What Battleground Texas does

Battleground Texas is a private political organization founded in 2013 and headquartered in Austin, Texas, with a stated mission of converting Texas from a reliably Republican state into a competitive battleground for Democratic and progressive candidates. It operates a people-based, metrics-driven organizing model that combines grassroots volunteer mobilization with data analytics to register voters, persuade undecided voters, and drive turnout in targeted legislative and statewide races. The organization concentrates on three underserved constituencies: Latinx Texans (via the Movimiento Texas program, which targets the 4.8 million eligible but underrepresented Latinx voters in the state), Texans of color interested in running for office (via the Texas Future Leadership Program, a 6-month training fellowship), and progressive candidates in key districts (via the Blue Star Project).

The organization delivers its work through a stack of digital infrastructure and field programs. The core technology surface is the Volunteer Portal, a web-based training platform offering structured curricula (Intro to Organizing, Voter Registration 101, Data 101, and advanced leadership trainings) that allows volunteers to self-serve into organizing roles. This is supplemented by integrations with ActBlue (donation processing), Rock the Vote (voter registration), and MobilizeAmerica (event management), which together form the operational backbone for fundraising, registration, and field mobilization. Programmatic output is measured: the 2014 Blue Star cohort produced significant Democratic gains in 9 of 11 districts, and all three 2016 Blue Star candidates (State Rep. Victoria Neave, State Rep. Phil Cortez, and Harris County Tax Assessor-Collector Ann Harris Bennett) won their races, with one district showing an 11.33% increase in Democratic performance.

Battleground Texas is funded almost entirely by small-dollar political donations processed through ActBlue rather than by product or service sales, institutional investors, or disclosed grant funding; no venture capital, private equity, or corporate ownership is identified. It is governed by an Advisory Board chaired by Jenn Brown and staffed by 11-50 employees, with an active careers page and an affiliated hiring portal suggesting ongoing capacity expansion. There are no public funding rounds, M&A activity, patents, regulatory actions, or disclosed financial figures.

Name

Battleground Texas

Legal name

Battleground Texas

Website

https://battlegroundtexas.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Battleground Texas is a private, Austin-based political organization founded in 2013 that runs data-driven grassroots organizing in Texas to register and mobilize Latinx voters, train Texans of color for office via its Texas Future Leadership Program, and support Democratic legislative candidates through its Blue Star Project. It is funded by small-dollar donations processed through ActBlue and staffed by 11-50 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Political Donations: Accepts political donations through ActBlue platform. Donations support voter registration drives, volunteer training, candidate support programs, and overall operations to turn Texas into a battleground state.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Battleground Texas is a political organization that recruits and trains volunteers to register and mobilize voters, persuade undecided Texans, and support progressive campaigns. It also runs targeted leadership, candidate-support, and Latinx voter-engagement programs, coordinating participation through a volunteer network, community events, and digital tools across Texas.

Product overview

Battleground Texas is a people-based, metrics-driven political organizing organization rather than a traditional software product company. The organization operates a volunteer portal providing grassroots training materials and organizing tools, supplemented by three named programs: the Texas Future Leadership Program (training fellowship for Texans of color), the Blue Star Project (legislative candidate support), and Movimiento Texas (Latinx voter engagement and leadership development). These programs collectively support voter registration, voter mobilization, and progressive campaign training across Texas.

Differentiator

Problem solved

Functional benefit

Brands

• Texas Future Leadership Program: Training and 6-month fellowship program for Texans of color who want to run for office or work on progressive campaigns.
• Blue Star Project
• Movimiento Texas

Quantifiable outcome

• 11.33% increase in Democratic performance in one Blue Star district
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ActBluecoreGTM or Marketing PartnerActBlue provides the donation processing platform for Battleground Texas, enabling supporters to make financial contributions online. This is a critical GTM partnership for political fundraising.
• Rock the VotecoreGTM or Marketing PartnerRock the Vote provides the voter registration integration on the Battleground Texas website, allowing users to register to vote or update their registration through the platform.
• MobilizeAmericacoreGTM or Marketing PartnerMobilizeAmerica hosts the events platform for Battleground Texas, enabling volunteer event creation, management, and RSVP functionality across the state.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Priorities USA: A major progressive political organization that conducts large-scale voter persuasion and mobilization programs in battleground states. Comparable in voter mobilization mission and target-state focus, though Priorities USA operates at greater scale across multiple states.
• Fair Fight: Founded by Stacey Abrams, Fair Fight focuses on voter mobilization, registration, and election administration reform, with a strong grassroots organizing component. Directly comparable in voter-engagement mission and progressive battleground-state positioning.
• New Georgia Project: A nonprofit voter registration and mobilization organization focused on turning Georgia into a competitive state, particularly among voters of color. Closely comparable to Battleground Texas in mission (making a Southern state a battleground), target demographic, and grassroots organizing model.
• Rock the Vote: A long-standing voter registration organization providing online registration tools — and an actual partner of Battleground Texas. Comparable in voter registration mission and youth/diverse voter focus; functions as both a peer and a vendor partner.
• NextGen America: A progressive organization focused on mobilizing young voters through registration, turnout, and advocacy on climate and immigration. Comparable in progressive voter mobilization, target demographic specificity, and large-scale volunteer field operations.
• When We All Vote: A nonpartisan voter registration and participation organization co-founded by Michelle Obama. Comparable in core voter registration and mobilization mission and use of high-profile ambassadors to drive turnout.
• Swing Left: A volunteer-driven grassroots organization focused on flipping the U.S. House and Senate through voter mobilization in swing districts. Highly comparable in community-led, volunteer-driven organizing model and donor-supported funding structure.
• Let America Vote: A voting rights organization that combines voter registration and mobilization with advocacy against voter suppression. Comparable in voter registration mission, progressive positioning, and grassroots engagement.

Regional players

• Texas Democratic Party: The official Democratic Party state committee for Texas, operating in the same geography and sharing overlapping voter mobilization and candidate support goals. Comparable in mission and geography but functions as the formal party apparatus rather than an independent 501(c) organization.

Broad incumbents

• MoveOn: A large progressive advocacy and political action organization with broad issue advocacy and electoral mobilization programs. Comparable in progressive grassroots mobilization model, though MoveOn operates nationally and across many issue areas rather than focusing on a single state.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/battleground-texas

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Battleground Texas