BOLD Media

What BOLD Media does

BOLD Media, operating as ClickFunnels (legal entity Etison LLC, founded 2014 in Canton, Georgia by Russell Brunson), is a cloud-based SaaS platform that enables entrepreneurs, creators, coaches, and small-to-medium businesses to build sales funnels, landing pages, websites, ecommerce stores, online courses, and membership sites without coding. The product is built around a drag-and-drop ClickFunnels Editor and currently ships as ClickFunnels 2.0, comprising a core funnel builder plus 16+ integrated apps including Store, Email, CRM, Courses, Community, Appointments, Automations, Analytics, Message Hub, Payments AI, Survey Workflows, Countdown Funnels, Short Links, Discounts, Affiliate Center, and Site. The platform is supported by a public developer API and 40+ third-party integrations across email marketing, CRM, payments, ecommerce, webinar, and automation categories.

Name

BOLD Media

Legal name

Etison LLC

Website

https://boldmda.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sales funnel builder software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

akta.pro secondary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

Keywords

• Sales funnel software
• Marketing automation platform
• Landing page builder
• E-commerce store builder
• Email marketing software

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Operations

Revenue model

1. SaaS Subscription Plans: Monthly and annual subscription plans for access to the ClickFunnels platform with various feature tiers. Users pay recurring fees to access funnel building, e-commerce, email marketing, and other tools.
2. Affiliate Commissions: 30% recurring commission on all referred customer subscriptions. Affiliates earn ongoing commissions as long as referred customers maintain active accounts.
3. Challenge Signup Commissions: Earn up to $89.10/month for each trial signup from the One Funnel Away Challenge that keeps their account active.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

ClickFunnels sells a cloud-based SaaS platform that enables entrepreneurs and small businesses to build sales funnels, landing pages, e-commerce stores, online courses, and email marketing campaigns without coding. The core offer centers on a drag-and-drop ClickFunnels Editor, supplemented by 16 integrated apps (CRM, Email, Automations, Store, Courses, Community, etc.), pre-built funnel templates, and built-in payment processing.

Product overview

ClickFunnels is an all-in-one sales funnel and marketing platform that enables entrepreneurs and businesses to build, launch, and optimize sales funnels, websites, e-commerce stores, and online courses without coding. The platform is built around a core funnel builder (ClickFunnels Editor) supplemented by 16 integrated apps including Landing Pages, Store, Email, Automations, CRM, Courses, Community, Appointments, Analytics, Message Hub, Payments AI, Survey Workflows, Countdown Funnels, Short Links, Discounts, and Affiliate Center. ClickFunnels 2.0 represents the current major version of the platform. The ecosystem is extended through a public API, dozens of third-party integrations (email platforms, CRMs, payment processors, webinar tools), and free business tools (image resizer, QR code generator, calculators). Additional resources include the educational blog and the One Funnel Away Challenge training program.

Differentiator

Problem solved

Functional benefit

Products and services

• ClickFunnels Platform (ClickFunnels 2.0) Cloud-based all-in-one marketing SaaS that lets entrepreneurs and small businesses build sales funnels, landing pages, websites, e-commerce stores, online courses, email marketing campaigns, and CRM workflows without coding. Sold via self-serve subscription with a 14-day free trial.
• Free Business Tools Suite of free online utilities (image resizer, QR code generator, invoice generator, sales tax calculator, profit margin calculator, business loan calculator, and others) used as a top-of-funnel lead generation asset for ClickFunnels.
• Funnel Scripts Separate paid script-writing product providing pre-written sales copy and funnel scripts for various funnel types; sold on its own subscription.
• One Funnel Away Challenge 5-day coaching / training program teaching users to build their first funnel from idea to launch, delivered with daily lessons and a 30-day ClickFunnels 2.0 trial.
• ClickFunnels Classic Legacy version of the ClickFunnels platform for existing users who have not migrated to ClickFunnels 2.0, maintained alongside the current 2.0 product.

Quantifiable outcome

• Users report 10x-30x business growth after implementing funnels
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

Feature9 records

Partnerships

Six partnerships are on record, tiered featured and core.

• ZendropfeaturedStrategic or Co-development PartnerStrategic partnership with Zendrop enables entrepreneurs to sell physical products without holding inventory. ClickFunnels & Zendrop integration allows seamless fulfillment for e-commerce sellers using the platform.
• Active CampaigncoreTechnology or IntegrationEmail marketing integration partner enabling ClickFunnels users to connect with Active Campaign's email automation platform.
• HubSpotcoreTechnology or IntegrationCRM integration partner allowing ClickFunnels users to sync customer data with HubSpot's marketing and sales platform.
• KlaviyocoreTechnology or IntegrationEmail marketing integration for e-commerce businesses, enabling advanced automation and segmentation.
• MailChimpcoreTechnology or IntegrationEmail marketing integration partner for ClickFunnels users to manage email campaigns and subscriber lists.
• ZapiercoreTechnology or IntegrationAutomation platform integration enabling ClickFunnels users to connect with thousands of other apps and automate workflows.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• ActiveCampaign: Email marketing, marketing automation, and CRM platform with strong SMB penetration; overlaps with ClickFunnels' email, automation, and CRM modules and is a featured integration partner.
• ConvertKit: Email and creator commerce platform built specifically for creators and bloggers, addressing the same educator/creator segment ClickFunnels targets with its email and automations stack.

Broad incumbents

• Shopify: Leading commerce platform with built-in checkout, store, and increasingly marketing/funnel tooling; competes with ClickFunnels for the same SMB and DTC seller audience, especially via the Store app.
• HubSpot: Full-stack CRM, marketing, sales, and content hub serving SMB through enterprise. Its free and low-cost tiers increasingly compete with ClickFunnels on email, automation, and CRM functionality.

Direct peers

• Unbounce: Landing page builder focused on A/B testing and conversion intelligence, overlapping ClickFunnels' landing-page and split-testing capabilities for performance-focused SMB marketers.
• Leadpages: Landing page and lead-generation platform with conversion-optimized templates and basic funnel building, serving SMB marketers with similar drag-and-drop, no-code funnel use cases.
• Kajabi: All-in-one platform for creators to build and sell courses, memberships, and coaching programs; competes for the same educators/coaches customer segment ClickFunnels serves via its Courses and Community apps.
• Kartra: All-in-one marketing platform for entrepreneurs bundling funnels, email, automations, courses, and CRM—virtually identical positioning to ClickFunnels and competing head-to-head for the same creator/SMB customer base.
• Builderall: Subscription-based digital marketing platform offering funnel building, websites, email, and e-commerce tools aimed at small businesses and entrepreneurs, directly overlapping ClickFunnels' value proposition.
• Groove.cm: Funnel and website builder SaaS launched as a lower-cost ClickFunnels alternative, targeting the same SMB and creator audience with bundled marketing, sales, and support tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ClickFunnels
• YouTubeyoutube.com/ClickFunnels
• Facebookfacebook.com/ClickFunnels
• LinkedInlinkedin.com/company/bold-media-ads
• Instagraminstagram.com/clickfunnels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOLD Media