Be Well Medical

What Be Well Medical does

Be Well Medical is a single-location naturopathic and integrative primary care practice based in Chandler, Arizona, serving patients across the Phoenix metro area (Chandler, Ahwatukee, Mesa, Gilbert). Founded in 2021 and operating with approximately nine employees, the practice is led by Dr. Nichole Shiffler, NMD, alongside four additional naturopathic physicians (Salisbury, Trahan, Cumplido, Vigueria), some holding dual acupuncture credentials. The practice delivers conventional primary care blended with naturopathic modalities — including acupuncture, IV therapy, intramuscular injections, manipulative therapy, botanical medicine, and nutritional counseling — and serves patients across all age groups from pediatrics through geriatrics.

The clinical technology stack is modest and conventional: in-office and virtual visits, the Vibrant America 96-allergen food allergy blood test, a CharmTracker patient portal, and a FullScript-integrated online supplement dispensary. Differentiated clinical protocols center on extended visit durations (90-minute new patient visits versus the conventional 15-20 minute standard), whole-person assessment frameworks, and bilingual (English/Spanish) delivery. The practice offers both in-person care at 5510 W Chandler Blvd and telehealth visits, and has built an active content marketing presence across its blog, YouTube, and six social media platforms to drive organic inbound patient acquisition.

Revenue is generated primarily through fee-for-service medical consultations (new patient visits at $300, adult wellness exams at $175, women's wellness exams at $150-$200), with supplementary income from in-office procedures (IV therapy, acupuncture, food allergy testing) and supplement sales via FullScript. Insurance reimbursement is partially in-network via Cigna (Local Plus, OAP, PPO) and Solidarity Healthshare, with self-pay, HSA/FSA, and superbill-based out-of-network options covering the remainder. The practice is bootstrapped with no disclosed external funding, institutional ownership, or parent company.

Name

Be Well Medical

Legal name

Be Well Medical Primary Care

Website

https://bewellaz.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Be Well Medical is a single-location naturopathic and integrative primary care practice in Chandler, Arizona, serving pediatric through geriatric patients across the Phoenix metro with conventional and natural medicine modalities, including acupuncture, IV therapy, and food allergy testing.

Ownership category

akta.pro rank

Product category

Naturopathic Primary Care

NAICS

Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industries

Pediatrics & Adolescent Medicine Practices (HLAFAJAF), Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Naturopathic primary care
• Integrative medicine
• Women's health services
• Pediatric primary care
• Food allergy testing

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medical Office Visits: Fee-for-service medical consultations including new patient visits, return patient visits, wellness exams, and specialty services such as food allergy testing, acupuncture, and IV therapy. The practice accepts select insurance plans (Cigna, Solidarity Healthshare) and offers self-pay options with superbills for insurance reimbursement.
2. Online Supplement Store: Herbal supplements and wellness products sold through an online store integrated via FullScript platform, allowing patients to purchase recommended supplements directly.
3. Insurance Reimbursement: Contracted with Cigna Health Insurance (Cigna Local Plus, Cigna OAP, Cigna PPO plans) and Solidarity Healthshare. HSA and FSA payments accepted. Superbills provided upon request for out-of-network reimbursement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Be Well Medical operates a naturopathic and integrative primary care practice providing preventive, acute, and chronic care for patients of all ages in Chandler, Arizona. The practice delivers core primary care, pediatric care, women's health, acupuncture, food allergy testing, IV therapy, IM injections, manipulative therapy, and provider-recommended herbal supplements through its in-person office and telehealth channels.

Product overview

Be Well Medical is a naturopathic and integrative primary care practice offering a unified set of wellness services. The core offering centers on naturopathic medicine, primary care, pediatric care, women's health, and acupuncture. Additional therapeutic services include food allergy testing (using Vibrant America), IV therapy, intramuscular injections, and manipulative therapy. The practice also operates an online supplement store via FullScript integration, allowing patients to purchase herbal supplements and nutritional products. The practice provides care across all age groups with an emphasis on treating underlying causes of disease through natural remedies.

Differentiator

Problem solved

Functional benefit

Products and services

• Naturopathic Medicine Holistic medical specialty treating and preventing illness by targeting underlying causes of disease through natural remedies and whole-body wellness approaches; available to adults and children.
• Primary Care Comprehensive primary care services covering acute, chronic, and preventive care for adults and children using a naturopathic and integrative approach.
• Pediatric Care Age-specific healthcare services for babies, children, and adolescents including wellness visits, sick visits, immunizations, and chronic condition management (allergies, ADHD, etc.).
• Women's Health Women's wellness services including preventive medicine exams, reproductive health care, hormonal treatments, fertility support, PCOS management, menopause care, thyroid disease, and naturopathic approaches to hormonal and mental health conditions.
• Acupuncture Traditional Chinese medicine technique using fine needles to stimulate pressure points along energy pathways for treatment of chronic pain, migraines, gastrointestinal disorders, and other conditions.
• Food Allergy Testing Vibrant America blood test screening for 96 common food allergens to identify food allergies and sensitivities for dietary management.
• Online Supplement Store FullScript-powered online store offering herbal supplements, botanical medicines, and nutritional products recommended by providers for purchase by patients.
• IV Therapy Intravenous therapy delivering vitamins, minerals, and nutrients directly into the bloodstream for enhanced absorption and therapeutic benefits.
• Intramuscular (IM) Injections Injectable treatments delivering nutrients and therapeutic substances directly into muscle tissue for targeted wellness support.
• Manipulative Therapy Physical manipulation techniques for treating musculoskeletal conditions and supporting overall body alignment and wellness.

Quantifiable outcome

• Food allergy testing for 96 common food allergens using Vibrant America blood test
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Cigna Health InsurancecoreOthersBe Well Medical is contracted with Cigna Health Insurance, covering Cigna Local Plus, Cigna OAP (Open Access Plus, OA Plus, ChoiceFund OA Plus with CareLink), and Cigna PPO (PPO, Choice Fund PPO) plans. This partnership enables in-network patient visits for Cigna members.
• Solidarity HealthsharecoreOthersBe Well Medical is contracted with Solidarity Healthshare, providing in-network access for Solidarity Healthshare members seeking naturopathic and integrative primary care services.
• Vibrant AmericacoreTechnology or IntegrationBe Well Medical uses the Vibrant America food allergy blood test — a comprehensive panel covering 96 of the most common food allergens. Blood samples are drawn at the practice and sent to Vibrant America for analysis. Results are interpreted by Be Well providers for patient allergy management strategies.
• FullScriptsupportingTechnology or IntegrationBe Well Medical integrates with FullScript's online supplement dispensary platform, enabling providers to recommend herbal supplements and wellness products directly to patients who can purchase them through the FullScript storefront at us.fullscript.com/welcome/bewellaz.
• Sonoran University of Health SciencessupportingStrategic or Co-development PartnerDr. Nichole Shiffler previously served as residency director at Southwest College of Naturopathic Medicine (now Sonoran University of Health Sciences) in Tempe, AZ. She continues to increase graduate programs for naturopathic doctors. Dr. Lauren Salisbury serves as adjunct faculty at Sonoran University. Multiple providers are graduates of Sonoran University, creating a deep pipeline and academic partnership.
• Roosevelt Health Center (Sonoran University Medical Center)supportingStrategic or Co-development PartnerDr. Lauren Salisbury serves as Clinic Director at Roosevelt Health Center in South Phoenix, where she provides patient care while continuing to educate future naturopathic physicians. This represents an academic-clinical partnership linking Be Well Medical providers with Sonoran University's teaching infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• One Medical (Amazon One Medical): Amazon-owned tech-enabled primary care platform offering extended visits, in-office and virtual care, and broad insurance acceptance - overlapping with Be Well's PCP + virtual + wellness positioning but operating at significantly larger scale and digital maturity.

Others

• Fullscript: E-commerce/dispensary platform that powers Be Well's online supplement store - a technology enabler and ecosystem partner rather than a competitor, but a critical component of Be Well's product offering.
• Vibrant America: Clinical laboratory partner providing Be Well's 96-allergen food sensitivity panel - an upstream supplier whose technology underpins Be Well's food allergy testing service.

Direct peers

• Parsley Health: Parsley Health is a direct-to-consumer integrative primary care practice combining conventional and functional medicine with extended visits, nutrition, and wellness coaching - mirroring Be Well's hybrid naturopathic PCP model, though operating nationally with a tech-enabled, membership-based format.
• SteadyMD: Virtual-first primary care practice offering membership-based, relationship-driven care with extended provider time - structurally aligned with Be Well's emphasis on unhurried visits and direct patient relationships.

Emerging players

• Forward Health: Membership-based primary care platform with body-scanning diagnostics and integrative health focus - competing for the same consumer segment that values preventive, technology-supported primary care outside conventional systems.

Regional players

• Trinity Integrated Medicine: A Phoenix-area naturopathic and integrative medicine clinic providing primary care, IV therapy, and regenerative medicine - a comparable local integrative PCP operating in Be Well's geographic market.
• Arizona Natural Health Center: A naturopathic medical practice in the Phoenix metro area offering integrative primary care, IV therapy, acupuncture, and specialty testing - a direct regional competitor serving the same Chandler/Ahwatukee/Gilbert patient base.
• Bastyr Center for Natural Health: Teaching clinic of Bastyr University offering naturopathic primary care and integrative medicine in the Seattle area - comparable academic-affiliated naturopathic PCP model, though in a different region.
• Sonoran University Medical Center (Roosevelt Health Center): The teaching clinic of Sonoran University of Health Sciences providing naturopathic primary care in South Phoenix - directly comparable in modality and overlapping with Be Well's provider training pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCViiAplFf1vsqEfULJo6iwA
• Facebookfacebook.com/114562456605683
• LinkedInlinkedin.com/company/bewellmedaz
• Instagraminstagram.com/bewellmedaz
• Pinterestpinterest.com/nichole8475

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Well Medical