ATEC PRO

What ATEC PRO does

ATEC Pro GmbH is an Austrian B2B wholesale distributor of professional audio and video equipment, headquartered in Achau near Vienna. Founded approximately three decades ago and operating with a team of 8 employees, the company holds exclusive Austrian distribution rights for more than 20 international premium AV brands across two complementary portfolios — audio (Allen & Heath since the early 1990s, Meyer Sound, Sennheiser as an authorized service partner, XILICA, Blaze Audio, Ampetronic, TiMax, Sonance, Pragma, AudioPressBox) and video (Analog Way, Barco, PureLink, Lightware, Avonic, Digital Projection, PlexusAV, Roland Professional A/V, Decimator, Magewell). Its primary customers are AV system integrators, event technology and rental companies, specialist AV retailers, and corporate and venue end-customers across Austria.

The company operates a hybrid hardware distribution and professional services model. Hardware revenue comes from wholesale distribution of distributed-brand AV equipment. Services revenue comes from system integration support (planning through installation), authorized repair and maintenance (notably Sennheiser), and a growing training and education business that includes AVIXA CTS preparation, manufacturer-certified courses (e.g., Meyer Sound Portable System Deployment, Spectera), and the NAVS network technology curriculum. The technical platform spans networked AV standards including Dante audio-over-IP, AVB/Milan, IPMX, and NDI, reflecting a deliberate positioning around the transition from point-to-point to IP-based AV infrastructures.

Commercially, ATEC PRO runs an event-led, relationship-based go-to-market: an annual flagship event ('Everything AV' at Arena Wien), a multi-city Austrian roadshow (Vienna, Linz, Koblach), ISE Barcelona participation, and certified training workshops. Pricing is quote-based and negotiated. The business is led by two managing directors — Manfred Prochazka (Head of Audio) and DI Andreas Hammerschmid (Head of Video) — under a privately held GmbH structure with no disclosed external investors, parent company, or funding rounds.

Name

ATEC PRO

Legal name

ATEC Pro GmbH

Website

https://atecpro.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Audio-Visual Distribution and System Integration

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)

akta.pro secondary industry

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)

Keywords

• Professional audio distribution
• Video signal management
• AV system integration
• Live sound equipment
• AV training and certification

Headquarters

HQ city

Achau

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Audio & Video Product Distribution: Wholesale distribution of professional audio and video equipment to system integrators, event technology firms, AV rental companies, and retailers across Austria.
2. Service & Technical Support: Technical support, system planning, installation services, and after-sales support including Sennheiser service partnership.
3. Training & Education: AV technology courses, workshops, and certifications including AVIXA CTS preparation courses and manufacturer-specific training programs.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

ATEC PRO is a B2B wholesale distributor and system integrator of professional audio and video equipment, holding exclusive distribution rights for premium international AV brands (Allen & Heath, Meyer Sound, Sennheiser, Xilica, Analog Way, Barco, etc.) in Austria. The company sells professional AV solutions to system integrators, event technology firms, AV rental companies, specialist retailers, and corporate clients, complemented by system planning, installation services, authorized manufacturer service (Sennheiser), and AVIXA-certified training programs.

Product overview

ATEC PRO is an Audio Video Distribution company serving as the exclusive Austrian distributor for international top AV brands. The company operates a platform model combining distributed professional audio brands (Allen & Heath, Meyer Sound, Sennheiser, Xilica, Blaze Audio, Ampetronic) with video brands (Analog Way, Barco, PureLink, Avonic, Lightware, PlexusAV, Roland Professional A/V) alongside service offerings including system integration, technical support, authorized manufacturer service (Sennheiser), and professional education programs including AVIXA certifications and manufacturer-specific training courses. The portfolio is unified through shared expertise in professional AV systems for venues, events, conferences, and fixed installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Allen & Heath Audio Products Distribution Exclusive distribution in Austria of Allen & Heath professional audio mixing consoles including dLive, Avantis, SQ, and Qu digital mixers for live sound and fixed installations; CQ series compact mixers and ZED analog mixers for small events and studios; AHM-32 and AHM-16 audio matrix processors for conference rooms and venues. Sold to AV system integrators, rental companies, retailers, and corporate clients.
• Meyer Sound Professional Loudspeaker Systems Distribution Exclusive distribution in Austria of Meyer Sound professional loudspeaker systems including PANTHER large-format linear line array, LINA line array, ULTRA-X40 point source loudspeakers, UP-4slim, UPM-1P compact speakers, USW-112P subwoofers, 750-LFC low frequency control elements; GALAXY network platform processors; and Spacemap Go spatial sound design software. Sold to professional AV integrators and venues.
• Sennheiser Professional Audio Distribution and Authorized Service Distribution and authorized service partnership for Sennheiser professional audio equipment including EW-DX digital UHF wireless systems with automatic frequency coordination, Evolution Wireless series, and conference systems. Includes local repair, maintenance, and technical consulting as an authorized Sennheiser Servicepartner in Austria.
• Xilica Digital Signal Processing Distribution Exclusive Austrian distribution of Xilica digital signal processors (DSP) including Solaro modular DSP platforms and Neutrino series, XTouch network control panels, XIO Dante network interfaces, Gio control systems, Sonia AV-over-IP solutions, and Designer software for system configuration. Sold to AV system integrators and installers.
• Analog Way Video Processing Distribution Distribution of Analog Way video processing equipment including Alta 4K presentation switchers (Zenith 100, Zenith 200), Picturall Mark II media servers (Pro, Quad, Quad Compact, Twin Compact) with Linux-based platform, up to 16K@60Hz playback, and redundant hot-swappable power supplies; plus PDS-4K SDI seamless switchers. Sold to AV system integrators, event companies, and venues.
• Barco Professional Visualization Distribution Distribution of Barco professional visualization solutions including PDS-4K SDI presentation switchers with 4K processing, seamless switching, and Event Master toolset compatibility. Sold to system integrators, rental firms, and enterprise clients.
• Avonic PTZ Camera Distribution Distribution of Avonic 4K PTZ cameras and CamDirector Teacher Tracker automated tracking solution for lecture capture and presentation environments, with local on-device image processing for privacy-focused deployment. Sold to system integrators and corporate/education clients.
• Blaze Audio Amplifier Distribution Distribution of Blaze Audio amplifiers including PowerZone Connect series with Dante networking capability and CBL523 loudspeakers with 160° horizontal dispersion. Designed for venues requiring precise multi-zone audio control with Dante audio-over-IP integration. Sold to AV integrators, hospitality venues, and rental companies.
• PlexusAV AV-over-IP Distribution Distribution of PlexusAV AV-over-IP and streaming solutions using IPMX protocol for professional audiovisual distribution over standard network infrastructure. Sold to system integrators and enterprise clients.
• PureLink Signal Management Distribution Distribution of PureLink workplace solutions and signal management products for professional AV installations. Sold to system integrators and corporate clients.
• Lightware Signal Management Distribution Distribution of Lightware professional AV signal management and extension solutions. Sold to AV system integrators and enterprise clients.
• Ampetronic Assistive Listening Distribution Distribution of Ampetronic audio induction loop systems and assistive listening solutions for venues and public spaces requiring accessibility compliance. Sold to integrators and venue operators.
• AV System Integration and Technical Consulting Services Professional AV system integration services including system planning, installation, commissioning, calibration, and seamless integration support from project planning through installation. Includes Meyer Sound system deployment with Galaxy 408 processor configuration and acoustic optimization. Offered to system integrators, venues, and enterprise clients across Austria.
• AVIXA-Accredited AV Training and Certification Programs Official AVIXA Kooperationspartner program offering CTS certification preparation courses, NAVS network technology courses, manufacturer-certified training (Meyer Sound Portable System Deployment), and product-specific workshops with certificates. Delivered to AV professionals, system integrators, and venue technical staff.

Quantifiable outcome

• Meyer Sound's largest permanent ULTRA-X40 installation at Austria Center Vienna covering 8 major halls
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• AVIXAcoreStrategic or Co-development Partner · 1 January 2025Official AVIXA Kooperationspartner (cooperation partner) providing access to AVIXA's education programs, CTS certifications, and industry standards. Partnership enables ATEC PRO to offer exclusive AVIXA courses, professional development resources, and networking opportunities within the global AV community.
• SennheisercoreChannel Partner/ Reseller/ Distributor · 1 December 2024Official Sennheiser Servicepartner for Austria. ATEC PRO provides local service, repairs, maintenance, and technical consultation for Sennheiser Pro products directly at their Achau location, extending Sennheiser's service capabilities in the Austrian market.
• XILICAcoreChannel Partner/ Reseller/ Distributor · 1 March 2024Exclusive Austrian distribution partnership for XILICA digital audio processors and control systems. XILICA is a leading manufacturer of professional DSPs, control systems, and network audio products. Partnership extends ATEC PRO's portfolio in digital signal processing and AV control.
• Allen & HeathcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Allen & Heath in Austria for over 30 years. Partnership covers full product range including dLive, Avantis, SQ, Qu digital mixers, installation series, and DJ mixers. ATEC PRO provides sales, support, and training for Allen & Heath products.
• Meyer SoundcoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for Meyer Sound professional audio systems including PANTHER, LINA, ULTRA-X40 line arrays, and Galileo GALAXY processors. Partnership includes product training, system design support, and certification programs.
• Analog WaycoreChannel Partner/ Reseller/ DistributorDistribution partnership for Analog Way presentation switchers, video wall processors, and Picturall media servers including Alta 4K, Zenith, and Picturall Mark II product lines.
• BarcocoreChannel Partner/ Reseller/ DistributorDistribution partnership for Barco professional visualization products including presentation switchers and projection solutions.
• PlexusAVsupportingChannel Partner/ Reseller/ DistributorDistribution partnership for PlexusAV AV-over-IP and streaming solutions supporting IPMX protocol.
• PureLinksupportingChannel Partner/ Reseller/ DistributorDistribution partnership for PureLink workplace solutions and signal management products.
• LightwaresupportingChannel Partner/ Reseller/ DistributorDistribution partnership for Lightware professional AV signal management and extension solutions.
• AvonicsupportingChannel Partner/ Reseller/ DistributorDistribution partnership for Avonic professional PTZ cameras and CamDirector automated tracking solutions.
• Blaze AudiocoreChannel Partner/ Reseller/ DistributorDistribution partnership for Blaze Audio amplifiers and speakers including PowerZone Connect series with Dante integration.
• CalrecsupportingChannel Partner/ Reseller/ DistributorDistribution partnership for Calrec broadcast and production audio mixing consoles.
• AmpetronicsupportingChannel Partner/ Reseller/ DistributorDistribution partnership for Ampetronic induction loop and assistive listening systems.
• Digital ProjectionsupportingChannel Partner/ Reseller/ DistributorDistribution partnership for Digital Projection high-performance projection solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Thomann GmbH: Europe's largest retailer and distributor of music, pro audio, lighting and AV equipment, headquartered in Germany. Comparable to ATEC PRO as a multi-brand pro AV/audio distributor with an event, training and service-led motion, but operating at much larger scale, across multiple countries and across both retail and B2B channels.

Direct peers

• MCI Group: Swiss/German pro AV distribution and integration group (formerly Metechno, Pexcon) representing brands such as Atlona, Chief, Da-Lite and projection/AV solutions across DACH. Comparable to ATEC PRO as a multi-brand pro AV distributor serving integrator and enterprise customers in German-speaking markets.
• FACE bv: Belgian/Dutch pro AV distributor (Allen & Heath, Audix, Community, L-Acoustics in Benelux). Directly comparable to ATEC PRO as a regional exclusive distributor for the same Allen & Heath brand across a neighboring market, with similar integrator/rental/retail channels and training-led engagement.
• Sisme S.p.A. Italian professional AV distributor representing brands such as Allen & Heath, Martin Professional, and Christie in Italy. Comparable to ATEC PRO as a regional exclusive distributor for premium pro AV/audio brands serving system integrators, rental companies and AV retailers in a single domestic market.
• LANG AG: German pro AV distribution and rental company specializing in presentation, LED, projection and image processing (Analog Way, Barco, Christie). Comparable to ATEC PRO as a multi-brand pro AV distributor with deep video-side expertise and integrator/rental channels in a DACH market.
• Synthax GmbH: German pro audio distribution specialist (RME, Cymatic, Allen & Heath adjacent brands). Highly comparable to ATEC PRO because it operates an exclusive distribution model for premium audio brands, runs training programs, and serves a similar integrator/rental/retail channel in a German-speaking market.
• Kern & Stelly Medientechnik GmbH: Hamburg-based pro AV distribution specialist representing many of the same premium international brands (Analog Way, Barco, Mersive, WolfVision, etc.) in Germany. Highly comparable because both companies operate as value-added exclusive distributors targeting system integrators, rental companies and enterprise end customers in their home markets.
• AED Group (AED nv): Belgian-headquartered pan-European pro AV distributor and rental company distributing premium brands including AV Stumpfl, Analog Way, and Barco across multiple European countries. Closely comparable to ATEC PRO as a multi-brand pro AV distributor serving integrators and rental customers, with a similar event/training-led market presence.
• Audio Pro Heilbronn GmbH: German pro audio distribution company representing brands such as Allen & Heath, Soundcraft, Martin Audio and Sennheiser in Germany. Directly comparable to ATEC PRO as a regional exclusive distributor for premium pro audio brands with similar integrator, rental and retail channels in a neighboring German-speaking market.

Regional players

• Habegger AG: Swiss AV services and distribution company operating in event technology, staging and fixed installations across Switzerland. Comparable to ATEC PRO as a premium pro AV distribution/services business serving venues, events and enterprise, but focused on the Swiss rather than Austrian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/atecproAudioVideo
• YouTubeyoutube.com/@atecprogmbh
• Facebookfacebook.com/atecproAudioVideo
• LinkedInlinkedin.com/company/atec-pro-audio-video
• Instagraminstagram.com/atec_pro

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATEC PRO