Auguste

What Auguste does

Auguste (legal entity Auguste Tech SAS, RCS Grenoble 898 544 440) is a French SaaS company founded in 2021 that operates a managed social media content production platform. The company dispatches a curated network of 350–400 professional videographers to client sites across metropolitan France for 4-hour filming sessions, then uses AI to automatically transform raw footage into edited videos, branded visuals, GIFs, captions, and subtitles. Customers interact with the platform through four integrated modules — Content Production, Media Editing & Personalization, Editorial Calendar (AI-generated posting plans across LinkedIn, Instagram, and Facebook), and Publishing & Analytics — plus an optional Claude AI-powered Instagram messaging bot.

The product is sold as annual subscriptions in three tiers (Start at €1,290, Essential at €2,190, Pro at €3,990, excl. VAT) with optional add-ons (drone, teleprompter, extended shooting time). The go-to-market is sales-led, supported by a free 12-post lead magnet, with a secondary self-serve layer via app.auguste.video. The customer base of 200+ spans SMBs across artisan, restaurant, healthcare/coaching, leisure, marketing agency, and public service verticals, with selected enterprise and government accounts (Safran, Total, Armée de l'Air). Revenue mechanics combine recurring SaaS fees with usage-linked professional services (shoots, videographer coordination), creating a hybrid model. The team is approximately 20–23 people, founder-led by three childhood friends (Nicolas, Maxime, Julian) with Florian as CTO, headquartered in Montbonnot-Saint-Martin near Grenoble.

Name

Auguste

Legal name

Auguste Tech

Website

https://auguste.io

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Auguste is a French SaaS platform that combines a 350-400 videographer network with AI-driven editing, subtitling, and editorial calendar generation to produce and publish branded social media content for SMBs and select enterprise and government clients across metropolitan France.

Ownership category

akta.pro rank

Product category

Social Media Content Production

NAICS

Advertising Agencies (541810), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• AI video production
• Social media automation
• Content marketing services
• Video content creation
• Editorial calendar software

Headquarters

HQ city

Montbonnot-Saint-Martin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Annual Subscription - Start Plan: Annual subscription providing 1 professional shooting per year, 52+ media assets (including 12 edited videos), automated editing and personalization, autonomous launch. Starting at 1290 euros HT per year.
2. Annual Subscription - Essential Plan: Annual subscription providing 2 professional shootings per year, 104+ media assets (including 24 edited videos), advanced editing and personalization, guided launch. Starting at 2190 euros HT per year.
3. Annual Subscription - Pro Plan: Annual subscription providing 4 professional shootings per year, 208+ media assets (including 48 edited videos), expert editing and personalization, dedicated Customer Success Manager. Starting at 3990 euros HT per year.
4. Optional Add-ons: Additional services including drone footage, teleprompter, extended shooting time, and coordinator services at extra cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Auguste is a social media communication-as-a-service platform that dispatches professional videographers to client locations for 4-hour filming sessions and uses AI to automatically edit the footage into 12–48 ready-to-publish videos, photos, and GIFs per session. The platform then generates AI-written social media posts adapted for Instagram, Facebook, and LinkedIn, schedules them on a personalized editorial calendar, and publishes them automatically. Service is sold as an annual subscription with three tiers (Start €1,290, Essential €2,190, Pro €3,990), serving SMBs and enterprises across France.

Product overview

Auguste is a unified social media communication-as-a-service platform that combines professional video production with AI-powered automation. The platform operates through four integrated modules: Content Production (dispatching 350+ professional videographers for on-site filming), Media Editing & Personalization (AI-driven automatic montage with branding), Editorial Calendar (AI-generated posts and scheduling), and Publishing & Analytics (multi-platform distribution and performance tracking). Auguste is available in three subscription tiers: Start (€1,290/year), Essential (€2,190/year), and Pro (€3,990/year), each providing a set number of annual filming sessions, media assets, and publication frequencies. The Auguste Bot module provides AI-powered Instagram messaging automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Auguste (Social Media Communication Service) End-to-end social media communication service for French businesses: dispatches professional videographers for on-site 4-hour filming sessions and uses AI to automatically edit footage into 12–48 videos, photos, and GIFs per session, generate platform-tailored social posts, build editorial calendars, and publish on Instagram, Facebook, and LinkedIn. Sold as an annual subscription across three tiers.
• Content Production Service (Production de contenu) Auguste dispatches one of 350+ professional videographers to a customer's location for a 4-hour filming session, handling all logistics, equipment (cameras, microphones, lighting), and pre-interview preparation with AI-generated questions. Available to subscribers across all tiers as a defined number of sessions per year.
• Media Editing and Personalization (Montage des médias) AI-powered automatic video editing that produces branded content including subtitles, logos, brand colors, typography, and music, with a simplified editor for manual adjustments, subtitle translation in 100+ languages, and GIF creation. Transforms raw 4-hour shoots into ready-to-publish assets aligned to each customer's brand identity.
• Editorial Calendar (Calendrier éditorial) AI-generated personalized annual editorial calendars with pre-written posts aligned to each customer's strategy, automatic post variants adapted for LinkedIn, Instagram, and Facebook, optimal posting-time recommendations, and a self-service content import capability. Also accessible as a free 12-post PDF calendar via the lead-generation landing page.
• Publishing and Analytics (Diffusion et statistiques) One-click publishing to Instagram, Facebook, and LinkedIn with automatic optimization for best posting times, combined with a centralized analytics dashboard showing views, followers, engagement metrics, and content performance across all connected platforms.
• Auguste Bot AI-powered Instagram messaging bot that automatically analyzes incoming direct messages and generates appropriate personalized responses using Claude AI (Anthropic), with automated classification and routing of customer inquiries. Data transfers to Anthropic are governed by European Commission standard contractual clauses and user data is not used to train AI models.

Quantifiable outcome

• 30% average increase in conversion rate for customers
• +3 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Anthropic (Claude AI)coreTechnology or IntegrationAnthropic provides Claude AI technology powering the Auguste Bot automated response system for Instagram messages. Data transfers to Anthropic are covered by European Commission standard contractual clauses. User data is not used to train AI models.
• Meta Platforms (Instagram)coreTechnology or IntegrationInstagram API integration for automated message responses and content publishing. Meta receives messages for processing through their API.
• SynapsecoreStrategic or Co-development PartnerSynapse serves as the President (Présidente) of Auguste Tech SAS. Founding partners who have known each other since childhood.
• Videographers NetworkcoreStrategic or Co-development PartnerNetwork of 350-400 independent professional videographers across France who conduct on-site shoots for Auguste customers. They are managed by Auguste's coordination team.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vista Social: Social media management platform offering publishing, analytics, and AI assistant content tools. Similar mid-market SMB focus and end-to-end workflow coverage.
• Ocoya: AI-powered social media content creation platform that combines copywriting, scheduling, and analytics. Direct competitor in the AI-assisted SMB social-media workflow space Auguste occupies.
• InVideo: AI video generation and editing platform with templated, brand-customizable social videos. Competes with Auguste on the AI-driven video production layer for marketers.
• Lumen5: AI video creation platform that turns text and scripts into social-ready branded videos. Closest pure-software analog to Auguste's AI editing and personalization pipeline.
• ContentStudio: AI-assisted social media management, content planning, and analytics platform. Closely comparable feature set to Auguste's calendar, publishing, and analytics stack.
• Predis.ai: AI social media content generator producing posts, captions, and creatives for SMBs. Overlaps directly with Auguste's AI editorial calendar and post-generation modules.

Broad incumbents

• Sprout Social: Enterprise-oriented social media management suite with publishing, engagement, and analytics. A scaled incumbent whose product roadmap increasingly overlaps Auguste's SMB workflow.
• Hootsuite: Established social media management suite covering scheduling, analytics, and content workflows. A broader incumbent competing with Auguste for the same SMB and mid-market buyers.
• Buffer: Long-standing social media scheduling, publishing, and analytics platform for SMBs. Comparable positioning on the software side of the workflow Auguste automates.
• Later: Social media scheduling, publishing, and analytics platform with strong creator and SMB positioning. Competes on the planning/publishing layer that complements video creation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/auguste-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auguste