ATTITUDE++

What ATTITUDE++ does

ATTITUDE++ (attitudeplusplus.fr) is a French-language editorial content platform focused on the effects of CBD on mood, anxiety, depression, sleep, and general well-being. It is operated from Nice, France by a small team of six and targets French-speaking wellness consumers who are looking for scientifically grounded, non-exaggerated information about cannabidiol. The site curates and publishes articles referencing clinical studies, peer-reviewed research, and user testimonials, organized around topical clusters covering CBD mechanisms (endocannabinoid system, serotonin pathways), consumption methods, dosage, and the legal landscape in France and other jurisdictions.

The platform's core technology is its content architecture: a topical cluster of long-form, FAQ-augmented articles interlinked across subcategories and designed to capture organic search traffic. Each article functions as a top-of-funnel asset, while internal references and the platform's logo link route readers to the affiliated Olikana brand (olikana.com) for product purchases. There is no proprietary software, app, or AI component disclosed; the differentiation rests on editorial positioning (scientific rigor, avoidance of commercial exaggeration) rather than technical infrastructure.

ATTITUDE++ monetizes indirectly via two streams: (1) content-driven affiliate/referral traffic to the Olikana product catalog (oils, capsules, gummies, topicals), and (2) audience-reach monetization through display advertising or sponsored CBD content. The company does not sell products or set pricing directly. The platform claims to be "trusted by thousands of readers," but no revenue, ARR, traffic, or conversion figures are disclosed, and no funding history, ownership structure, or financial backers are present in the available data.

Name

ATTITUDE++

Website

https://attitudeplusplus.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ATTITUDE++ is a French-language editorial content platform that publishes scientifically referenced articles on CBD and mood, serving French-speaking wellness consumers and routing purchase-ready readers to the affiliated Olikana CBD brand.

Ownership category

akta.pro rank

Product category

Cannabis/CBD Wellness Content

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

akta.pro secondary industries

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), Health & Wellness (Vitamins, Supplements, OTC) DTC (CRAFACAC)

Keywords

• CBD education content
• Cannabis wellness publishing
• CBD mood information
• Cannabidiol research content
• French CBD content platform

Headquarters

HQ city

Nice

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Content-driven affiliate/referral: ATTITUDE++ operates as an informational hub linking to the Olikana brand (olikana.com) for product sales. The platform monetizes through content that drives traffic and conversions to the Olikana product catalog, functioning as an affiliate content site rather than a direct e-commerce entity.
2. Educational content and SEO traffic monetization: The platform generates organic search traffic around CBD wellness topics (anxiety, depression, sleep, dosage) and monetizes through audience reach, potentially via display advertising or sponsored content related to CBD products and wellness.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ATTITUDE++ (attitudeplusplus.fr) is a French-language educational content platform that publishes scientifically referenced articles on the effects of CBD (cannabidiol) on mood, anxiety, depression, stress, sleep, and overall emotional well-being. The platform aggregates clinical research, endocannabinoid system mechanisms, dosage guidance, and CBD legality information for French-speaking consumers, and functions as a content-to-commerce gateway that directs readers to the Olikana CBD product brand (olikana.com) for purchases.

Product overview

ATTITUDE++ (attitudeplusplus.fr) is an informational and educational platform about CBD (cannabidiol) and its effects on mood, anxiety, depression, and overall well-being. The website provides scientifically-grounded content covering CBD mechanisms of action, consumption methods, regulations, and wellness applications. It is a content/editorial platform rather than a product-selling company.

Differentiator

Problem solved

Functional benefit

Products and services

• ATTITUDE++ CBD et Humeur Content Platform

Quantifiable outcome

• Trusted by thousands of readers for reliable CBD information

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• OlikanacoreStrategic or Co-development PartnerATTITUDE++ is the informational content platform associated with the Olikana CBD brand (olikana.com). The website's logo links directly to Olikana, and the brand is referenced as the trusted source for CBD products. ATTITUDE++ serves as the content marketing arm of Olikana, providing scientifically rigorous educational material on CBD and mood that drives consumers to the Olikana product catalog. The platform explicitly references Olikana as the product source, creating an integrated content-to-commerce ecosystem between the two entities.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Olikana: Olikana is the CBD e-commerce brand directly affiliated with ATTITUDE++; the platform functions as Olikana's content marketing and referral channel. As the partner brand whose product catalog ATTITUDE++ funnels readers into, it is the closest functional peer in the content-to-CBD-commerce stack.
• Project CBD: Project CBD is a non-profit educational platform that publishes rigorous, science-grounded content on cannabidiol and the endocannabinoid system. Directly comparable to ATTITUDE++'s scientific, non-commercial editorial positioning, though English-language and broader in scope.
• CBD Oracle: CBD Oracle is a CBD-focused content and review site that monetizes through affiliate links to CBD brands. Closely comparable to ATTITUDE++'s content-to-affiliate monetization model in the CBD wellness category, though English-language and operating in the US market.

Broad incumbents

• Weedmaps: Weedmaps is a leading cannabis discovery marketplace combining editorial content, retailer listings, and brand information. Comparable to ATTITUDE++ as a content-led cannabis/CBD audience platform, though at vastly larger scale, primarily North American, and covering the broader cannabis category.
• Endoca: Endoca is a European CBD wellness brand with its own e-commerce storefront and educational content about CBD. Comparable to ATTITUDE++'s positioning in the European CBD wellness category, but as a vertically integrated brand rather than a content-led funnel.
• Charlotte's Web: Charlotte's Web is a major US CBD wellness brand selling oils, capsules, gummies, and topicals, with associated educational content on CBD for mood and sleep. Comparable to ATTITUDE++ in the CBD-for-wellness category and product mix, though much larger and US-focused.
• Leafly: Leafly is a large cannabis information and discovery platform with editorial content, strain data, and retailer referrals. Comparable to ATTITUDE++ as a content-led cannabis/CBD discovery funnel, but operating at much greater scale, primarily in North America, and covering a broader cannabis category beyond CBD mood/wellness.
• Cibdol: Cibdol is a European CBD producer and retailer offering oils, capsules, cosmetics, and topicals with its own educational content on CBD. Comparable as a European CBD content-and-commerce player, though operating at brand scale rather than content-site scale.

Regional players

• CannaConnection: CannaConnection is a European cannabis and CBD information platform with editorial content, strain and product information, and reviews. Comparable as a European CBD content authority, though it serves a broader linguistic footprint than ATTITUDE++'s French-only focus.

Emerging players

• CBDistillery: CBDistillery is a CBD wellness brand offering oils, capsules, topicals, and edibles with educational content about CBD benefits. Comparable to ATTITUDE++ in product mix and wellness positioning, though as a US-focused DTC brand rather than a French content platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/attitude-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATTITUDE++