What BlueHosting does

BlueHosting is a Chilean web hosting provider operating as a subsidiary of Haulmer, Inc., offering a full-stack portfolio of shared hosting, SSD VPS Cloud Servers, paid SSL certificates, domain registration across more than 15 TLDs, and a white-label Reseller program. Its infrastructure runs on a local data center with 100% SSD storage, Apache 2.4, PHP 5.4–8.2, MySQL/MariaDB 10.6, cPanel V110, and enterprise plans powered by Intel Xeon E7-4880 v2 CPUs, with a 99.9% uptime guarantee across services. Customer-facing security is delivered through a Web Application Firewall (WAF), Network Intrusion Detection System (NIDS), and Anti-Spam Premium with stated 95% effectiveness.

The company monetizes through annual and multi-year subscription plans billed in Chilean pesos, structured into four shared hosting tiers (Emprendedores, Negocios/PYMES, Empresas, and WordPress-optimized), plus monthly VPS subscriptions and reseller contracts. Go-to-market combines a self-serve product-led model — SEO, content/blog, comparison articles, and free migration — with an inside sales contact center and dedicated executive outreach for enterprise deals. BlueHosting serves entrepreneurs, SMBs, e-commerce merchants (with Transbank Webpay integration), WordPress users, resellers, and enterprise customers across Chile, Colombia, Peru, Mexico, and Argentina, with country-localized payment methods in each market. The company claims to be the #1 web hosting provider in Chile and reports administering a DNS service with more than 30% domestic market share.

Name

BlueHosting

Legal name

BlueHosting (Haulmer, Inc.)

Website

https://bluehosting.cl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

BlueHosting is a Chilean web hosting subsidiary of Haulmer, Inc., offering SSD shared hosting, VPS, SSL, domains, and a reseller program to entrepreneurs, SMBs, and enterprises across Chile and four other Latin American countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Web Hosting Plans (Subscription): BlueHosting generates the majority of its revenue from recurring subscription web hosting plans across four tiers: Emprendedores (individuals/small entrepreneurs), Negocios (SMEs/businesses), Empresas (enterprise), and WordPress-optimized plans. Plans are billed annually or multi-year with discounts for longer commitments. Each tier includes a base set of resources (storage, emails, domains) with upsell potential through additional services.
2. VPS Cloud Server (Subscription): Virtual Private Server plans billed monthly, offering scalable compute, memory, and storage resources. Three categories: Standard VPS, CPU Dedicated, and High Memory. Plans range from 1GB/1vCPU/20GB SSD to 192GB/32vCPU/3.8TB SSD, with traffic allowances and optional cPanel licenses.
3. Domain Registration: Domain registration across multiple TLDs (.CL, .COM, .NET, .CO, .PE, .COM.PE, .COM.MX, .COM.AR, .US, .IO, .BLOG, .TV, .ORG, .INFO, .NAME, .LTDA, .PRO, .BIZ). Domains are sold as annual registrations with renewal fees and cross-sell opportunities into hosting packages.
4. SSL Certificates: SSL certificate sales including single-domain (SSL un Dominio), Wildcard, and EV SSL certificates. Basic SSL is included free with hosting plans; premium certificates are sold as add-ons with annual billing and varying warranty levels.
5. Reseller Hosting Program: Reseller plans (Power, Full, Ultra, Ultimate) enable partners to resell hosting services under their own brand. Resellers can create unlimited client accounts, customize DNS to hide BlueHosting branding, and access WHM/cPanel for full account management. cPanel license and WHMCS billing software are available as add-ons.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

BlueHosting sells subscription-based web hosting services including shared hosting plans (Emprendedores, Negocios, Empresas tiers), WordPress-optimized hosting, VPS cloud servers, domain registration, SSL certificates, and a reseller program. Plans are priced in local Latin American currencies (CLP, COP, PEN, MXN, ARS) and include bundled features such as free SSL, free migration, free backups, and a 99.9% uptime SLA on Intel Xeon servers with 100% SSD storage.

Product overview

BlueHosting is a Chilean web hosting company that operates as a subsidiary of Haulmer, offering a comprehensive portfolio of hosting services. The core offering consists of shared web hosting plans segmented by customer type: Emprendedores (entry-level for entrepreneurs), Negocios/PYMES (mid-tier for small businesses), Empresas (enterprise with dedicated resources), and specialized WordPress hosting. Supporting infrastructure includes SSD VPS Cloud Server (virtual private servers with configurable resources), SSL certificates (single domain, wildcard, and EV), domain registration (multiple TLDs including .CL as a specialty), and a Reseller program (allowing partners to brand their own hosting service). All hosting plans include cPanel control panel, SSD storage, free Let's Encrypt SSL, and 99.9% uptime guarantee. The company positions itself as the #1 web hosting provider in Chile with a focus on speed, security, and unlimited resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Emprendedores Web Hosting (Power and Full plans)

Quantifiable outcome

• Up to 4x faster load times for enterprise hosting vs basic shared hosting plans
• +5 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature12 records

Partnerships

13 partnerships are on record, tiered parent_company, core and minor.

• Haulmerparent_companyOEM/ Whitelabel/ Licensing PartnerBlueHosting is a subsidiary and brand of Haulmer, Inc. The company operates under the Haulmer umbrella alongside other brands including BlueHosting. The Haulmer footer logo and branding appear throughout the BlueHosting website. BlueHosting's self-service infrastructure ('Autoatención') is powered by Haulmer's help center platform (help.haulmer.com), and uptime monitoring is hosted at status.bluehosting.host.
• Let's EncryptcoreTechnology or IntegrationBlueHosting integrates Let's Encrypt SSL certificates across all shared hosting plans at no additional cost. Let's Encrypt is an automated, open Certificate Authority that provides free TLS certificates, which BlueHosting auto-provisions and auto-renews for all customer domains.
• cPanel / WebHost Manager (WHM)coreTechnology or IntegrationBlueHosting embeds cPanel (V110) as the primary hosting control panel across all shared hosting plans, and WHM (WebHost Manager) for Reseller accounts. cPanel provides account management, domain configuration, email accounts, databases, and security tools. WHM enables Resellers to create and manage individual client accounts.
• SoftaculouscoreTechnology or IntegrationSoftaculous is integrated with cPanel to provide one-click installation of over 400 open-source applications and scripts including WordPress, Joomla, OpenCart, e-commerce platforms, blogs, wikis, and frameworks. Softaculous automates script installation, database configuration, and permission setup without requiring technical knowledge.
• Transbank (WebPay)coreTechnology or IntegrationBlueHosting's Negocio (PYME) and WordPress plans are optimized for integration with Transbank's WebPay payment gateway, enabling Chilean e-commerce merchants to accept online credit and debit card payments directly on their hosted websites.
• Webpay (Transbank)coreTechnology or IntegrationWebpay (by Transbank) is the primary payment processing gateway used in Chile for BlueHosting's own sales. It enables immediate activation upon credit/debit card payment for Chilean customers.
• NIC ChilecoreChannel Partner/ Reseller/ DistributorBlueHosting is an authorized .CL domain registrar, competing with NIC Chile (the official .CL registry). BlueHosting offers .CL domain registration at competitive prices ($12,900/year vs. the traditional NIC-only process), enabling customers to register and manage .CL domains as part of their hosting package.
• PayPalcoreChannel Partner/ Reseller/ DistributorPayPal is offered as a payment method across all BlueHosting markets (Chile, Peru, Mexico, Argentina, Colombia), enabling cross-border payment collection with immediate service activation.
• ServipagminorChannel Partner/ Reseller/ DistributorServipag is offered as an in-person/cash payment method for Chilean customers, enabling those without bank accounts or credit cards to pay hosting invoices at Servipag points nationwide.
• OXXO (Mexico)minorChannel Partner/ Reseller/ DistributorOXXO is offered as a cash payment method for Mexican customers purchasing BlueHosting services, enabling payment at OXXO convenience stores across Mexico.
• Baloto (Colombia)minorChannel Partner/ Reseller/ DistributorBaloto is offered as a cash lottery-based payment method for Colombian customers, enabling payment at Baloto service points across Colombia.
• Pago Efectivo (Peru)minorChannel Partner/ Reseller/ DistributorPago Efectivo is offered as a bank-transfer-based cash payment method for Peruvian customers, enabling payment via bank transfer or cash at associated Peru payment points.
• PagoFacil / RapiPago (Argentina)minorChannel Partner/ Reseller/ DistributorPagoFacil and RapiPago are offered as cash payment methods for Argentine customers, enabling in-person invoice payment at thousands of service points across Argentina.

Scale indicators8 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• SiteGround: Global managed hosting provider specializing in WordPress and WooCommerce with growing presence in Spanish-speaking markets; a comparable product line for SMB and e-commerce segments that BlueHosting targets with its WordPress and Transbank-integrated plans.
• GoDaddy: Global domain registrar and hosting platform with broad Latam reach; directly comparable to BlueHosting's domain registration business (.CL and international TLDs) and overlapping SMB hosting portfolio.
• Webempresa (Argentina): Argentina-rooted hosting provider with strong presence across Spanish-speaking markets; offers optimized WordPress hosting and shared/VPS plans overlapping with BlueHosting's product line and Latam SMB target segment.
• HostGator (Latam): Global hosting brand (under Newfold Digital) with active Latam operations and Spanish-language support; competes with BlueHosting for SMB shared, VPS, and WordPress hosting customers across the same Chilean and broader Latam footprint.

Regional players

• DonWeb (Argentina): Argentina-based web hosting and domain registrar with multi-country Latam reach; comparable to BlueHosting in scale and product breadth, serving overlapping SMB and entrepreneur segments across Spanish-speaking Latin America.

Direct peers

• Hosting.cl: Chilean hosting provider listed among BlueHosting's named local competitors; positions in the same shared hosting and domain registration niche serving Chilean individuals and SMBs.
• HostingPlus Chile: Chilean web hosting provider directly named as a competitor in BlueHosting's comparison articles; offers shared hosting, VPS, and domains targeting the same Chilean SMB and entrepreneur segments with similar peso-denominated pricing.
• INC Hosting Chile: Chilean hosting provider compared head-to-head with BlueHosting in pricing tables; competes in shared hosting and domain registration for the same Chilean peso-denominated customer base.
• EcoHosting Chile: Chilean hosting competitor explicitly cited in BlueHosting's competitive comparison marketing; operates in the same shared/VPS hosting niche targeting Latam SMBs with localized pricing and support.
• Hostname Chile: Chilean hosting and domain registrar referenced in BlueHosting's comparison content; competes for entry-level emprendedores and PYME customers with similar shared hosting plans and local support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bluehostinglat
• YouTubeyoutube.com/channel/UCEEla1DpAuIeP0Myd7ebzqQ
• Facebookfacebook.com/BlueHostingLAT
• LinkedInlinkedin.com/company/bluehosting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueHosting