What BenFit does

BenFit is a Dutch SaaS company headquartered in 's Hertogenbosch, Netherlands, that provides a cloud-based nutrition and lifestyle coaching platform targeting independent coaches, personal trainers, nutrition advisors, and fitness studios. The software combines a web dashboard for coaches with a white-label-capable mobile app for end participants, enabling automated generation of personalized meal plans (approximately 2 minutes per plan) based on individual goals, dietary restrictions, and preferences, alongside an integrated Workoutbuilder module containing over 300 exercises. The platform's content is anchored to the Dutch Health Council's 'Richtlijnen Goede Voede' (Schijf van Vijf) and structured around three pillars: Eat, Move, and Relax.

The company operates a hybrid B2B/B2C model. Primary revenue derives from subscription-based coach and studio software licenses across six European markets (Netherlands, Germany, UK, France, Italy, Spain), with coaches reselling the lifestyle program to their own clients. Secondary revenue comes from a direct-to-consumer webshop selling digital recipe books (€7.50 each), workbooks (€29.95), nutrition list binders (€14.50), starter packages (€40), and advanced e-learning courses for coaches (€169). Distribution is supported by a partnership ecosystem of 17+ complementary vendors covering club management, body composition analysis, corporate wellness, fitness education, and marketing services.

The technology stack centers on the meal planning engine, AI-powered photo food recognition, barcode scanning, and pre-developed marketing campaign packages (Afvalrace, Slank & Fit, Fit & Vitaal, etc.) that coaches can rebrand and deploy. BenFit runs lean, with 1-10 employees, no disclosed external funding, and no reported revenue, suggesting a privately held, organically funded operation. Named customers include fit20 franchise studios, Sportstudio Dokkum, Personal Fitness Tilburg, Bodyline Healthcenter, Lifestyle Center Laarbeek, and SGZ Sport & Wellness, with several reporting 8-10+ year tenures on the platform.

Name

BenFit

Legal name

BenFit

Website

https://benfit.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BenFit is a Dutch SaaS company providing cloud-based nutrition and lifestyle coaching software to coaches, personal trainers, nutrition advisors, and fitness studios across six European countries, generating personalized meal plans and integrated workout programming via a coach dashboard and white-label mobile app.

Ownership category

akta.pro rank

Product category

Nutrition and Lifestyle Coaching Software

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Nutrition coaching software
• Lifestyle coaching platform
• Meal planning software
• Fitness coaching SaaS
• Workout planning tools

Headquarters

HQ city

's Hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Coach/Studio Software Licenses: Coaches and fitness studios pay for access to the BenFit software platform, which includes the app for participants and dashboard for coaches. Pricing is subscription-based.
2. Participant Program Fees: Individual participants pay coaches for the BenFit program, which includes personalized meal plans, app access, and coaching sessions. Coaches set their own pricing for end customers.
3. Digital Recipe Books: Sale of digital e-recipe books including seasonal collections, BBQ specials, and party/treat recipes for coaches and participants.
4. Workbook: Physical and digital workbook covering behavioral change information, assignments, tips, and tools for participants following the Eet-Beweeg-Relax framework.
5. Nutrition Lists Map: Physical reference material containing nutrition lists for coaches.
6. E-learning Courses for Coaches: Advanced e-learning courses such as the Hormone course for coaches to deepen their expertise.
7. Starter Packages: Bundled packages combining physical materials (Nutrition Lists Map + Workbook) for new coaches.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BenFit provides a cloud-based nutrition and lifestyle coaching SaaS platform consisting of a web dashboard for coaches and a white-label mobile app for participants. The system automatically generates personalized meal plans in approximately 2 minutes based on individual goals, preferences, and dietary restrictions, and includes an integrated Workout Builder with 300+ exercises, AI-powered photo food recognition, barcode scanning, dietary-restriction filtering, and pre-built customizable marketing campaign packages. BenFit licenses the platform to fitness studios, personal trainers, nutrition advisors, and dietitians across multiple European countries and also sells supplementary products (digital recipe books, workbooks, nutrition lists binders, e-learning courses, starter bundles) through its own webshop.

Product overview

BenFit is a lifestyle coaching platform built around three pillars: Eat, Move, and Relax. The core product is the BenFit Software Platform, which includes a web-based dashboard for coaches and a mobile app for participants. This platform integrates nutrition planning, workout scheduling via the Workoutbuilder module, and marketing campaign tools. Additional offerings include digital recipe books (4 Seasons, BBQ Special, Parties & Treats), a hormone-focused e-learning module for coaches, workbooks, and nutrition list binders. The platform is designed for coaches, personal trainers, nutritional advisors, and fitness studios to deliver personalized nutrition and lifestyle coaching at scale.

Differentiator

Problem solved

Functional benefit

Brands

• BenFit Lifestyleprogramma: The core lifestyle program focused on nutrition, movement, and relaxation using three pillars: Eet (Eat), Beweeg (Move), and Relax (Relax).
• Workout Builder
• BenFit Marketingcampagnes

Products and services

• BenFit Software Platform (including the coach dashboard and the white-label BenFit App for participants) A cloud-based nutrition and lifestyle coaching SaaS platform that gives licensed coaches a web dashboard and participants a white-label mobile app; the platform automatically generates personalized meal plans in approximately 2 minutes based on goals and dietary restrictions and supports food tracking, progress monitoring, and recipe swapping.
• Workoutbuilder An exercise planning tool within the BenFit offering that allows coaches to schedule workouts, build home workouts and complete fitness programs, and access a database of more than 300 exercises and workout templates for participants.
• BenFit Marketingcampagnes (Marketing Campaign Packages) Pre-developed marketing campaign packages (Afvalrace, Slank & Fit in 6 weken, Fit & Vitaal, 60 Day Happy New You, Samen Fit, Christmas Countdown, 50 Day Summer Shape-Up, Beweeg Meer In 5 Weken, Thuischallenge, Muscle Plus) with playbooks, presentations, flyers, and personalized imagery that coaches and studios can rebrand and use to acquire and retain participants.
• E-Receptenboek 4 Seizoenen Digital recipe book containing seasonal recipes aligned with the BenFit nutrition program, sold for €7.50 per digital copy in the BenFit webshop.
• E-Receptenboek Feestjes & Traktaties (Vernieuwd) Digital recipe book featuring recipes for parties and treats, allowing participants to enjoy celebrations while staying on the BenFit nutrition plan, priced at €7.50.
• E-Receptenboek BBQ-Special Digital recipe book focused on barbecue recipes compatible with BenFit nutrition guidelines, sold for €7.50 per digital copy.
• Verdiepende E-learning Hormonen voor Coaches Advanced e-learning module that gives coaches deeper knowledge about hormonal factors in nutrition and weight management to enhance their coaching skills, priced at €169.00.
• Werkboek (Workbook) Workbook containing information on behavioral change with assignments, tips, and tools focused on the three pillars Eat, Move, and Relax, available in physical and digital formats for €29.95.
• Voedingslijstenmap (Nutrition Lists Binder) Physical binder containing printed nutrition lists that coaches can use during coaching sessions without needing digital tools, priced at €14.50.
• Startpakket BenFit (Voedingslijstenmap + Werkboek bundle) Bundled starter package combining the Voedingslijstenmap and Werkboek for new coaches beginning with BenFit, sold at €40.00 as a single bundle.

Quantifiable outcome

• Participants typically lose 0.5-1 kg per week through the program
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor.

• StrativominorStrategic or Co-development PartnerStrativo helps entrepreneurs and executives make their plans a reality through concrete steps and tangible results. They support BenFit with business development consulting for growth, exits, or interim management.
• MatchableminorGTM or Marketing PartnerMatchable is a platform for finding, booking, and starting to exercise with top-rated trainers, classes, and events. They cover fitness, yoga, padel and everything in between.
• Sonnevelt OpleidingenminorStrategic or Co-development PartnerSonnevelt has been teaching people about vitality and how to guide others in vitality for 30 years. They offer the broadest range of vitality studies in the Netherlands.
• Start2MoveminorStrategic or Co-development PartnerStart2Move helps future fitness professionals achieve their goals and guide others in improving their health and vitality.
• LaudiusminorChannel Partner/ Reseller/ DistributorLaudius offers the most affordable industry-recognized home studies in the Netherlands across various fields including fitness and nutrition.
• Mindset BedrijfsontwikkelingminorStrategic or Co-development PartnerMindset Bedrijfsontwikkeling helps entrepreneurs get the most out of their business and supports fitness entrepreneurs in all determining factors.
• Fittergy (Sportvasten)minorStrategic or Co-development PartnerFittergy develops scientifically substantiated lifestyle concepts and food supplements to make people feel fitter, healthier, and more energetic.
• Crown ConsultancyminorImplementation/ SI/ Consulting PartnerCrown Consultancy's approach ensures that employees get the right skills, tools, and coaching to optimally help every (potential) customer.
• Fitness MediaminorGTM or Marketing PartnerFitness Media deploys online lead campaigns to create constant member growth for gyms, crossfit boxes, yoga studios, or physiotherapy practices.
• EntreominorChannel Partner/ Reseller/ DistributorEntreo helps employers make vitality simple, flexible, and measurable. Through one platform, employees can use their employer benefit for sports, coaching, lifestyle, nutrition, and mental health.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PT Distinction: PT Distinction provides personal trainers with online coaching software including workout programming, nutrition planning, and client management — a near-direct functional peer to BenFit's coach dashboard and meal plan generator.
• NutriAdmin: NutriAdmin is nutrition professional software used by dietitians and nutrition coaches for meal planning, client management, and report generation — a direct functional peer to BenFit's nutrition advisor and dietitian segment offering.
• Trainerize: Trainerize is a B2B SaaS platform that enables personal trainers and fitness studios to deliver customized training, nutrition, and habit coaching to clients via a branded mobile app — directly comparable to BenFit's coach-facing SaaS model with meal planning and workout building.
• CoachAccountable: CoachAccountable is a coaching practice management platform for health and life coaches, with client engagement and program delivery tools — a peer in the broader health/wellness coach SaaS space where BenFit also operates.
• Foodzilla: Foodzilla is a meal planning and nutrition coaching platform for dietitians and coaches, offering customizable meal plans and client apps — overlapping closely with BenFit's automated meal plan generation and participant app.
• TrueCoach: TrueCoach is a personal trainer client management and coaching platform offering workout delivery, progress tracking, and habit/ nutrition features — overlapping with BenFit's trainer-targeted SaaS offering.
• Evolution Nutrition: Evolution Nutrition is professional nutrition analysis and meal planning software used by dietitians and health practitioners — a direct peer in the dietitian-facing nutrition planning software category.

Broad incumbents

• MyFitnessPal: MyFitnessPal is a large consumer nutrition tracking app with food databases, barcode scanning, and calorie tracking — a broader incumbent that competes with BenFit's participant-facing nutrition logging experience.
• Virtuagym: Virtuagym is a broader fitness club management SaaS with nutrition coaching, workout builder, and member apps — a broader incumbent overlapping with BenFit on the fitness studio channel and nutrition/coaching tooling.

Emerging players

• Fitbot: Fitbot is a fitness coaching platform enabling trainers to deliver workouts and check-ins to clients — an emerging player with partial overlap with BenFit's workout builder and coaching dashboard.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BenFitNL
• LinkedInlinkedin.com/company/benfitnl
• Instagraminstagram.com/benfitnl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BenFit