Atelier de la Flor

What Atelier de la Flor does

Atelier de la Flor is a privately held Valencia-based florist (Atelier de la Flor Decoración y Eventos, SL, founded 2007) that sells fresh and dried/preserved flowers, floral arrangements, and botanical gifts through an omnichannel model combining a Sylius-based e-commerce platform with five physical retail points in central Valencia (two owned boutiques on Calle Micer Mascó, an experience showroom on Calle Cirilo Amorós, and two concessions inside El Corte Inglés department stores, plus a point at Hotel Only You Valencia). The company serves individual consumers for home décor, gifting, and seasonal occasions, as well as wedding couples and corporate event clients requiring bespoke floral decoration, and a workshop participant segment through hands-on floral arrangement classes.

The product portfolio is organized into two core categories — Flor Natural (fresh cut flowers, bouquets, vases, baskets, wooden boxes) and Flor Seca (dried and preserved flowers) — with named SKUs spanning price points from approximately €15 to €120. The technology stack is conventional open-source e-commerce: Sylius on PHP/Symfony, Dinacode CDN for image delivery, zone-based shipping logic for Valencia city, Valencia metro, and rest of Spain, and SSL-secured payment processing via VISA/MasterCard, Google Pay, and Apple Pay. No proprietary technology, AI features, or mobile applications are disclosed.

Revenue is generated through four streams: one-time product sales (the majority), a recurring monthly flower subscription service starting at €36/month, full-service wedding and corporate event decoration (one-time project-based), and floral workshop vouchers at €75 per unit. Distribution is exclusively domestic within Spain (Peninsula and Balearic Islands), with 24–48 hour delivery in Valencia capital. The company has 14 employees and operates without disclosed institutional funding.

Name

Atelier de la Flor

Legal name

Atelier de la Flor Decoración y Eventos, SL

Website

https://atelierdelaflor.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Atelier de la Flor is a Valencia-based florist that sells fresh and preserved flowers, designs weddings and corporate events, and offers floral workshops via five physical locations and a Sylius e-commerce platform serving Spanish consumers.

Ownership category

akta.pro rank

Product category

Floral Retail and Event Design

NAICS

Florists (45931)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Fresh cut flowers
• Dried flower arrangements
• Wedding floral design
• Flower subscription service
• Floral arrangement workshops

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Fresh & Dried Flowers): Direct sale of fresh cut flowers, dried/preserved flowers, floral arrangements (bouquets, baskets, vases, boxes), and botanical gift items through the online store and physical boutiques. Products range from individual stems and small bundles to elaborate crafted arrangements.
2. Subscription Service: Monthly or bi-weekly flower subscription delivering fresh seasonal bouquets or field essence arrangements to customers' homes. One-time order with recurring automated delivery. Starting at €36/month for monthly delivery of selected flowers.
3. Wedding & Event Decoration: Full-service floral decoration for weddings and corporate events, including bridal bouquets, ceremony arrangements, table centerpieces, and custom installations. Personalized service with consultation and custom design.
4. Floral Workshops: Sale of gift vouchers for floral arrangement workshops held at the Atelier Home location (Calle Cirilo Amorós 77, Valencia). Participants receive materials, tools, technique instruction, and take home their creation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Atelier de la Flor is a Valencia-based florist that designs, sources, and sells fresh cut flower arrangements (Flor Natural) and dried/preserved flower products (Flor Seca) through an e-commerce store and five physical boutiques. Beyond retail flower sales, the company provides full-service floral decoration for weddings and corporate events, hosts hands-on floral arrangement workshops at its Atelier Home venue, and operates a recurring monthly flower subscription service (Suscripción Atelier de la Flor).

Product overview

Atelier de la Flor is a Valencia-based florist offering a comprehensive range of fresh flowers (Flor Natural), preserved/dried flowers (Flor Seca), and event services. The product portfolio centers on two core categories: fresh cut flower arrangements including bouquets (Ramo pitiminí, Ramo Yellow, Ramo Coral, Ramo de rosas Valencia, Ramo de Temporada), vases (Jarrón Huerta, Jarrón Pradera, Jarrón Vitamina, Jarrón Salvaje), baskets (Cesta Yellow, Cesta Amara), botanical bags (Bolso Botánico, Flower Bag), and wooden boxes (Cajita de flores, Cajita Rosas Rojas); and dried/preserved flower products (Ramo campestre, Ramo Sunset, Ramo Bella, Le Cabasset, Capazo Carmen, Cesto Claro, La Jardinera, Cesta Aroma, Pitiminí Preservada, Lavanda). Additional offerings include a monthly flower subscription service, floral arrangement workshops, and complete wedding/event decoration services. The company operates an e-commerce platform enabling online flower purchases with home delivery in Valencia and across Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Flor Natural (Fresh Cut Flowers)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• El Corte InglésminorChannel Partner/ Reseller/ DistributorAtelier de la Flor operates in-store flower sales points within two El Corte Inglés department stores in Valencia — at the Colón and Avda Francia locations. Products are sold on consignment/retail concession basis within the department store, giving the brand access to high-footfall retail locations and broader customer reach in Valencia.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bloom & Wild: Modern UK-founded online florist pioneering letterbox flowers and a digitally-led brand experience. Comparable as a digitally-native florist with subscription, gifting and bouquet products, though serving different geographies.
• The Bouqs Company: US-based farm-to-doorstep online florist emphasizing sustainability and direct sourcing. Comparable digitally-led subscription and curated bouquet model with similar sustainability narrative.
• Colvin: Barcelona-born online florist operating across Southern Europe with subscription and direct delivery. Comparable DTC florist model with similar product catalog and subscription mechanics.

Regional players

• Euroflorist: Pan-European floral delivery network operating across multiple countries. Comparable as a multi-country florist delivery player, though with a broader European rather than Spain-specific footprint.

Direct peers

• FloraQueen: International online florist shipping across Europe including Spain. Directly comparable online flower delivery, bouquet catalog, and event-oriented product offering.
• Interflora España: Spain's leading floral delivery network connecting local florists for nationwide and international orders. Directly comparable to Atelier's omnichannel retail + delivery model serving the Spanish market.
• Aquarelle: Online florist with strong Iberian presence offering fresh bouquets, subscriptions and same/next-day delivery. Closely overlaps Atelier's e-commerce florist, subscription and gifting proposition.

Broad incumbents

• FTD Companies: Historic US florist network and e-commerce brand (FTD, ProFlowers). Comparable as an established multi-brand floral retailer with e-commerce and subscription components, though serving primarily the US market.
• Teleflora: Major US floral network connecting thousands of local florists for delivery. Comparable as an established florist network with retail + delivery model, though operating at much larger scale and different geography.
• 1-800-Flowers.com: Large US-based multi-brand gifting and floral retailer with broad product portfolio. Comparable only at the high level as a multi-channel gift and floral e-commerce operator, not as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atelier-de-la-flor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atelier de la Flor