What TOUT EN DOUCEUR does

TOUT EN DOUCEUR is a single-location beauty and wellness institute operating from 15 rue de Concarneau, Trégunc, Finistère, Brittany, France. The business is registered as a sole proprietorship (auto-entrepreneur) under Lydie CUBERO (SIREN 793 763 152) and is operated primarily as a one-person craft practice, with stated firmographic headcount of 7 conflicting with the single-operator description in legal and website disclosures. The institute serves local residents and visitors seeking facial care, body treatments, massages, hair removal, manicure/pedicure, makeup, eyelash extensions, and specialized wellness therapies.

The service portfolio is built around two layers: a traditional beauty offering (facials, body massages, hair removal, manicure/pedicure, makeup, prenatal/postnatal care) and a set of advanced aesthetic technologies — UNIQUE Radiofréquence unipolar controlled dermocontrôlée, Skin Clean Hydratation+ (multi-protocol platform combining radiofrequency and haute fréquence), Luxopuncture (light-beam stimulation for weight management, sleep, menopause, and smoking cessation), and Pressothérapie (infrared heat plus electrostimulation for body contouring). Treatments are supported by professional brands including Docteur Renaud, Avril, Noham, Physiomins, and Misencil.

The revenue model is predominantly transactional service revenue with light subscription-like cure packages. Individual services range from €8 to €150, while multi-session cures (luxopuncture, pressotherapy, radiofrequency, skin clean) run €280 to €740. Additional income streams include gift vouchers sold through Booksy and retail sale of Physiomins dietary supplements. Distribution is direct-to-consumer through a physical storefront plus the Booksy online booking platform, with marketing limited to organic Facebook and Instagram presence. The institute operates roughly three days per week (Monday, Thursday, Saturday), with no second location, no online presence beyond a WordPress website, and no disclosed geographic expansion plans.

Name

TOUT EN DOUCEUR

Legal name

Lydie CUBERO

Website

https://toutendouceur-tregunc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tout en Douceur is a single-location beauty and wellness institute in Trégunc, France, operated by sole proprietor Lydie CUBERO, offering facials, massages, body treatments, eyelash extensions, and advanced aesthetic technologies (radiofrequency, luxopuncture, pressotherapy) to local consumers.

Ownership category

akta.pro rank

Product category

Beauty and Aesthetic Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Everyday Makeup Application (HSALAHAA)

akta.pro secondary industry

Hot Stone & Thermotherapy Massage (HSADAHAK)

Keywords

• Beauty institute services
• Aesthetic treatments
• Facial care
• Body massage
• Wellness services

Headquarters

HQ city

Trégunc

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Aesthetic Treatment Services: One-time service payments for beauty treatments including facials, body treatments, massages, hair removal, makeup, nail care, and eyelash extensions. Services range from 8€ to 150€ per treatment.
2. Treatment Cures/Packages: Multi-session treatment packages (cures) for luxopuncture, pressotherapy, radiofrequency, and Skin Clean Hydratation+. Patients purchase bundles of sessions at discounted rates compared to individual pricing. Packages range from 280€ to 740€.
3. Gift Vouchers (Bons Cadeaux): Sale of gift vouchers for treatments and packages, allowing customers to purchase gift cards for recipients.
4. Dietary Supplements and Slimming Products: Sale of Physiomins brand dietary supplements and slimming products adapted and targeted for customer needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

TOUT EN DOUCEUR is a beauty and aesthetic institute that sells and delivers facial treatments, body massages, hair removal, manicure/pedicure, makeup, eyelash extensions, and advanced aesthetic technology treatments (radiofrequency, Skin Clean Hydratation+, Luxopuncture, Pressothérapie) to individual consumers from a single physical location in Trégunc, France. Services are available as one-time treatments or as multi-session cure packages, with bookings made by phone or through the Booksy online platform.

Product overview

TOUT EN DOUCEUR is a beauty and aesthetic institute located in Trégunc, France, operated by Lydie. The institute offers a comprehensive range of beauty services centered around advanced aesthetic technologies and traditional treatments. The core technology-driven offerings include UNIQUE Radiofréquence (unipolar controlled radiofrequency for face and body), Skin Clean Hydratation+ (high-tech facial platform with Acné, Éclat, and Anti-Âge protocols), Luxopuncture (needle-free acupuncture for weight loss and wellness), Pressothérapie (body contouring with infrared and electrostimulation), and Misencil eyelash extensions. Supporting services include facial treatments, body massages, hair removal, manicure/pedicure, makeup, and prenatal/postnatal care. The institute uses professional cosmetic brands including Docteur Renaud, Avril, Noham, and Physiomins. Services can be booked via the Booksy online platform and gift vouchers are available.

Differentiator

Problem solved

Functional benefit

Products and services

• UNIQUE Radiofréquence Unipolar controlled radiofrequency treatment for face and body that uses heat waves to penetrate superficial skin layers, stimulating collagen and elastin production and contracting existing fibers for lifting and firming effects. Targeted at clients seeking non-invasive skin tightening and anti-aging results.
• Skin Clean Hydratation+ High-tech facial care platform combining Radiofrequency and Haute Fréquence techniques across multiple protocols — Acne (purification, deep cleansing), Radiance (brightening), and Anti-Âge (anti-aging cellular stimulation). Targeted at clients with acne-prone, dull, or aging skin.
• Luxopuncture Needle-free acupuncture-style treatment using light beam stimulation on specific points, sold as multi-session cure packages for weight loss, sleep improvement, relaxation, menopause discomfort relief, and smoking cessation. Targeted at clients seeking non-invasive wellness interventions.
• Pressothérapie Body remodeling treatment combining infrared heat, electrostimulation for localized contouring, and complete drainage for venous return and lymphatic detoxification. Sold as multi-session packages. Targeted at clients seeking body contouring and lymphatic drainage.
• Extensions de cils Misencil Eyelash extension service using French Misencil brand products and techniques for natural-looking longer, thicker lashes, including full and semi-full poses plus retouches. Targeted at clients seeking semi-permanent lash enhancement for everyday or special occasions such as weddings.
• Soins du visage (Facial treatments) Range of facial treatments including Rituel éclat, Rituel teint lumineux, Rituel nettoyant relaxant, Soin anti-âge, Rituel des yeux, and specialized men's facials, using Docteur Renaud, Avril, Noham, and Physiomins product lines. Targeted at adult men and women seeking routine and targeted facial care.
• Massages et soins du corps (Body massages) Body massage services including candle wax massage, hot stone massage, Californian massage, Lomi-lomi, the signature 'Tout en douceur' massage, foot massage, duo massage, and specialized prenatal and postnatal massages. Targeted at adult clients seeking relaxation and wellness.
• Épilation (Hair removal) Hair removal services for women and men using natural azulene waxes made in France, suitable for sensitive skin, covering multiple body areas with a 15% discount available for packages of three or more zones. Targeted at grooming-focused adult clients.
• Beauté des mains et des pieds (Manicure and pedicure) Nail care services including nail beauty, complete manicure, Japanese manicure, complete foot care, and varnish applications. Targeted at adult and teen clients seeking routine nail grooming.
• Maquillage (Makeup) Makeup services using AVRIL BIO organic French products, including day and evening makeup, bridal makeup, young girl makeup, and makeup lessons. Targeted at clients preparing for special occasions or learning application techniques.
• Soins des Anges (Teen beauty care) Specialized skincare and beauty services for teenagers and young adults including cleansing treatments, young girl makeup, and makeup lessons. Targeted at adolescent and pre-teen clients (and their parents) seeking age-appropriate beauty introductions.
• Bon cadeau (Gift voucher) Gift voucher redeemable across the institute's full range of treatments and services, purchased through the Booksy platform. Targeted at gift-givers seeking beauty and wellness presents for recipients.
• Physiomins dietary supplements and slimming products Retail sale of Physiomins brand plant-based dietary supplements and slimming products adapted to client needs, sold alongside treatment cures. Targeted at clients pursuing weight management programs.

Quantifiable outcome

• 90.5% smoking cessation success rate with Luxopuncture treatment
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Docteur RenaudminorOthersProfessional skincare brand used for treatments. Provides quality skincare products for institute services.
• AvrilminorOthersBio cosmetics brand used for makeup services. French-made organic makeup products.
• NohamminorOthersProfessional skincare brand used for treatments in the institute.
• PhysiominsminorOthersDietary supplements and slimming products brand. New addition offering plant-based supplements and targeted weight management products.
• MisencilcoreOthersFrench brand and world pioneer in eyelash extension cosmetics. Provides innovative eyelash extension products and training for the institute's lash services.
• BooksycoreChannel Partner/ Reseller/ DistributorOnline appointment booking platform used by the institute for customer reservations. Enables customers to book services online 24/7.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Yves Rocher: Major French botanical beauty brand operating its own branded beauty institutes with facials and body treatments. Comparable service offering but at much larger scale and as part of a vertically integrated brand rather than an independent institute.
• Adopt' Parfums: French beauty retail chain with growing in-store services footprint. Comparable as a French beauty services/retail operator, though primarily distribution-led rather than treatment-led.
• Clarins (Institut Clarins): Premium French beauty house with branded spa and institute partnerships offering high-end facials and body treatments. Comparable premium positioning and facial protocol orientation, but operating as a brand-partnered network rather than independent.
• Nocibé: Major French beauty retailer with in-store beauty treatment services (facials, brow/lash). Comparable as a French beauty services provider, but scale and retail-led distribution make it a broader incumbent rather than a direct competitor.

Direct peers

• Body Minute: French express-beauty franchise specializing in hair removal, facials and quick beauty services. Directly comparable as a multi-location French beauty institute operator; differs from Tout En Douceur primarily by emphasizing higher-volume, shorter-duration services over high-tech cures.
• Esthetic Center: French franchise network of beauty institutes offering facials, body treatments, hair removal and slimming technologies. Highly comparable in service mix (radiofrequency, slimming cures) to Tout En Douceur, but operating at scale via franchising rather than as a sole proprietorship.
• L'Atelier du Sourcil: French franchise network focused on brow, eyelash and beauty services, including Misencil lash extensions — the same brand Tout En Douceur uses. Directly comparable franchise model for lash and brow services in a French retail-beauty setting.

Emerging players

• Phyt's: French organic cosmetics brand with affiliated spa/institute partners offering natural facials and body care. Comparable niche positioning in organic/clean beauty, with an overlapping treatment offering.
• Décléor: Aromatherapy and professional facial brand operating partner institutes and spas. Comparable in offering professional facial treatments via partner institutes, though at larger international scale.
• Yon-Ka: French spa/aromatherapy brand operating partner spas and institutes internationally with premium facial protocols. Comparable as a niche French spa brand that partners with independent institutes — similar customer segment and service style.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/tout.endouceur.12
• Instagraminstagram.com/toutendouceurtregunc?igsh=aDFhanU0cWNyaHBk
• LinkedInlinkedin.com/company/tout-en-douceur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOUT EN DOUCEUR