moves digital subscription competes with in-studio attendance. Comparable premium positioning in the yoga consumer segment, though primarily a digital/retail competitor to YNG's physical attendance model.

Direct peers

• Modo Yoga: International hot yoga chain with studios across North America offering Bikram-inspired 26+2 and community-driven formats. Comparable class structure, heated environment, and community-centric brand positioning to YNG.
• Hot 8 Yoga: Multi-location heated yoga chain founded in California with similar 26+2 / heated power flow class formats and comparable monthly unlimited membership pricing. Closest direct competitor in heated boutique yoga at similar price points.
• Y7 Studio: Premium heated, music-driven yoga concept with strong brand identity and urban footprint. Comparable brand-led, experience-driven positioning and heated vinyasa offering, though skews to a younger, hipper customer than YNG.

Regional players

• Salt Yoga / Salt Studio (regional independents): Independent and small-chain heated yoga studios in Southern California and similar coastal markets. Closest geographic and pricing comparable to YNG, often competing for the same Orange County / coastal wellness consumer.
• Pure Yoga: Premium Asian-headquartered yoga studio chain with U.S. presence. Comparable multi-format (heated vinyasa, yin, restorative) class portfolio and high-end membership pricing, though concentrated in major metro markets rather than coastal California suburbs.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/YNGstudios01
• Facebookfacebook.com/YNGstudiosyoga
• Instagraminstagram.com/yng_studios
• LinkedInlinkedin.com/company/asana-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asana Yoga