Loupe

What Loupe does

Loupe is a New York-based software company founded in 2021 that provides an AI-assisted feedback and self-awareness platform for organizations, teams, and individual professionals. The core product implements a four-step workflow — Orient, Build, Receive, Act — that guides users through requesting feedback, building research-backed surveys, receiving AI-synthesized qualitative insights, and setting growth-oriented action plans. The platform's technology layer applies natural language processing and generative AI to free-form text responses to produce personalized themes and recommendations, with integrated training modules for both feedback seekers ("Askers") and respondents ("Advisors").

The company serves two primary customer segments: enterprise teams looking to build structured feedback cultures for employee development, and executive coaches who use continuous feedback data to drive client engagements. Distribution is conducted through a sales-led enterprise motion anchored by a "Book a Demo" call-to-action, supplemented by a self-serve option for smaller buyers. Revenue is generated via subscription-based access, with enterprise pricing handled on a quote basis rather than publicly disclosed rates.

The product is differentiated by what the company characterizes as a science-backed foundation, developed in collaboration with Industrial/Organizational Psychologists from Georgetown University and NYU who serve on its advisory board, alongside senior HR leaders from the professional sports and entertainment industries. Strategic partners and customers displayed on the site include Tonal, Wedgewood, Riverdale, Wally Farms, Georgetown University, NYU, and the Phoenix Suns. The company operates with 7 employees and has not disclosed funding, revenue, or ownership information in the available data.

Name

Loupe

Website

https://askloupe.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Loupe is an AI-assisted feedback platform that helps enterprise teams and executive coaches collect qualitative feedback and convert it into personalized, actionable insights through a four-step Orient-Build-Receive-Act workflow.

Ownership category

akta.pro rank

Product category

Employee Feedback & Performance Management Software

NAICS

Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAAALAJ

RLHF, Human Feedback & Evaluation Data Tools

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Synthetic Data, Data Labeling & Training Data Tools

Keywords

• AI feedback platform
• Employee feedback software
• Performance feedback tools
• Executive coaching platform
• Qualitative feedback analysis

Headquarters

HQ city

New York, NY

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-Based Access: Loupe operates on a subscription model providing access to the feedback platform, survey tools, and AI-assisted analysis capabilities

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Loupe is a science-backed self-awareness software platform that turns qualitative feedback from colleagues and community into personalized, actionable insights. It uses AI to synthesize free-form text responses into key themes and tailored recommendations, delivered through a four-step workflow (Orient, Build, Receive, Act) and offered in variants for individual users, teams, and executive coaches.

Product overview

Loupe is a unified self-awareness feedback platform that provides a single core product with specialized variants for different user segments. The core Loupe platform delivers AI-powered feedback collection and analysis through a four-step workflow (Orient, Build, Receive, Act), with the product available in team and coach-focused variants targeting organizational development and coaching engagements respectively. The platform leverages AI to derive personalized insights from free-form qualitative feedback responses and synthesizes them into actionable data.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% of surveyed users say Loupe is more manageable than getting feedback in person

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Georgetown UniversitycoreStrategic or Co-development PartnerAcademic partner with professor Brodie Riordan, PhD serving on advisory board. Provides research credibility and I/O psychology expertise for product development.
• NYUcoreStrategic or Co-development PartnerAcademic partner with professor Woody Woodward, PhD serving on advisory board. Provides expertise in executive coaching and organizational consulting.
• Phoenix SunscoreStrategic or Co-development PartnerPartner organization with SVP Kim Corbitt on advisory board. Represents sports/entertainment industry customer segment.
• TonalminorOthersPartner logo displayed in Partners & Clients section, indicating customer or referral relationship.
• WedgewoodminorOthersPartner logo displayed in Partners & Clients section.
• RiverdaleminorOthersPartner logo displayed in Partners & Clients section, possibly Riverdale Mental Health or similar organization.
• Wally FarmsminorOthersPartner logo displayed in Partners & Clients section.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• BetterUp: Coaching and professional development platform combining human coaches with AI-driven personalization. Comparable to Loupe's 'For Coaches' segment with overlapping individual-growth-and-feedback positioning.
• Valence: Team effectiveness and feedback platform with AI-powered 360 reviews and pulse surveys for managers and teams. Emerging direct competitor targeting similar mid-market and team-coaching use cases.

Direct peers

• Humu: People analytics and feedback nudging platform using behavioral science and AI to improve manager and employee behaviors. Closely aligned with Loupe's science-backed, AI-assisted feedback philosophy.
• Lattice: Performance management platform offering continuous feedback, 1:1s, and goal tracking for HR teams. Closely comparable to Loupe's teams use case, with broader performance/HRIS integration.
• 15Five: Continuous performance management and employee feedback platform for teams and HR. Direct competitor in the same horizontal feedback-for-growth category, with AI-assisted review features.
• Culture Amp: Leading employee feedback and engagement platform serving mid-market and enterprise HR teams. Directly competes with Loupe in 360/survey-based feedback with AI-powered insights and a much larger customer base.

Broad incumbents

• SurveyMonkey: Mass-market survey platform with enterprise feedback solutions (SurveyMonkey Engage). Competes on the survey-collection layer underlying Loupe's feedback workflow, with vastly larger scale.
• Microsoft Viva: Enterprise employee experience platform integrated into Microsoft 365, including Viva Glint for employee feedback and pulse surveys. Broad incumbent with overlapping AI feedback capabilities bundled into the Microsoft ecosystem.
• Qualtrics: Enterprise experience management platform with strong employee experience and 360 feedback offerings. Broad incumbent with deep NLP/AI capabilities that compete with Loupe's qualitative synthesis approach.
• Workday: Enterprise HRIS and human capital management suite with embedded performance/feedback modules. Represents the integrated-suite threat to standalone feedback platforms like Loupe.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/loupe-ventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loupe