BIERCRAFT LTD
BIERCRAFT LTD is a London-based craft beer distributor serving the UK on-trade and independent off-trade. It sources from independent breweries, stores stock in a temperature-controlled East London warehouse, and delivers via its own fleet inside the M25 and via pallet shipping beyond.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BIERCRAFT LTD does
BIERCRAFT LTD is a privately held UK craft beverage distributor headquartered in London (The Observatory, 260 Old Oak Common Lane, NW10 6DX) with a temperature-controlled warehouse in East London. The company sources craft beers, ciders, meads and soft drinks from independent UK breweries and delivers them to the London on-trade (restaurants and bars) and to independent off-trade retailers. Its producer portfolio spans well-known UK names such as The Kernel, Thornbridge, DEYA, Verdant, Burning Sky, Cloudwater, Beavertown, Pressure Drop, Five Points, and Wiper and True, alongside community-led projects (Queer Brewing) and an alcohol-free lager (Lucky Saint). Biercraft adds value beyond logistics through drinks menu curation, beer dinner coordination and staff training, and it co-founded Braybrooke Beer Co with restaurateurs and a German brewer to extend into production.
The business model is a B2B distribution and value-added service play. Pricing is quote-based and not publicly disclosed, with a £250 minimum order ex VAT for London postcodes and a 4-case (24 x 330ml) minimum per delivery inside London; orders beyond the M25 are shipped on pallets with transport-cost-based minimums. Revenue is generated through a transaction-margin on beverage distribution plus implicit professional services revenue from menu curation, events and training. Distribution is via own van fleet for central London and M25 next-day delivery, with pallet shipping for the rest of the UK. Orders are taken through a B2B portal (Unleashed Software), a dedicated email channel ([email protected]) and a Thursday morning mailout. There is also a channel partnership with The Wine Society to supply craft beer alongside wine.
The company is small, founder-led, and operationally focused, with no disclosed funding rounds, no institutional investors, and limited public headcount. Its competitive position rests on a curated brewery portfolio, first-party logistics in London, and high service quality rather than proprietary technology. There is no evidence of AI/ML or data-driven differentiation in the current operating model.
BIERCRAFT LTD firmographics
Firmographics- Name
- BIERCRAFT LTD
- Legal name
- Biercraft Limited
- Website
- https://biercraft.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BIERCRAFT LTD is a London-based craft beer distributor serving the UK on-trade and independent off-trade. It sources from independent breweries, stores stock in a temperature-controlled East London warehouse, and delivers via its own fleet inside the M25 and via pallet shipping beyond.
- Ownership category
- akta.pro rank
BIERCRAFT LTD industry classification
Industry- Product category
- Craft Beer Distribution
- NAICS
- Beer and Ale Merchant Wholesalers (424810)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH)
- akta.pro secondary industry
- Bar & Beverage Service Supplies Wholesale (AFAIALAG)
Keywords
Where BIERCRAFT LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
BIERCRAFT LTD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Beer and beverage distribution: Biercraft distributes craft beers, ciders, meads, soft drinks, and more to restaurants, bars, and retailers. They source products from independent breweries and deliver directly to customers.
- Menu curation and training services: Biercraft curates drinks menus and provides staff training for their customers as additional value-added services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | London postcodes minimum order |
| Unit Pricing | Pay-as-you-go | Case-based minimum for London delivery |
| Unit Pricing | Pay-as-you-go | Outside London minimum orders |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
BIERCRAFT LTD product offering
Product offeringCore offering
Biercraft sources craft beers, ciders, meads, and soft drinks from independent UK breweries and distributes them to leading London restaurants, bars, and independent retailers. The company complements its distribution with value-added services including drinks menu curation, beer dinner coordination, and staff training, supported by a B2B trade portal, a temperature-controlled warehouse in East London, and an in-house delivery fleet for central London.
Product overview
BIERCRAFT LTD operates as a craft beverage distribution company offering a single integrated service rather than a platform-plus-modules architecture. The core offering centers on sourcing and distributing craft beers, ciders, meads, and soft drinks from independent breweries to London's on-trade (restaurants, bars) and independent off-trade (retailers). Value-added services include drinks menu curation, beer dinner coordination, and staff training. Operations are supported by a B2B Trade Portal built on Unleashed Software for online ordering, temperature-controlled warehouse storage in East London, and direct delivery via the company's own van fleet. Customers can order through the online portal, via email to [email protected], or through a Thursday morning mailout system.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Beer & Beverage Distribution Core service: sourcing craft beers, ciders, meads, and soft drinks from independent UK breweries and delivering them to London restaurants, bars, and independent retailers. Customers can order through the B2B portal or via email.
- Drinks Menu Curation Curated drinks menu design and beverage selection advisory service for on-trade customers to optimize their beer and beverage offering.
- Beer Dinner Coordination Coordination of beer pairing dinners and related events for hospitality customers to enhance their craft beer programming and customer engagement.
- Staff Training Services Training programs for on-trade customer staff covering craft beer knowledge, serving, and product appreciation to elevate in-venue beverage service quality.
- B2B Trade Portal Online ordering platform (built on Unleashed Software) for trade customers to view available beers, ciders, and mead, place orders, and manage their accounts.
Companies that use BIERCRAFT LTD
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
BIERCRAFT LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BIERCRAFT LTD partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- The KernelcoreThe Kernel is a renowned London brewery founded in 2009 by former cheesemonger Evin O'Riordain. Known for American pale ales and historic London dark beers, they are considered a brewer's brewery and have been instrumental in kickstarting London's craft beer scene.
- ThornbridgecoreFounded in 2005 by Jim Harrison and Simon Webster, Thornbridge is one of the original groundbreakers of the UK craft beer movement. Known for world-beating beers including Jaipur IPA, with flawless execution across cask, bottle, can and keg.
- DEYA Brewing CocoreFounded in 2015, DEYA quickly became one of the most influential breweries in the UK. Known for their popular Steady Rolling Man pale ale and soft & juicy pale ales, plus an exciting mixed fermentation beer programme.
- Braybrooke Beer CocoreCo-founded by Nick Trower of Biercraft along with Luke Wilson and Cam Emirali of 10 Greek Street, and Mahrs Brau's Stephan Michel. Brews authentic German lagers in the English countryside using German malts, hops and in-house propagated yeast.
- Verdant Brewing CocoreOne of the most highly sought-after breweries in the UK, Verdant are style-leaders for hazy, juicy New England IPAs. Many of their beers are high-profile collaborations with world-class breweries, often available in very limited quantities.
- Burning SkycoreThe most consistently impressive farmhouse brewery in the UK. Mark Tranter's team has an outstanding range of hoppy beers but are best known for spectacular wood-aged saisons and blended, spontaneous beers.
- PartizanminorFounded in 2012 by former chef Andy Smith after Redemption Brewing. Famous for use of fruit, herbs and spices in delicious Saisons. Known for distinctive branding by Alec Doherty.
- Lost and GroundedminorEstablished in 2016 by partners Annie Clements and Alex Troncoso (former head of brewing at Little Creatures and Camden Town Brewery). Inspired by German precision-brewed lagers and Belgian ales.
- MondominorFounded in 2014 by American ex-pats Todd and Tom in Battersea. Known for beers like Machina Helles and Dennis Hopp' IPA with an on-site taproom.
- BeavertownminorFounded in 2011 by Logan Plant, now occupying a huge site in Tottenham. Gateway beers like Gamma Ray and Neck Oil continue to attract new drinkers.
- CloudwaterminorPioneering force for UK craft beer on the international stage. Known for considered modern branding and hop-forward, seasonal beer portfolio.
- Pressure DropminorStarted by three friends making London's best-loved pale ale - the legendary Pale Fire. Grown from a shed to a railway arch to a larger site in Tottenham.
- Five Points Brewing CominorStrikes a fine balance between accessible session beers and bolder modern craft beers. First brewery to be an accredited Living Wage Employer with 100% renewable electricity.
- Wiper and TrueminorBristol brewery evolved from nomadic roots to large brewery and taproom. Crafted incredible range of delicious beers in beautiful packaging.
- Lucky SaintminorAlcohol-free unpasteurised, unfiltered lager brewed at a 500-year-old traditional Bavarian brewery. Alcohol removed without affecting flavour, cold stored for six weeks.
- The Wine SocietyminorThe Wine Society partnered with Biercraft to offer craft beers alongside their wine selection, recognizing Biercraft's understanding of great beer and excellent service.
- Queer Brewing ProjectminorSet up to provide visibility for LGBTQ+ people in beer, build community, advocate for LGBTQ+ rights, and raise money for LGBTQ+ charities. Led by beer writer, photographer and ceramicist Lily Waite.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
BIERCRAFT LTD competitors and assessment
Company assessmentDirect peers
- Speciality Drinks: UK premium spirits and craft beer distributor serving the on-trade. Comparable to Biercraft on independent producer curation and trade-channel focus, with overlap on premium beer SKUs.
- Euroboozer: London-based specialist beer importer and distributor focused on independent and craft breweries from the UK and Europe. Highly comparable to Biercraft on curated independent producer relationships and on-trade focus, with similar premium positioning.
- Hop Burns & Black: UK specialist craft beer distributor and retailer with strong on-trade and off-trade presence. Comparable to Biercraft on curated craft portfolio and direct-to-trade ordering, though with a larger retail footprint and DTC consumer base.
- James Clay (part of Carlsberg Marston's Brewing Company): Long-established UK specialist craft beer wholesaler distributing premium and independent breweries to the on-trade. Closest direct competitor to Biercraft on premium UK craft beer distribution, though at significantly greater scale and now under a major brewer's ownership.
- Cave Direct: UK craft beer specialist wholesaler focused on independent breweries. Direct comparator to Biercraft on craft-only distribution and on-trade customer base, though with broader national reach.
Broad incumbents
- Enotria & Coe: Premium UK drinks wholesaler serving the on-trade with wine, beer, and spirits. Comparable on premium curation and on-trade customer mix, though significantly larger and broader in portfolio than Biercraft.
- Hallgarten & Novum Wines: UK specialist wine and drinks importer/distributor focused on premium independent producers. Comparable to Biercraft on curation-led premium positioning and on-trade relationships, but anchored in wine with growing craft beer adjacency.
- Matthew Clark: Major UK on-trade drinks wholesaler with national coverage across beer, wine, and spirits. The dominant broadline competitor to specialist craft distributors, with growing craft ranges that increasingly overlap with Biercraft's category.
- LWC Drinks: One of the UK's largest independent drinks wholesalers, distributing beer, wine, spirits, and soft drinks nationally to on-trade operators. Represents the broadline incumbent that competes with specialist distributors like Biercraft on range, credit terms, and logistics.
- Bibendum Wine: UK premium drinks wholesaler with strong on-trade presence across wine, beer, and spirits. Comparable to Biercraft on premium positioning and on-trade focus, but with a much broader portfolio and national reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BIERCRAFT LTD social profiles
Digital presenceBIERCRAFT LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIERCRAFT LTD leadership team
Management profileNumber of profiles
Profiles1 record
BIERCRAFT LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIERCRAFT LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIERCRAFT LTD
What does BIERCRAFT LTD do?
Biercraft sources craft beers, ciders, meads, and soft drinks from independent UK breweries and distributes them to leading London restaurants, bars, and independent retailers. The company complements its distribution with value-added services including drinks menu curation, beer dinner coordination, and staff training, supported by a B2B trade portal, a temperature-controlled warehouse in East London, and an in-house delivery fleet for central London.
Is BIERCRAFT LTD a public or private company?
BIERCRAFT LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BIERCRAFT LTD founded?
BIERCRAFT LTD was founded in -1. It employs 11 to 50 people.
Where is BIERCRAFT LTD based?
BIERCRAFT LTD is headquartered in London, United Kingdom, in the Europe region.
How does BIERCRAFT LTD make money?
Two revenue lines are on record. Beer and beverage distribution is the primary driver. The others are menu curation and training services.
Who are BIERCRAFT LTD's main competitors?
Direct peers on record are Speciality Drinks, Euroboozer, Hop Burns & Black, James Clay (part of Carlsberg Marston's Brewing Company) and Cave Direct. Broad incumbents are Enotria & Coe, Hallgarten & Novum Wines, Matthew Clark, LWC Drinks and Bibendum Wine.
Does BIERCRAFT LTD have an API?
No public API is recorded for BIERCRAFT LTD.
What industry is BIERCRAFT LTD in?
BIERCRAFT LTD's product category is Craft Beer Distribution. Its primary akta.pro industry code is AFAIAGAH, Craft & Specialty Beverage Wholesale (Local/Artisanal), with a secondary code of AFAIALAG, Bar & Beverage Service Supplies Wholesale. Its NAICS code is 424810 and its SIC code is 5180.