Bloomin Crazy

What Bloomin Crazy does

Bloomin Crazy Floral & More is an independently owned and operated retail florist headquartered at 570 Hwy 37 South in Mount Vernon, Texas. The business sells handcrafted floral arrangements, gift baskets, and potted plants through a single brick-and-mortar storefront, an e-commerce website hosted on the Flower Shop Network platform, phone, and text messaging, with local delivery serving Mount Vernon and six surrounding East Texas communities including Mount Pleasant, Winnsboro, Saltillo, Scroggins, Talco, and Winfield. Customer-facing services include same-day delivery, no-contact delivery, and curbside pickup, plus dedicated delivery routes into regional funeral homes and healthcare facilities.

The core product offering centers on Designer's Choice floral arrangements organized across Standard ($40–$80), Deluxe ($55–$100), and Premium/Luxury ($95–$310) price tiers, complemented by occasion-specific collections (sympathy/funeral, wedding, romantic, seasonal, get-well, new baby, graduation, holiday) and add-on categories including plants, gift baskets, and ancillary items such as chocolates, stuffed animals, candles, and lotions. The company employs approximately eight staff and operates Mon–Fri 10:00 AM–5:00 PM, with after-hours and weekend funeral floral orders handled by text and phone. There is no proprietary technology stack; all digital infrastructure runs on third-party platforms (Flower Shop Network for website/ordering; Facebook, Yelp, Google Business, and email newsletter for marketing).

The business operates a direct-to-consumer retail model with no institutional investors, no parent company, and no disclosed funding. Revenue is generated through unit-pricing on individual orders plus variable delivery fees, with multiple B2B delivery destinations (funeral homes and hospitals) serving as recurring volume anchors. Customer segments span individual consumers buying for personal occasions, wedding parties, families purchasing sympathy arrangements, and gift-givers during peak holidays. No revenue, headcount trajectory, or expansion plan is publicly disclosed.

Name

Bloomin Crazy

Legal name

Bloomin Crazy Floral & More

Website

https://bloomincrazytx.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloomin Crazy Floral & More is an independently owned retail florist in Mount Vernon, Texas, serving local consumers, funeral homes, hospitals, and wedding clients across East Texas with handcrafted floral arrangements, plants, gift baskets, and local delivery.

Ownership category

akta.pro rank

Product category

Retail Florist

NAICS

Florists (45931), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Fresh flower arrangements
• Floral delivery service
• Local florist shop
• Wedding flowers
• Sympathy flower arrangements

Headquarters

HQ city

Mount Vernon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Floral Arrangements and Fresh Flowers: Sale of fresh cut flowers, pre-designed floral arrangements, and custom-designed bouquets. Products include seasonal arrangements, roses, sympathy flowers, wedding flowers, and specialty designs.
2. Delivery Services: Local flower delivery to Mount Vernon, TX and surrounding areas including Mount Pleasant, Winnsboro, Saltillo, Scroggins, Talco, Winfield. Delivery fees vary by location.
3. Gift Baskets and Plants: Sale of gift baskets (gourmet, fruit, candy, snack varieties), potted plants, and related gift items.
4. Custom Design Services: Custom floral arrangement design services for weddings, events, funerals, and special occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bloomin Crazy is an independent retail florist (DBA Bloomin Crazy Floral & More) in Mount Vernon, Texas that designs and sells fresh flower arrangements, plants, gift baskets, and giftware for everyday, wedding, sympathy, and special-occasion needs. The shop operates a physical storefront with curbside pickup and offers same-day local delivery, supported by an online ordering channel through the Flower Shop Network.

Product overview

Bloomin Crazy Floral & More is a retail florist offering a comprehensive portfolio of handcrafted floral products and related gift items. The core offering consists of Designer’s Choice flower arrangements and occasion-specific designs (sympathy, wedding, seasonal, romantic) complemented by add-on products including plants, gift baskets, and delivery services. The company operates a single retail location in Mount Vernon, Texas, providing in-store shopping, local delivery, and online ordering through the Flower Shop Network platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Flower Arrangements Custom and seasonal fresh flower arrangements designed for everyday gifting, birthdays, anniversaries, get-well, and holidays, sold to local individual consumers in Mount Vernon, TX.
• Wedding Florals Floral design services for weddings, including bridal bouquets, boutonnieres, ceremony, and reception arrangements, provided to local brides and event organizers.
• Sympathy and Funeral Flowers Sympathy arrangements, standing sprays, casket pieces, and funeral floral tributes delivered to funeral homes, churches, and local service addresses.
• Local Flower Delivery Same-day local delivery of floral arrangements and gift orders to addresses in and around Mount Vernon, TX, including homes, hospitals, and churches.
• Plants and Gift Baskets Live potted plants and curated gift baskets combining flowers and giftware, sold for housewarmings, get-well, thank-you, and corporate gifting occasions.
• Curbside Pickup Order-ahead pickup service at the Mount Vernon storefront allowing local customers to collect floral orders without leaving their vehicle.

Quantifiable outcome

• Multiple positive customer reviews citing beauty, freshness, and longevity of arrangements
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BloomNation: Online marketplace that empowers independent local florists to build their own e-commerce storefront and reach customers outside their immediate delivery area. Highly comparable business model to Bloomin Crazy's Flower Shop Network partnership.
• Flower Shop Network: Network of independent local florists providing shared e-commerce, marketing, and inter-florist fulfillment — Bloomin Crazy is already a member partner. Closest direct comparable in operating model and customer base.

Broad incumbents

• ProFlowers: Established online floral and gift retailer offering farm-fresh flowers for direct delivery. A broader incumbent that competes on convenience and price for non-local online flower orders in the East Texas market.
• Teleflora: Floral delivery network that relays orders from consumers to member local florists for hand-arranged delivery. Directly comparable business model element to Flower Shop Network, but at significantly larger national scale.
• 1-800-Flowers.com: National online florist and gift retailer offering fresh flowers, plants, and gift baskets with same-day delivery. Operates at vastly larger scale but competes directly for online flower orders originating in or near Mount Vernon, especially where local florists cannot fulfill.
• FTD (Florists' Transworld Delivery): Long-standing floral network connecting consumers to local florists for delivery. Operates as both a direct consumer brand and a fulfillment network — a broader incumbent that competes for the same online and telefloral order flow Bloomin Crazy services.

Emerging players

• From You Flowers: Online flower and gift retailer offering same-day local delivery through partner florists. Operates a similar hybrid model of online order capture plus local florist fulfillment, competing with Bloomin Crazy for online order flow.
• SendFlowers.com: Online florist aggregator delivering flowers nationwide through partner local florists. Competes for online order capture via SEM and pricing, similar to how Bloomin Crazy competes for local and network-sourced orders.
• UrbanStems: DTC online flower and plant delivery brand with a curated, design-forward positioning. Competes for the same modern consumer seeking premium floral gifts, particularly via online and social channels.
• The Bouqs Co. Direct-to-consumer online florist sourcing farm-direct flowers for subscription and one-off delivery. Competes with local florists on price, freshness messaging, and convenience for online order capture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/172710469433449
• LinkedInlinkedin.com/company/bloomin-crazy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomin Crazy