BRIGHT FUTURES FAMILY COUNSELING CENTER

What BRIGHT FUTURES FAMILY COUNSELING CENTER does

Bright Futures Family Counseling Center is a privately held, founder-owned outpatient mental health practice based in the Dallas-Plano metroplex of Texas. Founded in 1990 by Dr. Jerry Lockett and Dr. Carolyn Lockett, both licensed professional counselors with over 30 years of clinical experience, the firm delivers individual and group therapy across six specialty tracks: Autism and MHMR (Mental Health/Mental Retardation), Individual & Group counseling, Adolescent counseling, Geriatric counseling, Addiction counseling, and Marriage & Family counseling. The practice also offers licensed Christian counseling as a faith-based differentiator within its broader generalist menu. Services are priced at a flat $150 per 60-minute session, with payment accepted via cash, check, major credit cards, FSA/HSA, and most insurance plans.

The firm operates from two physical office locations — the primary site at 1400 Preston Road, Suite 400, Plano, TX, and a secondary site at 550 S. Watters Rd, Suite 255, Allen, TX — serving consumers throughout the North Texas region. Customer acquisition is primarily referral-driven and word-of-mouth, supplemented by phone-based appointment scheduling (972-665-9835) and a basic consumer-facing web presence that includes a secondary site at brightfutures4me.com. The practice is open by appointment Monday through Saturday with evening and Saturday hours available.

The business model is fee-for-service, single-segment consumer mental health delivery with no enterprise contracts, no disclosed technology platform, no digital product, no funding history, and no parent company or institutional ownership. All clinical and operational leadership is concentrated in the two co-founder counselors, making the firm a lifestyle-scale professional practice rather than a scaled healthcare services platform. Revenue, headcount, and patient-volume metrics are not publicly disclosed.

Name

BRIGHT FUTURES FAMILY COUNSELING CENTER

Legal name

Bright Futures Family Counseling Center

Website

https://bffcounseling.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Therapy Sessions: Fee-for-service model for individual counseling sessions. Charges $150 per 60-minute session. Accepts cash, check, Mastercard, Visa, Discover, FSA, HSA, and most insurance plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Bright Futures Family Counseling Center is a private outpatient counseling practice that delivers one-on-one and group therapy sessions across six specialty areas: Autism and MHMR services, Individual and Group counseling, Adolescents, Geriatric, Addictions, and Marriage and Family counseling. Licensed Christian counseling is also offered. Sessions are 60 minutes in length, priced at $150 each, and delivered in person at offices in Plano and Allen, Texas, with appointments scheduled by phone.

Product overview

Bright Futures Family Counseling Center offers a unified set of counseling services with six specialty areas: Autism & MHMR (Mental Health/Mental Retardation), Individual & Group counseling, Adolescent counseling, Geriatric counseling, Addiction counseling, and Marriage & Family counseling. The practice also offers licensed Christian counseling options. Services are available at two Texas locations (Plano and Allen) with session fees of $150 for 60-minute sessions, accepting various insurance plans and payment methods including cash, check, and major credit cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Autism and MHMR Counseling Services Mental health services specializing in Autism spectrum support and Mental Health/Mental Retardation (MHMR) services for individuals and families, delivered through individualized counseling sessions.
• Individual and Group Counseling One-on-one therapy sessions and group therapy programs addressing a range of mental health concerns for adult clients in the Dallas-Plano area.
• Adolescent Counseling Services Mental health counseling services specifically designed for adolescents experiencing depression, bullying, behavioral issues, and related challenges, delivered through individual and group therapy.
• Geriatric Counseling Services Mental health support services for older adults addressing late-life depression, anxiety, and related age-related mental health concerns through individual and group therapy.
• Addiction Counseling Counseling services for individuals struggling with various addictions and substance abuse issues, including individual and group therapy for addiction recovery.
• Marriage and Family Counseling Premarital counseling, marriage counseling, divorce counseling, and family therapy programs designed to strengthen relationships and navigate marital and family challenges.

Quantifiable outcome

• Premarital counseling can reduce divorce rate by 30%
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights4 records

Emerging players

• Grow Therapy: Therapist marketplace and practice-management platform enabling independent counselors to accept insurance and run practices. Comparable as an enabling platform for individual and family therapy providers, with overlap in target clinician population.
• Headspace Health: Digital mental health platform combining therapy, coaching, and meditation, with employer and health-plan distribution. Comparable in addressing depression, anxiety, and family/individual mental health needs through a tech-enabled delivery model.
• Cerebral: Telehealth mental health platform providing therapy and medication management for anxiety, depression, and ADHD. Comparable in offering counseling services to individuals and families, though Cerebral's hybrid medication-plus-therapy model is distinct.
• Lyra Health: Employer-sponsored mental health benefits provider offering in-person and virtual therapy, including family and adolescent services. Comparable in therapy service mix targeting working adults and families, with broader enterprise distribution model.
• Charlie Health: Intensive outpatient and virtual mental health provider specializing in adolescents, young adults, and families with depression, anxiety, and trauma. Comparable as a multi-specialty mental health provider with strong adolescent and family therapy overlap.

Broad incumbents

• LifeStance Health: Large publicly-traded outpatient mental health platform operating hundreds of clinics across the US, including Texas. Comparable as a multi-specialty behavioral health provider, but at far greater scale and with a broader geographic footprint than Bright Futures.

Direct peers

• Thriveworks: National counseling and therapy practice chain offering in-person and telehealth sessions across multiple specialties with insurance acceptance. Closely comparable to Bright Futures as a multi-specialty, fee-for-service therapy provider serving individuals and families.
• Talkspace: Online therapy platform providing licensed therapist matching with insurance coverage. Comparable to Bright Futures in targeting insured consumers seeking counseling for depression, anxiety, relationships, and adolescent mental health.
• Two Chairs: Tech-enabled therapy practice chain operating in-person clinics in select metros plus telehealth, with matched-therapist model. Comparable as a multi-specialty outpatient counseling practice targeting similar insurance-paid clientele.
• BetterHelp: Largest online counseling platform offering individual, couples, and teen therapy via subscription. Comparable as a direct competitor for individual and family counseling demand, though delivered digitally rather than through physical offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

• LinkedInlinkedin.com/company/bright-futures-family-counseling-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRIGHT FUTURES FAMILY COUNSELING CENTER