Giftano
Giftano is a Singapore-based online gifting marketplace founded in 2014, aggregating gift cards from 250+ premium brands and 1000+ gift options for individual consumers and corporate clients, with instant Digital Gifting delivery via email or WhatsApp.
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Giftano does
Giftano is a Singapore-based online gifting marketplace founded in 2014 by Jesper Gustafsson, operating exclusively in Singapore with a 1-10 person team. The platform aggregates gift cards and vouchers from over 250 premium brand partners, alongside a catalogue of 1000+ gift options spanning experience gifts, flowers, hampers, personalised gifts, beauty and wellness, restaurant dining, workshops, and physical gifts. Its core technical proposition is a Digital Gifting system that delivers gifts instantly via email or WhatsApp with personalised greeting cards and unboxing animations — a capability Giftano claims to have introduced first in Singapore across all gift types — supplemented by registered post and same-day courier (for orders placed before 11 AM, with a service fee from S$25). Core products include the Giftano Card (a universal stored-value card redeemable across the merchant network with partial redemption), the Magic Card (a newer offering), and The Ultimate Gift Series (curated bundles of 30+ experiences or products with free delivery and 6-month validity).
Giftano's business model is transaction-based, earning a fee or margin on each gift card sale or product transaction routed through the marketplace. Pricing varies by brand and product, with gifts ranging from S$5 (e.g., Grab Ride, POPULAR book vouchers) to S$2,999 for premium items, and corporate bulk orders supported for 20+ pieces via company invoice, cheque, or bank transfer. The company runs a self-serve, product-led growth motion: customers browse, select, and purchase directly on giftano.com without sales intervention, with a dedicated corporate channel ([email protected]) for enterprise and bulk orders. Distribution is entirely through its owned e-commerce storefront, supported by content marketing (blog.giftano.com), SEO, Facebook, and TikTok. The company is privately held with no disclosed institutional investors, having raised approximately $845,187 in a single funding round dated 2019-11-15 with unknown investors.
Giftano firmographics
Firmographics- Name
- Giftano
- Legal name
- Giftano
- Website
- https://giftano.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Giftano is a Singapore-based online gifting marketplace founded in 2014, aggregating gift cards from 250+ premium brands and 1000+ gift options for individual consumers and corporate clients, with instant Digital Gifting delivery via email or WhatsApp.
- Ownership category
- akta.pro rank
Giftano industry classification
Industry- Product category
- Online Gift Marketplace
- NAICS
- Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (45942), Direct Mail Advertising (541860)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Gift Sourcing & Procurement (Local & Online) (HSACANAB)
- akta.pro secondary industries
- Corporate & Client Gifting Programs (HSACANAE), Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Scheduled/Subscription Gifting (Reminders & Recurring Sends) (HSACANAJ)
Keywords
Where Giftano is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Giftano business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Gift Card and Voucher Sales: Giftano acts as a marketplace aggregator, selling gift cards and vouchers from over 250 premium brand partners. The company earns a transaction fee or margin on each sale. Pricing varies by product, with some gifts starting from S$5 and reaching S$2,999.
- Digital and Physical Product Delivery: Sale of physical gift items including flowers, hampers, personalised gifts, and experience vouchers. Revenue is generated per transaction. Delivery options include free email/WhatsApp for certain items, and fee-based courier and post options.
- Corporate Bulk Purchase: Corporate clients purchase bulk gift cards and vouchers for employee rewards, client appreciation, and promotional purposes. Payment methods include company invoice, cheque, and bank transfer for orders exceeding 20 pieces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual Gift Purchases (Digital/Email Delivery) |
| Transaction based/ take rate | Pay-as-you-go | Gift by Post |
| Unit Pricing | Pay-as-you-go | Gift by Courier |
| Transaction based/ take rate | Pay-as-you-go | Corporate Bulk Purchase |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Giftano product offering
Product offeringCore offering
Giftano is an online gifting marketplace that aggregates gift cards, vouchers, experience gifts, flowers, hampers, and personalised gifts from over 250 premium brand partners in Singapore. The platform offers Digital Gifting for instant delivery via email or WhatsApp, alongside physical delivery options through registered post or courier, including same-day options. Giftano also operates corporate bulk-purchase channels for businesses seeking employee rewards, client appreciation gifts, and door gifts, with order thresholds and corporate invoicing.
Product overview
Giftano is a Singapore-based online gifting marketplace offering a unified platform with multiple interconnected product lines. The core offering centers on the Giftano Card (a universal stored-value gift card redeemable across 250+ premium brands) and The Ultimate Gift Series (curated experience bundles with free delivery). Supporting products include Digital Gifting (WhatsApp/email delivery with animations), Corporate Gifting Services (bulk purchase and custom corporate solutions for 20+ items), and a comprehensive marketplace spanning Gift Cards & Vouchers, Experience Gifts, Flower Delivery, Gift Hampers, Personalised Gifts, and Workshop Gifts. The platform also offers Magic Card as a new product variant. Delivery options include email, WhatsApp, registered post, and courier. The ecosystem serves both consumer (individual gifting) and B2B (corporate rewards) segments across Singapore.
Differentiator
Problem solved
Functional benefit
Brands
- Giftano Card: A universal gift card that enables the recipient to redeem any gift of their choice through a selection of over 1000+ gifts offered by over 250+ premium brands.
- Magic Card
- The Ultimate Gift
Products and services
- Giftano Card
Quantifiable outcome
- No quantifiable outcomes provided in source material.
Companies that use Giftano
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Giftano technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Giftano partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- Elements Wellness GroupcoreElements Wellness Group is a brand partner on Giftano's platform, offering spa gifts, wellness experiences, and facial treatments. Giftano sells gift cards and vouchers for Elements Wellness' services including massages, facials, and prenatal treatments across their Singapore outlets at ION Orchard, The Centrepoint, and 313@Somerset.
- GrabcoreGrab is a brand partner on Giftano's platform. Gift cards and vouchers for Grab (including Grab Ride and Grab Mart) are available for purchase through Giftano, starting from S$5.
- PS.CafecorePS.Cafe is featured as a brand partner on Giftano's platform, offering gift vouchers for one of Singapore's favourite local homegrown cafes.
- Lazada SingaporecoreLazada Singapore gift cards are available for purchase on Giftano's platform, providing customers with another popular e-commerce gifting option.
- MothercarecoreMothercare is a brand partner offering gift cards for new parents, promoted as 'the only gift card new parents ever need' on Giftano's platform.
- Sentosa Golf ClubcoreSentosa Golf Club is a premium brand partner featured on Giftano, offering gift cards for golfing experiences at what is described as 'the world's best golf club'.
- NOX - Dine in the DarkcoreNOX - Dine in the Dark is a brand partner on Giftano, offering unique fine-dining gift cards for Singapore's most unique dining experience in complete darkness.
- Axe FactorminorAxe Factor is a brand partner on Giftano, offering axe-throwing experience gifts. Axe Factor is described as Singapore's first axe-throwing range.
- JBL SingaporeminorJBL Singapore is a brand partner on Giftano, offering speakers, headphones, and audio equipment gift cards.
- Nike Stores SingaporeminorNike Stores Singapore is a brand partner on Giftano, offering athletic footwear and apparel gift cards.
- Starbucks SingaporeminorStarbucks Singapore is a brand partner on Giftano's platform, offering gift cards for the popular coffee chain.
- Cold StorageminorCold Storage is a brand partner on Giftano, offering supermarket and specialty mart gift vouchers.
- FairpriceminorFairprice is a brand partner on Giftano, offering online gift cards for Singapore's supermarket chain.
- Best Denki SingaporeminorBest Denki Singapore is a brand partner on Giftano, offering electronics store gift vouchers.
- UNA - Spanish Restaurant & BarminorUNA - Spanish Restaurant & Bar is a brand partner on Giftano, offering Spanish dining gift experiences.
- Aramsa The Garden SpaminorAramsa The Garden Spa is a brand partner on Giftano, offering spa gift vouchers and wellness experiences.
- Foot Locker Gift CardsminorFoot Locker is a brand partner on Giftano, offering global athletic footwear and apparel gift cards.
- TANGS SingaporeminorTANGS Singapore is a brand partner on Giftano, offering department store gift cards.
- Sephora SingaporeminorSephora Singapore is a brand partner on Giftano, offering e-gift cards that can be redeemed at sephora.sg.
- ShopeeminorShopee gift cards are available through Giftano, with instructions provided for redemption on Shopee's website and app.
- Qoo10minorQoo10 gift cards are available through Giftano, with redemption instructions provided for the Qoo10 platform.
- Amazon SingaporeminorAmazon Singapore gift cards are available for purchase through Giftano's platform.
- OSO RistoranteminorOSO Ristorante is a brand partner on Giftano, offering gift cards for the popular Italian fine-dining restaurant in Singapore.
- Royal AlbatrossminorRoyal Albatross is a brand partner on Giftano, offering sunset dinner cruises and tall ship experiences as gift options.
- DECATHLON SingaporeminorDECATHLON Singapore is a brand partner on Giftano, offering sport gear and equipment gift cards.
- Golden VillageminorGolden Village is a brand partner on Giftano, offering movie gift vouchers for cinema experiences in Singapore.
- CapitaLand MallsminorCapitaLand Malls is a brand partner on Giftano, offering eCapitaVouchers redeemable across CapitaLand shopping malls in Singapore.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Giftano competitors and assessment
Company assessmentDirect peers
- GrabGifts: Gift card and voucher offering within Grab's Singapore super-app, allowing users to send and redeem gift cards from partner brands. Direct competitor in Singapore's digital gift card space and partly a brand partner of Giftano.
- Raise: Online marketplace for buying and selling gift cards at discounted or face value, operating a multi-merchant aggregation model very similar to Giftano's gift card marketplace. Comparable in catalog aggregation and take-rate economics, though US-focused.
- RedBalloon: Experience-gifts marketplace offering curated experience vouchers (dining, adventures, wellness) redeemable across a network of merchant partners. Highly comparable to Giftano's 'Experience Gifts' category and the Ultimate Gift Series product.
- UrbanStems: Online flower and gift delivery platform combining same-day delivery with curated gift add-ons from partner brands. Comparable to Giftano's flowers + hampers + physical gifts offering, focused on occasion-based gifting.
- Not On The High Street: Curated online marketplace for personalised and unique gifts sourced from independent makers and brands. Comparable to Giftano's curated marketplace model and personalised gifts category, though UK-focused.
- Tinggly: Global experience-gift platform offering redeemable vouchers for activities and experiences across many countries. Comparable to Giftano's Ultimate Gift Series in bundling curated experiences into a single redeemable gift product.
Broad incumbents
- 1-800-Flowers: Established US incumbent in flowers, gift baskets, and gift experiences, operating a multi-brand gifting platform with corporate gifting solutions. Comparable in product breadth (flowers, hampers, gift cards, experiences) and B2B corporate motion, though at much larger scale.
- Lazada Singapore: Major SEA e-commerce platform with its own gift card offering sold through Giftano. Represents the kind of first-party super-app competition that could compress Giftano's aggregator economics in Singapore.
- Shopee Singapore: Leading SEA e-commerce marketplace selling its own gift cards via Giftano. Comparable in gift card distribution, but operates as a broad e-commerce incumbent rather than a gifting specialist.
Regional players
- Carousell: Singapore-headquartered peer-to-peer marketplace used for second-hand goods, gifts, and lifestyle products across SEA. Comparable as a Singapore-born consumer marketplace, though with a horizontal rather than gifting focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Giftano social profiles
Digital presenceGiftano financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giftano leadership team
Management profileNumber of profiles
Profiles1 record
Giftano funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giftano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giftano
What does Giftano do?
Giftano is an online gifting marketplace that aggregates gift cards, vouchers, experience gifts, flowers, hampers, and personalised gifts from over 250 premium brand partners in Singapore. The platform offers Digital Gifting for instant delivery via email or WhatsApp, alongside physical delivery options through registered post or courier, including same-day options. Giftano also operates corporate bulk-purchase channels for businesses seeking employee rewards, client appreciation gifts, and door gifts, with order thresholds and corporate invoicing.
Is Giftano a public or private company?
Giftano is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Giftano founded?
Giftano was founded in 2014. It employs 1 to 10 people.
Where is Giftano based?
Giftano is headquartered in Singapore, Singapore, in the Asia region.
How does Giftano make money?
Three revenue lines are on record. Gift Card and Voucher Sales are the primary driver. The others are digital and Physical Product Delivery and corporate Bulk Purchase.
Who are Giftano's main competitors?
Direct peers on record are GrabGifts, Raise, RedBalloon, UrbanStems, Not On The High Street and Tinggly. Broad incumbents are 1-800-Flowers, Lazada Singapore and Shopee Singapore. Carousell is listed as a regional player.
Does Giftano have an API?
No public API is recorded for Giftano.
What industry is Giftano in?
Giftano's product category is Online Gift Marketplace. Its primary akta.pro industry code is HSACANAB, Gift Sourcing & Procurement (Local & Online), with a secondary code of HSACANAE, Corporate & Client Gifting Programs. Its NAICS code is 513191 and its SIC code is 2771.