Axe Factor Group
Axe Factor Pte. Ltd. operates Singapore's first and only urban indoor axe throwing facility at The Mess Hall on Sentosa, serving individual visitors, private groups, and corporate clients through per-session bookings, private venue rentals, and mobile pop-up experiences since August 2018.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingServices
Axe Factor Group firmographics
Firmographics- Name
- Axe Factor Group
- Legal name
- Axe Factor Pte. Ltd.
- Website
- https://axefactor.com.sg
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Axe Factor Pte. Ltd. operates Singapore's first and only urban indoor axe throwing facility at The Mess Hall on Sentosa, serving individual visitors, private groups, and corporate clients through per-session bookings, private venue rentals, and mobile pop-up experiences since August 2018.
- Ownership category
- akta.pro rank
Axe Factor Group industry classification
Industry- Product category
- Recreational Entertainment / Axe Throwing Facility
- NAICS
- Fitness and Recreational Sports Centers (71394)
- akta.pro primary industry
- Bungee Jumping & Swing/Rappel Experience Operators (THAAAKAK)
Keywords
Where Axe Factor Group is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Axe Factor Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Axe Throwing Sessions: Per-person hourly booking fees for axe throwing sessions at the Sentosa venue. Pricing varies by group size, with volume discounts for larger groups.
- Venue Rental for Events: Private event space rental for corporate events, team building, birthday parties, bachelor/bachelorette nights. Minimum 2 hours booking with capacity up to 60 pax.
- Mobile Pop-up Experiences: Mobile axe throwing experiences set up at events and partner venues, bundled with other attractions and activities.
- Merchandise Sales: Sale of Axe Factor branded merchandise through their online store.
- Gift Cards: Gift cards available for purchase through Giftano platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual booking (1 pax) |
| Unit Pricing | Pay-as-you-go | Small group (2-3 pax) |
| Unit Pricing | Pay-as-you-go | Medium group (4-5 pax) |
| Unit Pricing | Pay-as-you-go | Larger group (6-10 pax) |
| Unit Pricing | Pay-as-you-go | Private Event Venue Rental |
| Unit Pricing | Pay-as-you-go | Mobile Pop-up Bundle |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Axe Factor Group product offering
Product offeringCore offering
Singapore-based indoor axe throwing facility operating as Singapore's first and only indoor axe throwing range, founded in 2018. The company provides guided axe throwing sessions for individuals and groups, corporate team-building events, private venue hire, and mobile pop-up axe throwing experiences brought to client locations.
Product overview
Axe Factor operates Singapore's first and only indoor axe throwing range, established in 2018. The company offers three core experience products: the Axe Throwing Experience (general admission sessions with 6 secure lanes, expert coaching, and multiple game modes), Venue Rental for private events accommodating up to 60 guests, and Mobile Pop-up Bundles that bring axe throwing to off-site locations. The business serves individuals, groups, and corporate clients through a third-party ticketing platform (BeMyGuest) and also offers gift cards via Giftano and merchandise through Genesis Mall.
Differentiator
Problem solved
Functional benefit
Products and services
- Guided Axe Throwing Sessions
- Corporate Team Building Events
- Venue Rental for Private Events
- Mobile Pop-Up Axe Throwing Experiences
Quantifiable outcome
- Zero accident track record since 2018
- +1 more outcomes
Companies that use Axe Factor Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Axe Factor Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Axe Factor Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- BeMyGuestcoreBeMyGuest provides the ticketing infrastructure for Axe Factor's online booking system (tickets.axefactor.com.sg). Their platform powers the event booking, pricing tiers, and ticket management for axe throwing experiences.
- Cogent Land Capital Pte LtdcoreProperty owner of The Mess Hall Sentosa where Axe Factor operates. Mentioned in liability waiver forms as property owners.
- KlookcoreThird-party travel and experience booking platform listing Axe Factor axe throwing experiences for sale to consumers.
- TiqetscoreGlobal ticketing platform distributing Axe Factor experiences to tourists and local visitors.
- GlobalTixminorChannel partner for distributing Axe Factor tickets to consumers.
- GiftanominorGift card platform provider allowing customers to purchase Axe Factor gift cards.
- Slingshot SingaporeminorPartner venue for mobile pop-up axe throwing experiences at Clarke Quay location. Provides physical venue for temporary axe throwing setup.
- The Confetti BoothminorMobile pop-up bundle partner providing photo booth services (photostrips, AI cards, digital prints) bundled with axe throwing experiences.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Axe Factor Group competitors and assessment
Company assessmentDirect peers
- Kick Axe Throwing: New York-origin axe throwing operator with coached walk-in lanes and group bookings; directly comparable in target market (adults, groups, corporate) and service model.
- STACKED: Urban axe throwing venue operator with private event and league formats, overlapping Axe Factor's session-based product and corporate/celebration customer segments.
- Bury the Hatchet: US-based axe throwing chain with walk-in lanes, private events and food/beverage — a structurally similar recreational venue operator competing for the same group/corporate entertainment occasions.
- Bad Axe Throwing: Canada-origin urban axe throwing chain with multiple venues across North America; the most directly comparable operating model to Axe Factor's licensed, coach-led indoor axe throwing sessions.
- Urban Axes: US axe throwing venue operator offering coached sessions, leagues and private events in a comparable urban indoor format with similar group/corporate targeting.
- Heber Hatchets: Multi-location US axe throwing operator with leagues, walk-ins and group events; same recreational activity, same target customers and same venue-based monetization logic.
Broad incumbents
- Topgolf: Large-scale, multi-venue entertainment operator combining a sports activity (golf) with food/beverage and group experiences; addresses the same corporate team-building and casual group occasions as Axe Factor, but at significantly larger scale and broader scope.
- Flight Club Darts: Social darts bar concept that competes for the same group/corporate casual entertainment occasions, with venue-based gameplay, food/beverage and event hosting — an adjacent but functionally similar offering.
- Bounce Inc: Global trampoline/adventure park operator with venues across multiple countries; comparable as a multi-format recreational venue operator targeting families, groups and corporate events, though at materially larger scale and broader offering.
Regional players
- Holey Moley Golf Club: Mini-golf bar/entertainment venue operating in Singapore and APAC; competes for the same group, date-night and corporate casual leisure occasions in the same Singapore market but via a different core activity.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Axe Factor Group social profiles
Digital presenceAxe Factor Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Axe Factor Group leadership team
Management profileNumber of profiles
Axe Factor Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Axe Factor Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Axe Factor Group
What does Axe Factor Group do?
Singapore-based indoor axe throwing facility operating as Singapore's first and only indoor axe throwing range, founded in 2018. The company provides guided axe throwing sessions for individuals and groups, corporate team-building events, private venue hire, and mobile pop-up axe throwing experiences brought to client locations.
Is Axe Factor Group a public or private company?
Axe Factor Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Axe Factor Group founded?
Axe Factor Group was founded in 2018. It employs 1 to 10 people.
Where is Axe Factor Group based?
Axe Factor Group is headquartered in Singapore, Singapore, in the Asia region.
How does Axe Factor Group make money?
Five revenue lines are on record. Axe Throwing Sessions are the primary driver. The others are venue Rental for Events, mobile Pop-up Experiences, merchandise Sales and gift Cards.
Who are Axe Factor Group's main competitors?
Direct peers on record are Kick Axe Throwing, STACKED, Bury the Hatchet, Bad Axe Throwing, Urban Axes and Heber Hatchets. Broad incumbents are Topgolf, Flight Club Darts and Bounce Inc. Holey Moley Golf Club is listed as a regional player.
Does Axe Factor Group have an API?
No public API is recorded for Axe Factor Group.
What industry is Axe Factor Group in?
Axe Factor Group's product category is Recreational Entertainment / Axe Throwing Facility. Its primary akta.pro industry code is THAAAKAK, Bungee Jumping & Swing/Rappel Experience Operators. Its NAICS code is 71394.