BETRIM

What BETRIM does

BETRIM is an independent French real estate developer (legal entity: Société MTB, RCS Grenoble 441 100 021, registered capital €300,000) founded in 1994 and headquartered in Grenoble. It operates under the Groupe GBTI family umbrella, which has more than 50 years of real estate history. The company designs, constructs, and commercializes new residential properties — apartments (T2 to T5) and individual villas — through VEFA (Vente en État Futur d'Achèvement) off-plan sales across four French departments: Isère, Savoie, Haute-Savoie, and Var. Its active portfolio comprises 14 programs (including Le Tilia in Samoëns, L'Abel Attitude/Évidence and Hysope in Voiron, Domaine Arbor & Sens in Yvoire, Berlioz and Villa Hestia in Saint-Raphaël), with over 50 completed developments historically spanning mountain (Megève, Morzine, Alpe d'Huez), lake (Aix-les-Bains, Yvoire), urban (Grenoble, Voiron), and coastal (Saint-Raphaël) locations.

Revenue is generated through one-time outright sales of completed or in-progress residential units to end-buyers, with payments structured progressively against construction milestones. Pricing is not publicly disclosed and varies by program, unit type, surface area, and location; buyers benefit from reduced notary fees (2–3% vs. 6–7% for older properties), PTZ eligibility, and personalization through TMA (Travaux Modificatifs Acquéreur). The customer base consists of two primary segments: individual homebuyers (primary/secondary residence) and buy-to-let investors seeking Pinel, LMNP, PLS, or nue-propriété structures. Go-to-market combines a direct internal field-sales team, a network of partner real estate agencies specialized in new-build sales, and digital channels (website, Facebook, Instagram, LinkedIn) plus a €1,000 Cadhoc referral program.

The proprietary technology layer is the BETRIM News mobile application — the first French developer app enabling buyers to follow construction progress in real time via automated photo push notifications. The offering is extended through a structured partner ecosystem for financing (Court'ea Crédits), wealth/tax advisory (Cabinet Meunier Expert Conseil), rental management (Agence Delphine Teillaud), interior design (Allure Soft Design), and resale assistance (2A Immobilier). Technical engineering is provided by long-standing partner BETREC, co-located in the Grenoble building since 2011, and buyer customization is executed through A6MAITRI. No external institutional investors or private equity ownership is evident; ownership remains within the GBTI family group.

Name

BETRIM

Legal name

Société MTB

Website

https://betrim.immo

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

BETRIM is an independent French residential real estate developer (founded 1994, Grenoble-headquartered) that designs and sells off-plan apartments and villas across Rhône-Alpes and PACA, serving individual homebuyers and buy-to-let investors via VEFA sales and a partner ecosystem.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (23721)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro industry

PRIMARYIMAFABAL

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYBPAJAAAB

New Construction & Builder Sales

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYFSAEAJAE

New Development & Project Marketing (Pre-Construction Sales)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Residential property development
• New-build apartments
• Off-plan property sales
• Real estate developer
• VEFA property sales

Headquarters

HQ city

Grenoble

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Property Sales (VEFA): BETRIM designs, constructs and sells new residential properties (apartments and individual houses) through VEFA (Vente en État Futur d'Achèvement — off-plan sales). Revenue is generated from the outright sale of completed or in-progress developments to end buyers (primary residence, secondary residence, or buy-to-let investors). Payment is structured progressively based on construction milestones.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BETRIM designs, constructs, and sells new-build residential properties (apartments and individual villas) through VEFA (Vente en État Futur d'Achèvement — off-plan sales) in the Rhône-Alpes and PACA regions of France. The offering includes 14+ active residential programs across Isère, Savoie, Haute-Savoie, and Var departments, with properties ranging from T2 to T5 configurations. The core offering is supplemented by a full buyer service ecosystem including financing support, property personalization (TMA), property management referrals, resale assistance, and a proprietary mobile application (BETRIM News) for construction progress tracking.

Product overview

BETRIM is an independent real estate developer operating in Rhône-Alpes and PACA regions of France. The company's core product portfolio consists of new residential developments (apartments and villas) across multiple locations in Isère, Savoie, Haute-Savoie, and Var departments. The offering is structured as a primary real estate development business supplemented by comprehensive buyer services including financing support, property personalization (TMA), interior design consulting, rental management referrals, resale assistance, and a dedicated mobile application (BETRIM News) for construction progress tracking. The portfolio includes current programs such as Villa Hestia, Le Tilia, Parc Aurora, Domaine Arbor & Sens, L'Abel Attitude/Evidence, Hysope, Parc Edenia, Beau Regard, Les Oréades, Villa Alba, Tempora, and Berlioz, as well as completed developments like Dolce Paradis, Parc Etoiles, L'Alto, and various mountain residences.

Differentiator

Problem solved

Functional benefit

Products and services

• Villa Hestia (Saint-Raphaël) Residential development in Saint-Raphaël, Var, comprising 11 apartments (T2 to T4) from 52 m² with spacious terraces and/or private gardens. Targeted at individual homebuyers and investors seeking new-build property on the French Riviera.
• Le Tilia (Samoëns) New residence in Samoëns, Haute-Savoie, offering apartments from T2 to T4 cabin configurations. Targeted at mountain property buyers and investors in the Haute-Savoie region.
• Parc Aurora (Pont de Claix) Residential development in Pont de Claix, Isère, offering T4 apartments with immediate delivery available. Targeted at individual homebuyers seeking ready-to-move-in properties in the Grenoble metropolitan area.
• Domaine Arbor & Sens (Yvoire) Residence in Yvoire, Haute-Savoie, offering T3 to T4 apartments and T5 villas. Targeted at premium buyers and investors seeking lakefront property with mountain views.
• L'Abel Attitude (Voiron) Residential development in Voiron, Isère, offering T2 to T5 apartments. Targeted at individual homebuyers and investors in the Voiron area.
• L'Abel Évidence (Voiron) Residential development in Voiron, Isère, in commercialization phase. Targeted at individual homebuyers and investors in the Voiron area.
• Hysope (Voiron) Residence in Voiron, Isère, offering T2 to T5 apartments. Targeted at individual homebuyers and investors in the Voiron area.
• Parc Edenia (Voiron) Residence in Voiron, Isère, offering T2 to T5 apartments with last opportunities available for viewing. Targeted at individual homebuyers seeking ready-to-move-in properties.
• Résidence Beau Regard (Morzine) Residence in Morzine, Haute-Savoie, offering T2 to T5 apartments including Chalet Crystal T5. Targeted at mountain property buyers and investors in the Haute-Savoie ski region.
• Les Oréades (Saint-Egrève) Residence in Saint-Egrève, Isère, offering T4 and T5 penthouse apartments. Targeted at premium buyers in the Grenoble metropolitan area.
• Villa Alba (Aix-les-Bains) Residence in Aix-les-Bains, Savoie, offering T3 and T4 apartments. Targeted at individual homebuyers and investors seeking lakefront mountain property.
• Tempora (Apprieu) Residence in Apprieu, Isère, offering T3 and T4 apartments. Targeted at individual homebuyers and first-time buyers in the Isère region.
• Berlioz (Saint-Raphaël) Residential development in Saint-Raphaël, Var, currently at commercialization stage. Targeted at individual homebuyers and investors on the French Riviera.
• BETRIM News Mobile Application Proprietary mobile application enabling BETRIM buyers to track construction progress of their future residence in real-time, receiving automatic photo updates and push notifications as construction advances. Available on iOS and Android, marking BETRIM as the first French real estate developer to offer this transparency feature.
• TMA (Travaux Modificatifs Acquéreur) Personalization Service Personalization service allowing buyers to modify floor plans and interior layouts during the pre-construction phase, including wall repositioning, room reconfiguration, and material selections. Delivered in partnership with A6MAITRI, a technical partner providing engineering support to ensure feasibility and compliance.
• Financing Support Services Financing advisory service connecting buyers with independent mortgage brokers (Court'ea Crédits) who present 4–5 best credit proposals from various banks, handle dossier submission, and defend applications in the selected bank. Covers primary residence loans, PTZ, and investment property loans (PLS, Pinel, LMNP).
• Property Management & Rental Services Referral service connecting BETRIM investors with rental management agencies (Agence Delphine Teillaud) for tenant search, lease management, property maintenance, and regulatory compliance. Particularly relevant for investors in the Var region.
• Resale Assistance Service Referral service connecting existing property owners with specialized real estate agencies (2A Immobilier, Agence Delphine Teillaud) to facilitate the sale of current properties to fund new BETRIM purchases.
• Interior Design & Decoration Consulting Interior design and décor consulting service provided in partnership with Allure Soft Design, offering 3D simulations and advice on space optimization, lighting, materials, and furniture to BETRIM buyers seeking to personalize and furnish their new property.
• Patrimony Development Advisory Referral service connecting investors with wealth management professionals (Cabinet Meunier Expert Conseil, including Stéphane Meunier) for portfolio diversification, property investment advice, and tax optimization strategies.
• Land Acquisition Service Service helping private landowners, public entities, or developers sell their land to BETRIM for new residential development projects, with expert assessment of land value, market conditions, and development potential.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• BETREC (Bureau d'études techniques)coreTechnology or IntegrationTechnical engineering firm providing structural expertise (reinforced concrete, metal, and wood) throughout the project lifecycle — from pre-permit studies through DCE (consultation documents) to construction execution and delivery. Located in the same building as BETRIM in Grenoble since 2011, deepening collaboration.
• A6MAITRIcoreImplementation/ SI/ Consulting PartnerTechnical partner handling TMA (Travaux Modificatifs Acquéreur — buyer modification works) and construction follow-up. Provides personalized engineering support to buyers wanting to customize their new-build property, working with architects and construction companies to ensure technical feasibility and compliance.
• Court'ea CréditsminorImplementation/ SI/ Consulting PartnerIndependent mortgage broker partner offering free financing advice to BETRIM buyers. Presents 4–5 best credit proposals from various banks and handles dossier submission and defense in the selected bank.
• Cabinet Meunier Expert ConseilminorImplementation/ SI/ Consulting PartnerWealth management and tax advisory partner, including Stéphane Meunier providing property diversification and investment advice to BETRIM clients. Specializes in connecting clients with property management, accounting, and tax expertise.
• Agence Delphine TeillaudminorImplementation/ SI/ Consulting PartnerRental management partner helping BETRIM investors with tenant search, lease management, property maintenance, and regulatory compliance. Located in the Var region, providing localized property management expertise.
• 2A ImmobilierminorChannel Partner/ Reseller/ DistributorReal estate agency partner specializing in resale of existing properties. Helps BETRIM buyers sell their current property to fund the purchase of a new BETRIM property.
• Agence Delphine Teillaud (revente)minorChannel Partner/ Reseller/ DistributorReal estate agency partner specializing in resale of existing properties in the Var region, supporting BETRIM clients seeking to sell their current home to fund a new purchase.
• Allure Soft DesignminorImplementation/ SI/ Consulting PartnerInterior design and décor consulting partner providing 3D simulations and advice on space optimization, lighting, materials, and furniture to BETRIM buyers seeking to personalize and furnish their new property.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Icade Promotion: Real estate arm of the Caisse des Dépôts group, with a residential development business active in France's main metropolitan areas. Comparable as a larger institutional promoteur competing on new-build VEFA supply.
• Altarea Cogedim: Major French real estate group active in residential development (Cogedim brand), retail, and office. Directly overlaps BETRIM on new residential development in Rhône-Alpes and PACA geographies.
• Kaufman & Broad: Major French residential developer (acquired by Poxel-consortium/Lone Star) producing new housing units nationally. Comparable head-to-head with BETRIM for first-time buyers, primary residence buyers, and Pinel investors in Rhône-Alpes and PACA.
• Eiffage Immobilier: Promoteur immobilier arm of the Eiffage construction group, developing new residential and serviced housing across French regions. Comparable as a large-scale competitor operating in similar VEFA/primary-residence and investor segments.
• Nexity: France's largest full-service real estate group, active in new-build residential development (VEFA), property management, and services. Operates as a broad incumbent that competes with BETRIM on new residential supply across multiple French regions.
• Bouygues Immobilier: National-scale residential property developer and a major French promoteur immobilier with deep Rhône-Alpes and PACA presence. Comparable as a competitor offering new-build apartments and houses across the same territories as BETRIM.
• Vinci Immobilier: Residential and mixed-use property developer within the Vinci group, active across France including Rhône-Alpes and PACA. Comparable broader incumbent competing for new-build VEFA buyers and land parcels.

Direct peers

• Groupe Edouard Denis: Mid-sized French residential developer historically active in Rhône-Alpes, PACA, and other regional markets. Closely comparable to BETRIM as a regional independent promoting new housing primarily to individual buyers and buy-to-let investors.
• OGIC: Independent French residential property developer (promoteur immobilier) operating in multiple French regions. Highly comparable to BETRIM in scale, geography, and product mix (new-build apartments and houses sold via VEFA to primary residence buyers and Pinel investors).
• AFC Promotion: Independent French regional residential developer (promoteur immobilier) active in the Rhône-Alpes area. Strongly comparable to BETRIM in target geography, customer segment (individual buyers + investors), and VEFA sales model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Betrim.promotion.immobiliere
• LinkedInlinkedin.com/company/betrim-promotion-immobiliere
• Instagraminstagram.com/betrim_promotion_immobiliere

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BETRIM