Beacon Marine LLC
The Boat House is a family-owned marine dealer operating 13 locations across the Midwest and Florida, selling new and used boats from 19+ brands and offering integrated service, storage, marina, boat club membership, financing, and parts services to recreational boaters.
- Company typePrivate
- Founded1995
- HeadquartersJohnsburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Beacon Marine LLC does
The Boat House is a privately held, family-owned marine dealership founded approximately in 1995 and headquartered in the United States. The company operates 13 retail showroom locations — ten across the Midwest (Illinois and Wisconsin lake markets including Johnsburg, Sister Bay, Nashotah, Lake Geneva, Elkhorn, Three Lakes, and Whitewater) and three in Florida (Cape Coral, Naples, Port Charlotte). Its core business is the sale of new and used boats, carried out under authorized-dealer relationships with 19+ manufacturers including Nautique, Supra, Moomba, Bennington, Godfrey, Cobalt, Regal, Crownline, Hurricane, Boston Whaler, Grady-White, Solace, Sportsman, Everglades, Parker, and G3 Boats, alongside outboard motors from Yamaha, Mercury, and Suzuki. New-boat prices range from approximately $9,900 to $926,029 and used boats from $6,999 to $799,000.
The business model extends well beyond the initial sale into the full ownership lifecycle. Ancillary revenue streams include service and repair (inboard/outboard, repowers, gelcoat, upholstery, mobile service), indoor and outdoor boat storage, dry stack storage with over 150 slips at Cape Coral, marina services (dock and lift installation/removal, seasonal Shorestation services), parts and accessories retail, financing origination with credit applications and boat protection products, a subscription boat club membership with priority reservations and training at five locations, and short-term rentals (boats, paddleboards, snowmobiles) at Midwest sites. The core operational technology is a standard marine-dealer inventory, financing, and service-scheduling platform; no proprietary AI/ML, app, or API surface is disclosed.
The Boat House serves individual recreational boaters segmented across wakeboard/wakesurf, fishing, family recreation, and luxury yacht use cases, primarily through direct-to-consumer showroom and field sales. Go-to-market combines physical retail, a website with full inventory browsing and online credit applications, social media presence across Facebook, Instagram, YouTube, LinkedIn, X, and TikTok, plus boat shows and community events in both operating regions. The company holds MRAA 5-Star Certified Dealer recognition and has operated continuously for nearly 30 years; no parent company, institutional investors, or M&A activity are disclosed.
Beacon Marine LLC firmographics
Firmographics- Name
- Beacon Marine LLC
- Legal name
- The Boat House
- Website
- https://beaconmarinellc.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Boat House is a family-owned marine dealer operating 13 locations across the Midwest and Florida, selling new and used boats from 19+ brands and offering integrated service, storage, marina, boat club membership, financing, and parts services to recreational boaters.
- Ownership category
- akta.pro rank
Beacon Marine LLC industry classification
Industry- Product category
- Marine Dealership Services
- NAICS
- Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Ship Building and Repairing (336611), Marinas (71393)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)
Keywords
Where Beacon Marine LLC is headquartered
LocationHeadquarters
- HQ city
- Johnsburg
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Beacon Marine LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Boat Sales: Sale of new boats from multiple manufacturers including Nautique, Supra, Moomba, Bennington, Godfrey, Cobalt, Regal, Crownline, Hurricane, Boston Whaler, Grady-White, Solace, Sportsman, Everglades, Parker, and G3 Boats
- Used Boat Sales: Resale of pre-owned boats through dealership locations and consignment services
- Boat Service & Repair: Full-service maintenance and repair including inboard/outboard service, engine repowers, preventive maintenance, winterization, gelcoat repair, upholstery, and detailing
- Boat Storage: Indoor and outdoor boat storage, dry stack storage with over 150 slips, shrink wrap services
- Parts & Accessories: Sale of boat parts, motors (Yamaha, Mercury, Suzuki), trailers, and shorestation equipment
- Boat Club Membership: Boat club membership providing access to fleet boats with priority reservations, complimentary training, and exclusive member events
- Boat Rentals: Short-term boat rentals at Midwest locations (Three Lakes, WI; Elkhorn, WI; Whitewater, WI)
- Marina Services: Dock and lift services including spring installation, fall removal, transportation, and storage of shorestation equipment
- Financing Services: Boat financing, credit applications, and marine protection/insurance products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Boat Sales |
| One time/ perpetual license | Pay-as-you-go | Used Boat Sales |
| Subscription | Monthly | Boat Club Membership |
| Usage-based | Pay-as-you-go | Boat Rentals |
| Subscription | Annual | Storage Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Beacon Marine LLC product offering
Product offeringCore offering
Beacon Marine LLC, operating as The Boat House, is a family-owned marine dealership selling new and pre-owned boats from 19+ manufacturers (Nautique, Supra, Moomba, Bennington, Godfrey, Cobalt, Regal, Crownline, Hurricane, Boston Whaler, Grady-White, Solace, Sportsman, Everglades, Parker, G3) and outboard motors (Yamaha, Mercury, Suzuki) across 13 locations in the Midwest and Florida. The dealership bundles sales with an integrated services layer including inboard/outboard repair, engine repowers, preventive maintenance, indoor and outdoor boat storage, dry stack marina with 150+ slips, dock and lift installation, a boat club membership program, boat and paddleboard rentals, boat financing, and parts and accessories retail.
Product overview
The Boat House is a family-owned marine dealer offering a comprehensive boating platform across 13 locations (10 in the Midwest, 3 in Florida). The core product is boat sales (new and used) spanning 19+ major boat brands including wakeboard/wakesurf boats (Nautique, Supra, Moomba), pontoon boats (Bennington, Godfrey), dayboats and bowriders (Cobalt, Regal, Crownline, Hurricane), fishing boats (Boston Whaler, Grady-White, G3, Sportsman, Everglades, Solace, Parker), plus outboard motors (Yamaha, Mercury, Suzuki). The business model combines boat sales with an integrated services layer including repair/maintenance, marina services, dock/lift installation, boat storage, a boat club membership program, rentals (boats, paddleboards, snowmobiles), financing, and parts/accessories retail. This dealer platform targets recreational boaters seeking a full-service provider from purchase through ownership lifecycle management.
Differentiator
Problem solved
Functional benefit
Brands
- The Boat House: Primary boat dealership brand offering new and used boats, boat service, parts, storage, and boat club services across Midwest and Florida.
Products and services
- Boat Sales (New and Pre-Owned) Sale of new boats from 16 manufacturers spanning wakeboard/wakesurf, ski, pontoon, dayboat, bowrider, deck boat, fishing, center console, and offshore categories. Used boat sales include trade-in and consignment options across 13 Midwest and Florida locations. New boat prices range from approximately $9,900 to $926,029; used boats range from $6,999 to $799,000.
- Outboard Motor Sales Sale of new outboard motors from Yamaha (2.5HP to 450HP including XTO Offshore, V MAX SHO, and Jet Drive series), Mercury (Four Stroke, Mercury Racing, PRO XS, Verado, Mercruiser Sterndrive), and Suzuki (2.5HP to 350HP including DF series and SS-Series).
- Boat Service and Repair Comprehensive boat repair and maintenance services including inboard and outboard service, engine replacement, rebuilds and repowers, preventive maintenance, winterization and summerization, ballast tank repair, trailer repair, propeller repair, stereo upgrades, gelcoat and fiberglass repair, and upholstery. Service available at all 13 dealership locations with pickup and delivery offered.
- Mobile Boat Service and Repair Mobile boat service bringing repair and maintenance directly to the customer's location in the Midwest region.
- Boat Storage Boat storage services including indoor storage, outdoor storage, dry stack storage with over 150 slips, and shrink wrap services. Available at Midwest locations and at Cape Coral, FL with in/out service 7 days a week.
- Marina Services Marina services offered at Lake Geneva WI, Three Lakes WI, Whitewater WI, Elkhorn WI, Milwaukee WI, Chicago IL (Johnsburg), and Cape Coral FL including dock and lift services.
- Dock and Lift Services (Shorestation) Seasonal dock and lift services including spring installation, fall removal, transportation, and storage of shorestation equipment, lift and canopy installation and removal, and sales of piers, lifts, canopies, docks, swim platforms, and rafts.
- Boat Club Membership Boat club membership program providing access to fleet boats at five club locations, with priority reservations, complimentary boat training, and exclusive member-only events. Pricing available upon request.
- Boat Rentals Short-term boat rentals at Midwest locations including Three Lakes WI, Elkhorn WI, and Whitewater WI on an hourly or daily basis.
- Paddleboard and Snowmobile Rentals Paddleboard rentals and snowmobile rentals at the Three Lakes, WI location to extend the rental offering beyond motorized boats.
- Boat Financing Boat financing options including online credit applications, boat protection plans, and marine protection insurance products to support boat purchases.
- Parts and Accessories Sale of boat parts, accessories, and electronics available in-store and online. The Boat House claims one of the largest parts inventories in Southwest Florida.
- Pro Shops Pro shop retail locations at Three Lakes WI, Elkhorn WI, Nashotah WI, and Johnsburg IL offering boating equipment, accessories, and apparel.
Companies that use Beacon Marine LLC
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Beacon Marine LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beacon Marine LLC partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- NautiquecoreAuthorized dealer for Nautique wakeboard, wakesurf, and ski boats. Carries full line including Super Air Nautique G21, G23, G25, S21, S23, S25, GS20, GS22, GS24, and Ski Nautique models.
- Supra BoatscoreAuthorized dealer for Supra wakeboard and wakesurf boats including SE, SL, SA, and SV models.
- Moomba BoatscoreAuthorized dealer for Moomba wakeboard and wakesurf boats including Mondo, Max, Tykon, Kaiyen, Craz, Mojo, and Makai models.
- Bennington Pontoon BoatscoreAuthorized dealer for Bennington pontoon boats including L Series, Q Series, R Series, and S Series with various floor plans.
- Godfrey Pontoon BoatscoreAuthorized dealer for Godfrey pontoon boats including Sanpan, AquaPatio, Monaco, Sweetwater, Xperience, Mighty G, and XP series.
- Cobalt BoatscoreAuthorized dealer for Cobalt dayboats, bowriders, runabouts, and deck boats including A Series and CS Series.
- Regal BoatscoreAuthorized dealer for Regal boats including sterndrive bowriders, outboard bowriders, surf, SAV, express cruisers, and yachts.
- Crownline BoatscoreAuthorized dealer for Crownline boats including cabin cruisers, fishing boats, surf boats, and bow riders with various series.
- Hurricane BoatscoreAuthorized dealer for Hurricane boats including SunDeck, FunDeck, and center console models.
- Boston WhalercoreAuthorized dealer for Boston Whaler boats including Super Sport, Montauk, Dauntless, Vantage, Conquest, Realm, and Outrage series.
- Grady-WhitecoreAuthorized dealer for Grady-White boats including center consoles, coastal explorers, dual consoles, express cabins, and walkaround cabins.
- Solace BoatscoreAuthorized dealer for Solace fishing boats and center console boats including 30 HCS, 32 CS, 37 CS, 41 CS, and 415 CS models.
- Sportsman BoatscoreAuthorized dealer for Sportsman boats including Open, Heritage, and Masters series with various center console configurations.
- Everglades BoatscoreAuthorized dealer for Everglades boats including bay boats and center console models like 455CC, 395CC, 365CC, 335CC, and others.
- Parker BoatscoreAuthorized dealer for Parker boats including center consoles special edition and sport cabin models.
- G3 BoatscoreAuthorized dealer for G3 aluminum fishing boats including Gator Tough Jon, Bay, Sportsman, and Angler V series.
- Yamaha MotorscoreAuthorized dealer for Yamaha outboard motors ranging from 2.5HP to 450HP including XTO Offshore, V MAX SHO, and jet drive series.
- Mercury MotorscoreAuthorized dealer for Mercury outboard motors, Mercruiser inboards, sterndrive engines, and Mercury Racing products.
- Suzuki MarinecoreAuthorized dealer for Suzuki outboard motors from 2.5HP to 350HP including DF series and SS-Series.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Beacon Marine LLC competitors and assessment
Company assessmentOthers
- Boat Trader: Boat Trader is one of the largest online boat marketplaces in the US, listing new and used boats from dealers and private sellers. Functions as an enabling/competing channel for The Boat House rather than a direct peer, increasingly shaping buyer discovery and pricing transparency.
- Boats.com / YachtWorld: YachtWorld and Boats.com (operated by Boats Group) are leading online marketplaces for boat and yacht sales, including dealer listings and brokerage inventory. Comparable to The Boat House as a competitive channel for buyer demand, but operates as a marketplace rather than a dealer.
Direct peers
- OneWater Marine: OneWater Marine is a publicly traded multi-location boat retailer operating 100+ dealerships across the US, offering new/used sales, parts, service, and storage. Comparable to The Boat House as a roll-up platform of regional dealers with similar brand portfolio and full-service dealer model.
- MarineMax: MarineMax is the largest US recreational boat and yacht retailer with ~130+ locations nationwide, offering new/used sales, finance, insurance, service, and storage across premium brands. It is the most directly comparable scaled multi-region dealer to The Boat House, with similar brand-authorization and lifecycle-service model.
- HMY Yacht Sales: HMY Yacht Sales is a multi-location yacht and sport fishing boat dealer primarily operating in Florida and the Southeast, with sales, service, and brokerage offerings. Comparable to The Boat House in brand portfolio (premium fishing and cruising brands) and Florida coastal dealer focus.
- SkipperBud's: SkipperBud's is a Midwest-focused multi-location boat dealer with marinas across the Great Lakes region, offering sales, service, storage, and boat club memberships. Highly comparable to The Boat House given the overlapping Midwest freshwater geography and similar full-service operating model.
- Galati Yacht Sales: Galati Yacht Sales is a multi-location premium boat dealer concentrated on the West Coast of Florida, offering new/used yacht and sport fishing sales, service, and brokerage. Directly comparable in business model, premium brand focus, and Florida coastal market exposure.
Regional players
- Suntex Marinas: Suntex Marinas is one of the largest US marina operators with 120+ properties focused on boat storage, slip leasing, and marina services. Comparable to The Boat House on the marina/storage side of the business and as a customer overlap, though it does not operate as a boat dealer.
Broad incumbents
- West Marine: West Marine is the largest US specialty retailer of marine parts, accessories, and supplies with ~250+ store locations. Comparable to The Boat House's parts & accessories business, but operates a broader retail model without new-boat sales or dealership services.
- Bass Pro Shops: Bass Pro Shops operates a network of large-format outdoor retail megastores (including Cabela's locations) that sells boats, marine accessories, and fishing equipment alongside broader outdoor sporting goods. Adjacent rather than direct peer — overlaps on boats and marine parts but in a much broader retail context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Beacon Marine LLC social profiles
Digital presenceBeacon Marine LLC compliance and trust
Trust signalCompliance1 record
Beacon Marine LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beacon Marine LLC leadership team
Management profileNumber of profiles
Profiles1 record
Beacon Marine LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beacon Marine LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beacon Marine LLC
What does Beacon Marine LLC do?
Beacon Marine LLC, operating as The Boat House, is a family-owned marine dealership selling new and pre-owned boats from 19+ manufacturers (Nautique, Supra, Moomba, Bennington, Godfrey, Cobalt, Regal, Crownline, Hurricane, Boston Whaler, Grady-White, Solace, Sportsman, Everglades, Parker, G3) and outboard motors (Yamaha, Mercury, Suzuki) across 13 locations in the Midwest and Florida. The dealership bundles sales with an integrated services layer including inboard/outboard repair, engine repowers, preventive maintenance, indoor and outdoor boat storage, dry stack marina with 150+ slips, dock and lift installation, a boat club membership program, boat and paddleboard rentals, boat financing, and parts and accessories retail.
Is Beacon Marine LLC a public or private company?
Beacon Marine LLC is a private company. It is classified as family owned and is currently operating.
When was Beacon Marine LLC founded?
Beacon Marine LLC was founded in 1995. It employs 11 to 50 people.
Where is Beacon Marine LLC based?
Beacon Marine LLC is headquartered in Johnsburg, United States, in the North America region.
How does Beacon Marine LLC make money?
Nine revenue lines are on record. New Boat Sales are the primary driver. The others are used Boat Sales, boat Service & Repair, boat Storage, parts & Accessories, boat Club Membership, boat Rentals, marina Services and financing Services.
Who are Beacon Marine LLC's main competitors?
Others on record are Boat Trader and Boats.com / YachtWorld. Direct peers are OneWater Marine, MarineMax, HMY Yacht Sales, SkipperBud's and Galati Yacht Sales. Suntex Marinas is listed as a regional player. Broad incumbents are West Marine and Bass Pro Shops.
Does Beacon Marine LLC have an API?
No public API is recorded for Beacon Marine LLC.
What industry is Beacon Marine LLC in?
Beacon Marine LLC's product category is Marine Dealership Services. Its primary akta.pro industry code is CRAMAIAM, Marine Recreation Rentals & Tours Retail Counter (On-site Sales). Its NAICS code is 441222 and its SIC code is 3730.