Bi'Talih
Bi'Talih is a Turkish-licensed online betting and gaming platform offering horse racing, virtual sports, scratch cards, instant-win games, and national lottery products to adult Turkish consumers through web and mobile channels.
- Company typePrivate
- Founded-
- Headquartersİstanbul, Türkiye
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bi'Talih does
Bi'Talih is a Turkish online betting and gaming platform operated by Platform Şans Oyunları A.Ş., headquartered in Şişli, İstanbul. Founded in 2024, the company operates as a licensed dealer for United Racing (horse racing betting), Milli Piyango (national lottery), and Hemen Yarış, with Sisal Şans providing lottery games under oversight of the T.C. Milli Piyango İdaresi Genel Müdürlüğü. The platform serves Turkish citizens aged 18 and older who hold valid Turkish ID numbers, restricting access to the domestic regulated market.
The product portfolio spans six verticals: real horse racing betting via Müşterek Bahis (mutual) and Sabit İhtimalli (fixed-odds) systems with TJK TV live streaming; virtual horse and greyhound racing plus virtual sports (Sanal Bahis) powered by WLA-certified RNG; 12 Bas Kazan interactive instant-win titles; 117 Kazı Kazan digital scratch-card games; national lottery products (Sayısal Loto, Süper Loto, Şans Topu, On Numara, Hızlı On); and supporting engagement features such as Hazır Kuponlar (expert-prepared coupons from named analysts) and Ortak Kupon (shared-pool 6'lı Ganyan betting). Distribution runs through a web platform plus native apps on iOS App Store, Google Play, and Huawei AppGallery, with deposits/withdrawals via Garanti Bankası and Akbank.
The business model is transaction-fee-based: Bi'Talih earns commissions on horse racing wagers (₺20 minimum, ₺12,000 maximum per coupon) and unit-based pricing on lottery tickets (₺200–₺800). Customer acquisition relies on direct-to-consumer digital marketing and a 4,500 TL welcome bonus, supplemented by official sponsorship of Göztepe SK football club. The company also maintains a responsible-gambling partnership with Yeşilay (Turkish Green Crescent). No funding rounds, revenue figures, or institutional ownership are disclosed in available sources.
Bi'Talih firmographics
Firmographics- Name
- Bi'Talih
- Legal name
- Platform Şans Oyunları A.Ş
- Website
- https://bitalih.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bi'Talih is a Turkish-licensed online betting and gaming platform offering horse racing, virtual sports, scratch cards, instant-win games, and national lottery products to adult Turkish consumers through web and mobile channels.
- Ownership category
- akta.pro rank
Bi'Talih industry classification
Industry- Product category
- Online Betting and Gaming
- NAICS
- Other Gambling Industries (713290), Gambling Industries (7132)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Online Horse Racing Betting (Advance Deposit Wagering/ADW) (MPAEADAD)
- akta.pro secondary industries
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Mobile-First / App-Based Online Casinos (MPAEABAG)
Keywords
Where Bi'Talih is headquartered
LocationHeadquarters
- HQ city
- İstanbul
- HQ country
- Türkiye
- HQ region
- Europe
Offices1 record
Markets served
Bi'Talih business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Horse Racing Betting Commission: Platform takes a percentage commission on horse racing bets including Ganyan, Plase, İkili Bahis, Sıralı İkili, Çifte, Üçlü Ganyan, and Altılı Ganyan. Users place bets with minimum 20 TL and maximum 12,000 TL per coupon.
- National Lottery Tickets: Sale of Milli Piyango lottery tickets including Sayısal Loto, Süper Loto, Şans Topu, On Numara, and Hızlı On. Full lottery tickets priced at 800 TL, half at 400 TL, quarter at 200 TL.
- Virtual Betting: Virtual sports betting on simulated football and other sports events with fixed odds, driven by random number generators
- Scratch Cards (Kazı Kazan): Digital scratch card games including Kleopatra Sandığı, Sihirli Kazançlar, Platin Kasa, with prizes up to millions of TL
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard betting minimum |
| Unit Pricing | Pay-as-you-go | Horse racing unit costs |
| One time/ perpetual license | Pay-as-you-go | National lottery ticket prices |
| Other | Pay-as-you-go | Minimum withdrawal |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Bi'Talih product offering
Product offeringCore offering
Bi'Talih is an online betting and gaming platform operated by Platform Şans Oyunları A.Ş., offering Turkish consumers a unified ecosystem for horse racing betting (Müşterek Bahis and Sabit İhtimalli), virtual races, virtual sports betting, digital scratch cards (Kazı Kazan), interactive win games (Bas Kazan), and National Lottery tickets (Milli Piyango). The platform is accessible via web and native iOS, Android, and Huawei mobile applications, with TJK TV live horse racing streaming integrated.
Product overview
Bi'Talih is an online gaming and betting platform operated by Platform Şans Oyunları A.Ş., serving as a licensed dealer for United Racing, Milli Piyango, and Hemen Yarış. The platform offers a unified ecosystem combining horse race betting (At Yarışı) with fixed-odds and mutual betting, virtual racing (Sanal Yarışlar) and virtual sports (Sanal Bahis), interactive win games (Bas Kazan), digital scratch tickets (Kazı Kazan), and national lottery games (Milli Piyango). Additional services include ready-made expert coupons (Hazır Kuponlar), shared betting pools (Ortak Kupon), live racing streams (TJK TV), and native mobile apps for iOS, Android, and Huawei devices.
Differentiator
Problem solved
Functional benefit
Products and services
- At Yarışı (Horse Racing Betting) Real horse racing betting on Turkish hippodromes via Müşterek Bahis (mutual/parimutuel) and Sabit İhtimalli (fixed-odds) systems. Includes Ganyan, Plase, İkili Bahis, Sıralı İkili, Çifte, Üçlü Ganyan, and Altılı Ganyan bet types. Minimum bet 20 TL, maximum 12,000 TL per coupon. Available to Turkish adult consumers.
- Sanal Yarışlar (Virtual Races) Animated virtual horse and greyhound racing games powered by WLA-certified random number generators, offering continuous betting experiences independent of real race schedules. Includes sprint racing and real-image virtual horse racing formats.
- Sanal Bahis (Virtual Sports) Virtual sports betting including virtual free-kick, league games (Türkiye Ligi, Italy), and other simulated sports events with fixed odds, outcomes determined by random number generators.
- Kazı Kazan (Digital Scratch Cards) Digital scratch card games including Kleopatra Sandığı, Sihirli Kazançlar, Platin Kasa, Yeşil Bonus, Volkanik Harita, and Şans Ağacı, with prizes up to millions of TL, backed by state-guaranteed National Lottery security.
- Bas Kazan (Interactive Win Games) Interactive casino-style instant-win games including Büyük Mücevher Avcısı, Maya Hazineleri, Loot Plunder, Lucky Plane (Şans Uçağı), Kanıt Peşinde, Hazineler Denizi, and Plinko Terazisi, available with demo modes.
- Milli Piyango (National Lottery) Sale of state National Lottery tickets including Çılgın Sayısal, Süper Loto, Şans Topu, On Numara, Hızlı On (draws every 5 minutes), and the annual New Year's lottery with jackpots up to ₺800 million. Full ticket 800 TL, half ticket 400 TL, quarter ticket 200 TL.
Quantifiable outcome
- 4,500 TL welcome bonus for new members
- +1 more outcomes
Companies that use Bi'Talih
Customer profileSegments3 records
Ideal customer profiles1 record
Bi'Talih technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bi'Talih partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Göztepe SKminorBi'Talih is the official sponsor of Göztepe SK football club, providing brand visibility and marketing reach through sports sponsorship.
- United RacingcoreOfficial licensed dealer for United Racing horse racing services, providing legal horse racing betting access to platform users.
- Sisal ŞanscoreSisal Şans İnteraktif Hizmetler ve Şans Oyunları Yatırımları A.Ş. operates Milli Piyango games under regulatory oversight by T.C. Millî Piyango İdaresi Genel Müdürlüğü.
- Türkiye Jokey Kulübü (TJK)coreTJK TV provides live streaming of horse racing events. Bi'Talih integrates TJK TV broadcasts for 7/24 access to Turkish and international horse racing content.
- Garanti BankasıminorPartner bank for deposit and withdrawal transactions. IBAN: TR70 0006 2000 1860 0006 2917 94 under account name Platform Şans Oyunları A.Ş.
- AkbankminorPartner bank for deposit and withdrawal transactions. IBAN: TR66 0004 6007 8788 8000 2079 22 under account name Platform Şans Oyunları A.Ş.
- YeşilayminorPartnership with Yeşilay (Turkish Green Crescent) for responsible gambling awareness, providing resources on gambling addiction prevention and support.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bi'Talih competitors and assessment
Company assessmentEmerging players
- Bahsegel: Online betting brand serving Turkish users with sports and casino content. Comparable product surface area but with different licensing positioning versus Bi'Talih's fully licensed model.
- Süperbahis: Turkish-facing online sports betting and casino operator offering a similar mobile-first experience. Comparable customer demographic and product breadth to Bi'Talih.
Direct peers
- Tuttur.com: Licensed Turkish online betting site focused on horse racing and sports betting. Comparable product mix and regulated market positioning to Bi'Talih.
- Nesine.com: One of Turkey's largest licensed online sports and horse racing betting platforms, offering a comparable mix of mutual and fixed-odds wagering, virtual games, and casino-style content to Turkish consumers. Directly competes with Bi'Talih for the same regulated betting wallet.
- Bilyoner: Turkish licensed online betting and lottery platform combining sports betting, horse racing, and Milli Piyango lottery sales. Closely comparable to Bi'Talih's multi-product regulated offering and the same target customer base.
- Oley.com: Turkey-based online betting platform offering sports betting, horse racing, and casino-style games. Similar product breadth and direct domestic overlap with Bi'Talih's offering.
- Misli.com: Turkish online sports betting and lottery brand offering fixed-odds sports, horse racing, and national lottery games. Competes head-to-head with Bi'Talih in the same licensed domestic segment.
Regional players
- United Racing: Turkish horse racing betting operator and Bi'Talih's core licensed distribution partner. Directly comparable in the horse racing wagering vertical and adjacent to Bi'Talih's broader platform.
- Hemen Yarış: Turkish horse racing betting platform and one of Bi'Talih's listed licensed partners. Operating in the same regulatory environment and serving the same race-day betting use case.
Broad incumbents
- Sisal: Italy-headquartered lottery and betting operator running Milli Piyango Turkey operations via Sisal Şans. Bi'Talih's lottery integration partner and a broader international incumbent in regulated gambling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bi'Talih social profiles
Digital presenceBi'Talih financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bi'Talih leadership team
Management profileNumber of profiles
Bi'Talih funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bi'Talih M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bi'Talih
What does Bi'Talih do?
Bi'Talih is an online betting and gaming platform operated by Platform Şans Oyunları A.Ş., offering Turkish consumers a unified ecosystem for horse racing betting (Müşterek Bahis and Sabit İhtimalli), virtual races, virtual sports betting, digital scratch cards (Kazı Kazan), interactive win games (Bas Kazan), and National Lottery tickets (Milli Piyango). The platform is accessible via web and native iOS, Android, and Huawei mobile applications, with TJK TV live horse racing streaming integrated.
Is Bi'Talih a public or private company?
Bi'Talih is a private company. It is classified as unknown and is currently operating.
When was Bi'Talih founded?
Bi'Talih was founded in -1. It employs 11 to 50 people.
Where is Bi'Talih based?
Bi'Talih is headquartered in İstanbul, Türkiye, in the Europe region.
How does Bi'Talih make money?
Four revenue lines are on record. Horse Racing Betting Commission is the primary driver. The others are national Lottery Tickets, virtual Betting and scratch Cards (Kazı Kazan).
Who are Bi'Talih's main competitors?
Emerging players on record are Bahsegel and Süperbahis. Direct peers are Tuttur.com, Nesine.com, Bilyoner, Oley.com and Misli.com. Regional players are United Racing and Hemen Yarış. Sisal is listed as a broad incumbent.
Does Bi'Talih have an API?
No public API is recorded for Bi'Talih.
What industry is Bi'Talih in?
Bi'Talih's product category is Online Betting and Gaming. Its primary akta.pro industry code is MPAEADAD, Online Horse Racing Betting (Advance Deposit Wagering/ADW), with a secondary code of MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 713290 and its SIC code is 7948.