Kern & Stelly Medientechnik

What Kern & Stelly Medientechnik does

Kern & Stelly Medientechnik GmbH is a Hamburg-headquartered B2B-only audiovisual (AV) technology distributor and wholesaler, founded in 2004 and organized as a German GmbH. The company sells exclusively through registered trade partners (Fachhandel) and resellers across Germany, Austria, and Central and Eastern Europe, and self-positions as one of the largest distributors of presentation and AV technology in Germany and Europe. Its go-to-market combines a registration-gated B2B e-commerce platform with a structured regional field-sales organization covering four DACH territories (Nord, Ost, Süd, West) plus dedicated verticals for Education, Corporate IT, Austria, and CEE, supported by inside sales, marketing, and a ProAudio & Solutions team based in Stein.

The product portfolio spans roughly 15 categories including projectors, large-format displays, LED walls, document cameras, projection screens, audio and video conferencing end-to-end systems, professional audio (DSP, wireless microphones, Dante networking), signal management and AV-over-IP, room and desk booking, digital signage and IPTV, media control/room automation, AV racks and technical furniture, power management, and interactive whiteboards. Distribution relationships cover 25+ premium brands (Epson, NEC, Sharp, Samsung, LG, Sony, Barco, BenQ, Promethean, SMART, Canon, Atlona, Biamp, Nureva, Poly, Jabra, Yealink, Netgear, Absen, Shure, Sennheiser, Audinate, BrightSign, Evoko, Legrand AV). Notable exclusivities include Hitachi projectors in Germany and one of two Evoko wholesale partnerships in DACH. Layered on top of hardware resale are Protect Plus (a recurring premium extended warranty service), manufacturer repair coordination, project pricing for dealers, a virtual and physical showroom opened in 2023, and a Fachplaner (AV planner) consulting function.

The business model is overwhelmingly transactional hardware distribution with a small recurring service revenue stream. Registered dealers access tiered HEK (dealer) pricing through the e-commerce platform and receive a daily automated CSV product data feed over FTP for ERP integration. Pricing is not publicly disclosed; only UVP (recommended retail) prices are visible without login. The company is led by Geschäftsführer Frederik Bartels and Regional Director DACH Gerd Holl, with a Geschäftsführung for Austria (Andreas Röhrl), and operates as an affiliate of the Midwich Group with no disclosed external institutional ownership. Revenue is not publicly disclosed.

Name

Kern & Stelly Medientechnik

Legal name

Kern & Stelly Medientechnik GmbH

Website

https://kern-stelly.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Kern & Stelly Medientechnik is a Hamburg-based B2B-only distributor of professional AV technology (projectors, displays, LED walls, conferencing, audio) sold exclusively to registered trade partners across Germany, Austria, and CEE, with a recurring Protect Plus service overlay.

Ownership category

akta.pro rank

Product category

Professional AV Equipment Distribution

akta.pro primary industry

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

• AV equipment distribution
• Projector wholesale
• Digital signage supply
• Professional display distribution
• Video conferencing distribution

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Hardware Distribution: Primary revenue from distribution of projectors, professional displays, LED walls, audio/video conferencing equipment, signal management, and accessories to registered trade partners. Revenue is generated through product sales at dealer (HEK) pricing with volume/project discounts available.
2. Protect Plus Extended Warranty Services: Premium after-sales service contracts for equipment protection, support case management, and extended warranty coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Kern & Stelly Medientechnik GmbH distributes professional audiovisual equipment — including projectors, large-format displays, LED walls, document cameras, projection screens, audio/video conferencing systems, professional audio systems, signal management and AV-over-IP equipment — exclusively to registered trade partners, system integrators and AV specialist planners (Fachhandel) across Germany, Austria and CEE at dealer (HEK) pricing. The company complements the hardware portfolio with Protect Plus extended warranty services, manufacturer repair coordination, project pricing requests and a virtual showroom.

Product overview

Kern & Stelly Medientechnik is a B2B-only AV distributor and wholesaler operating exclusively through registered trade partners (resellers, system integrators). The product portfolio is organized into a broad portfolio of discrete, brand-distribution categories rather than a unified software platform. The core offering spans 15+ product categories: projectors/beamers (from Barco, BenQ, Epson, NEC, Sony, ViewSonic; exclusive for Hitachi in Germany), large format displays and flat panel screens (Samsung, Sharp/NEC, LG, BenQ, SMART, Promethean, Sony), LED video walls (Absen, Leyard, LG, NEC, Sony, ViewSonic), document cameras/visualizers (ELMO, Epson, Promethean, SMART, AVer), projection screens (Projecta), audio & video conferencing end-to-end solutions (Barco ClickShare, Yealink, Poly, Neat, Jabra, Nureva, Vaddio), professional audio systems (Shure, Biamp, Sennheiser, Audinate/Dante, Yamaha), signal management/AV-over-IP (Atlona, tvONE, Luxul, Netgear AV switches), room & desk booking (Evoko), digital signage & IPTV (BrightSign, connectSignage, Visionary), media control/room automation (Atlona Velocity, Biamp, CUE, StackControl), AV racks & technical furniture (Middle Atlantic Products, Chief, Regout), power management (SurgeX), interactive whiteboards (Promethean, SMART), and accessories (Chief/SMS mounts, replacement lamps, lenses, cables). Services layered on top include Protect Plus premium warranty/support, manufacturer repair coordination, project pricing request forms, a virtual showroom, projector distance calculator, and technical consulting for AV planners. The company operates in Germany (headquarters in Hamburg), Austria, and Central/Eastern Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Projectors (Projektoren) Professional projectors (laser and lamp-based) for trade partners targeting business, education and multimedia installations.
• Large Format Displays Large format professional displays and flat panel screens, both standard and touch-enabled, for corporate, education and digital signage applications.
• LED Walls / LED Solutions Indoor and outdoor LED video wall panels, packages and all-in-one LED walls for trade partners.
• Document Cameras (Dokumentenkameras / Visualizers) Document cameras and visualizers for classroom, conference and presentation use, including supporting accessories.
• Projection Screens (Leinwände) Projection screens for trade partners, including motorized, manual, fixed frame and roll-down screens plus interactive dry-erase screens.
• Audio & Video Conferencing Solutions End-to-end audio and video conferencing solutions for meeting rooms including all-in-one cameras, speakerphones, microphones, signal management and wireless presentation systems.
• Professional Audio Systems (Audiosysteme) Professional audio systems including conference microphones, DSP, wireless systems, Dante networking, speakers, amplifiers and accessories for AV installations.
• Signal Management / AV-over-IP Signal management equipment for AV distribution and processing including AV-over-IP, switchers, extenders, network switches and presentation systems.
• Room and Desk Booking Systems Room and desk booking systems including Evoko Room Manager and Evoko Liso for conference room and workspace scheduling.
• Table Connection Panels Table connection panels for conference tables providing integrated AV connectivity at the meeting room table.
• Digital Signage & IPTV Digital signage players and IPTV gateways, encoders and servers for digital signage content delivery and management.
• Media Control / Room Automation Media control and room automation platforms for AV/IT integration in meeting and learning spaces.
• AV Racks & Technical Furniture Professional AV racks and technical furniture including freestanding, mobile, pull-out, special-purpose racks and configuration furniture.
• AV Accessories (Zubehör) AV accessories including mounts, replacement lamps, lenses, cables, cases and theft protection devices.
• Power Management Solutions Power management including UPS, PDUs and power protection devices for professional AV installations.
• Interactive Whiteboards Interactive whiteboards and panels from Promethean and SMART for education and corporate environments.
• Protect Plus Premium Support Service Premium extended warranty and support service that protects projectors, displays, document cameras, interactive boards and AV accessories beyond standard manufacturer warranties, sold to trade partners.
• Manufacturer Repair Service Coordination Coordination of manufacturer warranty and repair services for distributed AV brands, with RMA handling and service hotline routing for trade partners.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Partnerships

26 partnerships are on record, tiered core, major and minor.

• HitachicoreChannel Partner/ Reseller/ DistributorExclusive distributor of Hitachi products in Germany. The company states it has helped establish the Hitachi brand in the presentation technology market together with the trade channel.
• EvokocoreChannel Partner/ Reseller/ DistributorOne of two wholesale partners (Großhandelspartner) for Evoko room booking systems (Evoko Room Manager, Evoko Liso) in the DACH region.
• EpsonmajorChannel Partner/ Reseller/ DistributorMajor distribution partner for Epson projectors including business and education segments, with dedicated Digital Pakt Schule initiative.
• NECmajorChannel Partner/ Reseller/ DistributorMajor distribution partner for NEC projectors and displays. Sharp now handles NEC product support and warranty claims.
• SharpmajorChannel Partner/ Reseller/ DistributorMajor distribution partner for Sharp displays and projectors, including consolidated Sharp/NEC portfolio under unified brand.
• SamsungmajorChannel Partner/ Reseller/ DistributorAuthorized distribution partner for Samsung commercial displays and digital signage solutions.
• PrometheanmajorChannel Partner/ Reseller/ DistributorMajor distribution partner for Promethean interactive whiteboards and displays for education.
• SMART TechnologiesmajorChannel Partner/ Reseller/ DistributorMajor distribution partner for SMART interactive displays and collaboration solutions.
• BarcomajorChannel Partner/ Reseller/ DistributorDistribution partner for Barco projectors and ClickShare wireless presentation systems.
• BenQmajorChannel Partner/ Reseller/ DistributorMajor distribution partner for BenQ projectors and professional displays.
• SonymajorChannel Partner/ Reseller/ DistributorDistribution partner for Sony professional displays and projectors.
• LGmajorChannel Partner/ Reseller/ DistributorDistribution partner for LG business displays and LED walls.
• AtlonamajorChannel Partner/ Reseller/ DistributorDistribution partner for Atlona signal management and AV over IP solutions.
• BiampmajorChannel Partner/ Reseller/ DistributorDistribution partner for Biamp audio processing, conferencing, and media control solutions.
• BrightSignmajorChannel Partner/ Reseller/ DistributorDistribution partner for BrightSign digital signage media players.
• NurevamajorChannel Partner/ Reseller/ DistributorDistribution partner for Nureva audio conferencing systems.
• Poly (Plantronics)majorChannel Partner/ Reseller/ DistributorDistribution partner for Poly video conferencing systems and headsets.
• JabramajorChannel Partner/ Reseller/ DistributorDistribution partner for Jabra audio and video conferencing solutions.
• YealinkmajorChannel Partner/ Reseller/ DistributorDistribution partner for Yealink video conferencing equipment.
• ZoommajorChannel Partner/ Reseller/ DistributorDistribution partner for Zoom collaboration software and certified hardware solutions.
• NetgearmajorChannel Partner/ Reseller/ DistributorDistribution partner for Netgear network switches in the AV-over-IP ecosystem, including M4250 AV-Line series.
• AbsenmajorChannel Partner/ Reseller/ DistributorDistribution partner for Absen LED wall solutions.
• CanonmajorChannel Partner/ Reseller/ DistributorDistribution partner for Canon projectors including XEED and LX series.
• Legrand AV (Chief, Middle Atlantic Products, Projecta, Vaddio, Luxul)majorChannel Partner/ Reseller/ DistributorDistribution partner for Legrand AV Division products including Chief mounting solutions, Middle Atlantic (MAP) racks, Projecta screens, Vaddio cameras, and Luxul network equipment.
• Midwich GroupcoreStrategic or Co-development PartnerParent company affiliation. Midwich is a specialist AV distributor operating across Europe. Kern & Stelly operates as part of the Midwich Group with access to the Consultant Connect platform and CEE (Central and Eastern Europe) market coverage through the Midwich-CEE subsidiary.
• Midwich CEEminorStrategic or Co-development PartnerCentral and Eastern Europe operations unit of Midwich Group, with dedicated Key Account Manager Paweł Zmarlak serving CEE region markets.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Macnica: Japan-headquartered specialist AV, broadcast, and imaging distributor operating globally with deep pro-AV and presentation technology focus. Comparable in specialist AV distribution positioning and multi-vendor portfolio strategy.
• Also Group: Swiss-based broadline IT and AV/UC distributor operating across DACH and Europe, serving resellers with a portfolio that includes projectors, displays, and UC solutions. Most directly comparable European specialist-to-broadline AV distributor with similar reseller-channel focus.
• Exertis (DCC Technology): European specialist AV and consumer electronics distributor (part of DCC plc) with operations across UK, Ireland, and continental Europe including Germany. Directly comparable in product portfolio, channel model (reseller/system integrator focus), and AV specialization.

Broad incumbents

• Ingram Micro: Global IT and AV distributor with broad portfolio including pro-AV, UCC, and display products sold through resellers. Not a specialist AV-only distributor but competes for the same reseller wallet and represents a scale benchmark for the broader distribution landscape.
• Rexel: France-headquartered global electrical and digital infrastructure distributor with growing AV and building technology practices across Europe. Competes at the broader infrastructure level for electrical/AV channel customers rather than specialist AV reseller share.
• TD SYNNEX: Global IT and AV distributor (merged with Westcon-Comstor) with significant pro-AV and UCC practice. Competes with Kern & Stelly for the same vendor relationships (Cisco, Poly, Logitech) and reseller customers across DACH.

Others

• Conrad Electronic: Germany-headquartered broadline electronics distributor with significant B2B presence in components, test equipment, and AV accessories. Adjacent rather than directly competing — broader catalog, less specialist AV depth — but competes for some German reseller spend.

Regional players

• Dexon (Dexon Hungary): Hungarian-headquartered specialist AV distributor serving Central and Eastern Europe with presentation, digital signage, and conference room products. Comparable in product mix and specialist positioning but operates primarily in CEE rather than DACH core markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@KernStellyMedientechnik
• LinkedInlinkedin.com/company/kern-stelly-medientechnik-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kern & Stelly Medientechnik