Total Life Counseling Inc

What Total Life Counseling Inc does

Total Life Counseling Inc (DBA Total Life Counseling, legal entity TLC, Inc.) is a private mental health counseling practice headquartered at 5401 Fallowater Ln, Suite H2 in Roanoke, Virginia, operating continuously for more than 45 years. The practice provides Individual, Family, and Group Counseling for children, teenagers, adolescents, and adults, and in 2026 added Coaching Services as a complementary offering. Services are delivered through two channels: in-person sessions at the Roanoke office and teletherapy sessions available statewide across Virginia; the company also operates a TherapyPortal-based client portal for existing clients to manage appointments.

The underlying technology is modest and operationally focused rather than proprietary: the website is built on Squarespace, teletherapy is delivered via standard video/digital platforms, and client management runs through TherapyPortal. There are no disclosed proprietary technology assets, patents, or AI capabilities. The go-to-market is sales-led and direct, relying on phone contact (540-989-1383), website contact forms, and the client portal, with marketing emphasis on local community reputation rather than broad digital advertising.

The business model is professional services billing on a per-session basis; pricing is not publicly disclosed and clients are directed to contact the office. The company serves a diffuse B2C base of individuals and families in the Roanoke Valley and across Virginia via teletherapy. In 2026, Total Life Counseling received two Best of Roanoke awards from The Roanoker: Best Counseling/Mental Health Practice and Best Counselor/Therapist for Keith McCurdy. The firm is privately held with no disclosed external funding, parent company, or subsidiary relationships.

Name

Total Life Counseling Inc

Legal name

TLC, Inc.

Website

https://totallifecounselinginc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Life Counseling Inc is a Roanoke, Virginia-based mental health practice offering Individual, Family, and Group Counseling plus Coaching Services to children, adolescents, and adults across Virginia via in-person and teletherapy delivery.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFABAC

Outpatient Mental Health & Counseling Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYHLAFACAA

Outpatient Mental Health Clinics & Counseling Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

Keywords

• Mental health counseling
• Family therapy services
• Teletherapy sessions
• Group counseling
• Individual therapy

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Counseling Services: Professional counseling services billed per session for Individual, Family, and Group Counseling. Services provided both in-person at the Roanoke office and via teletherapy statewide in Virginia. Coaching services also offered as a newer service line.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Total Life Counseling provides Individual, Family, and Group counseling services for children, teenagers, adolescents, and adults, delivered both in-person at its Roanoke, Virginia office and remotely via teletherapy across the state of Virginia. The practice also recently added personal development Coaching Services as a complementary offering to its counseling programs.

Product overview

Total Life Counseling offers a unified mental health practice providing Individual, Family, and Group Counseling services for children, teenagers, adolescents, and adults. The company delivers services through two delivery modes: In-Person Counseling at their Roanoke, VA office and Teletherapy (remote video counseling) across Virginia. Recently, they expanded their portfolio by adding Coaching Services as a complementary offering to their traditional counseling programs. The practice operates as a single-location mental health practice rather than a multi-module platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one counseling sessions for individuals addressing personal mental health needs, available for children, teenagers, adolescents, and adults.
• Family Counseling Counseling services addressing family dynamics and relationships, serving children, teenagers, adolescents, and adults within family units.
• Group Counseling Counseling sessions conducted in group settings for shared therapeutic experiences among participants.
• In-Person Counseling Traditional face-to-face counseling sessions conducted at the Total Life Counseling office location in Roanoke, Virginia.
• Teletherapy Remote counseling sessions delivered via video or digital platforms, allowing clients across Virginia to access counseling services without in-person visits.
• Coaching Services Newly offered coaching services as an extension of traditional counseling, providing personal development and guidance support for clients.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• 7 Cups: Online therapy and emotional support platform offering individual counseling plus group sessions. Direct peer to TLC's group counseling and teletherapy offerings, with lower price points and broader geographic reach.
• Talkspace: Public telehealth therapy and psychiatry company serving all 50 states. Directly comparable online therapy model with insurance acceptance, competing with TLC for Virginia teletherapy clients.
• BetterHelp: Large national teletherapy platform offering individual, couples, and teen counseling via subscription. Direct competitor to TLC's teletherapy arm, scaled with aggressive digital marketing vs. TLC's regional/word-of-mouth GTM.
• Thriveworks: Multi-state in-person and telehealth counseling practice with a hybrid delivery model closely mirroring TLC's individual, family, and group offering across multiple locations.
• Open Path Psychotherapy Collective: Nonprofit nationwide network of licensed therapists offering reduced-fee individual and couples counseling. Competes with TLC on price-sensitive Virginia clients seeking counseling outside insurance networks.

Emerging players

• Grow Therapy: Teletherapy platform connecting patients with a nationwide network of licensed therapists. Competes with TLC for Virginia clients and offers insurance-billing support that smaller private practices often lack.
• Headway: Mental health provider-enablement platform that helps independent therapists accept insurance and manage clients. An emerging infrastructure layer that competes with TLC by lowering the barrier for solo practitioners.
• Brightside Health: Online mental health provider focused on anxiety and depression treatment via telehealth. Overlaps with TLC's core teletherapy offering but at national scale with insurance partnerships.

Broad incumbents

• LifeStance Health: Large publicly traded outpatient mental health platform operating hundreds of clinic locations plus telehealth across dozens of states. Broader incumbent with overlapping service model (in-person + virtual counseling) but at national scale.
• Cerebral: National telehealth mental health and medication-management provider. Broader incumbent competing for the same Virginia client pool that TLC accesses via teletherapy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/total-life-counseling-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Life Counseling Inc