b.sure
- Company typePrivate
- Founded2021
- HeadquartersLeipzig, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
b.sure firmographics
Firmographics- Name
- b.sure
- Legal name
- b.sure GmbH
- Website
- https://bsure-analytics.de
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
b.sure industry classification
Industry- Product category
- Event Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Customer Experience (CX) & Journey Strategy (MPAAAFAI)
- akta.pro secondary industry
- Real-Time Decisioning & Next-Best-Action Engines (HDAAAHAK)
Keywords
Where b.sure is headquartered
LocationHeadquarters
- HQ city
- Leipzig
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
b.sure business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software as a Service (SaaS) Platform: Subscription-based access to b.sure PULSE analytics platform with tiered service packages (S, M, L). Includes dashboard access, real-time data analysis, and customizable reporting tools. Revenue generated through recurring subscription fees with personalized service components.
- Service Packages (S, M, L): Three service tiers offering increasing functionality. Package S includes market research and awareness/reach analysis. Package M adds movement data, heatmaps, real-time dashboards, and sales overview. Package L includes all previous features plus Impact Score (ROI measurement), data analytics consulting, and workshops. Additional services available for customization.
- Professional Services and Consulting: Data analytics services, supervision, and workshops offered as part of higher-tier packages and standalone engagements. Custom service offerings tailored to specific client needs.
- Partner & Sponsors Backend Solution: Nocode/Lowcode-based partner management system that links existing databases (CRM systems) and creates sponsor areas for events. Sponsors can maintain data, upload stand information, download invoices and marketing materials, and book sponsorship packages independently.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Service Package S - Basic market research and awareness/reach analysis |
| Subscription | Multi-year contract | Service Package M - Movement data and real-time analytics |
| Subscription | Multi-year contract | Service Package L - Comprehensive analytics with consulting |
| Other | Multi-year contract | Additional Services and Customization |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
b.sure product offering
Product offeringCore offering
b.sure provides a live event analytics software platform called b.sure PULSE that enables brands, agencies, and event organizers to measure, analyze, and optimize the impact of live events and brand experiences in real time. The platform delivers data-driven insights into audience behavior and event performance for experiential marketing campaigns.
Product overview
b.sure is an event analytics company offering a unified live event analytics platform centered on its flagship product b.sure PULSE (Performance of Users Live Stats & Engagement). The platform enables brands, agencies, and event organizers to measure offline event success through real-time data tracking, AI-powered forecasting, and customizable dashboards. The product portfolio includes the core b.sure PULSE platform for holistic reporting and event tracking, the Partners & Sponsors Backend as a nocode/lowcode solution for managing event sponsorships, and tiered Service Packages (S, M, L) providing escalating capabilities from market research and movement data analysis through to sales overview, ROI measurement, and consulting services.
Differentiator
Problem solved
Functional benefit
Products and services
- b.sure PULSE Live event analytics platform that measures, analyzes, and optimizes the impact of live events and brand experiences in real time for brands, agencies, and event organizers.
Quantifiable outcome
- 80% audience targeting accuracy achieved for BIC at Airbeat One (80% under 30)
- +4 more outcomes
Companies that use b.sure
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
b.sure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature6 records
b.sure partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
b.sure competitors and assessment
Company assessmentDirect peers
- Crowd Connected: Crowd Connected offers real-time crowd analytics, mapping, and engagement tools for festivals and live events. Both companies focus on turning movement/location signals into actionable KPIs for brand activations at live events.
- Splash (event marketing platform): Splash provides an event marketing platform with built-in analytics for measuring attendance, engagement, and ROI of brand experiences. It overlaps with b.sure's brand and agency segments on offline event measurement.
Emerging players
- Coolfire Studios: Coolfire Studios builds interactive event engagement and analytics platforms used at large live events. They share the niche of measuring audience engagement at festivals and brand activations.
- Pointr: Pointr offers indoor positioning and location analytics for venues, retail, and events. Comparable in use of indoor location sensors to produce footfall and engagement insights.
- Density (now part of Cohesion): Density provides anonymous people-counting and occupancy analytics for venues and events using sensors. It addresses overlap with b.sure's movement data and heatmap capabilities.
Broad incumbents
- Cvent: Cvent is an established enterprise event management platform with attendee tracking and analytics modules. While broader in scope, it competes for the same enterprise event marketing budgets b.sure targets.
- Bizzabo: Bizzabo offers an Event Experience Platform with attendee engagement and ROI analytics for B2B events and conferences. It addresses similar buyer needs around measuring live event effectiveness.
- Aventri (now Eventcombo): Aventri/Eventcombo is an enterprise event management platform with registration, engagement, and analytics tools. It overlaps with b.sure on event ROI measurement for brand and agency customers.
Regional players
- Hubilo: Hubilo provides a virtual and hybrid event platform with engagement analytics, primarily serving North American and Asian markets. It is comparable in event analytics capability though distinct in format (virtual-first).
Others
- Introhive (formerly Sticky): Introhive acquired Sticky, which provided event engagement analytics to brands. Together they offer relationship intelligence and event ROI measurement relevant to b.sure's brand customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
b.sure social profiles
Digital presenceb.sure compliance and trust
Trust signalCompliance2 records
b.sure financial estimates
Financial estimateRevenue estimate
Valuation estimate
b.sure leadership team
Management profileNumber of profiles
Profiles4 records
b.sure funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
b.sure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about b.sure
What does b.sure do?
b.sure provides a live event analytics software platform called b.sure PULSE that enables brands, agencies, and event organizers to measure, analyze, and optimize the impact of live events and brand experiences in real time. The platform delivers data-driven insights into audience behavior and event performance for experiential marketing campaigns.
Is b.sure a public or private company?
b.sure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was b.sure founded?
b.sure was founded in 2021. It employs 1 to 10 people.
Where is b.sure based?
b.sure is headquartered in Leipzig, Germany, in the Europe region.
How does b.sure make money?
Four revenue lines are on record. Software as a Service (SaaS) Platform is the primary driver. The others are service Packages (S, M, L), professional Services and Consulting and partner & Sponsors Backend Solution.
Who are b.sure's main competitors?
Direct peers on record are Crowd Connected and Splash (event marketing platform). Emerging players are Coolfire Studios, Pointr and Density (now part of Cohesion). Broad incumbents are Cvent, Bizzabo and Aventri (now Eventcombo). Hubilo is listed as a regional player. Introhive (formerly Sticky) is listed as an others.
Does b.sure have an API?
No public API is recorded for b.sure.
What industry is b.sure in?
b.sure's product category is Event Analytics Software. Its primary akta.pro industry code is MPAAAFAI, Customer Experience (CX) & Journey Strategy, with a secondary code of HDAAAHAK, Real-Time Decisioning & Next-Best-Action Engines. Its NAICS code is 5182 and its SIC code is 7370.