Bandits Goalie School

What Bandits Goalie School does

Bandits Goalie School is a privately held, founder-owned goaltender development academy founded in 1998 by Stan Matwijiw in Michigan following his retirement from professional hockey. The company operates as a year-round goaltending instruction business delivering a portfolio of services including multi-day Summer Camps and tiered Elite/Pro Elite Camps at ice arena venues across Michigan (Livonia, Grand Rapids, Orchard Lake) and Windsor, Ontario, plus ongoing individual private lessons, team instruction packages, and game/video review services for goalies and hockey teams. Instruction is grounded in the company's proprietary H.A.P. (Have A Purpose) philosophy and 'Points of Emphasis' methodology, delivered by a small team of instructors trained in the Bandits system.

The business generates revenue through one-time camp registrations priced at $1,699 (Elite, AAA/High School) and $1,849 (Pro Elite, Midget/Jr/College/Pro), pay-as-you-go 60-minute private lessons, recurring team instruction contracts (weekly, bi-weekly, monthly), and video/in-person game review engagements. Branded apparel is sold through a third-party identitystores.com storefront, with equipment sponsorships from Brian's Goalie Equipment, Masked Marvel Helmets, Edge Pro Tech, and Piranha PEG. Distribution is location-dependent, requiring in-person attendance at arena venues, with the exception of the remote Video Review service that accepts footage from any geography.

Bandits Goalie School markets primarily through social media channels (YouTube with 94,000+ flagship views, Instagram, Twitter, Facebook, Snapchat), a website with contact-based registration, and testimonial-driven referrals anchored by 30+ notable alumni including Chris Osgood (3x Stanley Cup), Jack Campbell, Jason Bacashihua, and Scott Wedgewood. The customer base spans youth/entry-level goalies, competitive AAA through high school athletes, NCAA and junior hockey players, and professional-level goaltenders across Michigan and increasingly cross-border into Canada. With approximately 6 employees and a contact-driven, founder-led operating model, the company is a small, mature specialty-services business rather than a venture-stage or enterprise-scale enterprise.

Name

Bandits Goalie School

Legal name

Bandits Goalie School

Website

https://banditsgoaltending.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Bandits Goalie School is a Michigan-based, founder-owned goaltender development academy founded in 1998 that delivers year-round hockey goaltending instruction through camps, private lessons, team coaching, and video review services across Michigan and Windsor, Ontario, serving youth through professional-level goalies.

Ownership category

akta.pro rank

Product category

Hockey Goaltending Instruction

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF)

akta.pro secondary industries

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Goaltender training
• Hockey instruction
• Ice hockey camps
• Goalie coaching
• Hockey skill development

Headquarters

HQ city

South Lyon

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Camps (Summer and Elite Programs): Multi-day intensive camp programs including ice time, strength/conditioning, classroom sessions, and workshops. Pricing varies by program type.
2. Private/Individual Lessons: One-on-one 60-minute private instruction sessions during the hockey season for individual skill development
3. Team Instruction: Ongoing team practices delivered at team facilities on weekly, bi-weekly, or monthly basis packages
4. Game Performance Analysis: In-person game attendance and analysis with post-game debrief and self-evaluation forms
5. Video Review Service: Remote video analysis service where goalies submit game/practice footage for detailed feedback
6. School Apparel: Branded Bandits Goalie School merchandise and apparel through identitystores.com

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Bandits Goalie School provides year-round goaltender development instruction through multi-day Summer Camps and Elite Camps at ice arenas across Michigan and Windsor, complemented by ongoing Team Instruction at team facilities, 60-minute Individual/Private Lessons, and Game Review services split into In-Person Analysis and remote Video Review. All instruction follows the proprietary H.A.P. (Have A Purpose) philosophy and Points of Emphasis methodology developed by founder Stan Matwijiw.

Product overview

Bandits Goalie School is Michigan's #1 year-round goaltending instruction school offering a comprehensive portfolio of services. The core offerings include Summer Camps (seasonal 4-day programs at multiple Michigan locations) and Elite Camps (invitation/application-based 5-day intensive programs for AAA through professional levels). The school also provides ongoing Team Instruction with flexible scheduling, Individual/Private Lessons (60-minute one-on-one sessions), and Game Review services comprising Video Review (footage analysis) and In Person Analysis (live game observation). All instruction follows Bandits' proprietary teaching system developed by founder Stan Matwijiw, with instructors located throughout Michigan including the Western Michigan region. The company also sells branded School Apparel through an external store.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Three-time Stanley Cup Champion Chris Osgood developed through Bandits programs
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Masked Marvel HelmetsminorOthersEquipment partner displayed on Bandits website. Provides goalie helmet products to the school.
• Edge Pro TechminorOthersEquipment and technology partner displayed on Bandits website. Provides goalie equipment technology.
• Piranha PEGminorOthersEquipment partner displayed on Bandits website with logo on motivation/media pages.
• Barwis MethodsminorStrategic or Co-development PartnerMike Barwis of Barwis Methods delivered motivational speech to BGS Elite Students. Featured on YouTube with 2,409 views. Associated with athletic performance and training methods.
• Brian's Goalie EquipmentminorOthersEquipment sponsor providing goalie equipment for Elite Camp participants. Logo branded on camp apparel.
• Pryde Athletics Training CenterminorOthersStrength and conditioning facility partner for Elite Camps. Located in Canton, MI. Provides daily conditioning classes for camp participants.
• Eddie Edgar ArenaminorOthersPrimary venue for Elite and Pro Elite camps. Located in Livonia, MI.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• InGoal Magazine / InGoal Hockey: Leading goaltender-focused media and training content brand that publishes instructional articles, videos, and camps. Comparable to Bandits as a goaltender authority and content-driven acquisition channel in the same audience.
• Hockey Training Equipment Vendors (e.g., Brian's Goalie Equipment): Goalie equipment manufacturer that sponsors elite goalies, runs content, and partners with training schools. Comparable to Bandits as an ecosystem participant and existing apparel/equipment sponsor in the goalie training channel.

Direct peers

• Pro Crease Goaltending: Goaltender-specific instruction company offering private lessons, clinics, and video review services. Directly comparable to Bandits in its portfolio of one-on-one coaching and remote video analysis offerings.
• Stop It Goaltending: One of the largest dedicated hockey goaltender training companies in North America, offering camps, clinics, and private instruction with a network of instructors. Directly comparable to Bandits in core service offering (goalie-specific skill development) and target customer (youth through pro goalies and their families).
• Future Pro Goalie Schools: Multi-location goaltending school offering summer camps and clinics across the US and Canada with a similar year-round development model. Compares to Bandits in serving elite-level goalies through camp-based instruction and instructor-led methodology.
• The Goalie School: Long-running goaltender training program with multiple regional locations and a similar camp-plus-private-lesson service mix. Comparable to Bandits as a competing specialty academy targeting serious youth and competitive goalies.
• Powerskating / GDI (Goaltending Development International): Specialized goaltender training company offering camps, private lessons, and team instruction across multiple locations. Directly comparable to Bandits in service portfolio, target market, and elite-development positioning.

Broad incumbents

• USA Hockey (Goaltending Development Programs): National governing body for US hockey that runs goaltender development camps, certifications, and coaching programs. Comparable to Bandits as a higher-level authority setting standards and running camps that compete for the same elite goalie audience.

Emerging players

• EVO Hockey: Hockey training company specializing in skill development products and online/offline coaching content with a tech-forward brand. Compares to Bandits as an alternative goaltender/skills development brand pursuing a more digital-native delivery model.
• HockeySensei: Online and in-person hockey skills training platform offering goaltender and player development content. Comparable to Bandits in serving the same youth hockey training market, but with a stronger digital and subscription-based model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Twiv0807
• Facebookfacebook.com/40009298468
• Instagraminstagram.com/banditsgoaltending
• Xx.com/banditsgoalie
• LinkedInlinkedin.com/company/bandits-goalie-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bandits Goalie School