Blue Ox Music Festival

What Blue Ox Music Festival does

Blue Ox Music Festival is a privately held, family-owned annual music festival founded around 2015 and operated at The Pines Music Park in Eau Claire, Wisconsin. The core product is a single multi-day event (June 25-27 in 2026, the festival's 12th year) focused on Americana, bluegrass, folk, and roots music, programmed across a main stage, a Backwoods Stage that runs late-night and daytime regional sets, and a Family Stage. Camping is integral to the product: every GA ticket includes unreserved tent camping and parking, and the festival sells a layered accommodation stack including car camping, reserved RV (electric and non-electric) sites, reserved prairie tent/car/tear-drop sites, pre-set tents, tiny cabins, and a heavily oversubscribed Family/Pines reserved inventory (95 + 66 units, typically selling out within minutes). A Premium Ultimate Weekend VIP package is offered in extremely limited quantity (2 units for 2026), and a 2026 product addition is a limited 1-day Friday Pass that does not include camping.

Name

Blue Ox Music Festival

Legal name

Blue Ox Music Festival

Website

https://blueoxmusicfestival.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Ox Music Festival is a family-owned annual Americana, bluegrass, and roots music festival held at The Pines Music Park in Eau Claire, Wisconsin, selling multi-day tickets, on-site camping tiers, and VIP packages to music enthusiasts.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

All Other Amusement and Recreation Industries (713990), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Merchandising & Onsite Retail (Concert Merch, Pop-ups) (MPAGAAAJ)

Headquarters

HQ city

Eau Claire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: The festival generates primary revenue through ticket sales including 3-day, 2-day, and 1-day admission passes. Tickets include unreserved tent camping and parking.
2. Camping & Accommodation: Revenue from car camping passes, reserved RV campsites (electric and non-electric), reserved tent/car/tear-drop campsites, pre-set tent packages, tiny camping cabins, and family/pines reserved campsites.
3. VIP Packages: Ultimate Weekend VIP Packages offering premium experience upgrades.
4. Food, Beverage & Merchandise: On-site food vendors, beverage sales (beer, liquor, NA drinks), hardgood vendors (merchandise), and online pre-order merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Blue Ox Music Festival is an annual three-day live music festival held at the family-owned The Pines Music Park in Eau Claire, Wisconsin, featuring Americana, bluegrass, folk, and roots music across a main stage and the Backwoods Stage. The festival sells multi-day admission passes (3-day, 2-day Friday+Saturday, 1-day Saturday, with new 1-day Friday passes for 2026), bundled with unreserved tent camping and parking, plus premium camping upgrades, VIP packages, on-site food and beverage, merchandise, family and wellness programming, music workshops, and art installations.

Product overview

Blue Ox Music Festival is a single annual event (not a platform-plus-modules architecture) held at The Pines Music Park in Eau Claire, Wisconsin. The core offering is the three-day music festival featuring Americana, bluegrass, and roots music artists, with integrated camping accommodations and multiple stage experiences including the main festival bowl and the Backwoods Stage for late-night and daytime sets. Add-on offerings include VIP packages, reserved camping options, and merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue Ox Music Festival Annual three-day live music festival held at The Pines Music Park in Eau Claire, Wisconsin, featuring Americana, bluegrass, folk, and roots artists across a main stage and the Backwoods Stage, with on-site camping, food and beverage vendors, Family Stage programming, music workshops, wellness offerings, and art installations for individual attendees and families.
• Festival Admission Tickets Multi-day general admission passes sold in 3-day, 2-day Friday+Saturday, 1-day Saturday, and new 1-day Friday formats, with unreserved tent camping and parking included; limited allotments per tier.
• Camping Accommodations On-site camping options at The Pines Music Park including unreserved tent camping, car camping, reserved RV campsites (electric and non-electric), reserved prairie tent/car/tear-drop campsites, pre-set tent packages, tiny camping cabins, and Family/Pines reserved campsites for festival attendees.
• Ultimate Weekend VIP Package Premium festival upgrade offering the Ultimate Weekend VIP experience with enhanced amenities and access; sold in very limited quantities.
• Festival Merchandise Festival-branded apparel, accessories, and memorabilia available for online pre-order and on-site at the Merch Tent; cash and credit card accepted.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered minor and core.

• NIVA (National Independent Venue Association)minorGTM or Marketing PartnerNIVA membership provides support and advocacy for independent music venues. Blue Ox participates as a member venue.
• Afton TicketscoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for Blue Ox Music Festival. Handles all ticket sales, camping passes, and VIP package purchases.
• The Pines Music ParkcoreOthersFamily-owned venue that hosts the Blue Ox Music Festival. Located in Eau Claire, Wisconsin. The intimate venue setting is central to the festival's brand identity.
• Wisconsin Public RadiominorGTM or Marketing PartnerRegional public radio station partnership for promotional support and media coverage.
• Radio MilwaukeeminorGTM or Marketing PartnerRegional radio partner providing promotional support and media coverage for the festival.
• Oskar BluesminorGTM or Marketing PartnerBrewery sponsor providing beverage offerings at the festival.
• Badger State BrewingminorGTM or Marketing PartnerLocal Wisconsin brewery sponsor providing craft beer at the festival.
• Lee Beverage of WisconsinminorGTM or Marketing PartnerBeverage distribution partner for the festival.
• Fieldnotes by Lacrosse DistillingminorGTM or Marketing PartnerGin brand sponsor from Lacrosse Distilling.
• Toppers PizzaminorGTM or Marketing PartnerPizza vendor sponsor at the festival.
• Springhill SuitesminorGTM or Marketing PartnerHotel partner for festival attendees requiring off-site accommodation.
• Best WesternminorGTM or Marketing PartnerHotel partner offering accommodations for festival attendees.
• Nicolet National BankminorGTM or Marketing PartnerRegional bank sponsor.
• McKinnleyminorGTM or Marketing PartnerFinancial services sponsor.
• BauerBuiltminorGTM or Marketing PartnerAuto dealer sponsor.
• Johnson TractorminorGTM or Marketing PartnerEquipment dealer sponsor.
• EO JohnsonminorGTM or Marketing PartnerOffice technology and equipment sponsor.
• Waste ManagementminorOthersWaste management services for the festival grounds.
• Climbing KitesminorGTM or Marketing PartnerOutdoor gear brand sponsor.
• WXPRminorGTM or Marketing PartnerRegional public radio station partner.
• WMSEminorGTM or Marketing PartnerRegional public radio station partner.
• KFAIminorGTM or Marketing PartnerRegional public radio station partner.
• Converge RadiominorGTM or Marketing PartnerRegional radio partner.
• The CurrentminorGTM or Marketing PartnerRegional music news and radio partner.
• The North 103.3minorGTM or Marketing PartnerRegional radio station partner.
• WORTminorGTM or Marketing PartnerRegional public radio partner.
• Monarch Hill HempminorGTM or Marketing PartnerHemp products vendor sponsor.
• Nucleus CafeminorGTM or Marketing PartnerLocal cafe partner.
• Jimmy Luvs Bloody Mary MixminorGTM or Marketing PartnerBloody Mary mix sponsor.
• Wheelman TowingminorOthersTowing services for festival grounds.
• Americana AssociationminorStrategic or Co-development PartnerAmericana music association partnership promoting the genre and related festivals.
• 1911 EstablishedminorGTM or Marketing PartnerBrand sponsor.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Telluride Bluegrass Festival: Long-running annual Americana and bluegrass festival held in Telluride, CO. Most comparable to Blue Ox in genre focus (roots/bluegrass), multi-day format with on-site camping, and a community-oriented attendee base.
• MerleFest: Major Americana, bluegrass and roots festival in Wilkesboro, NC founded in honor of Doc Watson. Comparable in genre focus, multi-day format and broad family/community audience.
• Northwest String Summit: Annual bluegrass and jam-band festival in North Plains, OR featuring camping and workshop programming. Directly comparable in genre mix and camping-led festival model.
• WinterWonderGrass: Multi-stop bluegrass and Americana festival series with mountain venues and family-friendly programming. Comparable in genre and family-oriented festival ethos to Blue Ox.
• Bristol Rhythm & Roots Reunion: Three-day Americana, roots and bluegrass festival held in Bristol, VA/TN. Comparable in genre, multi-day community format and family-friendly positioning.
• Pickathon: Independent, capacity-capped roots and Americana festival in Portland, OR with strong community ethos and curated programming. Highly comparable to Blue Ox's family-owned, intimate-scale positioning.
• DelFest: Annual bluegrass and roots festival in Cumberland, MD founded by Del McCoury, featuring camping and multi-stage programming. Directly comparable in genre curation and camping-centric attendee experience.
• FloydFest: Multi-day Americana, bluegrass and roots music festival in Floyd, VA with on-site camping and family programming. Closely comparable to Blue Ox in genre, camping-based experience, and intimate regional festival positioning.

Broad incumbents

• Summer Camp Music Festival: Long-running multi-stage camping festival in Chillicothe, IL with a jam-band/roots lean. Comparable in Midwest location, camping-centric model and multi-stage programming, though broader in genre than Blue Ox.

Regional players

• Hinterland Music Festival: Multi-day music festival in St. Charles, IA serving a similar Midwest catchment as Blue Ox. Comparable as a regional live-event operator drawing from the same geographic feeder market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blue-ox-music-festival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Ox Music Festival