Atlanta Specialized Care

What Atlanta Specialized Care does

Atlanta Specialized Care is a privately held outpatient mental health practice headquartered in the Atlanta metro area, operating two clinical locations in Dunwoody (1730 Mount Vernon Road) and Alpharetta (6782 Jamestown Drive), Georgia. Founded and led by Tatiana Matthews, MS, LPC, CRC, the practice employs approximately 10 therapists/clinicians alongside 2 office managers and a counseling intern, with multidisciplinary credentials spanning psychiatry, psychiatric nurse practice, licensed professional counseling, and clinical social work. Services are delivered to individuals, couples, families, children, and adolescents, with specialty focus on complex and treatment-resistant mental health conditions including anxiety, depression, OCD, bipolar disorder, trauma, ADHD, autism spectrum disorders, substance use, and chronic mental illness.

The practice operates on a self-pay (out-of-network) revenue model, providing superbills with CPT and ICD-10 codes for patients to pursue out-of-network insurance reimbursement. Core revenue streams include individual, group, couples, and family therapy; psychiatric evaluation and medication management (with GeneSight pharmacogenomic testing for medication selection); objective ADHD testing using the FDA-cleared TOVA Test at approximately $250 per evaluation; and Rapid Access Assessments providing urgent mental health evaluations within one business day. Therapeutic modalities offered include CBT, DBT, EMDR, ERP, and brainspotting, alongside newer offerings such as the Safe and Sound Protocol, neurodiverse couples therapy, and vocational rehabilitation services.

Go-to-market is direct-to-consumer combined with community-led outreach. Patients access services via phone, online appointment forms, and the Valant-powered Patient Portal, with both in-person and telehealth delivery options. Marketing channels emphasize educational blog content and organic social presence (Facebook, Instagram, TikTok) rather than paid advertising, and the practice sustains a professional referral network including school counselors, physicians, other mental health providers, and partnerships such as Caron Atlanta. The practice holds LegitScript certification and is HIPAA-compliant, and the founder is an alumna of the Goldman Sachs 10,000 Small Businesses program.

Name

Atlanta Specialized Care

Legal name

Atlanta Specialized Care

Website

https://atlantaspecializedcare.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlanta Specialized Care is a private, self-pay outpatient mental health practice in the Atlanta metro area (Dunwoody and Alpharetta, GA) providing therapy, psychiatry, ADHD testing, and urgent Rapid Access Assessments to individuals, couples, families, and adolescents with complex and treatment-resistant mental health conditions.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFAGAM

Integrated Primary Care in Behavioral Health Settings

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

Keywords

• Outpatient mental health
• Psychiatric evaluation
• Individual therapy
• Medication management
• ADHD testing

Headquarters

HQ city

Atlanta (Dunwoody)

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Outpatient Therapy Services: Individual, group, couples, and family therapy sessions billed at time of service. Self-pay model where patients pay out-of-pocket; practice provides superbills for out-of-network insurance reimbursement submission by patients.
2. Psychiatric Services: Psychiatric evaluation, medication management, and integrated treatment planning. Provided by psychiatrists and psychiatric nurse practitioners with medication prescriptions managed and monitored over time.
3. ADHD Testing Services: Comprehensive ADHD assessment including TOVA testing, clinical review, and written summary. Priced at approximately $250 per evaluation.
4. Rapid Access Assessments: Urgent psychiatric evaluations within 1 business day including triage call, comprehensive biopsychosocial evaluation, and care coordination. Free initial triage call with fee-based comprehensive assessment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Atlanta Specialized Care is an outpatient mental health practice that provides individualized counseling, psychiatric evaluation, medication management, and specialized assessments (including ADHD testing and urgent Rapid Access Assessments) to individuals, couples, families, children, and adolescents. Services are delivered by licensed therapists, psychiatrists, and psychiatric nurse practitioners using evidence-based modalities such as CBT, DBT, EMDR, ERP, and brainspotting, primarily on a self-pay basis across two Atlanta-metro office locations.

Product overview

Atlanta Specialized Care is a mental health practice offering individualized counseling, psychiatric evaluation, and medication management services primarily in the Atlanta and Alpharetta, Georgia areas. The core offering centers on mental health counseling for conditions including anxiety, depression, bipolar disorder, trauma, OCD, neurodiversity, and ADHD, provided through individual, family, couples, and group therapy formats. The practice integrates psychiatric services for medication management, including GeneSight genetic testing for personalized medication selection. Specialty services include ADHD testing using the FDA-cleared TOVA Test, and Rapid Access Assessments providing urgent mental health evaluations within one business day. Therapeutic modalities offered include Brainspotting, CBT, DBT, EMDR, and ERP therapy. The practice operates on a self-pay basis, providing superbills for out-of-network insurance reimbursement. Services are delivered in-person at two Georgia locations or via secure telehealth platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Counseling/Therapy

Quantifiable outcome

• Urgent mental health evaluations completed within 1 business day of initial contact
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Charlie Health: Virtual intensive outpatient program for teens and adults with complex mental health needs including treatment-resistant cases. Overlaps with ASC's treatment-resistant positioning but operates virtually with PHP/IOP intensity.
• Talkiatry: Online psychiatry practice offering psychiatric evaluation and medication management. Comparable on the psychiatric care component of ASC's integrated offering, though therapy-light.
• Cerebral: Online mental health platform providing therapy and medication management for anxiety, depression, and ADHD. Comparable to ASC's telehealth + psychiatry + therapy model, though delivered virtually at scale.

Broad incumbents

• LifeStance Health: Large publicly-traded outpatient mental health platform with hundreds of locations offering therapy, psychiatry, and specialized services. Broad incumbent comparable in service mix but operating at vastly greater scale.
• Lyra Health: Employer-sponsored mental health benefits platform offering therapy and psychiatry via in-person and virtual care. Broad incumbent serving overlapping patient needs but through employer contracts rather than direct consumer.

Others

• Alma: Provider network and practice-management platform helping independent therapists accept insurance and run practices. Comparable ecosystem participant to ASC's self-pay practice model, though operating as infrastructure rather than direct care.
• Headway: Network and platform enabling mental health providers to accept insurance and grow practices. Comparable as an enabler of outpatient therapy practices, directly relevant to ASC's insurance-acceptance decision.

Direct peers

• Two Chairs: Outpatient therapy practice operating multiple physical locations with a therapy-first model, evidence-based modalities, and integrated care. Most directly comparable to ASC in service model and clinical depth.
• Ellie Mental Health: Franchise-based outpatient mental health practice with multiple locations offering therapy, psychiatry, and specialized programs. Comparable as a multi-location outpatient therapy provider.
• Thriveworks: Multi-state outpatient mental health practice offering therapy, psychiatry, and ADHD testing across many locations. Directly comparable as a clinic-based outpatient provider serving similar patient needs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AtlantaSpecializedCare
• Instagraminstagram.com/atlantaspecializedcare/?hl=en
• TikToktiktok.com/@atlantaspecializedcare
• LinkedInlinkedin.com/company/atlanta-specialized-care

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Specialized Care