AUTOMATES
AUTOMATES is a managed IT services provider in National City, CA serving SMBs (40+ employees) across San Diego County on a flat-rate subscription model, with vertical specialization in legal, healthcare, and financial services.
- Company typePrivate
- Founded2014
- HeadquartersNational City, CA, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AUTOMATES does
AUTOMATES is a managed IT services provider (MSP) headquartered in National City, California, founded in 2014. The firm serves small and medium-sized businesses (SMBs) with 40 or more employees across San Diego County, with service coverage extending to Carlsbad, Chula Vista, Del Mar, and surrounding markets. Under CEO Tommy Thornton, the company employs approximately 13 people and operates a sales-led go-to-market, with Thornton personally driving new client acquisition through networking, referrals, and content marketing.
The company's core offering is comprehensive managed IT under a flat-rate subscription pricing model, covering network monitoring, IT support, backup, security, cloud hosting, and VoIP. It pursues deliberate vertical specialization — most notably in legal (with integration expertise across Clio, ProLaw, and Smokeball), healthcare (HIPAA-compliant IT), and financial services (FTC Safeguard Rules compliance), alongside adjacent verticals including insurance, private equity, construction, and professional services. Its product stack is built on standard third-party MSP tooling rather than proprietary platforms.
Business model mechanics center on recurring managed-services contracts with predictable monthly fees, supplemented by project and compliance work. The firm has received industry recognition (MSP Titans of the Industry Award), and customer acquisition relies on the CEO's personal brand, referral channels, and SEO-driven content — typical of a boutique, founder-led MSP rather than a scaled platform operator. No external funding, M&A activity, or inorganic growth events are evident.
AUTOMATES firmographics
Firmographics- Name
- AUTOMATES
- Legal name
- Automates
- Website
- https://automates.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AUTOMATES is a managed IT services provider in National City, CA serving SMBs (40+ employees) across San Diego County on a flat-rate subscription model, with vertical specialization in legal, healthcare, and financial services.
- Ownership category
- akta.pro rank
AUTOMATES industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)
- akta.pro secondary industries
- Network Management (LAN/WAN/Wi‑Fi) Services (BPAEABAD), Network Automation & Configuration Management Services (BPAEAEAJ), Service Catalog, Request Fulfillment & Self-Service Portals (BPAEAJAI)
Keywords
Where AUTOMATES is headquartered
LocationHeadquarters
- HQ city
- National City, CA
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AUTOMATES business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed IT Services (Subscription/Recurring): AUTOMATES generates primary revenue through flat-rate, all-inclusive managed IT services. Customers pay a predictable monthly fee covering help desk support, network monitoring, cybersecurity, cloud management, data backup, compliance consulting, and IT strategy. Pricing is customized based on business size, user count, infrastructure complexity, and specific service requirements. No hidden fees or hourly billing surprises.
- IT Buyer's Guide (Lead Magnet): Free downloadable guide providing IT pricing insights and vendor evaluation criteria, used as a lead generation tool to initiate customer relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-Inclusive Managed IT Services |
| Hybrid | Monthly | Customized Business IT Plans |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
AUTOMATES product offering
Product offeringCore offering
AUTOMATES is a Managed Service Provider (MSP) that delivers flat-rate, all-inclusive managed IT services to small and mid-sized businesses in San Diego County. Its core offering combines 24/7 proactive monitoring, help desk support, cybersecurity, cloud services, data backup and recovery, IT compliance consulting, and IT strategy under a single subscription contract, with onboarding driven by a free 15-minute discovery call and a proprietary 90-Point IT Systems Assessment.
Product overview
AUTOMATES is a managed IT services provider (MSP) offering a comprehensive suite of IT solutions for small to mid-sized businesses in the San Diego area. The company provides managed IT services as its core offering, supplemented by specialized cybersecurity services, cloud services, data backup and recovery, IT compliance, help desk support, Office 365 services, outsourced IT support, and VoIP phone systems. The portfolio includes the foundational Managed IT Services platform, Cybersecurity Services for threat protection, Cloud Services for cloud transitions, Data Backup & Recovery Services, IT Compliance Services for regulatory alignment, IT Help Desk Services, Office 365 Services, Outsourced IT Support, and VoIP Phone Systems. Additionally, AUTOMATES offers value-added services including a Free IT Buyer's Guide and a proprietary 90-Point IT Systems Assessment, all delivered through a flat-rate pricing model with 24/7 proactive monitoring and support.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed IT Services
Quantifiable outcome
- 60-minute guaranteed response time for all support requests
- +3 more outcomes
Companies that use AUTOMATES
Customer profileNamed customers2 records
Segments8 records
Ideal customer profiles3 records
AUTOMATES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
AUTOMATES partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- CliocoreLegal practice management software integration. AUTOMATES is adept at integrating Clio for law firms, enabling seamless case management, document handling, and legal workflow automation within their managed IT environment.
- ProLawcoreLegal practice management software integration. AUTOMATES integrates ProLaw for law firms requiring comprehensive legal billing, matter management, and document automation capabilities.
- SmokeballcoreLegal practice management software integration. AUTOMATES integrates Smokeball for law firms needing cloud-based legal practice management with automatic time tracking and workflow optimization.
- SplashtopcoreRemote support software provider enabling AUTOMATES to deliver secure remote desktop support for both Windows and Mac users. Download links provided for customer remote support sessions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AUTOMATES competitors and assessment
Company assessmentDirect peers
- IT Radix: IT Radix is a managed IT services provider serving SMBs with flat-rate, proactive IT management, cybersecurity, and compliance services closely mirroring AUTOMATES's GTM and service stack.
- Integris: Integris is a managed IT and cybersecurity provider serving SMB and mid-market customers across multiple U.S. regions, with comparable flat-rate pricing, regulatory compliance support, and 24/7 help desk positioning.
- Dataprise: Dataprise is a national managed IT, cybersecurity, and cloud services provider targeting mid-market and SMB customers, with a comparable flat-rate managed services model and regulated-vertical expertise.
- Corsica Technologies: Corsica Technologies is a San Diego-based managed IT and cybersecurity provider serving SMB and mid-market customers across Southern California, directly competing with AUTOMATES in the same geography and customer profile.
- Burwood Group: Burwood Group is a managed IT services, cloud, and cybersecurity provider serving SMB and mid-market organizations with comparable compliance-focused managed services and help desk offerings.
- Accudata Systems: Accudata Systems is an IT managed services and infrastructure provider serving SMB and mid-market customers with managed IT, cybersecurity, and cloud services comparable to AUTOMATES.
- Ntiva: Ntiva is a managed IT services and cybersecurity provider serving SMBs and mid-market customers nationwide with proactive monitoring, help desk, and cloud services closely aligned to AUTOMATES's offering.
- Ascend Technologies: Ascend Technologies is a managed IT, cloud, and cybersecurity provider focused on mid-market and SMB clients with comparable recurring managed services and compliance offerings.
- Intelligent Technical Solutions: ITS is a California-headquartered managed IT services and cybersecurity provider focused on SMBs across the Western U.S., offering flat-rate managed services, help desk, and compliance support comparable to AUTOMATES.
Emerging players
- Electric (Electric AI): Electric is an automation-led modern MSP targeting SMB customers with flat-rate IT support, security, and device management, competing with traditional MSPs like AUTOMATES via lower-cost delivery and a software-first stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AUTOMATES social profiles
Digital presenceAUTOMATES compliance and trust
Trust signalCompliance5 records
AUTOMATES financial estimates
Financial estimateRevenue estimate
Valuation estimate
AUTOMATES leadership team
Management profileNumber of profiles
Profiles1 record
AUTOMATES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AUTOMATES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AUTOMATES
What does AUTOMATES do?
AUTOMATES is a Managed Service Provider (MSP) that delivers flat-rate, all-inclusive managed IT services to small and mid-sized businesses in San Diego County. Its core offering combines 24/7 proactive monitoring, help desk support, cybersecurity, cloud services, data backup and recovery, IT compliance consulting, and IT strategy under a single subscription contract, with onboarding driven by a free 15-minute discovery call and a proprietary 90-Point IT Systems Assessment.
Is AUTOMATES a public or private company?
AUTOMATES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AUTOMATES founded?
AUTOMATES was founded in 2014. It employs 11 to 50 people.
Where is AUTOMATES based?
AUTOMATES is headquartered in National City, CA, United States, in the North America region.
How does AUTOMATES make money?
Two revenue lines are on record. Managed IT Services (Subscription/Recurring) is the primary driver. The others are IT Buyer's Guide (Lead Magnet).
Who are AUTOMATES's main competitors?
Direct peers on record are IT Radix, Integris, Dataprise, Corsica Technologies, Burwood Group, Accudata Systems, Ntiva, Ascend Technologies and Intelligent Technical Solutions. Electric (Electric AI) is listed as an emerging player.
Does AUTOMATES have an API?
No public API is recorded for AUTOMATES.
What industry is AUTOMATES in?
AUTOMATES's product category is Managed IT Services. Its primary akta.pro industry code is BPAEABAE, Cloud Managed Services (M365/Azure/AWS/GCP), with a secondary code of BPAEABAD, Network Management (LAN/WAN/Wi‑Fi) Services. Its NAICS code is 54151 and its SIC code is 7373.